{"id":21977,"date":"2023-08-01T20:00:30","date_gmt":"2023-08-01T18:00:30","guid":{"rendered":"https:\/\/www.revfine.com\/?p=21977"},"modified":"2025-09-17T19:38:35","modified_gmt":"2025-09-17T17:38:35","slug":"upselling-durante-a-estadia","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/upselling-durante-a-estadia\/","title":{"rendered":"Upselling durante a estadia: por que voc\u00ea deve us\u00e1-lo e como maximizar as ofertas"},"content":{"rendered":"<p><em>Al\u00e9m do upsell pr\u00e9-estadia, o upsell durante a estadia permite aos hoteleiros desbloquear outra dimens\u00e3o que leva ao aumento da receita e \u00e0 satisfa\u00e7\u00e3o dos h\u00f3spedes. O upsell durante a estadia lembra os h\u00f3spedes dos servi\u00e7os que eles podem ter perdido ao reservar o quarto e permite que eles reservem essas ofertas durante a estadia.<\/em><\/p>\n<h2>Quais s\u00e3o os benef\u00edcios do upsell durante a estadia?<\/h2>\n<p>Abaixo voc\u00ea encontrar\u00e1 tr\u00eas benef\u00edcios do upsell durante a estadia.<\/p>\n<h3>1. Aproveite ao m\u00e1ximo o potencial de upsell do seu hotel<\/h3>\n<p>A realidade \u00e9 que \u00e9 simplesmente imposs\u00edvel para os h\u00f3spedes descobrirem toda a gama de servi\u00e7os oferecidos durante a fase de check-in. No entanto, ao aproveitar o upsell durante a estadia, os h\u00f3spedes podem explorar tudo o que o seu hotel oferece durante a estadia.<\/p>\n<h2>2. Gere mais receita com a venda de servi\u00e7os auxiliares<\/h2>\n<p>Os hot\u00e9is que utilizam o upsell durante a estadia podem criar mais oportunidades de gera\u00e7\u00e3o de receitas para si pr\u00f3prios. Depender principalmente de reservas de quartos e de outros produtos ou servi\u00e7os essenciais \u00e9 arriscado e coloca um hotel sob press\u00e3o desnecess\u00e1ria, especialmente durante \u00e9pocas mais lentas, quando a procura por quartos diminui.<\/p>\n<h3>3. Aumente o n\u00edvel de satisfa\u00e7\u00e3o dos seus h\u00f3spedes<\/h3>\n<p>O upsell durante a estadia tamb\u00e9m traz benef\u00edcios para os h\u00f3spedes, pois ajuda os hot\u00e9is a criar uma experi\u00eancia mais hol\u00edstica para os h\u00f3spedes. Com a ajuda de uma plataforma digital de upsell que pode automatizar esse processo, voc\u00ea pode melhorar a estadia e a experi\u00eancia dos h\u00f3spedes, apresentando servi\u00e7os que eles achar\u00e3o mais relevantes.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-16509687' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-16509687' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_471086846074 = function(){ai_insert_viewport_code ('ai-insert-7-16509687');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_471086846074 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_178618914437);\n<\/script>\n<\/p>\n<p>Hoje em dia, os h\u00f3spedes esperam servi\u00e7os personalizados. Agora, eles podem evitar filas na recep\u00e7\u00e3o e comunicar suas solicita\u00e7\u00f5es sempre que for mais conveniente para eles. Ao dar-lhes acesso a ofertas personalizadas de acordo com as suas necessidades e interesses \u00fanicos, literalmente na palma da sua m\u00e3o, os hot\u00e9is est\u00e3o a capacit\u00e1-los a decidir por si pr\u00f3prios o que querem aproveitar e quando.<\/p>\n<blockquote><p>\u201cImplementar o m\u00f3dulo automatizado de Upselling durante a estadia tem sido uma grande ajuda para n\u00f3s porque agora cada h\u00f3spede pode descobrir e reservar as nossas ofertas conforme sua conveni\u00eancia, seja antes da chegada ou enquanto estiver no hotel. Gra\u00e7as a isso, podemos criar uma experi\u00eancia ainda mais personalizada para os h\u00f3spedes\u201d, afirma <a href=\"https:\/\/www.linkedin.com\/in\/samuel-deladri%C3%A8re-7761574b\/\" target=\"_blank\" rel=\"noopener\">Samuel Deladri\u00e8re<\/a>, chefe de receita global da <a href=\"https:\/\/www.martinshotels.com\/\" target=\"_blank\" rel=\"noopener\">Hot\u00e9is Martin&#039;s<\/a>.<\/p><\/blockquote>\n<h2>Como maximizar suas convers\u00f5es de ofertas de upsell durante a estadia: quatro dicas para orientar seu sucesso<\/h2>\n<p>Abaixo voc\u00ea encontrar\u00e1 4 dicas para maximizar seu upsell durante a estadia.<\/p>\n<h3>1. Deixe a tecnologia hoteleira ajud\u00e1-lo<\/h3>\n<p>Organizar todos os aspectos do upsell durante a estadia e conduzi-lo manualmente pode ser mais f\u00e1cil de falar do que fazer. No entanto, o upsell durante a estadia definitivamente vale o esfor\u00e7o e n\u00e3o precisa se transformar em um processo demorado.<\/p>\n<p>\u00c9 altamente recomend\u00e1vel que voc\u00ea invista em uma ferramenta que simplifique todo o processo. Isso ajudar\u00e1 voc\u00ea a alcan\u00e7ar mais h\u00f3spedes no momento certo, mas tamb\u00e9m ajudar\u00e1 a reduzir a carga de trabalho da sua equipe, liberando tempo que eles podem dedicar a outras tarefas geradoras de receita.<\/p>\n<p>Com a tecnologia certa implementada, os hoteleiros podem configurar c\u00f3digos QR em todos os seus hot\u00e9is que os h\u00f3spedes podem ler ap\u00f3s o check-in. Esta ferramenta tamb\u00e9m permite enviar e-mails logo ap\u00f3s o check-in dos h\u00f3spedes e apresentar ofertas mais personalizadas a cada h\u00f3spede. Ir\u00e1 encorajar os h\u00f3spedes a explorar os servi\u00e7os do hotel e permitir-lhes reservar de forma simples e conveniente.<\/p>\n<p>Se voc\u00ea ainda estiver em d\u00favida, de acordo com um <a href=\"https:\/\/skift.com\/insight\/hospitality-in-2025-automated-intelligent-and-more-personal\/\" target=\"_blank\" rel=\"noopener\">pesquisa realizada por Skift e Oracle<\/a>, mais de 60% de executivos de hotelaria em todo o mundo revelaram que o tipo de tecnologia em que provavelmente investir\u00e3o em breve \u00e9 uma experi\u00eancia totalmente sem contato para todas as transa\u00e7\u00f5es b\u00e1sicas de hotel. Al\u00e9m disso, n\u00e3o s\u00e3o apenas os hot\u00e9is que demonstram grande interesse, mas tamb\u00e9m os h\u00f3spedes. A <a href=\"https:\/\/www.hotelmanagement.net\/tech\/survey-travelers-want-contactless-hotel-experiences\" target=\"_blank\" rel=\"noopener\">pesquisa realizada pela Criton<\/a> revelou que quase metade dos h\u00f3spedes indicou que seria mais prov\u00e1vel que solicitassem servi\u00e7o de quarto se tivessem a oportunidade de faz\u00ea-lo atrav\u00e9s de um aplicativo m\u00f3vel.<\/p>\n<p>Portanto, essas estat\u00edsticas online mostram uma imagem clara \u2013 automatizar o processo de upsell durante a estadia beneficiar\u00e1 todas as partes.<\/p>\n<p>Por exemplo, com <span style=\"text-decoration: underline;\"><a href=\"https:\/\/oaky.com\/en?utm_campaign=In-stay%202022&amp;utm_source=Revfine&amp;utm_medium=article&amp;utm_content=Oaky\" target=\"_blank\" rel=\"noopener\">Oaky<\/a><\/span> Com o m\u00f3dulo de upsell durante a estadia, os h\u00f3spedes podem reservar complementos e servi\u00e7os a qualquer momento durante a estadia por meio de um aplicativo p\u00fablico para h\u00f3spedes. As ofertas dispon\u00edveis s\u00e3o compartilhadas por e-mail ou c\u00f3digo QR, e sua equipe da recep\u00e7\u00e3o ser\u00e1 notificada automaticamente se um h\u00f3spede decidir reservar uma oferta.<\/p>\n<h3>2. Posicione seus c\u00f3digos QR no contexto certo<\/h3>\n<p>Ap\u00f3s a pandemia da COVID-19, os h\u00f3spedes est\u00e3o familiarizados com a tecnologia sem contacto, como os c\u00f3digos QR. Muitos preferem usar servi\u00e7os sem contato quando t\u00eam oportunidade. Dito isto, ainda \u00e9 essencial que voc\u00ea explique aos seus h\u00f3spedes como eles podem usar os c\u00f3digos QR e quais pacotes podem reservar atrav\u00e9s deles durante o check-in.<\/p>\n<p>Em seguida, para ajud\u00e1-lo a criar consci\u00eancia sobre seus recursos de upsell, coloque c\u00f3digos QR em locais de destaque para que os h\u00f3spedes possam identific\u00e1-los facilmente. Melhor ainda se estiver posicionado em um local que n\u00e3o seja apenas proeminente, mas tamb\u00e9m onde eles estejam mais inclinados a reservar uma oferta espec\u00edfica, voc\u00ea pode, por exemplo, exibir uma oferta de caf\u00e9 da manh\u00e3 junto com o c\u00f3digo QR na mesa de cabeceira. Outros locais populares e proeminentes incluem o elevador e a entrada de comodidades no local, como um spa.<\/p>\n<h3>3. Venda valor e apoie seus neg\u00f3cios com imagens atraentes<\/h3>\n<p>Os c\u00f3digos QR n\u00e3o se vendem sozinhos. Inclua imagens atraentes e uma breve descri\u00e7\u00e3o ao lado dos c\u00f3digos QR. Por exemplo, se voc\u00ea estiver vendendo uma caixa de presente, em vez de apenas uma foto da caixa fechada, adicione uma imagem mostrando o que est\u00e1 inclu\u00eddo dentro. Ao explicar a sua oferta com a ajuda de imagens atraentes e textos envolventes, voc\u00ea ir\u00e1 captar a aten\u00e7\u00e3o dos h\u00f3spedes e incentiv\u00e1-los a reservar mais rapidamente. Afinal, os h\u00f3spedes querem ver e entender o que est\u00e3o comprando.<\/p>\n<h3>4. Continue testando e otimizando seus neg\u00f3cios<\/h3>\n<p>Assim como acontece com qualquer outra estrat\u00e9gia de marketing, voc\u00ea deve reservar um tempo para testar para ver o que gerou os melhores resultados. Pode ser t\u00e3o simples quanto alterar uma palavra na sua descri\u00e7\u00e3o ou trocar imagens.<\/p>\n<p>Outro m\u00e9todo de teste eficaz \u00e9 experimentar diferentes estrat\u00e9gias de descontos para ver que tipo de desconto atrai mais seus convidados. Dito isto, seu desconto deve ser de pelo menos 20% para ser efetivo.<\/p>\n<p>Afinal, como voc\u00ea saberia por onde come\u00e7ar a fazer altera\u00e7\u00f5es sem os testes adequados?<\/p>\n<p>Ent\u00e3o, para otimizar seus neg\u00f3cios, observe os servi\u00e7os existentes e identifique aqueles com as maiores taxas de convers\u00e3o. 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else document.addEventListener ('DOMContentLoaded', ai_run_247748464119);\n<\/script>\n<\/p>\n<div class=\"first-sentence-half\">\n<p><strong>Combinar o poder do upsell antes da chegada e durante a estadia pode acelerar suas convers\u00f5es de upsell e, ao mesmo tempo, proporcionar maior conveni\u00eancia aos seus h\u00f3spedes. A melhor parte \u00e9 que a automa\u00e7\u00e3o permite que voc\u00ea inicie sua jornada de upsell e agilize esse processo para as equipes e h\u00f3spedes do hotel.<\/strong><\/p>\n<\/div>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>Al\u00e9m do upselling antes da estadia, o upselling durante a estadia permite que os hoteleiros desbloqueiem outra dimens\u00e3o que leva ao aumento da receita e \u00e0 satisfa\u00e7\u00e3o do h\u00f3spede. O upselling durante a estadia lembra os h\u00f3spedes dos servi\u00e7os que eles podem ter perdido ao reservar seu quarto e permite que eles reservem essas ofertas durante a estadia. Quais s\u00e3o os benef\u00edcios do upselling durante a estadia? Abaixo voc\u00ea encontrar\u00e1 3 benef\u00edcios do in-stay<\/p>","protected":false},"author":1,"featured_media":21978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[811,782,765],"tags":[170],"class_list":["post-21977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-email-marketing","category-emerging-hospitality-technology","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-stay Upselling: 4 Pointers to Steer Your Success<\/title>\n<meta name=\"description\" content=\"In-stay upselling reminds guests of services they might have missed when they initially booked their room.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/upselling-durante-a-estadia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-stay Upselling: 4 Pointers to Steer Your Success\" \/>\n<meta property=\"og:description\" content=\"In-stay upselling reminds guests of services they might have missed when they initially booked their room.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/upselling-durante-a-estadia\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-01T18:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T17:38:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/10\/In-stay-Upselling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" 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