{"id":22442,"date":"2023-08-05T15:00:39","date_gmt":"2023-08-05T13:00:39","guid":{"rendered":"https:\/\/www.revfine.com\/?p=22442"},"modified":"2025-09-17T20:32:20","modified_gmt":"2025-09-17T18:32:20","slug":"seo-para-hoteis","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/seo-para-hoteis\/","title":{"rendered":"Melhores pr\u00e1ticas de SEO para hot\u00e9is para aumentar as reservas diretas"},"content":{"rendered":"<p><em>O comportamento online dos viajantes mudou significativamente desde o in\u00edcio da pandemia. Hoje, os potenciais h\u00f3spedes pesquisam e reservam planos de viagem com muitos meses de anteced\u00eancia e priorizam os sites dos hot\u00e9is com informa\u00e7\u00f5es detalhadas e relevantes que lhes sejam facilmente acess\u00edveis. Com este regresso \u00e0s viagens, h\u00e1 tamb\u00e9m um regresso da concorr\u00eancia online das OTAs e dos sites de reservas \u2013 tornando a otimiza\u00e7\u00e3o SEO do site do seu hotel mais crucial do que nunca.<\/em><\/p>\n<h2>Ferramentas do com\u00e9rcio<\/h2>\n<p>Manter-se atualizado sobre as novas t\u00e9cnicas e estrat\u00e9gias de SEO \u00e9 sempre uma boa ideia. Utilizando e aprendendo com ferramentas e sistemas padr\u00e3o como <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\" target=\"_blank\" rel=\"noopener\">Principais sinais vitais da Web<\/a> e <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/prepare-for-future-with-google-analytics-4\/\" target=\"_blank\" rel=\"noopener\">GA4<\/a> (o produto que substitui o Google Analytics tradicional) pode beneficiar muito seus esfor\u00e7os de SEO e fornecer mais informa\u00e7\u00f5es sobre como seu site est\u00e1 funcionando para um visitante t\u00edpico. Ferramentas mais espec\u00edficas, como <a href=\"https:\/\/www.searchenginejournal.com\/google-launches-free-tools-for-travel-marketers\/413512\/\" target=\"_blank\" rel=\"noopener\">Informa\u00e7\u00f5es sobre destinos<\/a> e <a href=\"https:\/\/hotelinsights.withgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Informa\u00e7\u00f5es sobre hot\u00e9is<\/a>, s\u00e3o recursos centrados na localiza\u00e7\u00e3o para hoteleiros que desejam saber o que os usu\u00e1rios est\u00e3o procurando em sua \u00e1rea e garantir que seu hotel tenha uma classifica\u00e7\u00e3o elevada em um local espec\u00edfico.<\/p>\n<p>E como acontece com tudo online, correr <a href=\"https:\/\/www.searchpilot.com\/resources\/blog\/what-is-seo-split-testing\/\" target=\"_blank\" rel=\"noopener\">Testes A\/B<\/a> e agendar auditorias regulares (pelo menos uma vez por ano) fornecer\u00e1 dados reais sobre seu p\u00fablico online atual e como voc\u00ea pode melhorar suas estrat\u00e9gias.<\/p>\n<h2>8 pr\u00e1ticas recomendadas de SEO, incluindo dicas profissionais para hot\u00e9is<\/h2>\n<p>A maioria das pr\u00e1ticas de otimiza\u00e7\u00e3o de SEO s\u00e3o perenes. Aqui est\u00e3o os fatores que aumentar\u00e3o sua descoberta n\u00e3o apenas no Google, mas tamb\u00e9m em outros mecanismos de pesquisa:<\/p>\n<h3>1. Velocidade do site<\/h3>\n<p>Os motores de busca usam o tempo de carregamento como um indicador da qualidade do seu site. Sites lentos s\u00e3o frustrantes para os visitantes e inevitavelmente prejudicar\u00e3o sua classifica\u00e7\u00e3o. Se voc\u00ea n\u00e3o tiver certeza de como os mecanismos de pesquisa veem a velocidade do seu site, <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?__hstc=20629287.84e04411a062bd71ea6e407b66fb20f0.1607454300758.1614474926931.1614613749574.205&amp;amp;__hssc=20629287.2.1614613749574&amp;amp;__hsfp=2262683944\" target=\"_blank\" rel=\"noopener\">Ferramenta Page Speed Insights do Google<\/a> pode ajudar a determinar se a velocidade \u00e9 um dos problemas que sua equipe precisa corrigir. Arquivos maiores e maiores significam mais tempo de carregamento, por isso \u00e9 essencial garantir que os arquivos que voc\u00ea est\u00e1 enviando n\u00e3o sejam maiores do que o necess\u00e1rio e ativar a compacta\u00e7\u00e3o, para que demorem menos para carregar.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-95451989' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-95451989' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_950111349463 = function(){ai_insert_viewport_code ('ai-insert-7-95451989');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_950111349463 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_444871209596);\n<\/script>\n<\/p>\n<p><strong>Dica profissional:<\/strong><br \/>\nConfigurando <a href=\"https:\/\/www.geeksforgeeks.org\/what-is-lazy-loading\/\" target=\"_blank\" rel=\"noopener\">carregamento lento<\/a> garante que o conte\u00fado aberto pelo visitante ser\u00e1 carregado primeiro e muito mais r\u00e1pido do que se todo o conte\u00fado do page fosse carregado simultaneamente. Possibilitando <a href=\"https:\/\/www.section.io\/engineering-education\/understanding-browser-caching\/\" target=\"_blank\" rel=\"noopener\">cache do navegador<\/a> tamb\u00e9m pode ajudar, o que significa que o page n\u00e3o carregar\u00e1 totalmente do zero sempre que um usu\u00e1rio o visitar.<\/p>\n<h3>2. Otimiza\u00e7\u00e3o para dispositivos m\u00f3veis<\/h3>\n<p>Falando em velocidade, <a href=\"https:\/\/www.marketingdive.com\/news\/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load\/426070\/\" target=\"_blank\" rel=\"noopener\">53% de usu\u00e1rios m\u00f3veis<\/a> abandonar\u00e1 um site que leva mais de 3 segundos para carregar. E como se estima que mais de 70% de usu\u00e1rios online navegar\u00e3o exclusivamente via <a href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html\" target=\"_blank\" rel=\"noopener\">dispositivos m\u00f3veis at\u00e9 2025<\/a>, projetar para o usu\u00e1rio m\u00f3vel \u00e9 fundamental para qualquer profissional de marketing. Al\u00e9m disso, o recurso de indexa\u00e7\u00e3o mobile-first do Google significa que o mecanismo de pesquisa analisa a vers\u00e3o m\u00f3vel de um site ao classificar o conte\u00fado, tornando crucial a otimiza\u00e7\u00e3o para dispositivos m\u00f3veis \u2013 garantindo que o site do seu hotel seja responsivo e <a href=\"https:\/\/www.hotelchamp.com\/blog\/hotelier-guide-mobile-friendly-website\" target=\"_blank\" rel=\"noopener\">compat\u00edvel com dispositivos m\u00f3veis<\/a> \u00e9 fundamental para as classifica\u00e7\u00f5es de SEO e sua estrat\u00e9gia geral de marketing.<\/p>\n<p><strong>Dica profissional:<\/strong><br \/>\nUse a compatibilidade com dispositivos m\u00f3veis do Google <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener\">ferramenta de teste<\/a> ou verifique manualmente seus pages web visualizando-os em um dispositivo m\u00f3vel para ver sua capacidade de resposta e como est\u00e3o sendo renderizados. Essas s\u00e3o maneiras f\u00e1ceis de saber se voc\u00ea precisa corrigir problemas de usabilidade que podem impactar negativamente o seu SEO.<\/p>\n<h3>3. \u00d3timos recursos visuais<\/h3>\n<p>Nunca subestime o poder de bons recursos visuais. Otimizar a imagem do site do seu hotel contribui para <a href=\"https:\/\/ahrefs.com\/blog\/image-seo\/\" target=\"_blank\" rel=\"noopener\">imagem SEO<\/a> e aumenta suas chances de aparecer no Google <a href=\"https:\/\/support.google.com\/websearch\/answer\/9351707?hl=en\" target=\"_blank\" rel=\"noopener\">trechos<\/a> e <a href=\"https:\/\/blog.google\/products\/search\/introducing-google-discover\/\" target=\"_blank\" rel=\"noopener\">descubra o feed.<\/a> Imagens de alta qualidade nos formatos de arquivo adequados, com nomes de arquivo relevantes e compactadas no tamanho certo garantem que a velocidade e a formata\u00e7\u00e3o do seu page estejam na melhor forma. Visuais n\u00edtidos e limpos do logotipo, comodidades e quartos do seu hotel dar\u00e3o vida ao resto do seu conte\u00fado e estimular\u00e3o rapidamente a convers\u00e3o.<\/p>\n<p><strong>Dica profissional:<\/strong><br \/>\nEm rela\u00e7\u00e3o \u00e0s imagens, os motores de busca veem apenas nomes de arquivos e legendas. Criar texto alternativo que inclua palavras-chave em seus recursos visuais n\u00e3o apenas tornar\u00e1 seu conte\u00fado mais acess\u00edvel para pessoas com defici\u00eancia visual, mas tamb\u00e9m poder\u00e1 impulsionar seu <a href=\"https:\/\/www.mediavine.com\/alt-text\/\" target=\"_blank\" rel=\"noopener\">Classifica\u00e7\u00e3o SEO<\/a>.<\/p>\n<h3>4. Conte\u00fado de qualidade<\/h3>\n<p>Conte\u00fado limpo e de boa qualidade normalmente leva a taxas de convers\u00e3o mais r\u00e1pidas e mais altas, pois \u00e9 f\u00e1cil de digerir e as informa\u00e7\u00f5es fornecidas s\u00e3o \u00fateis. <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/11\/seo-content-optimization\/\" target=\"_blank\" rel=\"noopener\">Conte\u00fado otimizado<\/a> apresenta elementos como subt\u00edtulos, tags de t\u00edtulo, meta descri\u00e7\u00f5es e estruturas de frases que s\u00e3o f\u00e1ceis de ler. Usar cabe\u00e7alhos e espa\u00e7amento para dividir o conte\u00fado em se\u00e7\u00f5es tornar\u00e1 o conte\u00fado do seu site f\u00e1cil de ler. Mais importante ainda, o seu conte\u00fado deve ser original (sem duplicatas), relevante (atualizado) e capaz de responder a quaisquer perguntas que um potencial h\u00f3spede possa ter ao decidir reservar com voc\u00ea.<\/p>\n<p><strong>Dica profissional<\/strong>:<br \/>\nMesmo que n\u00e3o haja novas informa\u00e7\u00f5es para compartilhar com o seu p\u00fablico, atualizar e fazer altera\u00e7\u00f5es regularmente no conte\u00fado do seu site ainda \u00e9 uma boa pr\u00e1tica para SEO. Os bots dos mecanismos de pesquisa adoram novos conte\u00fados, e os sites que fazem atualiza\u00e7\u00f5es frequentes s\u00e3o rastreados com mais frequ\u00eancia, aumentando as chances de uma classifica\u00e7\u00e3o mais elevada.<\/p>\n<h3>5. Estrat\u00e9gia de palavras-chave<\/h3>\n<p>Otimizar o seu conte\u00fado para facilitar a leitura \u00e9 ainda mais eficaz quando combinado com uma estrat\u00e9gia de palavras-chave bem pensada. O posicionamento de palavras-chave \u00e9 essencial para incluir em seu conte\u00fado escrito e em algumas \u00e1reas-chave da constru\u00e7\u00e3o de seu site.<\/p>\n<p>Quando se trata de URLs, eles devem ser curtos, diretos e incluir suas principais palavras-chave. Tamb\u00e9m \u00e9 melhor evitar <em>\u201c<a href=\"https:\/\/blog.hubspot.com\/marketing\/stop-words-seo\" target=\"_blank\" rel=\"noopener\">parar palavras<\/a>\u201c<\/em> e use apenas h\u00edfens (-) para separar palavras em seu endere\u00e7o da web. Incluindo palavras-chave em <a href=\"https:\/\/business.trustedshops.com\/blog\/how-to-write-a-meta-title-meta-description\" target=\"_blank\" rel=\"noopener\">T\u00edtulos page, meta t\u00edtulos e meta<\/a> as descri\u00e7\u00f5es s\u00e3o fundamentais para aumentar a visibilidade e oferecem uma \u00f3tima primeira impress\u00e3o da sua marca, pois \u00e9 o principal conte\u00fado que aparece nos resultados de pesquisa.<\/p>\n<p><strong>Dica profissional:<\/strong><br \/>\nIncluir <a href=\"https:\/\/www.quantumweb.com.au\/semantic-keyword-strategies\" target=\"_blank\" rel=\"noopener\">palavras-chave sem\u00e2nticas<\/a> (varia\u00e7\u00f5es ou sin\u00f4nimos) em sua estrat\u00e9gia de SEO para garantir que voc\u00ea alcance seu mercado-alvo e n\u00e3o apare\u00e7a em pesquisas irrelevantes. O uso de palavras-chave sem\u00e2nticas tamb\u00e9m tornar\u00e1 muito mais f\u00e1cil e r\u00e1pido para os mecanismos de pesquisa determinarem a relev\u00e2ncia do seu site para a pesquisa do usu\u00e1rio.<\/p>\n<h3>6. Links relevantes<\/h3>\n<p>O link building ainda \u00e9 um dos fatores mais cr\u00edticos usados pelos motores de busca para classificar sites atualmente. Quanto mais os mecanismos de pesquisa rastreiam seu site para encontrar links aut\u00eanticos, mais pages eles indexar\u00e3o.<\/p>\n<p>Aqui est\u00e3o os tipos de links mais importantes para SEO:<\/p>\n<ol>\n<li>Links externos: links para pages da web relevantes fora de sua empresa posicionam seu conte\u00fado como um recurso valioso. Voc\u00ea pode criar links externos para citar fontes ou fornecer informa\u00e7\u00f5es \u00fateis que n\u00e3o est\u00e3o no seu site, mas que s\u00e3o relevantes para visitantes em potencial. E quando voc\u00ea cria links para outras fontes, os mecanismos de pesquisa sabem que voc\u00ea se preocupa com a qualidade do seu conte\u00fado, mesmo que a informa\u00e7\u00e3o exista em outro lugar.<\/li>\n<li>Links internos: links para conte\u00fado relevante em seu site podem aumentar a visibilidade desse conte\u00fado para os mecanismos de pesquisa. Assim como os links externos, os links internos s\u00e3o uma forma de fornecer informa\u00e7\u00f5es relevantes a um h\u00f3spede em potencial. \u00c9 tamb\u00e9m uma maneira fant\u00e1stica de garantir que os rastreadores dos mecanismos de pesquisa n\u00e3o percam nenhum page ao indexar seu site.<\/li>\n<li>Backlinks: a curadoria de links de qualidade para o seu site de outras pessoas com autoridade estabelecida em seus nichos de mercado pode ser extremamente valiosa. Aqui est\u00e1 um recurso \u00fatil sobre constru\u00e7\u00e3o <a href=\"https:\/\/postaga.com\/how-to-build-backlinks\/\" target=\"_blank\" rel=\"noopener\">backlinks eficazes<\/a>. Esteja sempre atento ao seu backlinking e n\u00e3o ofere\u00e7a links irrelevantes nem pague por servi\u00e7os de backlink. A qualidade sempre vence a quantidade, portanto, \u00e9 importante criar uma estrat\u00e9gia de backlink \u00e9tica e significativa.<\/li>\n<\/ol>\n<p><strong>Dica profissional:<\/strong><br \/>\nA pr\u00e1tica de deep linking (links para passagens espec\u00edficas, se\u00e7\u00f5es page, navega\u00e7\u00e3o, etc.) \u00e9 frequentemente esquecida, um fato que voc\u00ea pode usar a seu favor. O Google introduziu recentemente <a href=\"https:\/\/seosly.com\/blog\/google-passage-ranking\/\" target=\"_blank\" rel=\"noopener\">classifica\u00e7\u00e3o de passagens<\/a>, onde eles podem avaliar passagens individuais, por isso \u00e9 seguro assumir que os links diretos est\u00e3o se tornando mais importantes para o SEO. Tornar os links diretos parte de sua estrat\u00e9gia \u00e9 uma \u00f3tima maneira de ficar \u00e0 frente da concorr\u00eancia.<\/p>\n<h3>7. Perguntas frequentes<\/h3>\n<p>Colocar uma se\u00e7\u00e3o de perguntas frequentes completa ou page no site do seu hotel ajudar\u00e1 os h\u00f3spedes em potencial a encontrar as informa\u00e7\u00f5es de que precisam e fornecer\u00e1 aos mecanismos de pesquisa mais informa\u00e7\u00f5es para exibir em seus resultados. Estas FAQs devem sempre ser marcadas com <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/faqpage\" target=\"_blank\" rel=\"noopener\">dados estruturados<\/a> para maximizar o alcance e aumentar suas chances de aparecer na pesquisa do Google <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" target=\"_blank\" rel=\"noopener\">trechos de resultados<\/a> e <a href=\"https:\/\/koronapos.com\/blog\/what-is-google-map-pack\/\" target=\"_blank\" rel=\"noopener\">Pacote de Mapas<\/a>.<\/p>\n<p><strong>Dica profissional:<\/strong><br \/>\nFique de olho nos coment\u00e1rios no perfil da sua empresa no Google, TripAdvisor e outras plataformas de coment\u00e1rios. Mesmo a avalia\u00e7\u00e3o mais negativa deve ser abordada publicamente, e agradecer a algu\u00e9m por uma avalia\u00e7\u00e3o positiva mostra que voc\u00ea se preocupa com as experi\u00eancias dos seus h\u00f3spedes. Listagens atualizadas e otimizadas em diversas plataformas ajudam a garantir que o site do seu hotel apare\u00e7a no topo das pesquisas locais.<\/p>\n<h3>8. Navega\u00e7\u00e3o centrada no usu\u00e1rio<\/h3>\n<p>Sites com \u00f3timas interfaces de usu\u00e1rio chegam facilmente ao topo dos resultados de pesquisa. Eles mant\u00eam os usu\u00e1rios no page por muito mais tempo, criam confian\u00e7a e proporcionam uma experi\u00eancia melhor.<\/p>\n<p>Fazendo o seu <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hotelchamp.com\/product\/ecommerce\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">site do hotel<\/a><\/span> a navega\u00e7\u00e3o centrada no usu\u00e1rio n\u00e3o \u00e9 uma tarefa dif\u00edcil. Existem duas regras simples a seguir. Primeiro, o usu\u00e1rio n\u00e3o deve precisar de mais de tr\u00eas cliques para acessar qualquer page em seu site, portanto, certifique-se de utilizar os menus para ajud\u00e1-lo a chegar ao conte\u00fado que procura. Em segundo lugar, torne o mais f\u00e1cil poss\u00edvel para os usu\u00e1rios retrocederem, fornecendo <a href=\"https:\/\/www.nngroup.com\/articles\/breadcrumbs\/\" target=\"_blank\" rel=\"noopener\">Migalhas de p\u00e3o<\/a> na parte superior do page. Essas t\u00e1ticas garantir\u00e3o uma experi\u00eancia tranquila do usu\u00e1rio em seu site e uma melhor convers\u00e3o.<\/p>\n<h3>Conclus\u00e3o<\/h3>\n<p>Ao implementar as pr\u00e1ticas recomendadas de SEO acima, o site do seu hotel ficar\u00e1 mais vis\u00edvel nos resultados de pesquisa e voc\u00ea se conectar\u00e1 rapidamente com os visitantes que desejam reservar um quarto. A otimiza\u00e7\u00e3o de palavras-chave, conte\u00fado, imagens e links classificar\u00e1 seu site nos mecanismos de pesquisa e proporcionar\u00e1 uma experi\u00eancia ideal ao usu\u00e1rio.<\/p>\n<p>\u00c9 essencial se concentrar em fornecer experi\u00eancias de qualidade aos visitantes do seu site, em vez de usar pr\u00e1ticas anti\u00e9ticas para enganar os mecanismos de pesquisa e faz\u00ea-los classificar o seu site em uma posi\u00e7\u00e3o mais elevada. Simplificando, a quantidade de esfor\u00e7o e cuidado que voc\u00ea dedica ao preparar seu lobby e recep\u00e7\u00e3o para receber seus convidados deve ser o mesmo na elabora\u00e7\u00e3o de sua estrat\u00e9gia de SEO.<\/p>\n<p>Este guia 36-page orientar\u00e1 voc\u00ea na cria\u00e7\u00e3o e lan\u00e7amento do site do seu novo hotel, desde a sele\u00e7\u00e3o de um modelo at\u00e9 a otimiza\u00e7\u00e3o e acessibilidade do mecanismo de pesquisa. Voc\u00ea ter\u00e1 seu pr\u00f3prio site de hotel acess\u00edvel, de alta convers\u00e3o e compat\u00edvel com dispositivos m\u00f3veis se seguir nossos conselhos.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-55435211' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-55435211' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTQgYWktdHJhY2snIGRhdGEtYWk9J1d6UXNJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElESWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTQtNzc4MDkwODgnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa2RTTVVwVlNXbDNhVWxwZDNsWVVUMDlKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTltY21GdVkyOW5jbUZ6YzI4dVkyOXRMMlZ1THpVdGNtVjJaVzUxWlMxdFlXNWhaMlZ0Wlc1MExYUnBjSE10Wm05eUxXaHZkR1ZzY3k4L2RYUnRYM052ZFhKalpUMVNaWFptYVc1bExtTnZiU1poYlhBN2RYUnRYMjFsWkdsMWJUMUZlSEJsY25RbE1qQlFZWEowYm1WeUptRnRjRHQxZEcxZlkyRnRjR0ZwWjI0OVVtVjJabWx1WlM1amIyMGlJSFJoY21kbGREMGlYMkpzWVc1cklpQnlaV3c5SW01dmIzQmxibVZ5SWlCamJHRnpjejBpUW1GdWJtVnlMU05CTFVGbWRHVnlMVkJoY21GbmNtRndhQ0krUEdsdFp5QmpiR0Z6Y3owaVlXeHBaMjV1YjI1bElITnBlbVV0Wm5Wc2JDQjNjQzFwYldGblpTMHpOamc1TXlJZ2MzSmpQU0pvZEhSd2N6b3ZMM2QzZHk1eVpYWm1hVzVsTG1OdmJTOTNjQzFqYjI1MFpXNTBMM1Z3Ykc5aFpITXZNakF5TlM4eE1pOUdSMUpVTFZKTkxXVmliMjlyTFRFd0xWUnBjSE10TVRFd01DNXdibWNpSUdGc2REMGlJaUIzYVdSMGFEMGlNVEV3TUNJZ2FHVnBaMmgwUFNJeU1EQWlJQzgrUEM5aFBqd3ZaR2wyUGdvSyI+CjwvZGl2Pgo8ZGl2IGNsYXNzPSJhaS1yb3RhdGUtb3B0aW9uIiBkYXRhLWluZGV4PSIyIiBkYXRhLW5hbWU9IlFnPT0iIGRhdGEtY29kZT0iQ2p4a2FYWWdZMnhoYzNNOUoyTnZaR1V0WW14dlkyc2dZMjlrWlMxaWJHOWpheTAwTVNCaGFTMTBjbUZqYXljZ1pHRjBZUzFoYVQwblYzcFJlRXhFUVhOSmFXOW5VVzFHZFdKdFZubEpSMUpzWXpKME1HSXpRV2RNVTBKRFVWWkJaMGt3U1dkTVUwSkhVakZLVlVsSFZqUmtTRXBvU1dsM2FVbHBkM2xZVVQwOUp5QnpkSGxzWlQwbmJXRnlaMmx1T2lBNGNIZ2dNRHNnWTJ4bFlYSTZJR0p2ZEdnN0p6NEtQR0VnYUhKbFpqMGlhSFIwY0hNNkx5OW1jbUZ1WTI5bmNtRnpjMjh1WTI5dEwyVnVMelV0Y21WMlpXNTFaUzF0WVc1aFoyVnRaVzUwTFhScGNITXRabTl5TFdodmRHVnNjeTgvZFhSdFgzTnZkWEpqWlQxU1pYWm1hVzVsTG1OdmJTWmhiWEE3ZFhSdFgyMWxaR2wxYlQxRmVIQmxjblFsTWpCUVlYSjBibVZ5Sm1GdGNEdDFkRzFmWTJGdGNHRnBaMjQ5VW1WMlptbHVaUzVqYjIwaUlIUmhjbWRsZEQwaVgySnNZVzVySWlCeVpXdzlJbTV2YjNCbGJtVnlJaUJqYkdGemN6MGlRbUZ1Ym1WeUxTTkNMVUZtZEdWeUxWQmhjbUZuY21Gd2FDSStQR2x0WnlCamJHRnpjejBpWVd4cFoyNXViMjVsSUhOcGVtVXRablZzYkNCM2NDMXBiV0ZuWlMwek5qZzVNeUlnYzNKalBTSm9kSFJ3Y3pvdkwzZDNkeTV5WlhabWFXNWxMbU52YlM5M2NDMWpiMjUwWlc1MEwzVndiRzloWkhNdk1qQXlOUzh4TWk5R1IxSlVMVkpOTFdWaWIyOXJMVEV3TFZScGNITXRNVEV3TUM1d2JtY2lJR0ZzZEQwaUlpQjNhV1IwYUQwaU1URXdNQ0lnYUdWcFoyaDBQU0l5TURBaUlDOCtQQzloUGdvOEwyUnBkajRLIj4KPC9kaXY+CjwvZGl2Pgo8c2NyaXB0PmlmICh0eXBlb2YgYWlfanNfY29kZSA9PSAnYm9vbGVhbicpIHt2YXIgYWlfYmxvY2tfZGl2ID0gZG9jdW1lbnQucXVlcnlTZWxlY3RvciAoJy5haS1yb3RhdGUtNC03NzgwOTA4OCcpOyBhaV9wcm9jZXNzX3JvdGF0aW9uIChhaV9ibG9ja19kaXYpOyBhaV9ibG9ja19kaXYuY2xhc3NMaXN0LnJlbW92ZSAoJ2FpLXJvdGF0ZS00LTc3ODA5MDg4Jyk7fTs8L3NjcmlwdD4KPC9kaXY+Cg==' data-block='4'><\/div>\n<script>\n  ai_run_762930131594 = function(){ai_insert_viewport_code ('ai-insert-4-55435211');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_762930131594 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_996828825387);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>O comportamento online dos viajantes mudou significativamente desde o in\u00edcio da pandemia. Hoje, os h\u00f3spedes em potencial est\u00e3o pesquisando e reservando planos de viagem com muitos meses de anteced\u00eancia e priorizando sites de hot\u00e9is com informa\u00e7\u00f5es detalhadas e relevantes que sejam facilmente acess\u00edveis a eles. 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