{"id":22090,"date":"2023-08-02T20:00:42","date_gmt":"2023-08-02T18:00:42","guid":{"rendered":"https:\/\/www.revfine.com\/?p=22090"},"modified":"2025-09-17T20:32:18","modified_gmt":"2025-09-17T18:32:18","slug":"dicas-de-e-mail-marketing-para-hoteis","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/dicas-de-e-mail-marketing-para-hoteis\/","title":{"rendered":"7 dicas de e-mail marketing para hot\u00e9is aumentarem o retorno sobre o investimento (ROI)"},"content":{"rendered":"<p><em>A comunica\u00e7\u00e3o com clientes antigos e potenciais por e-mail sempre foi mais simples, r\u00e1pida e econ\u00f4mica do que a maioria dos outros meios de marketing online para empresas de diferentes setores. A beleza de utilizar o marketing por email \u00e9 que ele gera um ROI significativo e constr\u00f3i um relacionamento forte e consistente entre voc\u00ea e seus convidados. O ROI esperado para cada $1 que uma empresa gasta em marketing por e-mail de hotel \u00e9 $42.<\/em><\/p>\n<h2>Mensagens oportunas, relevantes e hiperpersonalizadas<\/h2>\n<p>A chave para tornar o e-mail sua ferramenta mais poderosa \u00e9 entregar mensagens oportunas, relevantes e hiperpessoais. Voc\u00ea n\u00e3o precisa de uma plataforma sofisticada de marketing por e-mail com muitos recursos para obter um r\u00e1pido retorno do investimento, desde que sua equipe se concentre em agregar valor com mensagens fortes e objetivas.<\/p>\n<h2>Atraindo opt-ins e construindo sua lista de e-mails<\/h2>\n<p>Garantir que voc\u00ea atraia novos assinantes de forma consistente ser\u00e1 vital para manter uma lista de e-mails s\u00f3lida. Voc\u00ea deve come\u00e7ar no momento em que fizer sua primeira inscri\u00e7\u00e3o. Voc\u00ea n\u00e3o precisa esperar at\u00e9 ter uma grande lista de assinantes antes de enviar e-mails. \u00c9 crucial continuar incentivando novas inscri\u00e7\u00f5es, pois sua lista de assinantes diminuir\u00e1 naturalmente com o tempo.<\/p>\n<p>Felizmente, h\u00e1 muitas maneiras de manter sua lista crescendo. Voc\u00ea pode incluir um formul\u00e1rio de aceita\u00e7\u00e3o no envio de pages, cabe\u00e7alhos, rodap\u00e9s e em qualquer outro lugar do seu site. O processo de checkout tamb\u00e9m \u00e9 o momento perfeito para pedir aos clientes que assinem seus e-mails de marketing enquanto eles t\u00eam seu hotel em mente e j\u00e1 veem valor em seus servi\u00e7os.<\/p>\n<p>Voc\u00ea pode facilmente adicionar um link de aceita\u00e7\u00e3o a e-mails transacionais (confirma\u00e7\u00f5es de reserva, consultas, etc.) para facilitar a inscri\u00e7\u00e3o dos destinat\u00e1rios sem sair da caixa de entrada.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-24768743' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-24768743' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTcgYWktdHJhY2snIGRhdGEtYWk9J1d6Y3NJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElERWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTctODU3NjY2NTInIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa1JhVnpWclpWYzBhVXhEU1dsTVJFWmtKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTluYnk1alpXNWtlVzR1WTI5dEwyd3ZNamt6TkRBeUx6SXdNalV0TURrdE1ETXZNbTUwTkhJMU1pSWdkR0Z5WjJWMFBTSmZZbXhoYm1zaUlISmxiRDBpYm05dmNHVnVaWElpSUdOc1lYTnpQU0pDWVc1dVpYSXRJMEV0UVdaMFpYSXRVR0Z5WVdkeVlYQm9JajQ4YVcxbklHTnNZWE56UFNKaGJHbG5ibTV2Ym1VZ2MybDZaUzFtZFd4c0lIZHdMV2x0WVdkbExUTTJNVEUySWlCemNtTTlJbWgwZEhCek9pOHZkM2QzTG5KbGRtWnBibVV1WTI5dEwzZHdMV052Ym5SbGJuUXZkWEJzYjJGa2N5OHlNREkxTHpFd0wwTmxibVI1YmkxQlNTMUVhV2RwZEdGc0xVMWhjbXRsZEdsdVp5MUhkV2xrWlMweU1EQXdMbWRwWmlJZ1lXeDBQU0lpSUhkcFpIUm9QU0l4TVRBd0lpQm9aV2xuYUhROUlqSXdNQ0lnTHo0OEwyRStQQzlrYVhZK0Nnbz0iPgo8L2Rpdj4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMiIgZGF0YS1uYW1lPSJRZz09IiBkYXRhLWNvZGU9IkNqeGthWFlnWTJ4aGMzTTlKMk52WkdVdFlteHZZMnNnWTI5a1pTMWliRzlqYXkwME1TQmhhUzEwY21GamF5Y2daR0YwWVMxaGFUMG5WM3BSZUV4RVFYTkphVzluVVcxR2RXSnRWbmxKUjFKc1l6SjBNR0l6UVdkTVUwSkRVVlpCWjBrd1NXZE1VMEpLVWtkV2FGVjVTWE5KYVVselRWWXdQU2NnYzNSNWJHVTlKMjFoY21kcGJqb2dPSEI0SURBN0lHTnNaV0Z5T2lCaWIzUm9PeWMrQ2p4aElHaHlaV1k5SW1oMGRIQnpPaTh2WjI4dWNtVjJMbWxrWldGekxtTnZiUzlsYmkxMWJteHZZMnRwYm1jdGNtVjJaVzUxWlMxd2IzUmxiblJwWVd3L1AzVjBiVjl6YjNWeVkyVTljSFZpYkdsallYUnBiMjRtWVcxd08zVjBiVjl0WldScGRXMDlaR2x6Y0d4aGVTWmhiWEE3ZFhSdFgyTmhiWEJoYVdkdVBXWjVNalZmWjJ4aVgySjFaR2RsZEY5bFpTWmhiWEE3ZFhSdFgyTnZiblJsYm5ROWNHaHZZM1Z6ZDJseVpTWmhiWEE3ZFhSdFgzUmxjbTA5Y21WMlptbHVaU0lnZEdGeVoyVjBQU0pmWW14aGJtc2lJSEpsYkQwaWJtOXZjR1Z1WlhJaUlHTnNZWE56UFNKQ1lXNXVaWEl0STBJdFFXWjBaWEl0VUdGeVlXZHlZWEJvSWo0OGFXMW5JR05zWVhOelBTSmhiR2xuYm01dmJtVWdjMmw2WlMxbWRXeHNJSGR3TFdsdFlXZGxMVE0xTnpNM0lpQnpjbU05SW1oMGRIQnpPaTh2ZDNkM0xuSmxkbVpwYm1VdVkyOXRMM2R3TFdOdmJuUmxiblF2ZFhCc2IyRmtjeTh5TURJMUx6QTVMMGxFWldGVExWVnViRzlqYTJsdVp5MVNaWFpsYm5WbExVSmhibTVsY2kweU1EQXRNVEV3TUM1bmFXWWlJR0ZzZEQwaUlpQjNhV1IwYUQwaU1URXdNQ0lnYUdWcFoyaDBQU0l5TURBaUlDOCtQQzloUGp3dlpHbDJQZ289Ij4KPC9kaXY+CjwvZGl2Pgo8c2NyaXB0PmlmICh0eXBlb2YgYWlfanNfY29kZSA9PSAnYm9vbGVhbicpIHt2YXIgYWlfYmxvY2tfZGl2ID0gZG9jdW1lbnQucXVlcnlTZWxlY3RvciAoJy5haS1yb3RhdGUtNy04NTc2NjY1MicpOyBhaV9wcm9jZXNzX3JvdGF0aW9uIChhaV9ibG9ja19kaXYpOyBhaV9ibG9ja19kaXYuY2xhc3NMaXN0LnJlbW92ZSAoJ2FpLXJvdGF0ZS03LTg1NzY2NjUyJyk7fTs8L3NjcmlwdD4KPC9kaXY+Cg==' data-block='7'><\/div>\n<script>\n  ai_run_829605953548 = function(){ai_insert_viewport_code ('ai-insert-7-24768743');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_829605953548 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_431581461188);\n<\/script>\n<\/p>\n<p>Construir uma lista de e-mails forte concentra-se na qualidade e n\u00e3o no n\u00famero de assinantes. Certifique-se de usar <em>&quot;limpar&quot;<\/em> dados coletados diretamente dos h\u00f3spedes ou da atividade dos h\u00f3spedes, em vez de informa\u00e7\u00f5es desatualizadas ou dados de uma lista herdada. Quanto melhor for o seu <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30594\/A-Marketer-s-Guide-to-Getting-Past-Email-Spam-Filters.aspx\" target=\"_blank\" rel=\"noopener\">capacidade de entrega de e-mail<\/a>, mais confi\u00e1vel ser\u00e1 seu <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30594\/A-Marketer-s-Guide-to-Getting-Past-Email-Spam-Filters.aspx\" target=\"_blank\" rel=\"noopener\">reputa\u00e7\u00e3o do remetente<\/a> torna-se, permitindo mais aberturas de e-mail, cliques e convers\u00f5es.<\/p>\n<h2>A import\u00e2ncia do e-mail de boas-vindas<\/h2>\n<p>O email de boas-vindas ser\u00e1 o seu email mais importante durante todo o relacionamento com seu cliente. Ele d\u00e1 o tom para sua marca, cria confian\u00e7a e prepara o cen\u00e1rio para o que seus assinantes devem esperar do seu hotel. Dito isso, seu e-mail de boas-vindas precisa ser enviado no mesmo dia em que o novo assinante se inscrever em sua lista de e-mail. Idealmente, um e-mail de boas-vindas deve ser enviado minutos ap\u00f3s algu\u00e9m se inscrever. Se voc\u00ea estiver oferecendo a eles um incentivo, como um desconto ou um presente, eles v\u00e3o querer isso mais cedo ou mais tarde.<\/p>\n<p>\u00c9 sempre melhor aproveitar o interesse dos seus usu\u00e1rios assim que eles se cadastram. Os assinantes que recebem e-mails de boas-vindas aproveitam <a href=\"https:\/\/expertsender.com\/blog\/welcome-emails-generate-33-more-engagement\/\" target=\"_blank\" rel=\"noopener\">33% mais engajamento<\/a> com um neg\u00f3cio do que aqueles que n\u00e3o o fazem. Esta \u00e9 a oportunidade ideal para se apresentar e apresentar os melhores servi\u00e7os do seu hotel. Agrade\u00e7a-lhes por se inscreverem e inclua uma vis\u00e3o geral dos tipos de e-mails que receber\u00e3o, a frequ\u00eancia de envio e a oferta habitual de boas-vindas.<\/p>\n<h2>7 pr\u00e1ticas recomendadas para aproveitar ao m\u00e1ximo o marketing por email<\/h2>\n<p>Abaixo voc\u00ea encontrar\u00e1 sete dicas para aproveitar ao m\u00e1ximo seus esfor\u00e7os de marketing por e-mail e maximizar o retorno do investimento.<\/p>\n<h3>1. Personalize sua mensagem<\/h3>\n<p>Os assinantes est\u00e3o se tornando mais exigentes com as marcas ao se inscreverem em listas de e-mail. Eles esperam receber conte\u00fado relevante e hiperpersonalizado desde o primeiro e-mail que recebem. Aproveite o conte\u00fado din\u00e2mico e crie suas mensagens com base nos dados do usu\u00e1rio coletados por meio de seus formul\u00e1rios on-line e nas prefer\u00eancias que voc\u00ea aprendeu com suas estadias\/reservas. Ao adaptar o conte\u00fado do e-mail para desenvolver essas intera\u00e7\u00f5es, voc\u00ea criar\u00e1 uma base s\u00f3lida de confian\u00e7a com seus assinantes.<\/p>\n<h3>2. Segmente o p\u00fablico<\/h3>\n<p>Entender quem s\u00e3o seus clientes e segment\u00e1-los permite apresentar campanhas de email relevantes. A segmenta\u00e7\u00e3o adequada da lista permitir\u00e1 que voc\u00ea adapte suas mensagens \u00e0s necessidades de seus clientes e as personalize de forma eficaz. As segmenta\u00e7\u00f5es mais eficazes s\u00e3o dados demogr\u00e1ficos, tipo de quarto, localiza\u00e7\u00e3o, comportamento de compra, datas e prop\u00f3sito da viagem. Os h\u00f3spedes a lazer podem querer saber sobre os eventos locais, enquanto os viajantes a neg\u00f3cios podem estar interessados apenas em recomenda\u00e7\u00f5es de restaurantes.<\/p>\n<h3>3. Concentre-se em CTAs<\/h3>\n<p>Deixe claro o que voc\u00ea deseja que os usu\u00e1rios fa\u00e7am ao abrir seus e-mails. Sua mensagem principal e frase de chamariz (CTA) devem ser claramente \u00f3bvias para o leitor e localizadas acima da dobra, para que os leitores n\u00e3o precisem rolar para baixo para saber que a\u00e7\u00e3o voc\u00ea deseja que eles realizem. E-mails mais longos devem incluir CTAs por meio dos diferentes tipos de conte\u00fado compartilhado. O foco na coloca\u00e7\u00e3o do CTA deve ser uma prioridade e n\u00e3o uma reflex\u00e3o tardia; caso contr\u00e1rio, seus esfor\u00e7os de marketing por email ser\u00e3o desperdi\u00e7ados<\/p>\n<h3>4. Crie uma c\u00f3pia envolvente<\/h3>\n<p>Estabelecer a voz da sua marca em seus e-mails, como faz em outros canais de marketing, cria consist\u00eancia e constr\u00f3i confian\u00e7a entre os assinantes. Tornar suas mensagens curtas e am\u00e1veis permite que os assinantes saibam que voc\u00ea valoriza seu tempo. Escreva assuntos concisos que criar\u00e3o intriga e criar\u00e3o uma mensagem clara para seus leitores. Voc\u00ea n\u00e3o quer esgot\u00e1-los ou entedi\u00e1-los com par\u00e1grafos de texto complicado. Em vez disso, sua c\u00f3pia deve ser valiosa e direta e utilizar palavras acion\u00e1veis que motivar\u00e3o os leitores a clicar em seus CTAs.<\/p>\n<h3>5. Mantenha os designs simples<\/h3>\n<p>Menos sempre ser\u00e1 mais ao projetar seus e-mails de marketing. E-mails com muitos elementos de design n\u00e3o apenas desanimar\u00e3o os leitores, mas tamb\u00e9m podem ser <a href=\"https:\/\/www.mailercheck.com\/articles\/how-to-avoid-gmail-promotions-tab\" target=\"_blank\" rel=\"noopener\">marcado como <em>&quot;promocional&quot;<\/em><\/a> por programas como o Gmail, fazendo com que acabem em uma caixa de entrada diferente e possivelmente nunca sejam vistos. Um motivo ainda melhor para manter o design de seu e-mail m\u00ednimo \u00e9 que a maioria dos e-mails hoje s\u00e3o visualizados rapidamente e normalmente lidos em dispositivos m\u00f3veis. Limitar seu design a uma \u00fanica coluna e manter os elementos gr\u00e1ficos minimalistas economizar\u00e1 o tempo da sua equipe e criar\u00e1 e-mails com melhor desempenho em geral.<\/p>\n<h3>6. Execute testes A\/B<\/h3>\n<p>Otimize sua estrat\u00e9gia de email marketing agendando testes A\/B regulares. <a href=\"https:\/\/www.sender.net\/a-b-testing-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Teste de divis\u00e3o<\/a> pode facilmente obter insights essenciais e melhorar todos os aspectos de suas campanhas de e-mail. O monitoramento de m\u00e9tricas, como taxas de cliques e abertura, ajudar\u00e1 voc\u00ea a aprender mais sobre seu p\u00fablico e a criar e-mails que os aguardar\u00e3o com expectativa. E quando voc\u00ea souber quais vers\u00f5es de e-mail t\u00eam melhor desempenho em termos de taxas de abertura, cliques e convers\u00e3o, ser\u00e1 mais f\u00e1cil selecionar e-mails de sucesso para o futuro.<\/p>\n<h3>7. Integre seu CRM<\/h3>\n<p>Integra\u00e7\u00e3o estrat\u00e9gica entre o seu <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hotelchamp.com\/blog\/hotelchamp-product-updates-october-2022\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">o atual sistema de email marketing do hotel e seu CRM<\/a><\/span> elimina a necessidade de sua equipe fazer upload manual de dados de assinantes e permite que voc\u00ea identifique e segmente seus assinantes para enviar ofertas hiperdirecionadas com facilidade. Voc\u00ea melhorar\u00e1 substancialmente a comunica\u00e7\u00e3o com os h\u00f3spedes simplesmente sincronizando essas duas plataformas e economizando horas extras de trabalho para sua equipe.<\/p>\n<h2>Concentre-se nos fundamentos essenciais do marketing por e-mail<\/h2>\n<p>Seu principal objetivo deve ser fornecer conte\u00fado valioso. Seus e-mails devem incluir informa\u00e7\u00f5es \u00fateis, envolventes e relevantes. Focar na qualidade em vez da quantidade ir\u00e1 fidelizar o cliente e repetir as reservas.<\/p>\n<p>Voc\u00ea n\u00e3o precisar\u00e1 incluir uma oferta especial ou incentivo em cada e-mail enviado. Concentre-se nos fundamentos do marketing por email, como personaliza\u00e7\u00e3o, segmenta\u00e7\u00e3o, testes e oferta de valor. Quanto mais estrat\u00e9gica for sua base de marketing por email, mais seus emails ser\u00e3o capazes de fazer o trabalho por voc\u00ea.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-90914948' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-90914948' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_233140840831 = function(){ai_insert_viewport_code ('ai-insert-4-90914948');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_233140840831 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_393616591271);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>A comunica\u00e7\u00e3o com clientes antigos e potenciais por e-mail sempre foi mais simples, r\u00e1pida e econ\u00f4mica do que a maioria dos outros meios de marketing on-line para empresas de diferentes setores. A beleza de utilizar o email marketing \u00e9 que ele gera um ROI significativo e cria um relacionamento forte e consistente entre voc\u00ea e seus convidados. O ROI esperado para cada $1 a<\/p>","protected":false},"author":1,"featured_media":22091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[811,760],"tags":[668],"class_list":["post-22090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-email-marketing","category-hotel-strategies","tag-hotelchamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Email Marketing Tips for Hotels to Increase Return on Investment<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll find seven email marketing tips for hotels to increase return on investment (ROI).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/dicas-de-e-mail-marketing-para-hoteis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Email Marketing Tips for Hotels to Increase Return on Investment\" \/>\n<meta property=\"og:description\" content=\"In this article, you&#039;ll find seven email marketing tips for hotels to increase return on investment (ROI).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/dicas-de-e-mail-marketing-para-hoteis\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-02T18:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T18:32:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/11\/Email-Marketing-Tips-for-Hotels.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" 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