{"id":2232,"date":"2024-01-03T09:00:42","date_gmt":"2024-01-03T08:00:42","guid":{"rendered":"https:\/\/revfine.com\/?p=2232"},"modified":"2025-03-11T12:36:55","modified_gmt":"2025-03-11T11:36:55","slug":"marketing-de-realidade-virtual","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/marketing-de-realidade-virtual\/","title":{"rendered":"5 benef\u00edcios do marketing de realidade virtual para a ind\u00fastria de viagens"},"content":{"rendered":"<p><em>A realidade virtual \u00e9 experimentada por meio de imagens e sons em um ambiente artificial fornecido por um computador. A viagem e <a href=\"https:\/\/www.revfine.com\/pt\/industria-do-turismo\/\">industria do turismo<\/a> come\u00e7ou a adotar essa ferramenta para aprimorar a experi\u00eancia do cliente e maximizar o engajamento. Se voc\u00ea deseja usar esta ferramenta inovadora para promover o seu neg\u00f3cio de viagens, d\u00ea uma olhada nesta vis\u00e3o geral do marketing de realidade virtual (tamb\u00e9m conhecido como marketing VR), sua import\u00e2ncia para o setor de turismo e 5 vantagens de usar a realidade virtual para aumentar as vendas.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 18pt;\">\u00cdndice<\/span><\/p>\n<ul>\n<li><a href=\"#what-is-vr-video\"><span style=\"text-decoration: underline;\">O que \u00e9 um v\u00eddeo VR e como funciona?<\/span><\/a><\/li>\n<li><a href=\"#what-is-virtual-reality-marketing\"><span style=\"text-decoration: underline;\">O que \u00e9 marketing de realidade virtual e por que ele \u00e9 importante nas viagens?<\/span><\/a><\/li>\n<li><a href=\"#advantages-of-virtual-reality-marketing\"><span style=\"text-decoration: underline;\">5 vantagens do marketing de realidade virtual<\/span><\/a>\n<ul>\n<li><a href=\"#ahead-of-competitors\"><span style=\"text-decoration: underline;\">1. Esteja um passo \u00e0 frente de seus concorrentes<\/span><\/a><\/li>\n<li><a href=\"#showcase-services-potential-customers\"><span style=\"text-decoration: underline;\">2. Voc\u00ea pode mostrar seus servi\u00e7os para clientes em potencial com anteced\u00eancia<\/span><\/a><\/li>\n<li><a href=\"#vr-offers-enhanced-user-experience\"><span style=\"text-decoration: underline;\">3. A RV oferece experi\u00eancia de usu\u00e1rio aprimorada<\/span><\/a><\/li>\n<li><a href=\"#vr-marketing-helps-boost-sales\"><span style=\"text-decoration: underline;\">4. O marketing de RV ajuda a impulsionar as vendas<\/span><\/a><\/li>\n<li><a href=\"#tool-for-content-marketing\"><span style=\"text-decoration: underline;\">5. \u00c9 uma ferramenta perfeita para marketing de conte\u00fado<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#examples-of-virtual-reality-marketing\"><span style=\"text-decoration: underline;\">3 exemplos de marketing de realidade virtual em viagens<\/span><\/a>\n<ul>\n<li><a href=\"#virtual-reality-hotel-tour\"><span style=\"text-decoration: underline;\">Tour de Hotel de Realidade Virtual<\/span><\/a><a id=\"what-is-vr-video\"><\/a><\/li>\n<li><a href=\"#virtual-reality-tour-travel-destination\"><span style=\"text-decoration: underline;\">Tour de realidade virtual do destino de viagem<\/span><\/a><\/li>\n<li><a href=\"#virtual-reality-guided-city-tour\"><span style=\"text-decoration: underline;\">Um city tour guiado por realidade virtual por Londres<\/span><\/a><\/li>\n<li><a href=\"#more-examples-virtual-reality-marketing\"><span style=\"text-decoration: underline;\">Tabela: Mais exemplos de marketing de realidade virtual na ind\u00fastria de viagens<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#virtual-reality-marketing-metaverse\"><span style=\"text-decoration: underline;\">Marketing de Realidade Virtual e o Metaverso<\/span><\/a><a id=\"what-is-virtual-reality-marketing\"><\/a><\/li>\n<\/ul>\n<h2>O que \u00e9 um v\u00eddeo VR e como funciona?<\/h2>\n<p>Tecnicamente falando, a realidade virtual \u00e9 um ambiente 3D gerado por computador que se parece com o mundo real. Voc\u00ea pode combinar v\u00eddeos, imagens e fotos do destino que est\u00e1 promovendo com a funcionalidade de reserva do seu site em um v\u00eddeo VR, permitindo assim ao usu\u00e1rio obter todas as informa\u00e7\u00f5es que precisa em uma \u00fanica experi\u00eancia. Isso pode economizar tempo e levar a uma convers\u00e3o forte. De acordo com <a href=\"https:\/\/www.factmr.com\/report\/virtual-reality-market\" target=\"_blank\" rel=\"noopener\">o Relat\u00f3rio de Mercado de Realidade Virtual<\/a> pela Fact.MR, o tamanho do mercado global de realidade virtual em 2023 era de $23,18 bilh\u00f5es.<\/p>\n<h2>O que \u00e9 marketing de realidade virtual e por que ele \u00e9 importante nas viagens?<a id=\"advantages-of-virtual-reality-marketing\"><\/a><\/h2>\n<p>o <a href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens\/\">ind\u00fastria de viagens<\/a> A proverbial luva \u00e9 realidade virtual, pois permite que os propriet\u00e1rios de marcas apresentem seus servi\u00e7os a clientes em potencial bem diante de seus olhos. O marketing de RV oferece vantagens valiosas para as empresas, permitindo que os usu\u00e1rios tenham uma experi\u00eancia imersiva ao se conectarem diretamente a um servi\u00e7o ou produto. Essa experi\u00eancia imersiva pode ser qualquer coisa, desde voar de helic\u00f3ptero at\u00e9 um resort de f\u00e9rias at\u00e9 fazer passeios em quartos de hotel. Voc\u00ea pode proporcionar ao seu p\u00fablico uma experi\u00eancia agrad\u00e1vel por meio de um v\u00eddeo de realidade virtual de in\u00fameras maneiras.<a id=\"ahead-of-competitors\"><\/a><\/p>\n<h2>5 vantagens do marketing de realidade virtual<\/h2>\n<p>Embora a realidade virtual possa eliminar a necessidade de fazer uma viagem, a maioria das pessoas vai querer experimentar o destino de verdade depois de assisti-lo em um v\u00eddeo VR. De acordo com <a href=\"https:\/\/www.statista.com\/chart\/28467\/virtual-and-augmented-reality-adoption-forecast\/\" target=\"_blank\" rel=\"noopener\">o Relat\u00f3rio de insights de mercado AR\/VR<\/a> segundo Statista, havia 97,7 milh\u00f5es de usu\u00e1rios de VR em todo o mundo em 2023. Se voc\u00ea est\u00e1 pensando em usar esta ferramenta de marketing para aumentar as reservas, d\u00ea uma olhada nas cinco vantagens a seguir:<\/p>\n<h3>1. Esteja um passo \u00e0 frente de seus concorrentes<\/h3>\n<p>Para atrair visitantes online para o seu site e aumentar as vendas ou reservas, voc\u00ea deve fornecer aos usu\u00e1rios da Web acesso incompar\u00e1vel ao seu <a href=\"https:\/\/www.revfine.com\/pt\/industria-de-hospitalidade-de-realidade-virtual\/\">VR<\/a> v\u00eddeo sem solicitar que eles saiam do seu site. Se quiser ficar \u00e0 frente de seus concorrentes, voc\u00ea precisa manter seus clientes em potencial em sua casapage por mais tempo, permitindo que eles interajam com seus servi\u00e7os. Um simples clique do mouse n\u00e3o ser\u00e1 suficiente, pois voc\u00ea deve construir a confian\u00e7a do seu p\u00fablico. Um v\u00eddeo de realidade virtual permitir\u00e1 que sua empresa desenvolva experi\u00eancias que alcancem seu p\u00fablico por meio de intera\u00e7\u00e3o \u00fanica, em vez de texto simples.<a id=\"showcase-services-potential-customers\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28696\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Step-Ahead-of-Your-Competitors.jpg\" alt=\"Ind\u00fastria de viagens de marketing de realidade virtual - um passo \u00e0 frente de seus concorrentes\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Step-Ahead-of-Your-Competitors-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Step-Ahead-of-Your-Competitors-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Step-Ahead-of-Your-Competitors-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Step-Ahead-of-Your-Competitors-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Step-Ahead-of-Your-Competitors-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Step-Ahead-of-Your-Competitors-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Step-Ahead-of-Your-Competitors-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Step-Ahead-of-Your-Competitors.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>2. Voc\u00ea pode mostrar seus servi\u00e7os para clientes em potencial com anteced\u00eancia<a id=\"vr-offers-enhanced-user-experience\"><\/a><\/h3>\n<p>Os v\u00eddeos VR permitem que os clientes em potencial explorem o destino antes de fazer a reserva. Voc\u00ea pode at\u00e9 incorporar um aplicativo de viagens ou um mapa interativo com seu v\u00eddeo de realidade virtual para identificar dire\u00e7\u00f5es, rotas e locais de interesse para seus clientes. Lembre-se de que esta \u00e9 sua chance de mostrar o hotel resort ou passeio que voc\u00ea promove de maneira v\u00edvida e convincente, em vez de apenas fornecer ao cliente um folheto do destino. Ao apresentar seus servi\u00e7os a clientes em potencial com anteced\u00eancia usando um v\u00eddeo VR, voc\u00ea transmitir\u00e1 a mensagem de que sua ag\u00eancia de viagens \u00e9 transparente e aut\u00eantica.<\/p>\n<h3>3. A RV oferece experi\u00eancia de usu\u00e1rio aprimorada<a id=\"vr-marketing-helps-boost-sales\"><\/a><\/h3>\n<p>Um v\u00eddeo VR permite aos usu\u00e1rios embarcar em uma viagem imersiva pelos quartos do hotel, explorar suas instala\u00e7\u00f5es, passear pelo resort e at\u00e9 mesmo fazer uma reserva direta. De facto, esta experi\u00eancia sensorial \u00fanica pode ser como um storytelling uma vez que o utilizador pode visitar os locais de interesse pretendidos e saber mais sobre a sua hist\u00f3ria, consultar a ementa do restaurante do hotel e explorar os tratamentos do spa num passeio virtual a 360 graus. <a href=\"https:\/\/www.revfine.com\/pt\/video-realidade-virtual-para-hoteis\/\">V\u00eddeos de realidade virtual<\/a> pode aprimorar todos os tipos de experi\u00eancias no local para os usu\u00e1rios, portanto, \u00e9 compreens\u00edvel por que eles est\u00e3o se tornando cada vez mais a ferramenta de marketing definitiva para a ind\u00fastria de viagens.<\/p>\n<h3>4. O marketing de RV ajuda a impulsionar as vendas<a id=\"tool-for-content-marketing\"><\/a><\/h3>\n<p>O equipamento necess\u00e1rio para criar seu primeiro v\u00eddeo VR n\u00e3o precisa ser caro; tudo que voc\u00ea precisa \u00e9 de uma boa c\u00e2mera que possa tirar <a href=\"https:\/\/www.revfine.com\/pt\/video-360\/\">V\u00eddeo 360<\/a> tiros de grau. Fotos simult\u00e2neas podem ser facilmente capturadas usando drones, que voc\u00ea pode alugar por um dia barato. Se voc\u00ea tiver uma equipe criativa para ajud\u00e1-lo com o projeto, poder\u00e1 criar um v\u00eddeo VR definitivo que permita aos usu\u00e1rios interagir com seu ambiente de uma maneira <em>&#039;experimente antes de comprar&#039;<\/em> estrat\u00e9gia de marketing. Investir um pouco de tempo e dinheiro na cria\u00e7\u00e3o do seu v\u00eddeo de marketing de realidade virtual ajudar\u00e1 a aumentar as vendas da sua marca.<\/p>\n\n<h3>5. \u00c9 uma ferramenta perfeita para marketing de conte\u00fado<\/h3>\n<p>Conte\u00fado de qualidade \u00e9 essencial para o marketing online; todo empres\u00e1rio sabe a import\u00e2ncia de dar valor consistente ao seu p\u00fablico. O marketing de conte\u00fado por meio da realidade virtual \u00e9 uma maneira revolucion\u00e1ria de apresentar sua empresa a clientes em potencial diretamente de seus \u00f3culos de realidade virtual. O v\u00eddeo deve ser compartilhado em sites de m\u00eddia social para exposi\u00e7\u00e3o m\u00e1xima. Lembre-se de que seu conte\u00fado deve ser o mais envolvente poss\u00edvel, e seus usu\u00e1rios on-line podem at\u00e9 dirigir ou aproveitar a experi\u00eancia. Os profissionais de marketing de conte\u00fado devem estar sempre atualizados sobre as tend\u00eancias tecnol\u00f3gicas em evolu\u00e7\u00e3o, aproveitando a realidade virtual para seus neg\u00f3cios de viagens.<a id=\"examples-of-virtual-reality-marketing\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28697\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Content-Marketing.jpg\" alt=\"Marketing de Realidade Virtual Ind\u00fastria de Viagens - Marketing de Conte\u00fado\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Content-Marketing-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Content-Marketing-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Content-Marketing-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Content-Marketing-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Content-Marketing-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Content-Marketing-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Content-Marketing-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Marketing-Travel-Industry-Content-Marketing.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>3 exemplos de marketing de realidade virtual em viagens<a id=\"virtual-reality-hotel-tour\"><\/a><\/h2>\n<p>Algumas das maiores empresas de viagens do mundo j\u00e1 integraram a realidade virtual nos seus <a href=\"https:\/\/www.revfine.com\/pt\/marketing-de-viagens\/\">marketing de viagens<\/a> estrat\u00e9gia. Se voc\u00ea quiser entender melhor como usar essa ferramenta poderosa em seu neg\u00f3cio, d\u00ea uma olhada nos 3 exemplos mais inovadores de v\u00eddeos de marketing de VR que oferecem aos usu\u00e1rios uma experi\u00eancia emocionante e envolvente.<\/p>\n<h3>#VMarketing de realidade virtual 1: Tour em um hotel de realidade virtual<\/h3>\n<p>Este 4 minutos <a href=\"https:\/\/www.revfine.com\/pt\/vr-hotel-tour\/\">Tour do hotel VR<\/a> do luxuoso hotel resort Sandy Lane em Barbados leva o espectador a uma experi\u00eancia de realidade virtual para todas as principais atra\u00e7\u00f5es e destaques do hotel, incluindo seu campo de golfe, spa, vesti\u00e1rios, su\u00edtes e impressionante \u00e1rea de recep\u00e7\u00e3o de m\u00e1rmore.<a id=\"virtual-reality-tour-travel-destination\"><\/a><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/Lbq6IQglHKM?wmode=transparent&autoplay=0&oida=1\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>#VMarketing de realidade virtual 2: Tour de realidade virtual do destino de viagem<\/h3>\n<p>Este \u00e9 um v\u00eddeo de 7 minutos da Ilha Hamilton, na Austr\u00e1lia. O v\u00eddeo interativo come\u00e7a com um voo pousando no aeroporto de destino. Leva o usu\u00e1rio ao hotel antes de oferecer a melhor experi\u00eancia de voo de helic\u00f3ptero sobre a Grande Barreira de Corais e mergulho no recife. Os h\u00f3spedes podem explorar as instala\u00e7\u00f5es de spa do hotel e conferir todas as atividades aqu\u00e1ticas das quais podem participar.<a id=\"virtual-reality-guided-city-tour\"><\/a><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 2 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/lJype_TafRk?wmode=transparent&autoplay=0&oida=1\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>#VMarketing de realidade virtual 3: Um tour guiado por realidade virtual por Londres<\/h3>\n<p>Este v\u00eddeo de VR 360 de 5 minutos apresenta um tour guiado pela cidade pelos pontos de refer\u00eancia e atra\u00e7\u00f5es mais famosos de Londres por meio de transporte p\u00fablico e a p\u00e9. O guia explica a hist\u00f3ria da capital, bem como suas ruas ic\u00f4nicas, com dicas sobre as melhores maneiras de viajar por Londres e o que ver na cidade.<a id=\"more-examples-virtual-reality-marketing\"><\/a><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo do YouTube 3\" src=\"https:\/\/www.youtube.com\/embed\/m9EClKA1VeQ?wmode=transparent&autoplay=0&oida=1\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h3>Tabela: Mais exemplos de marketing de realidade virtual na ind\u00fastria de viagens<\/h3>\n<p>A tabela a seguir fornece exemplos adicionais de uso da realidade virtual no marketing de viagens e seus benef\u00edcios.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table style=\"width: 100%; height: 90px;\" width=\"100%\">\n<thead>\n<tr style=\"height: 48px;\">\n<th style=\"height: 10px;\" align=\"left\"><strong>Exemplo de marketing de realidade virtual<\/strong><\/th>\n<th style=\"height: 10px;\" align=\"left\"><strong>Benef\u00edcios<\/strong><\/th>\n<th style=\"height: 10px;\" align=\"left\"><strong>Exemplos Gerais<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 96px;\">\n<td style=\"height: 32px;\" align=\"left\"><strong>Passeios de destino VR<\/strong><\/td>\n<td style=\"height: 32px;\" align=\"left\">Pr\u00e9-visualiza\u00e7\u00f5es imersivas incentivam o planejamento de viagens.<br \/>\nAumenta a confian\u00e7a e as convers\u00f5es de reservas.<a id=\"virtual-reality-marketing-metaverse\"><\/a><\/td>\n<td style=\"height: 32px;\" align=\"left\">Viajantes em potencial exploram destinos em 360 graus.<br \/>\nPasseios virtuais por pontos de refer\u00eancia e atra\u00e7\u00f5es populares.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Vitrines de ag\u00eancias de viagens VR<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Cativa viajantes em potencial com marketing inovador.<br \/>\nAumenta a visibilidade da marca e a diferencia\u00e7\u00e3o no mercado.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Vitrines virtuais de servi\u00e7os e pacotes de ag\u00eancias de viagens.<br \/>\nPacotes de viagens VR exclusivos com pr\u00e9vias virtuais.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Conte\u00fado VR gerado pelo usu\u00e1rio<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Impulsiona o envolvimento e a participa\u00e7\u00e3o do usu\u00e1rio.<br \/>\nCria marketing aut\u00eantico e influenciado por pares.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Desafios de viagens virtuais, incentivando conte\u00fado VR criado pelo usu\u00e1rio.<br \/>\nViajantes compartilhando suas experi\u00eancias de RV nas redes sociais.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>Marketing de Realidade Virtual e o Metaverso<\/h2>\n<p>O marketing de realidade virtual \u00e9 apenas uma das tecnologias que ajudam a moldar o metaverso. Em termos simples, o <a href=\"https:\/\/metamandrill.com\/metaverse\/\" target=\"_blank\" rel=\"noopener\">metaverso<\/a> descreve <a href=\"https:\/\/metamandrill.com\/metaverse-virtual-worlds\/\" target=\"_blank\" rel=\"noopener\">palavras virtuais do metaverso<\/a> \u2013 alimentado por dispositivos de realidade virtual, realidade aumentada e tecnologia similar \u2013 que servem como um espa\u00e7o digital onde ocorrem intera\u00e7\u00f5es sociais significativas.<\/p>\n<p>D\u00ea uma olhada no <a href=\"https:\/\/www.revfine.com\/pt\/metaverso-turismo\/\"><span style=\"text-decoration: underline;\">\u201cTurismo Metaverso: Vis\u00e3o Geral, Benef\u00edcios, Exemplos e Mais\u201d<\/span><\/a> artigo para saber mais sobre exatamente o que \u00e9 o metaverso, sua conex\u00e3o com as ofertas de turismo de realidade virtual, como o metaverso j\u00e1 est\u00e1 sendo utilizado, os benef\u00edcios e seu potencial nos pr\u00f3ximos meses e anos.<\/p>\n<h2>Perguntas frequentes sobre marketing de realidade virtual para a ind\u00fastria de viagens<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-2232-1\"><div class=\"fusion-panel panel-default panel-b9667a08b114f95a9 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_b9667a08b114f95a9\"><a aria-expanded=\"false\" aria-controls=\"b9667a08b114f95a9\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-2232-1\" data-target=\"#b9667a08b114f95a9\" href=\"#b9667a08b114f95a9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como a VR \u00e9 usada na ind\u00fastria de viagens?<\/span><\/a><\/h3><\/div><div id=\"b9667a08b114f95a9\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_b9667a08b114f95a9\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A tecnologia de realidade virtual \u00e9 usada principalmente para oferecer passeios imersivos em hot\u00e9is, atra\u00e7\u00f5es e outros destinos. Isso permite que os clientes em potencial tenham uma ideia remota de uma localiza\u00e7\u00e3o antes de fazer a reserva.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ff34cdf1f4d7dd1e1 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_ff34cdf1f4d7dd1e1\"><a aria-expanded=\"false\" aria-controls=\"ff34cdf1f4d7dd1e1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-2232-1\" data-target=\"#ff34cdf1f4d7dd1e1\" href=\"#ff34cdf1f4d7dd1e1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Por que as ag\u00eancias de viagens usam VR em seus sites?<\/span><\/a><\/h3><\/div><div id=\"ff34cdf1f4d7dd1e1\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_ff34cdf1f4d7dd1e1\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>As empresas de viagens usam VR em seus sites quando t\u00eam certeza de que um destino, hotel ou experi\u00eancia falar\u00e1 por si quando clientes em potencial o virem. Al\u00e9m disso, o uso de tours de realidade virtual pode ajudar a proporcionar aos clientes a sensa\u00e7\u00e3o de que uma empresa de viagens \u00e9 confi\u00e1vel, transparente e conhecedora de tecnologia.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-bfcbcbd04eced62a7 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_bfcbcbd04eced62a7\"><a aria-expanded=\"false\" aria-controls=\"bfcbcbd04eced62a7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-2232-1\" data-target=\"#bfcbcbd04eced62a7\" href=\"#bfcbcbd04eced62a7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como a RV pode ser usada no marketing?<\/span><\/a><\/h3><\/div><div id=\"bfcbcbd04eced62a7\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_bfcbcbd04eced62a7\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A cria\u00e7\u00e3o de tours e experi\u00eancias imersivas em VR pode ajudar as empresas de viagens a gerar mais reservas. Quando os clientes conseguem ver os locais por si pr\u00f3prios, isso pode ajudar na tomada de decis\u00f5es. Crucialmente, os tours de VR podem fornecer uma experi\u00eancia mais envolvente do que fotografias ou conte\u00fado de v\u00eddeo padr\u00e3o.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6d3863418fb33fbfc fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_6d3863418fb33fbfc\"><a aria-expanded=\"false\" aria-controls=\"6d3863418fb33fbfc\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-2232-1\" data-target=\"#6d3863418fb33fbfc\" href=\"#6d3863418fb33fbfc\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como a RV contribui para o marketing eficaz de uma empresa tur\u00edstica?<\/span><\/a><\/h3><\/div><div id=\"6d3863418fb33fbfc\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_6d3863418fb33fbfc\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Essencialmente, a tecnologia de realidade virtual permite que as empresas de turismo ofere\u00e7am uma antevis\u00e3o realista do que est\u00e3o a vender. Isso pode ajudar a convencer os clientes a prosseguir com a reserva.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d0ac957b95e4f28a2 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_d0ac957b95e4f28a2\"><a aria-expanded=\"false\" aria-controls=\"d0ac957b95e4f28a2\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-2232-1\" data-target=\"#d0ac957b95e4f28a2\" href=\"#d0ac957b95e4f28a2\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como a realidade virtual atrai clientes?<\/span><\/a><\/h3><\/div><div id=\"d0ac957b95e4f28a2\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_d0ac957b95e4f28a2\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Os tours de VR podem atrair clientes, permitindo-lhes explorar remotamente um local. Isso fornece uma no\u00e7\u00e3o realista do que eles podem esperar ver se visitarem um destino. Os tours de VR geralmente proporcionam uma melhor no\u00e7\u00e3o de escala do que v\u00eddeos ou imagens convencionais e podem oferecer um fator de \u201cuau\u201d que gera reservas.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>Al\u00e9m de passeios virtuais e marketing de destino, as empresas de viagens e turismo est\u00e3o levando a realidade virtual a outro n\u00edvel por meio de m\u00e9todos criativos e inovadores para atrair o p\u00fablico. N\u00e3o demorar\u00e1 muito at\u00e9 que as empresas de viagens usem cat\u00e1logos de realidade virtual para ajudar seus clientes a planejar e reservar viagens de suas casas.<\/strong><\/p>\n<h2>Mais dicas de marketing de v\u00eddeo<\/h2>\n<p>Os v\u00eddeos s\u00e3o uma poderosa ferramenta de marketing, especialmente para o setor de hospitalidade e viagens. Afinal, eles podem capturar a aten\u00e7\u00e3o do p\u00fablico muito mais rapidamente do que textos ou imagens. Nos artigos a seguir, voc\u00ea aprender\u00e1 mais sobre marketing de v\u00eddeo:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens-de-realidade-virtual\/\">Como a realidade virtual est\u00e1 transformando a ind\u00fastria de viagens<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/video-hotel\/\">Dicas para criar o v\u00eddeo promocional perfeito do hotel<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/video-marketing\/\">Dicas essenciais de marketing de v\u00eddeo para hot\u00e9is<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/marketing-de-realidade-virtual\/\">Benef\u00edcios do marketing de realidade virtual para a ind\u00fastria de viagens<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/videos-de-realidade-virtual\/\">Dicas obrigat\u00f3rias para criar o v\u00eddeo de realidade virtual perfeito<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/tendencias-de-limpeza\/\" itemprop=\"url\"><span itemprop=\"headline\">Descubra as \u00faltimas tend\u00eancias de limpeza para 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/terceirizacao-gestao-receita\/\" itemprop=\"url\"><span itemprop=\"headline\">Terceiriza\u00e7\u00e3o de gerenciamento de receita: 4 maneiras de beneficiar os hot\u00e9is<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/robos-hotelaria-industria\/\" itemprop=\"url\"><span itemprop=\"headline\">16 exemplos de rob\u00f4s usados na ind\u00fastria da hospitalidade<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens-de-inteligencia-artificial\/\" itemprop=\"url\"><span itemprop=\"headline\">Como a intelig\u00eancia artificial est\u00e1 mudando a ind\u00fastria de viagens<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A realidade virtual \u00e9 experimentada por meio de imagens e sons em um ambiente artificial fornecido por um computador. A ind\u00fastria de viagens e turismo come\u00e7ou a adotar essa ferramenta para aprimorar a experi\u00eancia do cliente e maximizar o engajamento. Se voc\u00ea deseja usar esta ferramenta inovadora para promover seu neg\u00f3cio de viagens, d\u00ea uma olhada nesta vis\u00e3o geral do marketing de realidade virtual (tamb\u00e9m conhecido como VR<\/p>","protected":false},"author":24,"featured_media":2236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[795,201,831],"tags":[684],"class_list":["post-2232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-travel-technology","category-travel-marketing","category-travel-tips","tag-studio-xscape"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtual Reality Marketing: What Are The Benefits of VR Marketing?<\/title>\n<meta name=\"description\" content=\"Virtual reality marketing provides advantages to businesses by allowing users to have an immersive experience 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