{"id":23367,"date":"2023-08-20T20:00:59","date_gmt":"2023-08-20T18:00:59","guid":{"rendered":"https:\/\/www.revfine.com\/?p=23367"},"modified":"2025-09-17T20:28:59","modified_gmt":"2025-09-17T18:28:59","slug":"dicas-para-gerenciamento-de-reputacao-online-para-hoteis","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/tips-for-online-reputation-management-for-hotels\/","title":{"rendered":"7 dicas para uma reputa\u00e7\u00e3o online impec\u00e1vel para hot\u00e9is"},"content":{"rendered":"<p><em>A digitaliza\u00e7\u00e3o global, o crescimento das OTAs e a influ\u00eancia das redes sociais tornaram as empresas do setor de viagens fortemente dependentes da sua reputa\u00e7\u00e3o online \u2013 e os hot\u00e9is n\u00e3o s\u00e3o uma exce\u00e7\u00e3o. Este artigo ensinar\u00e1 sete m\u00e9todos que devem se tornar vitais para sua estrat\u00e9gia de gerenciamento de reputa\u00e7\u00e3o online.<\/em><\/p>\n<h2>Por que voc\u00ea deve se preocupar com sua reputa\u00e7\u00e3o online<\/h2>\n<p>Ao contr\u00e1rio da maioria dos consumidores online, os planeadores de viagens n\u00e3o t\u00eam a oportunidade de testar o seu hotel antes de comprar. E com a Internet permitindo que os h\u00f3spedes compartilhem feedback em tempo real, sua reputa\u00e7\u00e3o online se torna sua ferramenta de marketing e vendas mais atraente.<\/p>\n<p>Por exemplo, <a href=\"http:\/\/ir.tripadvisor.com\/news-releases\/news-release-details\/online-reviews-remain-trusted-source-information-when-booking\" target=\"_blank\" rel=\"noopener\">Tripadvisor<\/a> descobriram que 79% dos participantes escolheram aquele com a classifica\u00e7\u00e3o mais alta quando lhe foram oferecidas duas propriedades id\u00eanticas. Suponhamos que esse n\u00e3o seja um argumento suficientemente forte para a gest\u00e3o da reputa\u00e7\u00e3o. Nesse caso, descobriu-se que as empresas com apenas <a href=\"https:\/\/moz.com\/blog\/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews\" target=\"_blank\" rel=\"noopener\">um artigo negativo online<\/a> correm o risco de perder um quarto dos seus potenciais clientes.<\/p>\n<p>Na verdade, voc\u00ea n\u00e3o tem muito controle sobre o que as pessoas dizem sobre o seu hotel online. No entanto, isso n\u00e3o significa que voc\u00ea n\u00e3o possa dirigir a narrativa. Uma reputa\u00e7\u00e3o online positiva pode aumentar a visibilidade, reservas novas e repetidas e um fluxo de receita consistente.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-58299386' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-58299386' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_506504164241 = function(){ai_insert_viewport_code ('ai-insert-7-58299386');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_506504164241 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_409459216134);\n<\/script>\n<\/p>\n<h2>7 dicas para um gerenciamento impec\u00e1vel da reputa\u00e7\u00e3o online<\/h2>\n<p>Online Reputation Management, ou ORM, \u00e9 a estrat\u00e9gia usada para influenciar a narrativa em torno dos servi\u00e7os do seu hotel para criar uma narrativa forte e positiva. As estrat\u00e9gias incluem rastrear sites de avalia\u00e7\u00e3o, responder a avalia\u00e7\u00f5es p\u00fablicas, coletar feedback dos h\u00f3spedes e usar ferramentas de monitoramento de marca.<\/p>\n<p>Embora existam muitas maneiras de construir sua presen\u00e7a online, aqui est\u00e3o os m\u00e9todos mais vitais que voc\u00ea deve incorporar em sua estrat\u00e9gia de ORM hoje:<\/p>\n<h3>1. Otimize para pesquisa<\/h3>\n<p>A maioria dos h\u00f3spedes come\u00e7ar\u00e1 a procurar um hotel no Google ou em um mecanismo de busca alternativo. O conte\u00fado do seu hotel deve aparecer entre os primeiros links nos resultados de pesquisa quando os usu\u00e1rios procuram hot\u00e9is na sua \u00e1rea. Uma classifica\u00e7\u00e3o elevada nos resultados de pesquisa permite mais visibilidade ao seu site e oferece mais controle sobre a primeira impress\u00e3o.<\/p>\n<p>Certifique-se de cumprir<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hotelchamp.com\/blog\/6-keys-high-performing-hotel-website\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\"> Melhores pr\u00e1ticas de SEO<\/a><\/span> e sempre compartilhe conte\u00fado de alta qualidade. Tamb\u00e9m \u00e9 uma boa ideia registrar o site do seu hotel no <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console (GSC)<\/a> para monitorar o desempenho geral. Acima de tudo, certifique-se de que as informa\u00e7\u00f5es que voc\u00ea fornece em seu site est\u00e3o atualizadas. Voc\u00ea deve fornecer continuamente aos h\u00f3spedes atuais e potenciais uma experi\u00eancia de usu\u00e1rio positiva, informa\u00e7\u00f5es precisas sobre o seu hotel e um processo de reserva cont\u00ednuo.<\/p>\n<h3>2. Priorize a escuta social<\/h3>\n<p>Um aspecto fundamental da gest\u00e3o da reputa\u00e7\u00e3o \u00e9 saber o que os usu\u00e1rios online dizem sobre o seu hotel em tempo real. Felizmente, v\u00e1rias ferramentas de escuta social est\u00e3o dispon\u00edveis que permitir\u00e3o que voc\u00ea encontre conte\u00fado gerado por usu\u00e1rios sobre o seu hotel para que possa responder imediatamente. Essas ferramentas facilitam a conex\u00e3o com seu p\u00fablico, o compartilhamento de conte\u00fado e a solu\u00e7\u00e3o de problemas.<\/p>\n<p>Acessar conte\u00fado totalmente novo mostra imediatamente ao seu p\u00fablico que voc\u00ea est\u00e1 ativo e atualizado. Ele tamb\u00e9m permite que voc\u00ea compartilhe conte\u00fado positivo e d\u00ea um impulso \u00e0 reputa\u00e7\u00e3o online do seu hotel nas redes sociais. Aproveite as cr\u00edticas positivas e compartilhe-as em suas contas de m\u00eddia social. Isso incentiva outras pessoas a deixarem seus pr\u00f3prios coment\u00e1rios e compartilharem informa\u00e7\u00f5es sobre sua empresa em suas contas.<\/p>\n<h3>3. Monitore suas m\u00eddias sociais<\/h3>\n<p>Embora o seu website seja o aspecto mais importante da presen\u00e7a online do seu hotel, as suas contas nas redes sociais merecem igualmente aten\u00e7\u00e3o. Mais de 50% de consumidores <a href=\"https:\/\/sproutsocial.com\/insights\/data\/content-benchmarks-2021\/\" target=\"_blank\" rel=\"noopener\">seguir uma empresa<\/a> nas redes sociais para saber mais sobre suas ofertas. E com o crescimento do n\u00famero de utilizadores das redes sociais que compram diretamente um produto ou servi\u00e7o atrav\u00e9s de dispositivos m\u00f3veis, estes canais merecem muito mais aten\u00e7\u00e3o do que nunca. Os clientes de hoje esperam que voc\u00ea seja ativo. Os usu\u00e1rios podem perder a confian\u00e7a na sua marca se ningu\u00e9m monitorar esses canais ou interagir com seu p\u00fablico.<\/p>\n<p>Os h\u00f3spedes querem se sentir ouvidos e esperar que algu\u00e9m os reconhe\u00e7a e responda online. Contas que apresentam feedback significativo e conte\u00fado interessante, sem d\u00favida, promover\u00e3o um p\u00fablico leal e engajado; permitindo que os hot\u00e9is construam relacionamentos duradouros com h\u00f3spedes passados, presentes e futuros.<\/p>\n<h3>4. Envolva-se com seu p\u00fablico<\/h3>\n<p>Oferecer aos clientes um ponto de contato f\u00e1cil em seus canais online \u00e9 um caminho para uma reputa\u00e7\u00e3o estelar. Algo t\u00e3o simples como adicionar um chat ao vivo ao seu site \u00e9 uma \u00f3tima maneira de interagir com h\u00f3spedes em potencial e resolver rapidamente suas preocupa\u00e7\u00f5es.<a href=\"https:\/\/www.kayako.com\/Kayako_live_chat_stats.pdf\" target=\"_blank\" rel=\"noopener\"> Pesquisar<\/a> at\u00e9 mostrou que cerca de 80% de empresas que oferecem chat ao vivo aumentam as vendas e a fideliza\u00e7\u00e3o de clientes.<\/p>\n<p>Fora do website do seu hotel, a sua presen\u00e7a nas redes sociais \u00e9 uma ferramenta fundamental para construir relacionamentos e interagir com potenciais h\u00f3spedes. Certifique-se de que seus compromissos sejam oportunos e ofere\u00e7a respostas personalizadas e significativas. Intera\u00e7\u00f5es aut\u00eanticas e aten\u00e7\u00e3o aos detalhes ir\u00e3o ajud\u00e1-lo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hotelchamp.com\/blog\/future-hotel-loyalty-programs\" target=\"_blank\" rel=\"noopener\">desenvolver fidelidade \u00e0 marca<\/a><\/span>, o que leva ao retorno de h\u00f3spedes e a reservas consistentes.<\/p>\n<h3>5. Preste aten\u00e7\u00e3o \u00e0s avalia\u00e7\u00f5es do Google<\/h3>\n<p>Para muitos planejadores de viagens, <a href=\"https:\/\/support.google.com\/hotelprices\/answer\/11947460?hl=en\" target=\"_blank\" rel=\"noopener\">sua listagem no Google<\/a> \u00e9 um dos primeiros lugares que procuram para encontrar as informa\u00e7\u00f5es de contato do seu hotel, localiza\u00e7\u00e3o exata e, o mais importante: coment\u00e1rios dos h\u00f3spedes. A visibilidade no Google Maps se traduz em mais reservas diretas, mais avalia\u00e7\u00f5es e classifica\u00e7\u00f5es mais altas nos resultados de pesquisa. Os hoteleiros devem monitorizar constantemente os seus an\u00fancios, fazer as altera\u00e7\u00f5es necess\u00e1rias \u00e0s informa\u00e7\u00f5es importantes e responder \u00e0s avalia\u00e7\u00f5es \u00e0 medida que aparecem.<\/p>\n<p>Na m\u00e9dia,<a href=\"https:\/\/www.brightlocal.com\/research\/google-my-business-insights-study\/#views-actions\" target=\"_blank\" rel=\"noopener\"> 56% de a\u00e7\u00f5es<\/a> nas listagens do Google Meu Neg\u00f3cio (GMB) s\u00e3o visitas diretas ao site. Isso significa que os coment\u00e1rios que os h\u00f3spedes deixam sobre o seu hotel no Google s\u00e3o fundamentais para convencer os usu\u00e1rios a visitar ou n\u00e3o o seu site e, eventualmente, realizar uma convers\u00e3o. E, uma vez que os potenciais h\u00f3spedes s\u00e3o mais propensos a visitar o website da empresa atrav\u00e9s da listagem do Google, \u00e9 tamb\u00e9m mais prov\u00e1vel que fa\u00e7am as suas reservas diretamente em vez de utilizarem uma OTA.<\/p>\n<h3>6. Responda a cada avalia\u00e7\u00e3o<\/h3>\n<p>J\u00e1 n\u00e3o basta simplesmente manter seus perfis nos principais<a href=\"https:\/\/www.reviewtrackers.com\/blog\/hotel-review-sites\/\" target=\"_blank\" rel=\"noopener\"> sites de avalia\u00e7\u00e3o de viagens<\/a>. Envolver-se com usu\u00e1rios que avaliaram seu hotel oferece novas oportunidades para aumentar sua reputa\u00e7\u00e3o online.<\/p>\n<p>Como pr\u00e1tica recomendada, suas respostas de avalia\u00e7\u00e3o devem:<\/p>\n<ul>\n<li>Acontecer em tempo h\u00e1bil<\/li>\n<li>Use um tom atencioso e profissional<\/li>\n<li>Reconhe\u00e7a que a revis\u00e3o est\u00e1 sendo levada a s\u00e9rio<\/li>\n<li>Agrade\u00e7a ao h\u00f3spede por deixar um coment\u00e1rio<\/li>\n<li>Ofere\u00e7a solu\u00e7\u00f5es para reclama\u00e7\u00f5es com desculpas genu\u00ednas<\/li>\n<li>Fa\u00e7a o h\u00f3spede sentir que pode voltar<\/li>\n<\/ul>\n<p>Responder n\u00e3o apenas permite resolver problemas; mostra aos potenciais h\u00f3spedes que o seu hotel realmente se preocupa com o que os clientes t\u00eam a dizer. Na verdade, TripAdvisor descobriu que 65% de usu\u00e1rios <a href=\"https:\/\/blog.guestrevu.com\/responding-to-tripadvisor-hotel-reviews-the-good-the-bad-and-the-ugly\" target=\"_blank\" rel=\"noopener\">prefiro reservar um hotel que responda \u00e0s avalia\u00e7\u00f5es<\/a> sobre um que n\u00e3o funciona.<\/p>\n<p>\u00c9 importante lembrar que, embora n\u00e3o haja nada que voc\u00ea possa fazer para mudar a experi\u00eancia de um h\u00f3spede, voc\u00ea pode garantir que sua experi\u00eancia foi ouvida e reconhecida.<\/p>\n<h3>7. Utilize a tecnologia ORM<\/h3>\n<p>As ferramentas de gerenciamento de reputa\u00e7\u00e3o facilitam o rastreamento de sua reputa\u00e7\u00e3o online. Al\u00e9m disso, eles oferecem a oportunidade de avaliar o cen\u00e1rio competitivo e, mais importante, de abordar qualquer feedback negativo compartilhado on-line sobre o seu hotel.<\/p>\n<p>O verdadeiro gerenciamento da reputa\u00e7\u00e3o online n\u00e3o pode ser totalmente automatizado. No entanto, aqui est\u00e3o algumas ferramentas \u00fateis para ajud\u00e1-lo a monitorar a reputa\u00e7\u00e3o do seu hotel:<\/p>\n<ul>\n<li><strong>Revise as ferramentas de resposta<\/strong> como<a href=\"https:\/\/www.reputology.com\/\" target=\"_blank\" rel=\"noopener\"> Reputologia<\/a> monitore e responda a avalia\u00e7\u00f5es on-line diretamente em um painel.<\/li>\n<li><strong>Revise os colecionadores<\/strong> como<a href=\"https:\/\/www.swellcx.com\/\" target=\"_blank\" rel=\"noopener\"> Inchar<\/a> entre em contato com seus convidados automaticamente com convites personaliz\u00e1veis para deixar um coment\u00e1rio em uma plataforma de sua escolha.<\/li>\n<li><strong>Plataformas de gerenciamento de m\u00eddia social<\/strong> como<a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\"> Amortecedor<\/a> planeje e publique em todas as suas plataformas de m\u00eddia social conectadas a partir de um painel.<\/li>\n<li><strong>Ferramentas de monitoramento de palavras-chave<\/strong> como<a href=\"https:\/\/www.google.de\/alerts\" target=\"_blank\" rel=\"noopener\"> Alertas do Google<\/a> fornece resumos por e-mail da atividade de pesquisa em torno de determinadas palavras-chave.<\/li>\n<li><strong>Ferramentas de escuta<\/strong> como<a href=\"https:\/\/mention.com\/en\" target=\"_blank\" rel=\"noopener\"> Men\u00e7\u00e3o<\/a> ajuda a rastrear discuss\u00f5es on-line sobre o seu hotel que est\u00e3o acontecendo on-line<\/li>\n<\/ul>\n<p>Com o monitoramento automatizado de listagens e avalia\u00e7\u00f5es, juntamente com uma estrat\u00e9gia de resposta consistente, seu hotel pode superar a concorr\u00eancia e gerar um n\u00famero significativamente maior de reservas.<\/p>\n<h2>Pr\u00f3ximos passos<\/h2>\n<p>As pesquisas mostram que <a href=\"https:\/\/www.prnewswire.com\/news-releases\/online-reviews-remain-a-trusted-source-of-information-when-booking-trips-reveals-new-research-300885097.html\" target=\"_blank\" rel=\"noopener\">81% de pessoas<\/a> consulte as avalia\u00e7\u00f5es online antes de reservar um hotel. \u00c9 por isso que \u00e9 fundamental pedir feedback aos seus h\u00f3spedes durante ou logo ap\u00f3s a estadia. Uma simples pesquisa com os h\u00f3spedes no checkout aumenta a probabilidade de eles recomendarem seu hotel a outras pessoas porque sentem que voc\u00ea valoriza a opini\u00e3o deles.<\/p>\n<p>As pesquisas revelam dados valiosos e fornecem mais informa\u00e7\u00f5es sobre como sua empresa pode melhorar. Eles tamb\u00e9m oferecem informa\u00e7\u00f5es tang\u00edveis para tomadas de decis\u00f5es mais estrat\u00e9gicas sobre o neg\u00f3cio. Com os dados coletados em pesquisas, voc\u00ea pode aprender mais sobre o comportamento do seu mercado-alvo, melhorar o servi\u00e7o geral e construir relacionamentos com os h\u00f3spedes para garantir que eles reservem novamente.<\/p>\n<p>Se perguntado,<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\"> 70% de consumidores<\/a> ficam felizes em deixar um coment\u00e1rio sobre uma empresa. Mas antes de pedir a avalia\u00e7\u00e3o de um h\u00f3spede, \u00e9 uma boa ideia come\u00e7ar com uma pesquisa de feedback para avaliar o grau de satisfa\u00e7\u00e3o dos h\u00f3spedes com a estadia. Isso permite que voc\u00ea receba feedback honesto e que sua equipe resolva quaisquer problemas antes de deixar uma avalia\u00e7\u00e3o p\u00fablica online. Isso pode ajud\u00e1-lo a mitigar as cr\u00edticas negativas antes que elas aconte\u00e7am e talvez transformar o que seria uma cr\u00edtica negativa em uma boa.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-22029865' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-22029865' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_347254503289 = function(){ai_insert_viewport_code ('ai-insert-4-22029865');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_347254503289 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_237178755799);\n<\/script>\n<\/p>\n<p><strong>No final das contas, as melhores estrat\u00e9gias de gerenciamento de reputa\u00e7\u00e3o online n\u00e3o podem esconder um servi\u00e7o ruim. Sua prioridade deve ser proporcionar uma experi\u00eancia positiva aos seus convidados desde o momento em que eles entram pela porta. Oferecer uma experi\u00eancia positiva e memor\u00e1vel aos h\u00f3spedes do seu hotel torna muito mais f\u00e1cil criar uma reputa\u00e7\u00e3o online correspondente.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>A digitaliza\u00e7\u00e3o global, o crescimento das OTAs e a influ\u00eancia das m\u00eddias sociais tornaram as empresas do setor de viagens fortemente dependentes de sua reputa\u00e7\u00e3o online \u2013 e os hot\u00e9is n\u00e3o s\u00e3o uma exce\u00e7\u00e3o. Este artigo ensinar\u00e1 sete m\u00e9todos que devem se tornar vitais para sua estrat\u00e9gia de gerenciamento de reputa\u00e7\u00e3o online. Por que voc\u00ea deve se preocupar com sua reputa\u00e7\u00e3o online Ao contr\u00e1rio da maioria dos consumidores online, viagens<\/p>","protected":false},"author":1,"featured_media":23370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[786,197,757,760],"tags":[668],"class_list":["post-23367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-explainers","category-marketing","category-hotel-review-management","category-hotel-strategies","tag-hotelchamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Tips For an Online Reputation Management for Hotels<\/title>\n<meta name=\"description\" content=\"In this article, you will find the most vital methods to incorporate into your online reputation management strategy for hotels.\" \/>\n<meta name=\"robots\" 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