{"id":266,"date":"2023-04-26T15:00:55","date_gmt":"2023-04-26T13:00:55","guid":{"rendered":"https:\/\/revfine.com\/?p=266"},"modified":"2024-06-04T21:52:05","modified_gmt":"2024-06-04T19:52:05","slug":"what-is-adr-revpar-goppar","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/what-is-adr-revpar-goppar\/","title":{"rendered":"Explica\u00e7\u00e3o dos KPIs do hotel: ADR, REVPAR e GOPPAR"},"content":{"rendered":"<p><em><a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receitas\/\">Gest\u00e3o de receita<\/a> \u00e9 uma abordagem baseada em dados para prever o comportamento do cliente, para otimizar o pre\u00e7o e a disponibilidade dos produtos e maximizar a receita. \u00c9 especialmente \u00fatil na ind\u00fastria hoteleira, porque os hot\u00e9is t\u00eam quartos dispon\u00edveis limitados e apresentam n\u00edveis de demanda variados. V\u00e1rios indicadores-chave de desempenho, ou KPIs, devem ser monitorados ao executar uma estrat\u00e9gia de gest\u00e3o de receitas. KPIs s\u00e3o medidas quantific\u00e1veis que permitem a uma empresa avaliar e comparar o desempenho ao longo do tempo. Neste artigo, examinamos tr\u00eas dos principais <a href=\"https:\/\/www.revfine.com\/pt\/receitas-gestao-kpis-hoteis\/\">KPIs de gest\u00e3o de receita<\/a>.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 18pt;\">\u00cdndice:<\/span><\/p>\n<ul>\n<li><a href=\"#average-daily-rate\"><span style=\"text-decoration: underline;\">1. ADR - Taxa M\u00e9dia Di\u00e1ria<\/span><\/a><\/li>\n<li><a href=\"#revenue-per-available-room\"><span style=\"text-decoration: underline;\">2. REVPAR - Receita por quarto dispon\u00edvel<\/span><\/a><\/li>\n<li><a href=\"#gross-operating-profit-per-available-room\"><span style=\"text-decoration: underline;\">3. GOPPAR - Lucro operacional bruto por quarto dispon\u00edvel<\/span><\/a><\/li>\n<li><a href=\"#video-example\"><span style=\"text-decoration: underline;\">V\u00eddeo: Exemplo de c\u00e1lculo de ocupa\u00e7\u00e3o, ADR, RevPAR e GOPPAR<\/span><\/a><\/li>\n<li><a href=\"#what-is-importance-of-adr-revpar-goppar\"><span style=\"text-decoration: underline;\">Qual \u00e9 a import\u00e2ncia de ADR, RevPAR e GOPPAR?<\/span><\/a><\/li>\n<li><a href=\"#challenges-for-adr-revpar-goppar\"><span style=\"text-decoration: underline;\">Desafios para ADR, RevPAR e GOPPAR<\/span><\/a><\/li>\n<li><a href=\"#strategies-optimize-adr-revpar-goppar\"><span style=\"text-decoration: underline;\">Estrat\u00e9gias para otimizar ADR, RevPAR e GOPPAR na gest\u00e3o de receitas hoteleiras<\/span><\/a>\n<ul>\n<li><a href=\"#refine-pricing-strategies\"><span style=\"text-decoration: underline;\">Refinar estrat\u00e9gias de pre\u00e7os<\/span><\/a><\/li>\n<li><a href=\"#enhance-online-presence-distribution\"><span style=\"text-decoration: underline;\">Melhore a presen\u00e7a e distribui\u00e7\u00e3o online<\/span><\/a><\/li>\n<li><a href=\"#focus-on-operational-efficiency\"><span style=\"text-decoration: underline;\">Foco na Efici\u00eancia Operacional<\/span><\/a><\/li>\n<li><a href=\"#improve-guest-experience\"><span style=\"text-decoration: underline;\">Melhore a experi\u00eancia do h\u00f3spede<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#more-revenue-management-kpi\">Mais KPIs de gerenciamento de receita<\/a><a id=\"average-daily-rate\"><\/a><\/span><\/li>\n<\/ul>\n<h2>1. ADR - Taxa M\u00e9dia Di\u00e1ria<\/h2>\n<p>Um dos KPIs mais importantes para medir o desempenho de um hotel em rela\u00e7\u00e3o aos concorrentes, especialmente aqueles de tamanho e localiza\u00e7\u00e3o semelhantes, ADR significa <em>&quot;taxa m\u00e9dia di\u00e1ria&quot;<\/em>. Usando essa m\u00e9trica, <a href=\"https:\/\/www.revfine.com\/pt\/hotelaria\/\">gest\u00e3o hoteleira<\/a> pode saber o pre\u00e7o m\u00e9dio pago por quarto em um dia espec\u00edfico e monitorar as tend\u00eancias em um per\u00edodo de tempo mais longo.<\/p>\n<blockquote><p>Para calcular seu ADR, voc\u00ea simplesmente divide a receita dos quartos pelo n\u00famero de quartos vendidos. Ent\u00e3o, por exemplo, se voc\u00ea tem uma receita de \u20ac 20.000 e vendeu 200 quartos, seu ADR seria de \u20ac 100.<a id=\"revenue-per-available-room\"><\/a><\/p><\/blockquote>\n<p>Deve-se notar que apenas os quartos dispon\u00edveis para venda devem ser considerados em seus c\u00e1lculos. Isso significa que voc\u00ea n\u00e3o deve considerar os quartos que os membros da equipe est\u00e3o usando, nem deve incluir os quartos gratuitos que voc\u00ea alocou para os h\u00f3spedes.<\/p>\n<p><em>Encontre informa\u00e7\u00f5es mais detalhadas sobre ADR no artigo\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/what-is-adr-average-daily-rate\/\">\u201cO que \u00e9 ADR?\u201d<\/a><\/span>.<\/em><\/p>\n<h2>2. REVPAR - Receita por quarto dispon\u00edvel<\/h2>\n<p>Outro indicador-chave de desempenho extremamente importante para <a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-gerenciamento-de-receita\/\">gest\u00e3o de receitas<\/a> \u00e9 REVPAR, ou <em>\u201cReceita por quarto dispon\u00edvel\u201d<\/em>. Embora possa parecer \u00e0 primeira vista semelhante ao ADR, seu uso \u00e9 um pouco diferente, pois pode ajudar a dizer o qu\u00e3o bem-sucedido voc\u00ea foi ao preencher os quartos do seu hotel.<\/p>\n<blockquote><p>Para calcular REVPAR, voc\u00ea simplesmente divide sua receita total de quartos pelo n\u00famero total de quartos dispon\u00edveis. Portanto, se sua receita for de \u20ac 30.000 e voc\u00ea tiver 600 quartos dispon\u00edveis, sua receita por quarto dispon\u00edvel ser\u00e1 de \u20ac 50.<\/p><\/blockquote>\n<p>Talvez o principal aspecto a considerar ao calcular a receita por quarto dispon\u00edvel seja que apenas a receita gerada pela venda de quartos de hotel deva ser inclu\u00edda. Isso significa que voc\u00ea n\u00e3o deve levar em considera\u00e7\u00e3o outras fontes de receita, como receitas do seu restaurante ou bebidas vendidas no bar.<\/p>\n<p><em>Encontre informa\u00e7\u00f5es mais detalhadas sobre REVPAR no artigo\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-revpar\/\">\u201cO que \u00e9 REVPAR?\u201d<\/a><\/span>.<a id=\"gross-operating-profit-per-available-room\"><\/a><\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30907\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Revenue-Per-Available-Room.jpg\" alt=\"ADR, REVPAR e GOPPAR - REVPAR - Receita por quarto dispon\u00edvel\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Revenue-Per-Available-Room-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Revenue-Per-Available-Room-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Revenue-Per-Available-Room-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Revenue-Per-Available-Room-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Revenue-Per-Available-Room-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Revenue-Per-Available-Room-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Revenue-Per-Available-Room-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Revenue-Per-Available-Room.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>3. GOPPAR - Lucro operacional bruto por quarto dispon\u00edvel<\/h2>\n<p>Finalmente, GOPPAR ou <em>\u201cLucro operacional bruto por quarto dispon\u00edvel\u201d segue muito bem o REVPAR, pois tamb\u00e9m \u00e9 uma medida de KPI baseada no n\u00famero de quartos dispon\u00edveis, e n\u00e3o nas vendas reais realizadas. Por\u00e9m, diferentemente do REVPAR, ao calcular o GOPPAR,<\/em> voc\u00ea considera todas as fontes de receita.<\/p>\n<blockquote><p>Para calcular seu lucro operacional bruto por quarto dispon\u00edvel, voc\u00ea deve primeiro calcular seu lucro operacional bruto, que \u00e9 a receita bruta menos as despesas brutas. A partir da\u00ed, divida seu lucro operacional bruto pelo n\u00famero de quartos dispon\u00edveis para serem vendidos aos h\u00f3spedes.<a id=\"video-example\"><\/a><\/p><\/blockquote>\n<p>O valor principal do GOPPAR como uma m\u00e9trica \u00e9 que ele permite que voc\u00ea veja a imagem maior. Afinal, embora os quartos sejam a principal fonte de receita dos hot\u00e9is, voc\u00ea provavelmente ganhar\u00e1 dinheiro com outras \u00e1reas, como vendas de alimentos e bebidas. Portanto, permite que os gerentes vejam como est\u00e1 o desempenho geral de seus neg\u00f3cios.<\/p>\n<p><em>Para obter informa\u00e7\u00f5es mais detalhadas sobre o GOPPAR, por exemplo, como voc\u00ea pode calcul\u00e1-lo, tamb\u00e9m d\u00ea uma olhada em\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/o-que-goppar\/\">\u201cO que \u00e9 GOPPAR?\u201d<\/a><\/span>.<\/em><\/p>\n<h2>V\u00eddeo: Exemplo de c\u00e1lculo de ocupa\u00e7\u00e3o, ADR, RevPAR e GOPPAR<a id=\"what-is-importance-of-adr-revpar-goppar\"><\/a><\/h2>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/e6AF0SimTAI?wmode=transparent&autoplay=0&oida=1\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h2>Qual \u00e9 a import\u00e2ncia de ADR, RevPAR e GOPPAR?<\/h2>\n<p>ADR, RevPAR e GOPPAR s\u00e3o m\u00e9tricas de desempenho importantes na ind\u00fastria hoteleira. Cada um fornece insights diferentes sobre o sucesso financeiro de um hotel.<\/p>\n<p>ADR, ou tarifa m\u00e9dia di\u00e1ria, fornece um retrato relativamente simples do valor m\u00e9dio da receita de aluguel de um quarto ocupado. Aumentar esta m\u00e9trica indica que a venda de quartos ser\u00e1 mais lucrativa. O RevPAR analisa o valor da receita gerada por quarto dispon\u00edvel no hotel, por isso considera a taxa de ocupa\u00e7\u00e3o. \u00c0s vezes \u00e9 considerada a m\u00e9trica mais importante porque explora o sucesso geral de gera\u00e7\u00e3o de receitas de um hotel.<a id=\"challenges-for-adr-revpar-goppar\"><\/a><\/p>\n<p>O GOPPAR, como m\u00e9trica de desempenho, fornece informa\u00e7\u00f5es valiosas sobre a efici\u00eancia operacional geral, levando em considera\u00e7\u00e3o todos os diferentes fluxos de receitas e custos operacionais de um hotel. \u00c9 uma das m\u00e9tricas de desempenho mais essenciais para planejar estrat\u00e9gias financeiras e compreender a sa\u00fade financeira geral.<\/p>\n<p>Acompanhar continuamente ADR, RevPAR e GOPPAR e us\u00e1-los em conjunto pode fornecer uma vis\u00e3o geral abrangente do desempenho do hotel, levando em considera\u00e7\u00e3o a receita de quartos, outros fluxos de receita, custos e taxas de ocupa\u00e7\u00e3o.<\/p>\n<h2>Desafios para ADR, RevPAR e GOPPAR<\/h2>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"f8b2937a-1800-44b6-8c36-ef1eb5f642a9\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Na ind\u00fastria hoteleira, o gerenciamento eficaz de indicadores-chave de desempenho (KPIs) como ADR, RevPAR e GOPPAR \u00e9 crucial para otimizar o desempenho financeiro e a efici\u00eancia operacional. Esta tabela descreve os desafios comuns associados a estes KPIs e fornece as melhores pr\u00e1ticas para super\u00e1-los, garantindo que os hot\u00e9is possam aproveitar eficazmente estas m\u00e9tricas para impulsionar a tomada de decis\u00f5es estrat\u00e9gicas e aumentar a rentabilidade global.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table style=\"width: 100%; height: 96px;\" width=\"100%\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"height: 24px;\" align=\"left\"><strong>KPI <\/strong><\/th>\n<th style=\"height: 24px;\" align=\"left\"><strong>Desafios Comuns<\/strong><\/th>\n<th style=\"height: 24px;\" align=\"left\"><strong>Melhores pr\u00e1ticas para uma gest\u00e3o eficaz<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>ADR (Taxa M\u00e9dia Di\u00e1ria)<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Equilibrar pre\u00e7os competitivos para aumentar a receita pode levar a configura\u00e7\u00f5es de tarifas abaixo do ideal.<a id=\"strategies-optimize-adr-revpar-goppar\"><\/a><\/td>\n<td style=\"height: 24px;\" align=\"left\">Conduza an\u00e1lises competitivas regulares e empregue estrat\u00e9gias de pre\u00e7os din\u00e2micas informadas pelas tend\u00eancias do mercado e dados em tempo real.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>RevPAR (receita por quarto dispon\u00edvel)<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">A \u00eanfase excessiva no RevPAR pode levar \u00e0 neglig\u00eancia da lucratividade geral e da satisfa\u00e7\u00e3o do cliente.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Utilize o RevPAR em conjunto com outras m\u00e9tricas financeiras e operacionais para garantir uma abordagem completa ao gerenciamento de receitas.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>GOPPAR (lucro operacional bruto por quarto dispon\u00edvel)<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Dificuldade em otimizar o GOPPAR se nem todas as fontes de receita e custos forem rastreados e gerenciados com precis\u00e3o.<a id=\"refine-pricing-strategies\"><\/a><\/td>\n<td style=\"height: 24px;\" align=\"left\">Implementar sistemas abrangentes de rastreamento de receitas e despesas; revisar e ajustar consistentemente as efici\u00eancias operacionais.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Estrat\u00e9gias para otimizar ADR, RevPAR e GOPPAR na gest\u00e3o de receitas hoteleiras<\/h2>\n<p>V\u00e1rias estrat\u00e9gias \u00fateis podem ajud\u00e1-lo a melhorar suas m\u00e9tricas de ADR, RevPAR e GOPPAR:<a id=\"enhance-online-presence-distribution\"><\/a><\/p>\n<h3>Refinar estrat\u00e9gias de pre\u00e7os<\/h3>\n<p>Suas estrat\u00e9gias de pre\u00e7os s\u00e3o cruciais para ADR, RevPAR e GOPPAR, portanto, revise-as e refine-as constantemente. Isto inclui a utiliza\u00e7\u00e3o de pre\u00e7os din\u00e2micos para ajustar as tarifas dos quartos com base na procura, a utiliza\u00e7\u00e3o de promo\u00e7\u00f5es e descontos para garantir elevadas taxas de ocupa\u00e7\u00e3o e a revis\u00e3o dos pre\u00e7os dos servi\u00e7os auxiliares para impulsionar o GOPPAR.<\/p>\n<h3>Melhore a presen\u00e7a e distribui\u00e7\u00e3o online<\/h3>\n<p>As m\u00e9tricas ADR, RevPAR e GOPPAR tamb\u00e9m podem ser otimizadas aumentando sua presen\u00e7a online e estrat\u00e9gias de distribui\u00e7\u00e3o. Voc\u00ea pode aumentar a visibilidade por meio de marketing, otimiza\u00e7\u00e3o de mecanismos de pesquisa e trabalho com outras plataformas de terceiros. Tamb\u00e9m pode ser uma boa ideia destacar servi\u00e7os adicionais nas OTAs.<a id=\"focus-on-operational-efficiency\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30909\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Enhance-Online-Presence-and-Distribution.jpg\" alt=\"\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Enhance-Online-Presence-and-Distribution-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Enhance-Online-Presence-and-Distribution-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Enhance-Online-Presence-and-Distribution-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Enhance-Online-Presence-and-Distribution-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Enhance-Online-Presence-and-Distribution-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Enhance-Online-Presence-and-Distribution-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Enhance-Online-Presence-and-Distribution-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/ADR-REVPAR-and-GOPPAR-REVPAR-Enhance-Online-Presence-and-Distribution.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><a id=\"improve-guest-experience\"><\/a><\/p>\n<h3>Foco na Efici\u00eancia Operacional<\/h3>\n<p>A m\u00e9trica GOPPAR, em particular, pode ser melhorada enfatizando fortemente a efici\u00eancia operacional e a redu\u00e7\u00e3o de custos. Isto pode ser conseguido minimizando o desperd\u00edcio, mudando para m\u00e9todos mais eficientes em termos energ\u00e9ticos, maximizando o n\u00famero de reservas diretas geradas para evitar taxas de comiss\u00e3o e garantindo que o maior n\u00famero poss\u00edvel de quartos esteja sempre em uso.<\/p>\n<h3>Melhore a experi\u00eancia do h\u00f3spede<a id=\"more-revenue-management-kpi\"><\/a><\/h3>\n<p>Finalmente, uma \u00f3tima maneira de impulsionar ADR, RevPAR e GOPPAR no longo prazo \u00e9 focar em fornecer uma experi\u00eancia incr\u00edvel aos h\u00f3spedes. Isso pode trazer v\u00e1rios benef\u00edcios, como incentivar recomenda\u00e7\u00f5es e aumentar a demanda ou melhorar sua reputa\u00e7\u00e3o para que voc\u00ea possa cobrar pre\u00e7os mais altos e ainda assim lotar seus quartos.<\/p>\n<p><strong>Eficaz <a href=\"https:\/\/www.revfine.com\/pt\/hotel-receita-gestao\/\">gest\u00e3o de receitas de hot\u00e9is<\/a> \u00e9 orientado por dados e requer o acompanhamento de indicadores-chave de desempenho. Em \u00faltima an\u00e1lise, rastrear seu ADR, REVPAR e GOPPAR ir\u00e1 coloc\u00e1-lo em uma posi\u00e7\u00e3o melhor para tomar decis\u00f5es de pre\u00e7os, o que pode ajud\u00e1-lo a gerar o m\u00e1ximo de receita poss\u00edvel com seu hotel.<\/strong><\/p>\n<h2>Mais KPIs de gerenciamento de receita<\/h2>\n<p>KPI significa <a href=\"https:\/\/www.revfine.com\/pt\/receitas-gestao-kpis-hoteis\/\">Indicador-Chave de Desempenho<\/a>. Com o KPI, voc\u00ea pode medir e identificar \u00e1reas de sucesso e fracasso e tend\u00eancias relacionadas \u00e0 demanda e ao comportamento do cliente. Al\u00e9m de ADR, REVPAR e GOPPAR, outros KPIs importantes de Revenue Management s\u00e3o:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/what-is-revpor\/\">O que \u00e9 RevPOR?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-uma-taxa-de-ocupacao\/\">O que \u00e9 uma taxa de ocupa\u00e7\u00e3o?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/ebitda-hotel-industria\/\">O que significa EBITDA?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/nrevpar\/\">NRevPAR claramente explicado!<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/arpa\/\">O que \u00e9 ARPA?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/trevpar\/\">O que \u00e9 TRevPar?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/revpar-vs-goppar\/\">RevPAR versus GOPPAR<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/tendencias-de-limpeza\/\" itemprop=\"url\"><span itemprop=\"headline\">Descubra as \u00faltimas tend\u00eancias de limpeza para 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/terceirizacao-gestao-receita\/\" itemprop=\"url\"><span itemprop=\"headline\">Terceiriza\u00e7\u00e3o de gerenciamento de receita: 4 maneiras de beneficiar os hot\u00e9is<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/robos-hotelaria-industria\/\" itemprop=\"url\"><span itemprop=\"headline\">16 exemplos de rob\u00f4s usados na ind\u00fastria da hospitalidade<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens-de-inteligencia-artificial\/\" itemprop=\"url\"><span itemprop=\"headline\">Como a intelig\u00eancia artificial est\u00e1 mudando a ind\u00fastria de viagens<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>O gerenciamento de receitas \u00e9 uma abordagem baseada em dados para prever o comportamento do cliente, para otimizar o pre\u00e7o e a disponibilidade dos produtos e maximizar a receita. \u00c9 especialmente \u00fatil na ind\u00fastria hoteleira, porque os hot\u00e9is t\u00eam quartos dispon\u00edveis limitados e apresentam n\u00edveis de demanda variados. V\u00e1rios indicadores-chave de desempenho, ou KPIs, devem ser monitorados ao executar uma estrat\u00e9gia de gest\u00e3o de receitas. KPIs s\u00e3o medidas quantific\u00e1veis que permitem<\/p>","protected":false},"author":24,"featured_media":267,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-kpi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADR, REVPAR and GOPPAR | Hotel KPIs explained<\/title>\n<meta name=\"description\" content=\"In this article, we explain the meaning of ADR, REVPAR, and GOPPAR, the most used key performance indicators in the hotel industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/what-is-adr-revpar-goppar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADR, REVPAR and GOPPAR | Revenue Management KPI\u2019s Explained\" \/>\n<meta property=\"og:description\" content=\"ADR, REVPAR and GOPPAR are the most used key performance indicators in the hotel industry. In this article we explain the meaning of ADR, REVPAR and GOPPAR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/what-is-adr-revpar-goppar\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-26T13:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T19:52:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-ADR-REVPAR-and-GOPPAR-Hotel-KPIs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Martijn Barten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Revfine_com\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martijn Barten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/\"},\"author\":{\"name\":\"Martijn Barten\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/5af33a1ca62b30a645f23ea9a866fd96\"},\"headline\":\"Hotel KPIs explained: ADR, REVPAR and GOPPAR\",\"datePublished\":\"2023-04-26T13:00:55+00:00\",\"dateModified\":\"2024-06-04T19:52:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/\"},\"wordCount\":1444,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-ADR-REVPAR-and-GOPPAR-Hotel-KPIs.png\",\"articleSection\":[\"KPI\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/\",\"url\":\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/\",\"name\":\"ADR, REVPAR and GOPPAR | Hotel KPIs explained\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-ADR-REVPAR-and-GOPPAR-Hotel-KPIs.png\",\"datePublished\":\"2023-04-26T13:00:55+00:00\",\"dateModified\":\"2024-06-04T19:52:05+00:00\",\"description\":\"In this article, we explain the meaning of ADR, REVPAR, and GOPPAR, the most used key performance indicators in the hotel industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/what-is-adr-revpar-goppar\/#primaryimage\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-ADR-REVPAR-and-GOPPAR-Hotel-KPIs.png\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-ADR-REVPAR-and-GOPPAR-Hotel-KPIs.png\",\"width\":1000,\"height\":516,\"caption\":\"What is ADR, REVPAR and GOPPAR - 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