{"id":24278,"date":"2023-08-26T09:00:25","date_gmt":"2023-08-26T07:00:25","guid":{"rendered":"https:\/\/www.revfine.com\/?p=24278"},"modified":"2026-01-20T07:29:23","modified_gmt":"2026-01-20T06:29:23","slug":"como-usar-os-dados-do-hospede-para-aumentar-a-receita","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/how-to-use-your-guest-data-to-increase-revenue\/","title":{"rendered":"Como usar seus dados (convidados) para aumentar a receita?"},"content":{"rendered":"<p><em>Os \u00faltimos anos com um mercado turbulento e imprevis\u00edvel habituaram os hoteleiros a mudan\u00e7as dram\u00e1ticas. O comportamento de reserva dos h\u00f3spedes e os padr\u00f5es de viagem previamente estabelecidos foram substitu\u00eddos por novos, pertencentes aos desafios di\u00e1rios de um hoteleiro. As novas tend\u00eancias de viagens e as mudan\u00e7as no comportamento dos h\u00f3spedes vieram para ficar; eles devem agir de acordo com eles.<\/em><\/p>\n<h2>A import\u00e2ncia dos dados dos h\u00f3spedes<\/h2>\n<p>Se voc\u00ea, como hoteleiro, conseguir monitorar, prever e agir de acordo com essas mudan\u00e7as, poder\u00e1 aproveitar esses desafios e aproveit\u00e1-los ao m\u00e1ximo em seu hotel. Mas como enfrent\u00e1-los? Uma coisa \u00e9 ter certeza de que os dados dos seus h\u00f3spedes s\u00e3o o seu melhor ativo.<\/p>\n<p>Os dados dos h\u00f3spedes s\u00e3o a sua principal fonte de informa\u00e7\u00f5es altamente poderosas, permitindo-lhe agilizar as suas opera\u00e7\u00f5es e aplicar t\u00e1ticas importantes para <span style=\"text-decoration: underline;\"><a href=\"https:\/\/atomize.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">aumentar a receita<\/a><\/span>. E se combinar os dados dos h\u00f3spedes com tecnologia inteligente, certamente ter\u00e1 sucesso na consecu\u00e7\u00e3o dos seus objetivos.<\/p>\n<h2>4 Novo Comportamento de Reserva e Tend\u00eancias de Viagens<\/h2>\n<p>Abaixo, voc\u00ea encontrar\u00e1 quatro novos tipos de comportamento de reserva e tend\u00eancias de viagens.<\/p>\n<h3>1. Os viajantes come\u00e7am a planejar novamente.<\/h3>\n<p>Embora a maioria dos viajantes ainda esteja planejando e pesquisando viagens de curto prazo, a parcela de janelas de pesquisa mais longas aumentou durante o quarto trimestre de 2022, de acordo com <a href=\"https:\/\/go2.advertising.expedia.com\/rs\/185-EIA-216\/images\/Q1-2023-Traveler-Insights-Report.pdf\" target=\"_blank\" rel=\"noopener\">Relat\u00f3rio de insights de viagens do Expedia para o primeiro trimestre<\/a>. Durante o \u00faltimo trimestre de 2022, 35% de pesquisas gerais foram para viagens em 2023 \u2013 um aumento de 55% em rela\u00e7\u00e3o ao ano anterior, de acordo com o relat\u00f3rio.<\/p>\n<p>Isto significa que a confian\u00e7a dos viajantes aumenta e as pessoas planeiam as suas viagens mais cedo.<\/p>\n<h3>2. Mudan\u00e7as nas tend\u00eancias sazonais<\/h3>\n<p>Muitos mercados costumavam depender de \u00e9pocas de alta e baixa procura. Mas o que antes era previs\u00edvel e esperado \u00e9 agora muito mais vari\u00e1vel.<\/p>\n<p>Hoje, os h\u00f3spedes s\u00e3o mais flex\u00edveis e dispostos a viajar fora dos hor\u00e1rios de pico. Isso inclui per\u00edodos antes ou depois das tradicionais altas temporadas e dias historicamente de baixa demanda no meio da semana.<\/p>\n<h3>3. A ascens\u00e3o da flexca\u00e7\u00e3o<\/h3>\n<p>A ideia de trabalho remoto ou viagens de lazer n\u00e3o \u00e9 nova, mas a pandemia fez com que florescesse. Como ainda existem op\u00e7\u00f5es de trabalho flex\u00edveis para muitas empresas, <em>&quot;misturado&quot;<\/em> ou <em>\u201cflexca\u00e7\u00e3o\u201d<\/em> as viagens \u2013 uma estadia mais longa que combina trabalho e lazer remotos \u2013 est\u00e3o aumentando, e a oportunidade para quem trabalha no setor de viagens e hospitalidade \u00e9 enorme. Insights do <a href=\"https:\/\/welcome.expediagroup.com\/en\/research-and-insights\/traveler-value-index-2023\" target=\"_blank\" rel=\"noopener\">\u00cdndice de Valor do Viajante 2023<\/a> estudo mostra que 28% dos consumidores desejam fazer uma viagem flex\u00edvel nos pr\u00f3ximos 12 meses.<\/p>\n<h3>4. Demanda crescente por digitaliza\u00e7\u00e3o e personaliza\u00e7\u00e3o<\/h3>\n<p>\u00c0 medida que a tecnologia se torna uma parte mais natural da vida das pessoas, isso cria todos os tipos de expectativas dos clientes, o que coloca uma certa press\u00e3o sobre os hot\u00e9is. Por exemplo, a maioria dos h\u00f3spedes espera um n\u00edvel mais elevado de digitaliza\u00e7\u00e3o e respostas r\u00e1pidas, independentemente do canal que utilizam para solicitar informa\u00e7\u00f5es.<\/p>\n<p>Os h\u00f3spedes tamb\u00e9m procuram um certo n\u00edvel de personaliza\u00e7\u00e3o antes de classificar um servi\u00e7o como bom. Eles querem se sentir \u00fanicos e ter uma experi\u00eancia valiosa. Isto pode desafiar os hot\u00e9is, uma vez que muitos ainda t\u00eam falta de pessoal e a personaliza\u00e7\u00e3o dos servi\u00e7os exige um esfor\u00e7o acrescido.<\/p>\n<p><strong>Se voc\u00ea, como hoteleiro, conseguir monitorar, prever e agir de acordo com essas mudan\u00e7as, poder\u00e1 aproveitar esses desafios e aproveit\u00e1-los ao m\u00e1ximo em seu hotel. Mas como enfrent\u00e1-los? Uma coisa \u00e9 certa: os dados dos seus h\u00f3spedes s\u00e3o um dos seus melhores ativos e, ao combin\u00e1-los com tecnologia inteligente, voc\u00ea tem uma forma muito eficaz de aproveitar insights poderosos que lhe permitir\u00e3o agilizar as suas opera\u00e7\u00f5es e aumentar as suas receitas.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-chalkboard-teacher fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Webinar sob demanda:<\/span> Aumente a receita do seu hotel com estrat\u00e9gias de RMS mais inteligentes<\/h2>\n<div class=\"first-sentence-half\">\n<p>N\u00e3o importa se voc\u00ea administra uma pousada boutique ou um grupo multipropriedade, este guia mostra como fazer previs\u00f5es mais inteligentes, identificar lacunas de receita precocemente e planejar com confian\u00e7a.<\/p>\n<p>Voc\u00ea descobrir\u00e1 os principais dados, ferramentas e t\u00e9cnicas que os hot\u00e9is de alto desempenho usam para aumentar os lucros e otimizar as opera\u00e7\u00f5es, para que voc\u00ea nunca mais precise adivinhar.<\/p>\n<p><a href=\"https:\/\/www.revfine.com\/pt\/page\/forecasting-for-hotels-made-simple-to-drive-better-results\/\"><span style=\"text-decoration: underline;\">Clique aqui para baixar<\/span><\/a> o relat\u00f3rio <em>\u201cPrevis\u00e3o para hot\u00e9is facilitada para gerar melhores resultados\u201d<\/em>.<\/p>\n<\/div>\n<\/div>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Este artigo foi escrito por nosso parceiro especialista Atomize<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/atomize\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/atomize\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Os \u00faltimos anos com um mercado turbulento e imprevis\u00edvel fizeram com que os hoteleiros se acostumassem a mudan\u00e7as dr\u00e1sticas. O comportamento de reserva dos h\u00f3spedes e os padr\u00f5es de viagem previamente estabelecidos foram substitu\u00eddos por novos que pertencem aos desafios di\u00e1rios de um hoteleiro. Novas tend\u00eancias de viagem e mudan\u00e7as no comportamento dos h\u00f3spedes vieram para ficar; eles devem agir de acordo com elas. A import\u00e2ncia dos dados dos h\u00f3spedes Se voc\u00ea, como<\/p>","protected":false},"author":1,"featured_media":24279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[799,765],"tags":[640],"class_list":["post-24278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-strategies","category-hotel-upselling","tag-atomize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Your (Guest) Data to Increase Revenue<\/title>\n<meta name=\"description\" content=\"Your guest data is one of your best assets, and with smart technology, you can streamline your operations and increase your revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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