{"id":23074,"date":"2023-08-17T20:00:36","date_gmt":"2023-08-17T18:00:36","guid":{"rendered":"https:\/\/www.revfine.com\/?p=23074"},"modified":"2025-09-17T20:28:57","modified_gmt":"2025-09-17T18:28:57","slug":"hotel-publico-alvo","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/hotel-publico-alvo\/","title":{"rendered":"3 etapas para alcan\u00e7ar e converter o p\u00fablico-alvo do seu hotel"},"content":{"rendered":"<p><em>Uma elevada taxa de ocupa\u00e7\u00e3o \u00e9 o sonho de todo hoteleiro. E para atingir essa elevada taxa de ocupa\u00e7\u00e3o, os hot\u00e9is dependem fortemente de uma boa estrat\u00e9gia. No passado, voc\u00ea pode ter planejado uma estrat\u00e9gia de marketing aparentemente perfeita para atrair o maior n\u00famero poss\u00edvel de reservas. No entanto, voc\u00ea tamb\u00e9m pode ter ficado desapontado por n\u00e3o estar obtendo os resultados desejados.<\/em><\/p>\n<p><em>N\u00e3o caia na armadilha de pensar que voc\u00ea deve investir mais em marketing ou melhorar a experi\u00eancia local. Embora alguns de seus pontos de venda exclusivos (USPs) sejam perfeitos para alguns viajantes, eles s\u00e3o menos relevantes para outros. \u00c9 por isso que ter um p\u00fablico-alvo bem definido e conhecer seus pr\u00f3s e contras \u00e9 crucial.<\/em><\/p>\n<h2>Atender a todos significa n\u00e3o atender a ningu\u00e9m<\/h2>\n<p>Ao ter um p\u00fablico-alvo definido e adaptar seu marketing, voc\u00ea pode fornecer a experi\u00eancia personalizada que os viajantes desejam. Al\u00e9m disso, uma boa segmenta\u00e7\u00e3o oferece mais benef\u00edcios. Pense em um gasto mais eficiente do seu or\u00e7amento de marketing, melhor aproveitamento do tempo investindo-o em clientes potenciais de alto valor e sendo capaz de alcan\u00e7ar aqueles que veem mais valor no que voc\u00ea oferece.<\/p>\n<p>Para garantir uma estrat\u00e9gia de marketing focada e altamente direcionada, aqui est\u00e3o as tr\u00eas etapas que voc\u00ea precisa seguir para garantir o melhor apelo ao seu p\u00fablico-alvo.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-19551550' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-19551550' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_103067172658 = function(){ai_insert_viewport_code ('ai-insert-7-19551550');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_103067172658 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_150998163032);\n<\/script>\n<\/p>\n<h2>3 etapas para alcan\u00e7ar e converter o p\u00fablico-alvo do seu hotel<\/h2>\n<p>Abaixo est\u00e3o tr\u00eas etapas para alcan\u00e7ar e converter o p\u00fablico-alvo do seu hotel.<\/p>\n<h3>Etapa 1: definir e compreender seu p\u00fablico-alvo<\/h3>\n<p>Em rela\u00e7\u00e3o \u00e0 terminologia, \u00e9 f\u00e1cil confundir as ideias de <em>&#039;mercado alvo&#039;<\/em> e <em>&#039;p\u00fablico-alvo&#039;<\/em>. E embora ambos sejam altamente relevantes para voc\u00ea, voc\u00ea deve distinguir e identificar ambos adequadamente.<\/p>\n<p>No contexto dos hot\u00e9is, uma <a href=\"https:\/\/prenohq.com\/blog\/hotel-target-market-segmentation-types-of-travellers-in-the-hotel-industry\/\" target=\"_blank\" rel=\"noopener\">&#8216;<em>mercado alvo&#039;<\/em><\/a> \u00e9 um amplo conjunto de pessoas que seu hotel poderia atrair. Algumas maneiras de segmentar seu mercado-alvo s\u00e3o observar dados demogr\u00e1ficos, como idade, renda e localiza\u00e7\u00e3o. A <a href=\"https:\/\/rockcontent.com\/blog\/target-market-vs-target-audience\/\" target=\"_blank\" rel=\"noopener\"><em>&#039;p\u00fablico-alvo&#039;<\/em><\/a> \u00e9 um conjunto espec\u00edfico de pessoas dentro do seu mercado-alvo que voc\u00ea deseja alcan\u00e7ar com mensagens de marketing espec\u00edficas.<\/p>\n<h4>Maneiras de definir seu mercado-alvo e p\u00fablico<\/h4>\n<p>Uma das melhores maneiras de identificar seu mercado-alvo \u00e9 observar seu <a href=\"https:\/\/www.socialtables.com\/blog\/hotel-sales\/best-hotel-target-market\/\" target=\"_blank\" rel=\"noopener\">clientes existentes<\/a>. O que os atrai ao seu hotel e o que eles compartilham? Felizmente, para hot\u00e9is, esta informa\u00e7\u00e3o pode ser facilmente obtida. Voc\u00ea pode come\u00e7ar observando as informa\u00e7\u00f5es de dados do PMS ou do Google Analytics.<br \/>\nPara uma an\u00e1lise mais aprofundada, consulte avalia\u00e7\u00f5es, coment\u00e1rios nas redes sociais, pesquisas ou conversas que sua recep\u00e7\u00e3o possa ter com os h\u00f3spedes. Isso pode ajud\u00e1-lo a ter uma ideia ampla de como seria seu mercado-alvo. Se voc\u00ea acha que h\u00e1 lacunas que deseja preencher, considere enviar um estudo p\u00f3s-estadia por e-mail.<\/p>\n<h4>Use seus dados para formar insights<\/h4>\n<p>Ajudaria se voc\u00ea pretendesse conhecer quem j\u00e1 s\u00e3o seus h\u00f3spedes e o que eles gostam no seu hotel. Voc\u00ea pode ent\u00e3o usar essas informa\u00e7\u00f5es para determinar quais convidados em potencial provavelmente atrair\u00e1. Ter dados \u00e9 \u00f3timo, mas voc\u00ea est\u00e1 tentando formar insights \u2013 isso significa <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/what-is-insight-in-marketing\" target=\"_blank\" rel=\"noopener\">analisando os dados<\/a> para tirar conclus\u00f5es sobre os desejos e necessidades do p\u00fablico-alvo do seu hotel. Depois disso, voc\u00ea pode adaptar seu marketing de acordo com os insights identificados e atrair os h\u00f3spedes em potencial com maior probabilidade de convers\u00e3o.<\/p>\n<p>Por exemplo, voc\u00ea pode ter descoberto por meio de pesquisas que a \u00e1rea tranquila e aconchegante do seu bar e a alta velocidade da Internet atra\u00edram muitos trabalhadores remotos. Ou, potencialmente, a sua proximidade com uma floresta e o seu spa requintado t\u00eam atra\u00eddo casais que procuram um retiro longe da agita\u00e7\u00e3o da cidade. Tenha essas informa\u00e7\u00f5es em mente e use-as a seu favor.<\/p>\n<h3>Etapa 2: adapte seus esfor\u00e7os de marketing para atender \u00e0s necessidades do seu p\u00fablico-alvo<\/h3>\n<p>Voc\u00ea n\u00e3o precisa reinventar a roda em rela\u00e7\u00e3o \u00e0 sua estrat\u00e9gia de marketing para atingir seu p\u00fablico-alvo. Mantenha todos os elementos que v\u00eam trazendo para voc\u00ea <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hotelchamp.com\/blog\/hotel-marketing-strategies-increase-direct-bookings\" target=\"_blank\" rel=\"noopener\">reservas diretas<\/a><\/span> j\u00e1. Podem ser m\u00eddias sociais, seu site ou marketing por e-mail. No entanto, voc\u00ea deve seguir algumas etapas extras ao elaborar o conte\u00fado desses canais.<\/p>\n<h4>Alcan\u00e7ando o p\u00fablico certo<\/h4>\n<p>Voc\u00ea precisa ter certeza de que sua mensagem chega ao p\u00fablico certo. Uma maneira f\u00e1cil de fazer isso \u00e9 configurar mensagens direcionadas em seu site. Assim, voc\u00ea ter\u00e1 a oportunidade de criar mensagens separadas para diferentes segmentos de clientes. Al\u00e9m disso, isso n\u00e3o s\u00f3 ser\u00e1 feito automaticamente para voc\u00ea, mas voc\u00ea tamb\u00e9m poder\u00e1 atingir grupos espec\u00edficos em seu mecanismo de reservas.<\/p>\n<h4>Criando o conte\u00fado certo<\/h4>\n<p>Voc\u00ea precisa ter certeza de que <em>\u201cfale a l\u00edngua dos seus convidados\u201d<\/em>. Personalize sua mensagem para destacar os USPs que eles desejam ver ao reservar um hotel. Por exemplo, as fam\u00edlias podem n\u00e3o se importar com <em>\u201cWi-fi r\u00e1pido\u201d<\/em> ao reservar um hotel, mas trabalhadores remotos certamente servir\u00e3o.<\/p>\n<p>Certifique-se de entender as necessidades de seus h\u00f3spedes e destaque isso em suas ofertas. Isso tamb\u00e9m se estende ao seu email marketing. Para uma abordagem altamente direcionada, voc\u00ea pode <a href=\"https:\/\/oaky.com\/en\/blog\/hotel-segmentation\" target=\"_blank\" rel=\"noopener\">personalize seus e-mails pr\u00e9 e p\u00f3s-estadia<\/a> com base em cada p\u00fablico que voc\u00ea identificou.<\/p>\n<p>As mensagens s\u00e3o apenas uma forma de garantir que voc\u00ea alcance o p\u00fablico-alvo desejado. Outra s\u00e3o as imagens. Por exemplo, escolha imagens relacionadas ao seu p\u00fablico-alvo ao postar nas redes sociais. Se voc\u00ea tem como alvo casais que procuram um retiro tranquilo, talvez seja melhor n\u00e3o usar fam\u00edlias com crian\u00e7as em suas imagens.<\/p>\n<p>Voc\u00ea tamb\u00e9m pode considerar <a href=\"https:\/\/www.socialtables.com\/blog\/hotel-sales\/best-hotel-target-market\/\" target=\"_blank\" rel=\"noopener\">colaborando com um influenciador<\/a> para tornar seu marketing compreens\u00edvel para seu p\u00fablico-alvo. Principalmente se voc\u00ea encontrar influenciadores com os quais seu p\u00fablico se identificaria, voc\u00ea se abrir\u00e1 para um p\u00fablico totalmente novo de pessoas que talvez nunca tenham ouvido falar do seu hotel antes. E n\u00e3o procure apenas grandes influenciadores \u2013 trabalhar com micro e nano influenciadores tamb\u00e9m \u00e9 \u00fatil (e mais barato).<\/p>\n<h3>Etapa 3: use dados para medir e otimizar seus esfor\u00e7os de marketing<\/h3>\n<p>Depois de implementar sua abordagem direcionada, voc\u00ea deve medir seu desempenho em rela\u00e7\u00e3o ao desempenho anterior. Voc\u00ea pode observar m\u00e9tricas como taxas de convers\u00e3o, taxas de cliques e n\u00famero de reservas. Se os n\u00fameros melhoraram, voc\u00ea est\u00e1 no caminho certo. Se o esfor\u00e7o n\u00e3o fizer diferen\u00e7a nos n\u00fameros, voc\u00ea pode n\u00e3o ter conseguido descobrir os insights mais valiosos para o seu p\u00fablico-alvo.<\/p>\n<p>Claro, voc\u00ea precisa otimizar seus esfor\u00e7os constantemente. Fa\u00e7a altera\u00e7\u00f5es em suas ofertas ao longo do tempo para ver o desempenho das diferentes vers\u00f5es. Algumas op\u00e7\u00f5es que voc\u00ea pode considerar s\u00e3o altera\u00e7\u00f5es nos t\u00edtulos, descri\u00e7\u00f5es e USPs de suas ofertas destacadas. Al\u00e9m disso, voc\u00ea pode reconsiderar canais de marketing espec\u00edficos. Sua m\u00eddia social est\u00e1 com baixo desempenho? Considere onde seu p\u00fablico passa a maior parte do tempo online e mude seu foco para l\u00e1.<\/p>\n<h2>Prepare-se para marketing direcionado de alta convers\u00e3o<\/h2>\n<p>\u00c9 crucial falar a l\u00edngua dos seus convidados. E embora voc\u00ea possa pensar que sabe quem eles s\u00e3o, voc\u00ea pode se surpreender com alguns insights que pode descobrir. N\u00e3o tenha medo de se aprofundar no que seus h\u00f3spedes atuais gostam e n\u00e3o gostam no seu hotel. E depois de entender seu p\u00fablico, fa\u00e7a as altera\u00e7\u00f5es necess\u00e1rias em sua estrat\u00e9gia. Quanto mais cedo voc\u00ea come\u00e7ar a refinar seu p\u00fablico-alvo e a falar a l\u00edngua dele, mais cedo poder\u00e1 colher os benef\u00edcios. 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else document.addEventListener ('DOMContentLoaded', ai_run_943039803843);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>Uma alta taxa de ocupa\u00e7\u00e3o \u00e9 o sonho de todo hoteleiro. E para atingir essa alta taxa de ocupa\u00e7\u00e3o, os hot\u00e9is dependem muito de uma boa estrat\u00e9gia. No passado, voc\u00ea pode ter criado uma estrat\u00e9gia de marketing aparentemente perfeita para atrair o m\u00e1ximo de reservas poss\u00edvel. No entanto, voc\u00ea tamb\u00e9m pode ter ficado desapontado por n\u00e3o estar obtendo os resultados desejados. N\u00e3o caia na<\/p>","protected":false},"author":1,"featured_media":23077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[761],"tags":[668],"class_list":["post-23074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-target-market","tag-hotelchamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Steps to Reaching and Converting Your Hotel&#039;s Target Audience<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll find three steps to reaching and converting your hotel&#039;s target audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/hotel-publico-alvo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Steps to Reaching and Converting Your Hotel&#039;s Target Audience\" \/>\n<meta property=\"og:description\" content=\"In this article, you&#039;ll find three steps to reaching and converting your hotel&#039;s target audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/hotel-publico-alvo\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-17T18:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T18:28:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/03\/Hotels-Target-Audience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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