{"id":22507,"date":"2024-10-05T09:00:04","date_gmt":"2024-10-05T07:00:04","guid":{"rendered":"https:\/\/www.revfine.com\/?p=22507"},"modified":"2025-09-17T19:33:08","modified_gmt":"2025-09-17T17:33:08","slug":"como-comunicar-sua-frente-desk-upselling-deals-com-eficacia","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/como-comunicar-sua-frente-desk-upselling-deals-com-eficacia\/","title":{"rendered":"Como comunicar seus neg\u00f3cios de upselling na recep\u00e7\u00e3o de maneira eficaz"},"content":{"rendered":"<p><em>Poucos hoteleiros usam ao m\u00e1ximo o upselling na recep\u00e7\u00e3o. Os funcion\u00e1rios da recep\u00e7\u00e3o n\u00e3o apenas precisam estar atualizados com todos os neg\u00f3cios de upsell, mas tamb\u00e9m precisam se sentir confort\u00e1veis com o uso de habilidades essenciais de comunica\u00e7\u00e3o e t\u00e9cnicas de marketing. Resumindo, para acertar, voc\u00ea precisa ler cada situa\u00e7\u00e3o corretamente e mudar seu idioma de acordo.<\/em><\/p>\n<p><em>Neste artigo, voc\u00ea aprender\u00e1 quais quatro habilidades de comunica\u00e7\u00e3o voc\u00ea precisa aprimorar e a valiosa contribui\u00e7\u00e3o que essas habilidades interpessoais podem trazer.<\/em><\/p>\n<h2>Por que voc\u00ea precisa de upsell na recep\u00e7\u00e3o?<\/h2>\n<p>O upsell na recep\u00e7\u00e3o n\u00e3o s\u00f3 pode melhorar sua receita, RevPAR e a experi\u00eancia geral do h\u00f3spede. Ou seja, beneficia ambas as partes: voc\u00ea e seus convidados.<\/p>\n<p>A fase de check-in pode ser ainda mais lucrativa para vendas adicionais do que a pr\u00e9-chegada. Ao destacar ofertas que os h\u00f3spedes achar\u00e3o relevantes no in\u00edcio da estadia, voc\u00ea pode garantir que o resto da experi\u00eancia ser\u00e1 memor\u00e1vel. Al\u00e9m disso, os funcion\u00e1rios da recep\u00e7\u00e3o est\u00e3o na posi\u00e7\u00e3o perfeita para fazer isso. Eles t\u00eam o cart\u00e3o de reserva com dados importantes e podem ler os h\u00f3spedes para definir as ofertas que melhor atender\u00e3o \u00e0s suas necessidades espec\u00edficas.<\/p>\n<h2>As 4 principais habilidades de comunica\u00e7\u00e3o que voc\u00ea precisa para se destacar no upsell de recep\u00e7\u00e3o<\/h2>\n<p>Abaixo, voc\u00ea encontrar\u00e1 quatro habilidades de comunica\u00e7\u00e3o que a equipe da recep\u00e7\u00e3o do tour precisa para fazer upsell de maneira eficaz.<\/p>\n<h3>1. Leia a situa\u00e7\u00e3o<\/h3>\n<p>Pessoal do hotel, mesmo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/Q01tRjYz0\" target=\"_blank\" rel=\"noopener\">Recep\u00e7\u00e3o<\/a><\/span> os funcion\u00e1rios devem saber analisar os h\u00f3spedes e identificar as suas necessidades \u00fanicas. Para tal, dever\u00e3o utilizar os dados do seu cart\u00e3o de reserva e ler a situa\u00e7\u00e3o atual.<\/p>\n<p>Ao ler a situa\u00e7\u00e3o real, concentre-se em quem e por qu\u00ea. Quem s\u00e3o os convidados e o resto da festa? Por que eles est\u00e3o hospedados no hotel?<\/p>\n<p>Voc\u00ea pode, por exemplo, criar uma lista de ofertas para cada segmento de viajante para agilizar essa tarefa. \u00c9 aqui que o software de automa\u00e7\u00e3o de upsell, como o Oaky, pode ser extremamente \u00fatil, pois permite que voc\u00ea venda o neg\u00f3cio certo para o h\u00f3spede certo.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-10548986' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-10548986' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_911921508793 = function(){ai_insert_viewport_code ('ai-insert-7-10548986');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_911921508793 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_627844311592);\n<\/script>\n<\/p>\n<h3>2. Pratique a escuta ativa<\/h3>\n<p>Qualquer pessoa que precise vender um servi\u00e7o ou produto deve praticar a escuta ativa. Em suma, voc\u00ea deve garantir que est\u00e1 totalmente presente. Para mostrar aos h\u00f3spedes que voc\u00ea est\u00e1 realmente ouvindo o que eles est\u00e3o dizendo, voc\u00ea precisa:<\/p>\n<ul>\n<li>Mantenha um bom contato visual<\/li>\n<li>Preste aten\u00e7\u00e3o aos sinais n\u00e3o-verbais<\/li>\n<li>N\u00e3o pense na sua resposta, mas tente entender verdadeiramente o seu convidado<\/li>\n<li>Parafraseie suas solicita\u00e7\u00f5es e use perguntas abertas de acompanhamento<\/li>\n<\/ul>\n<p>Quando os funcion\u00e1rios do hotel interagem com os h\u00f3spedes desta forma, os h\u00f3spedes sentir-se-\u00e3o mais confort\u00e1veis em partilhar outros detalhes, tornando mais f\u00e1cil sugerir ofertas relevantes.<\/p>\n<h3>3. Estude a linguagem corporal e aprenda como controlar a sua<\/h3>\n<p>Voc\u00ea pode saber muito apenas lendo a linguagem corporal de uma pessoa. Saber distinguir entre linguagem corporal positiva e negativa far\u00e1 a diferen\u00e7a.<\/p>\n<p>Por exemplo, bra\u00e7os cruzados e relut\u00e2ncia em fazer contato visual indicam que agora n\u00e3o \u00e9 o momento certo para comercializar seus neg\u00f3cios de upsell. Voc\u00ea provavelmente aumentar\u00e1 ainda mais a irrita\u00e7\u00e3o deles se prosseguir com o upsell na recep\u00e7\u00e3o neste est\u00e1gio.<\/p>\n<p>Al\u00e9m disso, voc\u00ea tamb\u00e9m deve aprender como garantir que sua linguagem corporal seja positiva e convidativa. Ao receber os h\u00f3spedes, o pessoal da recep\u00e7\u00e3o deve, por exemplo:<\/p>\n<ul>\n<li>Fique de p\u00e9 ou sente-se direito<\/li>\n<li>Sorria ao cumprimentar os convidados<\/li>\n<li>Mantenha um bom contato visual<\/li>\n<\/ul>\n<p>\u00c9 fundamental que os funcion\u00e1rios se comportem com confian\u00e7a, mas sem parecer que sabem tudo. Eles ainda precisam estar envolvidos em todas as conversas (em outras palavras, praticar a escuta ativa). Isso n\u00e3o apenas far\u00e1 com que os h\u00f3spedes se sintam mais em casa, mas a equipe tamb\u00e9m aprender\u00e1 li\u00e7\u00f5es valiosas sobre as necessidades dos h\u00f3spedes.<\/p>\n<h3>4. Seja confiante e amig\u00e1vel<\/h3>\n<p>Cumprimente os h\u00f3spedes que chegam com o mesmo comportamento amig\u00e1vel e hospitaleiro de sempre. Sorrir e estabelecer contato visual \u00e9 essencial.<\/p>\n<p>Al\u00e9m da linguagem corporal positiva, voc\u00ea tamb\u00e9m deve garantir que sua comunica\u00e7\u00e3o transmita o mesmo calor. Para fazer isso, fa\u00e7a perguntas abertas quando os h\u00f3spedes fizerem check-in. 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else document.addEventListener ('DOMContentLoaded', ai_run_260134809960);\n<\/script>\n<\/p>\n<p>Voc\u00ea pode priorizar as coisas certas quando estiver confiante em sua capacidade de realizar bem seu trabalho e fechar neg\u00f3cios suficientes para atingir seus objetivos. \u00c9 por isso que \u00e9 essencial conhecer todas as ofertas atuais de hot\u00e9is e upgrades de quartos dispon\u00edveis. Voc\u00ea tamb\u00e9m deve praticar as habilidades de upsell tanto quanto poss\u00edvel para aumentar sua confian\u00e7a.<\/p>\n<div class=\"first-sentence-half\">\n<p><strong>O segredo do upsell na recep\u00e7\u00e3o \u00e9 nunca permitir que os h\u00f3spedes sintam que o objetivo \u00e9 ganhar dinheiro. Em vez disso, os h\u00f3spedes devem sentir que a equipe est\u00e1 destacando essas ofertas e pacotes espec\u00edficos para que possam se divertir ao m\u00e1ximo.<\/strong><\/p>\n<\/div>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Poucos hoteleiros usam upselling na recep\u00e7\u00e3o ao m\u00e1ximo. Os funcion\u00e1rios da recep\u00e7\u00e3o n\u00e3o apenas precisam se manter atualizados com todos os neg\u00f3cios de upselling, mas tamb\u00e9m precisam se sentir confort\u00e1veis usando habilidades essenciais de comunica\u00e7\u00e3o e t\u00e9cnicas de marketing. Resumindo, para acertar, voc\u00ea precisa ler cada situa\u00e7\u00e3o corretamente e mudar sua linguagem de acordo. No<\/p>","protected":false},"author":1,"featured_media":22508,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[752,765],"tags":[170],"class_list":["post-22507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-office","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Communicate Your Front Desk Upselling Deals Effectively!<\/title>\n<meta name=\"description\" content=\"In this article, you\u2019ll learn 4 communication skills your front desk needs to upsell effectively and maximize revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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