{"id":275,"date":"2023-04-26T09:00:33","date_gmt":"2023-04-26T07:00:33","guid":{"rendered":"https:\/\/revfine.com\/?p=275"},"modified":"2024-06-04T21:51:11","modified_gmt":"2024-06-04T19:51:11","slug":"seo-dicas-hoteis-melhorar-classificacao-google-bing","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/seo-dicas-hoteis-melhorar-classificacao-google-bing\/","title":{"rendered":"5 dicas de SEO para hot\u00e9is melhorarem sua classifica\u00e7\u00e3o no Google"},"content":{"rendered":"<p><em>O que voc\u00ea faz quando quer encontrar um hotel para suas f\u00e9rias na cidade? Como muitas pessoas, voc\u00ea provavelmente inicia sua pesquisa usando um mecanismo de busca como Google ou Bing. Segundo o Google, milh\u00f5es de pesquisas de hot\u00e9is s\u00e3o realizadas todos os dias. As pessoas querem encontrar informa\u00e7\u00f5es sobre instala\u00e7\u00f5es, tarifas, avalia\u00e7\u00f5es, disponibilidade e coisas para fazer na regi\u00e3o. Os mecanismos de pesquisa fornecem resultados pages, mas poucas pessoas clicam al\u00e9m do primeiro page. Ent\u00e3o, como voc\u00ea aumenta suas chances de conseguir o primeiro page? Por otimiza\u00e7\u00e3o de mecanismos de pesquisa.<\/em><\/p>\n<h2>O que \u00e9 search engine optimization?<\/h2>\n<p>Search Engine Optimization (SEO) aumenta a <a href=\"https:\/\/www.revfine.com\/pt\/dicas-para-ganhar-mais-reservas-do-site-do-hotel\/\">do site<\/a> chances de classifica\u00e7\u00e3o alta nos resultados de pesquisa, aumentando assim o tr\u00e1fego e os clientes em potencial. Mecanismos de busca como Google e Bing usam <em>\u201cRastreadores\u201d<\/em> ou <em>\u201cAranhas\u201d<\/em> indexar pages de informa\u00e7\u00f5es na Internet e usando seu pr\u00f3prio conjunto de regras ou um <em>&quot;algoritmo,&quot;<\/em> eles classificam os resultados em termos de relev\u00e2ncia e popularidade.<\/p>\n<h4><strong>V\u00eddeo: O que \u00e9 SEO?<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/R-XxAk8-OXY?wmode=transparent&autoplay=0&oida=1\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h2>Por que isso \u00e9 t\u00e3o importante?<\/h2>\n<p>Quanto mais alta for sua classifica\u00e7\u00e3o nos resultados, maiores ser\u00e3o suas chances de atrair tr\u00e1fego. Embora o SEO possa parecer complicado ou demorado, o marketing em mecanismos de busca \u00e9 gratuito e atinge milh\u00f5es de clientes em potencial em todo o mundo a cada segundo. De acordo com <a href=\"https:\/\/www.hubspot.com\/hubfs\/2022_State-of-Inbound-Marketing-Trends_V712.pdf\" target=\"_blank\" rel=\"noopener\">o Relat\u00f3rio sobre o estado das tend\u00eancias de marketing de entrada<\/a> pela HubSpot, cerca de 27% de tr\u00e1fego do site vem por meio de pesquisa org\u00e2nica, que \u00e9 o segundo canal mais eficaz para aquisi\u00e7\u00e3o de novos clientes. Voc\u00ea pode dizer o mesmo sobre folhetos caros e listagens de listas telef\u00f4nicas? O Google est\u00e1 constantemente desenvolvendo e melhorando seus servi\u00e7os e resultados, e voc\u00ea tamb\u00e9m deveria fazer o mesmo. Aqui est\u00e3o cinco maneiras de come\u00e7ar a melhorar seu SEO.<\/p>\n<h4><strong>Tabela: Benef\u00edcios do SEO para Hot\u00e9is<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table style=\"width: 100%;\" width=\"100%\">\n<thead>\n<tr>\n<th style=\"width: 19.7787%;\" align=\"left\"><strong>Beneficiar<\/strong><\/th>\n<th style=\"width: 38.4509%;\" align=\"left\"><strong>Descri\u00e7\u00e3o<\/strong><\/th>\n<th style=\"width: 40.3873%;\" align=\"left\"><strong>Impacto nos hot\u00e9is<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 19.7787%;\" align=\"left\"><strong>Maior visibilidade on-line<\/strong><\/td>\n<td style=\"width: 38.4509%;\" align=\"left\">O SEO ajuda os hot\u00e9is a aparecerem em uma posi\u00e7\u00e3o superior nos resultados dos mecanismos de pesquisa para consultas relevantes.<\/td>\n<td style=\"width: 40.3873%;\" align=\"left\">Direciona mais tr\u00e1fego org\u00e2nico para o site do hotel, melhorando a descoberta potencial de h\u00f3spedes.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.7787%;\" align=\"left\"><strong>Marketing econ\u00f4mico<\/strong><\/td>\n<td style=\"width: 38.4509%;\" align=\"left\">Comparado \u00e0 publicidade paga, o SEO oferece uma forma sustent\u00e1vel e econ\u00f4mica de atrair visitantes.<\/td>\n<td style=\"width: 40.3873%;\" align=\"left\">Reduz a depend\u00eancia de an\u00fancios pagos, diminuindo os custos de marketing e mantendo a visibilidade.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.7787%;\" align=\"left\"><strong>Taxas de reserva mais altas<\/strong><\/td>\n<td style=\"width: 38.4509%;\" align=\"left\">Sites otimizados tendem a envolver melhor os visitantes, levando a taxas de convers\u00e3o mais altas.<\/td>\n<td style=\"width: 40.3873%;\" align=\"left\">Impacta diretamente a receita ao converter mais visitantes do site em h\u00f3spedes reais do hotel.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.7787%;\" align=\"left\"><strong>Experi\u00eancia do usu\u00e1rio aprimorada<\/strong><\/td>\n<td style=\"width: 38.4509%;\" align=\"left\">SEO envolve otimizar a estrutura e o conte\u00fado do site e melhorar a experi\u00eancia do usu\u00e1rio.<\/td>\n<td style=\"width: 40.3873%;\" align=\"left\">Visitantes satisfeitos do site t\u00eam maior probabilidade de reservar, recomendar e retornar ao hotel.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.7787%;\" align=\"left\"><strong>Vantagem competitiva<\/strong><\/td>\n<td style=\"width: 38.4509%;\" align=\"left\">Hot\u00e9is com forte SEO se destacam em um mercado lotado, mesmo contra redes maiores ou OTAs.<\/td>\n<td style=\"width: 40.3873%;\" align=\"left\">Fornece condi\u00e7\u00f5es equitativas para competir pela aten\u00e7\u00e3o dos h\u00f3spedes com base apenas na relev\u00e2ncia e qualidade.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.7787%;\" align=\"left\"><strong>Otimiza\u00e7\u00e3o de pesquisa local<\/strong><\/td>\n<td style=\"width: 38.4509%;\" align=\"left\">As estrat\u00e9gias locais de SEO t\u00eam como alvo pessoas que procuram hot\u00e9is em locais espec\u00edficos.<\/td>\n<td style=\"width: 40.3873%;\" align=\"left\">Atrai h\u00f3spedes que est\u00e3o prontos para reservar, aumentando as chances de reservas locais e de \u00faltima hora.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.7787%;\" align=\"left\"><strong>Confian\u00e7a e credibilidade da marca<\/strong><\/td>\n<td style=\"width: 38.4509%;\" align=\"left\">Classifica\u00e7\u00f5es altas nos resultados de pesquisa s\u00e3o frequentemente equiparadas \u00e0 confiabilidade pelos usu\u00e1rios.<\/td>\n<td style=\"width: 40.3873%;\" align=\"left\">Melhora a reputa\u00e7\u00e3o do hotel, incentivando a confian\u00e7a entre os potenciais h\u00f3spedes.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.7787%;\" align=\"left\"><strong>Insights sobre o comportamento dos h\u00f3spedes<\/strong><\/td>\n<td style=\"width: 38.4509%;\" align=\"left\">Ferramentas e an\u00e1lises de SEO fornecem dados sobre tend\u00eancias de pesquisa, comportamento e prefer\u00eancias do usu\u00e1rio.<\/td>\n<td style=\"width: 40.3873%;\" align=\"left\">Permite que os hot\u00e9is adaptem as suas ofertas e estrat\u00e9gias de marketing com base nos interesses reais dos h\u00f3spedes.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>Dica de SEO 1 - analise seu site<\/h2>\n<p>D\u00ea uma boa olhada em seu site. Pense em qu\u00e3o bem ele atende seus clientes e como \u00e9 f\u00e1cil de usar. Os mecanismos de pesquisa gostam de sites bem projetados. Certifique-se de que todos os links estejam funcionando e sejam relevantes. As p\u00e1ginas devem estar vinculadas. Os mecanismos de pesquisa gostam de mapas de sites e apreciam pages com t\u00edtulos claros e apropriados que identificam seu hotel e localiza\u00e7\u00e3o, como <em>\u201cHot\u00e9is Boutique Golden Bay - The Arcadian.\u201d<\/em><\/p>\n<p>Seu site precisa carregar r\u00e1pido. As pessoas n\u00e3o v\u00e3o esperar pacientemente. Os mecanismos de pesquisa percebem quando os usu\u00e1rios clicam rapidamente e passam para o pr\u00f3ximo resultado. Os clientes e os mecanismos de pesquisa n\u00e3o apreciam PDFs, Flash e Javascript. Verifique se todos os arquivos ricos em m\u00eddia s\u00e3o carregados rapidamente e podem ser vistos pelos mecanismos de pesquisa.<\/p>\n<p>Talvez o mais importante seja que a maioria das pesquisas foi feita em dispositivos m\u00f3veis. De acordo com <a href=\"https:\/\/serpwatch.io\/blog\/search-engine-statistics\/\" target=\"_blank\" rel=\"noopener\">o relat\u00f3rio de estat\u00edsticas do mecanismo de pesquisa<\/a> por SerpWatch, 87% de propriet\u00e1rios de dispositivos m\u00f3veis usam mecanismos de pesquisa pelo menos uma vez por dia. Portanto, certifique-se de que seu site seja compat\u00edvel com dispositivos m\u00f3veis. O Google continuar\u00e1 a ajustar seus motores de busca de acordo.<\/p>\n<h2>Dica 2 de SEO - Crie conte\u00fado-chave<\/h2>\n<p>N\u00e3o basta ter um site que funcione bem. Tanto os clientes quanto os mecanismos de pesquisa gostam de conte\u00fado exclusivo e relevante. Portanto, considere incorporar um blog ou uma se\u00e7\u00e3o de not\u00edcias, caso ainda n\u00e3o o tenha feito. Certifique-se de atualiz\u00e1-lo regularmente \u2013 crie um cronograma. Considere no que seus clientes em potencial podem estar interessados e voc\u00ea provavelmente encontrar\u00e1 palavras-chave relevantes para ajudar a melhorar suas chances de obter uma classifica\u00e7\u00e3o mais elevada nos resultados de pesquisa.<\/p>\n<p>Esta tamb\u00e9m \u00e9 uma oportunidade de ouro para enfatizar seu ponto de venda exclusivo; portanto, se voc\u00ea \u00e9 um hotel boutique com um novo chef, escreva sobre isso. Se seus jardins est\u00e3o passando por uma reforma e ser\u00e3o o cen\u00e1rio de conto de fadas para um casamento \u00edntimo, escreva sobre isso. Fa\u00e7a com que a imprensa local escreva sobre isso tamb\u00e9m. Apenas uma observa\u00e7\u00e3o sobre palavras-chave: os dias de <em>\u201crecheio de palavras-chave\u201d<\/em> acabaram. Os clientes e os mecanismos de pesquisa podem detectar frases estranhas repletas de palavras repetitivas.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30565\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/SEO-Tips-Hotels-Create-Key-Content.jpg\" alt=\"Dicas de SEO para hot\u00e9is - Crie conte\u00fado importante\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/SEO-Tips-Hotels-Create-Key-Content-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/SEO-Tips-Hotels-Create-Key-Content-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/SEO-Tips-Hotels-Create-Key-Content-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/SEO-Tips-Hotels-Create-Key-Content-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/SEO-Tips-Hotels-Create-Key-Content-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/SEO-Tips-Hotels-Create-Key-Content-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/SEO-Tips-Hotels-Create-Key-Content-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/SEO-Tips-Hotels-Create-Key-Content.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Dica 3 de SEO - Use sua localidade<\/h2>\n<p>Os motores de busca est\u00e3o entregando resultados mais relevantes e localizados. Portanto, verifique se o seu site enfatiza os benef\u00edcios e recursos da sua localiza\u00e7\u00e3o. O que seus clientes procuram, querem fazer, provar ou visitar em sua localidade? Incorpore essas ideias em seu blog, not\u00edcias, t\u00edtulos page ou descri\u00e7\u00f5es. Certifique-se de ter um mapa em seu site. Pode haver centenas de hot\u00e9is na sua regi\u00e3o, mas eles ficam em frente \u00e0 melhor vin\u00edcola da cidade? Todos eles t\u00eam spas termais? Eles est\u00e3o a poucos minutos do aut\u00f3dromo?<\/p>\n<h2>Dica 4 de SEO - Links de qualidade<\/h2>\n<p>Assim como setas apontando os visitantes em sua dire\u00e7\u00e3o, links de qualidade de outros sites confi\u00e1veis podem ajudar a aumentar o tr\u00e1fego e informar os mecanismos de pesquisa sobre a autoridade e relev\u00e2ncia do seu site. Assim, artigos e links para a imprensa local, diret\u00f3rios online, sites de viagens e atra\u00e7\u00f5es ajudar\u00e3o. Se voc\u00ea tem parceria com empresas locais, torne os links rec\u00edprocos. Uma palavra de cautela aqui: nunca pague por links e lembre-se de que a qualidade, e n\u00e3o a quantidade, conta. Esses mecanismos de pesquisa inteligentes podem detectar links falsos.<\/p>\n<h2>Dica 5 de SEO - torne-se popular<\/h2>\n<p>Os sites populares t\u00eam uma boa classifica\u00e7\u00e3o, portanto, um site informativo e de carregamento r\u00e1pido com conte\u00fado novo e regular \u00e9 um come\u00e7o, mas voc\u00ea ainda precisa adotar a m\u00eddia social. Certifique-se de aparecer em sites que seus clientes em potencial usam. Seja no Twitter ou no Facebook, adicione-os \u00e0 sua programa\u00e7\u00e3o de atualiza\u00e7\u00f5es.<\/p>\n<h2>Perguntas frequentes sobre dicas de SEO para hot\u00e9is<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-275-1\"><div class=\"fusion-panel panel-default panel-60338fa2de216ea9e fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_60338fa2de216ea9e\"><a aria-expanded=\"false\" aria-controls=\"60338fa2de216ea9e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-275-1\" data-target=\"#60338fa2de216ea9e\" href=\"#60338fa2de216ea9e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como voc\u00ea faz SEO em um site de hotel?<\/span><\/a><\/h3><\/div><div id=\"60338fa2de216ea9e\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_60338fa2de216ea9e\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Para otimizar o site de um hotel para mecanismos de pesquisa, voc\u00ea deve pesquisar e usar palavras-chave no conte\u00fado do site e meta tags. Voc\u00ea tamb\u00e9m pode obter sucesso priorizando tempos de carregamento, otimizando seu site para dispositivos m\u00f3veis, publicando conte\u00fado de alta qualidade que gere backlinks de fontes de alta autoridade e usando t\u00e9cnicas locais de SEO, como reivindicar seu Google Meu Neg\u00f3cio page e garantir que seus dados de contato sejam consistente em todas as plataformas.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9d940429dbf262d3b fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_9d940429dbf262d3b\"><a aria-expanded=\"false\" aria-controls=\"9d940429dbf262d3b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-275-1\" data-target=\"#9d940429dbf262d3b\" href=\"#9d940429dbf262d3b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O SEO \u00e9 importante para hot\u00e9is?<\/span><\/a><\/h3><\/div><div id=\"9d940429dbf262d3b\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_9d940429dbf262d3b\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) \u00e9 extremamente importante para hot\u00e9is porque ajuda a maximizar a visibilidade nos resultados dos mecanismos de pesquisa pages. Isto, por sua vez, ajuda a aumentar o tr\u00e1fego para o site do hotel e a aumentar o n\u00famero de reservas diretas que o hotel atrai. O SEO tamb\u00e9m pode ajudar a construir o reconhecimento da marca e diminuir a depend\u00eancia de ag\u00eancias de viagens.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5e831fd1be8849556 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_5e831fd1be8849556\"><a aria-expanded=\"false\" aria-controls=\"5e831fd1be8849556\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-275-1\" data-target=\"#5e831fd1be8849556\" href=\"#5e831fd1be8849556\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que \u00e9 SEO na ind\u00fastria hoteleira?<\/span><\/a><\/h3><\/div><div id=\"5e831fd1be8849556\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_5e831fd1be8849556\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A ideia b\u00e1sica por tr\u00e1s do SEO em hospitalidade \u00e9 otimizar um site para aparecer o mais alto poss\u00edvel nos resultados do mecanismo de pesquisa pages. Os sites t\u00eam como alvo palavras-chave espec\u00edficas que consideram valiosas e usam t\u00e9cnicas de SEO para aumentar a visibilidade. Isso aumenta a probabilidade de os usu\u00e1rios que procuram um hotel visitarem o site e reservarem um quarto.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-2a0d2da234a87304e fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_2a0d2da234a87304e\"><a aria-expanded=\"false\" aria-controls=\"2a0d2da234a87304e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-275-1\" data-target=\"#2a0d2da234a87304e\" href=\"#2a0d2da234a87304e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que torna um bom site de hotel?<\/span><\/a><\/h3><\/div><div id=\"2a0d2da234a87304e\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_2a0d2da234a87304e\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Os melhores sites de hot\u00e9is s\u00e3o f\u00e1ceis de usar e navegar, oferecem tempos de carregamento r\u00e1pidos, s\u00e3o otimizados para dispositivos m\u00f3veis e apresentam mecanismos de reservas confi\u00e1veis e seguros. Eles incluir\u00e3o fotos de alta qualidade, conte\u00fado de v\u00eddeo e informa\u00e7\u00f5es sobre o hotel e suas instala\u00e7\u00f5es e minimizar\u00e3o o atrito para tornar a reserva mais f\u00e1cil.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-dcda8bc505c0be442 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_dcda8bc505c0be442\"><a aria-expanded=\"false\" aria-controls=\"dcda8bc505c0be442\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-275-1\" data-target=\"#dcda8bc505c0be442\" href=\"#dcda8bc505c0be442\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Voc\u00ea precisa gastar dinheiro em SEO?<\/span><\/a><\/h3><\/div><div id=\"dcda8bc505c0be442\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_dcda8bc505c0be442\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Os hot\u00e9is podem implementar uma estrat\u00e9gia b\u00e1sica de SEO sem terceirizar o trabalho para um provedor profissional de servi\u00e7os de SEO. No entanto, a ind\u00fastria hoteleira \u00e9 altamente competitiva, o que torna ainda mais importante aproveitar ao m\u00e1ximo o SEO. Gastar dinheiro em servi\u00e7os de SEO permitir\u00e1 que voc\u00ea se beneficie das t\u00e9cnicas mais sofisticadas e atualizadas.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>Estas s\u00e3o apenas algumas maneiras de melhorar o SEO e utilizar o marketing de mecanismos de pesquisa. Lembre-se de que grandes coisas levam tempo, ent\u00e3o ajuste gradualmente seu site. Voc\u00ea pode usar muitas ferramentas anal\u00edticas para monitorar seu progresso e observar o aumento de sua classifica\u00e7\u00e3o.<\/strong><\/p>\n<h2>Gostou deste artigo sobre dicas de SEO para hot\u00e9is?<\/h2>\n<p>Voc\u00ea tamb\u00e9m pode estar interessado nos seguintes artigos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/google-travel\/\">Google Travel Insights: ferramentas e tend\u00eancias de dados para o setor de hotelaria e viagens<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/sistema-de-reservas-de-hoteis\/\">Sistema de reservas de hot\u00e9is: dicas para maximizar seus benef\u00edcios<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel-metasearch\/\">Dicas para aumentar as reservas por meio da metabusca de hot\u00e9is<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel\/\">Sites de hot\u00e9is onde os hoteleiros podem vender pacotes (incluindo exemplos)<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/airbnb-host-login\/\">Login de host Airbnb: como obter mais reservas no Airbnb<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/tendencias-de-limpeza\/\" itemprop=\"url\"><span itemprop=\"headline\">Descubra as \u00faltimas tend\u00eancias de limpeza para 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/robos-hotelaria-industria\/\" itemprop=\"url\"><span itemprop=\"headline\">16 exemplos de rob\u00f4s usados na ind\u00fastria da hospitalidade<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens-de-inteligencia-artificial\/\" itemprop=\"url\"><span itemprop=\"headline\">Como a intelig\u00eancia artificial est\u00e1 mudando a ind\u00fastria de viagens<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing-estrategias\/\" itemprop=\"url\"><span itemprop=\"headline\">26 estrat\u00e9gias essenciais de marketing para hot\u00e9is<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>O que voc\u00ea faz quando quer encontrar um hotel para sua pausa na cidade? Como muitas pessoas, voc\u00ea provavelmente inicia sua pesquisa usando um mecanismo de pesquisa como o Google ou o Bing. Segundo o Google, milh\u00f5es de buscas de hot\u00e9is s\u00e3o realizadas todos os dias. As pessoas querem encontrar informa\u00e7\u00f5es sobre instala\u00e7\u00f5es, pre\u00e7os, coment\u00e1rios, disponibilidade e coisas para fazer na \u00e1rea.<\/p>","protected":false},"author":24,"featured_media":276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[756],"tags":[],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-search-engine-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 SEO Tips for Hotels to Improve your Ranking in Google<\/title>\n<meta name=\"description\" content=\"We give 5 SEO tips for hotels to increase your website\u2019s chances of being highly ranked in search results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/seo-dicas-hoteis-melhorar-classificacao-google-bing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 SEO Tips for Hotels to Improve your Ranking in Google\" \/>\n<meta property=\"og:description\" content=\"We give 5 SEO tips for hotels to increase your website\u2019s chances of being highly ranked in search results, thus increasing potential traffic to your site\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/seo-dicas-hoteis-melhorar-classificacao-google-bing\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-26T07:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T19:51:11+00:00\" \/>\n<meta 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