{"id":22685,"date":"2023-08-11T12:00:10","date_gmt":"2023-08-11T10:00:10","guid":{"rendered":"https:\/\/www.revfine.com\/?p=22685"},"modified":"2025-09-18T13:33:06","modified_gmt":"2025-09-18T11:33:06","slug":"metricas-chave-para-seu-hotel-canal-sucesso-direto","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/metricas-chave-para-seu-hotel-canal-sucesso-direto\/","title":{"rendered":"4 m\u00e9tricas principais para o sucesso do canal direto do seu hotel"},"content":{"rendered":"<p><em>A an\u00e1lise de dados \u00e9, obviamente, \u00fatil para compreender melhor o desempenho do canal direto do seu hotel, mas o mais \u00fatil \u00e9 poder comparar os seus resultados com o mercado para identificar potenciais impulsionadores de crescimento.<\/em><\/p>\n<h2>Os benef\u00edcios do benchmarking de hot\u00e9is<\/h2>\n<p><a href=\"https:\/\/www.revfine.com\/pt\/benchmarking-de-hoteis-2\/\">Comparativo de hot\u00e9is<\/a> permite que voc\u00ea n\u00e3o apenas acesse insights competitivos, mas tamb\u00e9m tome decis\u00f5es mais bem informadas e tome medidas nas \u00e1reas que impactar\u00e3o seus neg\u00f3cios. Saber em quais m\u00e9tricas focar, no entanto, \u00e0s vezes pode ser um desafio\u2026<\/p>\n<p>Hoje apresentaremos quatro m\u00e9tricas principais para avaliar o desempenho do canal direto do seu hotel e explicar como interpret\u00e1-las e melhorar seus resultados. \u00c9 importante observar que essas m\u00e9tricas s\u00e3o apenas um ponto de partida. Para explorar ainda mais outros KPIs e estrat\u00e9gias de crescimento relevantes, baixe nossos 10 abrangentes <span style=\"text-decoration: underline;\"><a href=\"https:\/\/info.thehotelsnetwork.com\/en\/guide\/10-direct-channel-kpis\" target=\"_blank\" rel=\"noopener\">KPIs de canal direto<\/a><\/span> e-book.<\/p>\n<h2>4 m\u00e9tricas principais para o sucesso do canal direto do seu hotel<\/h2>\n<p>Abaixo voc\u00ea encontrar\u00e1 quatro m\u00e9tricas principais para o sucesso do canal direto do seu hotel. Assim voc\u00ea pode comparar seus resultados com o mercado.<\/p>\n<h3>1. Taxas de convers\u00e3o do site<\/h3>\n<h4>1.1 Taxa de convers\u00e3o total<\/h4>\n<p>Observando as reservas diretas feitas no site do seu hotel, a taxa de convers\u00e3o total compara o n\u00famero de reservas recebidas durante um per\u00edodo espec\u00edfico com o n\u00famero de visitantes do site. A tarifa m\u00e9dia do hotel gira em torno de 2%, o que significa que cerca de 98 em cada 100 visitantes saem do site sem concluir a reserva. Isso representa uma oportunidade significativa, pois voc\u00ea pode aumentar a receita sem gastos adicionais com marketing, concentrando seus esfor\u00e7os na melhoria dessa m\u00e9trica.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-22094620' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-22094620' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_161071468078 = function(){ai_insert_viewport_code ('ai-insert-7-22094620');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_161071468078 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_944848414327);\n<\/script>\n<\/p>\n<h4>1.2 Convers\u00e3o de Visitante em Motor de Reservas (BE)<\/h4>\n<p>Um indicador chave para entender o desempenho do seu funil de reserva \u00e9 a convers\u00e3o de visitante em BE. Normalmente variando entre 35% e 55% em m\u00e9dia, ele mede a porcentagem do total de visitantes do site que pesquisam em seu mecanismo de reservas. Para melhorar esses n\u00fameros, \u00e9 recomend\u00e1vel exibir mensagens e ofertas personalizadas na homepage do seu hotel, incluindo um call to action (CTA) claro que redireciona os visitantes para o mecanismo de reservas.<\/p>\n<p><span style=\"font-size: 10pt;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-22687\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE.png\" alt=\"Mensagem com contagem regressiva no Homepage redirecionando para BE\" width=\"624\" height=\"303\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE-300x146.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><br \/>\n<\/em><\/span><span style=\"font-size: 10pt;\"><em><br \/>\nUma mensagem com contagem regressiva no Homepage redirecionando para BE<\/em><\/span><\/p>\n<h4>1.3 Motor de Reserva (BE) para Convers\u00e3o de Reserva<\/h4>\n<p>Definida como a taxa m\u00e9dia de convers\u00e3o de usu\u00e1rios que pesquisam no mecanismo de reservas e acabam reservando, essa taxa geralmente \u00e9 inferior \u00e0 convers\u00e3o de Visitante em BE, variando de 5% a 15%. Uma t\u00e1tica eficaz para aumentar o desempenho nesta fase do funil \u00e9 mostrar uma mensagem de sa\u00edda para reter os usu\u00e1rios que est\u00e3o prestes a sair do seu site. \u00c9 a oportunidade perfeita para chamar a aten\u00e7\u00e3o do utilizador com uma mensagem personalizada, incluindo um desconto exclusivo ou outro incentivo apelativo para convenc\u00ea-lo a reservar diretamente consigo.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22688\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE.png\" alt=\"Mensagem de captura de e-mail exibida ao sair do BE\" width=\"624\" height=\"428\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE-300x206.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Mensagem de captura de e-mail exibida ao sair do BE<\/em><\/span><\/p>\n<h3>2. Frequ\u00eancia das disparidades<\/h3>\n<p>A frequ\u00eancia das disparidades refere-se \u00e0 percentagem m\u00e9dia de vezes em que as tarifas dos hot\u00e9is s\u00e3o reduzidas pelas ag\u00eancias de viagens online (OTAs) durante um per\u00edodo espec\u00edfico. A taxa pode variar em diferentes mercados e OTAs, com uma faixa m\u00e9dia de 10-30%. \u00c9 fundamental reduzir ao m\u00e1ximo as disparidades, uma vez que conseguir encontrar tarifas mais baratas noutros locais pode muito <a href=\"https:\/\/www.revfine.com\/pt\/etapas-para-combater-as-disparidades-de-precos-no-site-do-seu-hotel\/\">diminuir as reservas feitas atrav\u00e9s do seu site<\/a>. Uma forma eficaz de combater as disparidades \u00e9 usar o Price Match, que permite exibir automaticamente uma oferta equivalente aos usu\u00e1rios em seu site quando suas taxas s\u00e3o reduzidas para uma pesquisa espec\u00edfica.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22689\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page.png\" alt=\"Ferramenta Price Match incorporada no BE page\" width=\"624\" height=\"369\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page-300x177.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Ferramenta Price Match incorporada no BE page<\/em><\/span><\/p>\n<h3>3. RevDirect<\/h3>\n<p>A receita por quarto dispon\u00edvel do seu canal direto, tamb\u00e9m conhecida como RevDirect, divide a receita direta total do quarto pelo n\u00famero de di\u00e1rias de quartos dispon\u00edveis (com base nas datas de estadia). Focar no aumento do RevDirect ajudar\u00e1 voc\u00ea a aumentar a receita por quarto dispon\u00edvel para seu canal direto. Isto pode ser conseguido analisando as datas de estadia e aumentando a receita direta dos quartos atrav\u00e9s de ofertas ou pacotes especiais relevantes e oportunos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22690\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package.png\" alt=\"Upselling de mensagem para um pacote de valor mais alto\" width=\"624\" height=\"391\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package-300x188.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em><span style=\"font-size: 10pt;\">Upselling de mensagens para um pacote de valor mais alto<\/span><\/em><\/p>\n<h3>4. \u00cdndice de Reserva Direta (DBI)<\/h3>\n<p>Esta \u00e9 uma m\u00e9trica interessante, pois mede a efic\u00e1cia da estrat\u00e9gia de canal direto do seu hotel em compara\u00e7\u00e3o com o mercado como um todo. \u00c9 calculado ponderando diferentes aspectos da estrat\u00e9gia de canal direto de um hotel usando um algoritmo, permitindo que os hot\u00e9is acompanhem mensalmente seu desempenho ao longo do tempo.<\/p>\n<p>Os resultados variam de 0 a 100 pontos, sendo 100 a maior pontua\u00e7\u00e3o poss\u00edvel. Um DBI forte \u00e9 considerado acima de 50, o que significa que o desempenho do hotel em termos da sua estrat\u00e9gia de canal direto est\u00e1 na metade superior do mercado.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22691\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index.png\" alt=\"Um exemplo do \u00cdndice de Reserva Direta\" width=\"624\" height=\"295\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index-300x142.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em><span style=\"font-size: 10pt;\">Um exemplo do \u00cdndice de Reserva Direta<\/span><\/em><\/p>\n<p><strong>Os indicadores de desempenho fornecem os insights mais valiosos em compara\u00e7\u00e3o com o resto do mercado ou concorrentes diretos. Este artigo tem como objetivo fornecer uma estrutura de KPIs especificamente relacionados ao canal direto da sua marca hoteleira para que voc\u00ea possa avaliar seu desempenho e colocar sua equipe no caminho do sucesso.<\/strong><\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-84806280' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-84806280' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTQgYWktdHJhY2snIGRhdGEtYWk9J1d6UXNJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElESWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTQtNjY1MzU1NDknIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa1JhVnpWclpWYzBhVXhEU1dsTVJFcGtKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTluYnk1alpXNWtlVzR1WTI5dEwyd3ZNamt6TkRBeUx6SXdNalV0TURrdE1ETXZNbTUwTkhJMU1pSWdkR0Z5WjJWMFBTSmZZbXhoYm1zaUlISmxiRDBpYm05dmNHVnVaWElpSUdOc1lYTnpQU0pDWVc1dVpYSXRJMEV0UVdaMFpYSXRVR0Z5WVdkeVlYQm9JajQ4YVcxbklHTnNZWE56UFNKaGJHbG5ibTV2Ym1VZ2MybDZaUzFtZFd4c0lIZHdMV2x0WVdkbExUTTJNVEUySWlCemNtTTlJbWgwZEhCek9pOHZkM2QzTG5KbGRtWnBibVV1WTI5dEwzZHdMV052Ym5SbGJuUXZkWEJzYjJGa2N5OHlNREkxTHpFd0wwTmxibVI1YmkxQlNTMUVhV2RwZEdGc0xVMWhjbXRsZEdsdVp5MUhkV2xrWlMweU1EQXdMbWRwWmlJZ1lXeDBQU0lpSUhkcFpIUm9QU0l4TVRBd0lpQm9aV2xuYUhROUlqSXdNQ0lnTHo0OEwyRStQQzlrYVhZK0Nnbz0iPgo8L2Rpdj4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMiIgZGF0YS1uYW1lPSJRZz09IiBkYXRhLWNvZGU9IkNqeGthWFlnWTJ4aGMzTTlKMk52WkdVdFlteHZZMnNnWTI5a1pTMWliRzlqYXkwME1TQmhhUzEwY21GamF5Y2daR0YwWVMxaGFUMG5WM3BSZUV4RVFYTkphVzluVVcxR2RXSnRWbmxKUjFKc1l6SjBNR0l6UVdkTVUwSkRVVlpCWjBrd1NXZE1VMEpLVWtkV2FGVjVTWE5KYVVselRXd3dQU2NnYzNSNWJHVTlKMjFoY21kcGJqb2dPSEI0SURBN0lHTnNaV0Z5T2lCaWIzUm9PeWMrQ2p4aElHaHlaV1k5SW1oMGRIQnpPaTh2WjI4dWNtVjJMbWxrWldGekxtTnZiUzlsYmkxMWJteHZZMnRwYm1jdGNtVjJaVzUxWlMxd2IzUmxiblJwWVd3L1AzVjBiVjl6YjNWeVkyVTljSFZpYkdsallYUnBiMjRtWVcxd08zVjBiVjl0WldScGRXMDlaR2x6Y0d4aGVTWmhiWEE3ZFhSdFgyTmhiWEJoYVdkdVBXWjVNalZmWjJ4aVgySjFaR2RsZEY5bFpTWmhiWEE3ZFhSdFgyTnZiblJsYm5ROWNHaHZZM1Z6ZDJseVpTWmhiWEE3ZFhSdFgzUmxjbTA5Y21WMlptbHVaU0lnZEdGeVoyVjBQU0pmWW14aGJtc2lJSEpsYkQwaWJtOXZjR1Z1WlhJaUlHTnNZWE56UFNKQ1lXNXVaWEl0STBJdFFXWjBaWEl0VUdGeVlXZHlZWEJvSWo0OGFXMW5JR05zWVhOelBTSmhiR2xuYm01dmJtVWdjMmw2WlMxbWRXeHNJSGR3TFdsdFlXZGxMVE0xTnpNM0lpQnpjbU05SW1oMGRIQnpPaTh2ZDNkM0xuSmxkbVpwYm1VdVkyOXRMM2R3TFdOdmJuUmxiblF2ZFhCc2IyRmtjeTh5TURJMUx6QTVMMGxFWldGVExWVnViRzlqYTJsdVp5MVNaWFpsYm5WbExVSmhibTVsY2kweU1EQXRNVEV3TUM1bmFXWWlJR0ZzZEQwaUlpQjNhV1IwYUQwaU1URXdNQ0lnYUdWcFoyaDBQU0l5TURBaUlDOCtQQzloUGp3dlpHbDJQZ289Ij4KPC9kaXY+CjwvZGl2Pgo8c2NyaXB0PmlmICh0eXBlb2YgYWlfanNfY29kZSA9PSAnYm9vbGVhbicpIHt2YXIgYWlfYmxvY2tfZGl2ID0gZG9jdW1lbnQucXVlcnlTZWxlY3RvciAoJy5haS1yb3RhdGUtNC02NjUzNTU0OScpOyBhaV9wcm9jZXNzX3JvdGF0aW9uIChhaV9ibG9ja19kaXYpOyBhaV9ibG9ja19kaXYuY2xhc3NMaXN0LnJlbW92ZSAoJ2FpLXJvdGF0ZS00LTY2NTM1NTQ5Jyk7fTs8L3NjcmlwdD4KPC9kaXY+Cg==' data-block='4'><\/div>\n<script>\n  ai_run_321639149570 = function(){ai_insert_viewport_code ('ai-insert-4-84806280');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_321639149570 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_658316848923);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>A an\u00e1lise de dados \u00e9, obviamente, \u00fatil para entender melhor o desempenho do canal direto do seu hotel, mas o mais \u00fatil \u00e9 poder comparar seus resultados com o mercado para identificar potenciais impulsionadores de crescimento. Os benef\u00edcios do benchmarking hoteleiro O benchmarking hoteleiro permite que voc\u00ea n\u00e3o apenas acesse informa\u00e7\u00f5es competitivas, mas tamb\u00e9m tome decis\u00f5es mais bem informadas e tome medidas nas \u00e1reas que<\/p>","protected":false},"author":1,"featured_media":22686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,11,788],"tags":[674],"class_list":["post-22685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-kpi","category-restaurant-marketing","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Key Metrics for Your Hotel&#039;s Direct Channel Success<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll learn four key metrics for the success of your hotel&#039;s direct channel. 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