{"id":27525,"date":"2023-12-26T09:00:18","date_gmt":"2023-12-26T08:00:18","guid":{"rendered":"https:\/\/www.revfine.com\/?p=27525"},"modified":"2025-09-17T20:43:11","modified_gmt":"2025-09-17T18:43:11","slug":"problemas-de-paridade-de-tarifas-de-hotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/problemas-de-paridade-de-tarifas-de-hotel\/","title":{"rendered":"Os tr\u00eas principais problemas de paridade de tarifas de hot\u00e9is e como corrigi-los"},"content":{"rendered":"<p><em>Voc\u00ea \u00e9 um hoteleiro que luta para manter a paridade tarif\u00e1ria no atual setor hoteleiro em constante mudan\u00e7a? Se sim, voc\u00ea n\u00e3o est\u00e1 sozinho. Apesar dos desafios dos \u00faltimos anos, a paridade tarif\u00e1ria continua a ser uma quest\u00e3o significativa para os hot\u00e9is e est\u00e1 cada vez mais complicada.<\/em><\/p>\n<h2>Os 3 principais problemas de paridade de tarifas de hot\u00e9is<\/h2>\n<p>Como resultado da pandemia, muitos hot\u00e9is concentraram-se na gera\u00e7\u00e3o de neg\u00f3cios e receitas a curto prazo, muitas vezes \u00e0 custa da paridade tarif\u00e1ria. No entanto, manter a consist\u00eancia entre os canais de distribui\u00e7\u00e3o tornou-se cada vez mais importante com a evolu\u00e7\u00e3o da ind\u00fastria. Aqui, explicaremos tr\u00eas problemas de paridade de tarifas de hot\u00e9is e, em seguida, analisaremos a melhor maneira de resolv\u00ea-los.<\/p>\n<h3>1. A ascens\u00e3o da &#039;isca e troca&#039;<\/h3>\n<p>Um dos maiores desafios que os hot\u00e9is enfrentam hoje \u00e9 a pr\u00e1tica do isco e troca, onde os potenciais h\u00f3spedes s\u00e3o apresentados a uma oportunidade atraente, enganosa e de poupan\u00e7a de dinheiro. Por exemplo, um h\u00f3spede pode encontrar uma tarifa mais baixa para um pacote espec\u00edfico em um mecanismo de metabusca do que no site oficial do hotel.<\/p>\n<p>No entanto, quando o h\u00f3spede clica para investigar mais a fundo, pode descobrir que a tarifa aumentou e agora \u00e9 igual ou at\u00e9 superior \u00e0 tarifa indicada no site do hotel. Isso pode frustrar os h\u00f3spedes e afastar os neg\u00f3cios da marca do hotel.<\/p>\n<p>A isca e troca pode ocorrer de diversas maneiras, mas um dos principais motivos \u00e9 por meio de OTAs n\u00e3o contratadas. O vazamento das tarifas de atacado \u00e9 um problema comum, onde as tarifas de atacado destinadas a transa\u00e7\u00f5es entre empresas resultam em tarifas mais baixas do que as dispon\u00edveis no site oficial do hotel.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-63902886' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-63902886' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_376687866645 = function(){ai_insert_viewport_code ('ai-insert-7-63902886');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_376687866645 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_865889895200);\n<\/script>\n<\/p>\n<p>O cache \u00e9 outra maneira pela qual a isca e a troca podem ocorrer. Os h\u00f3spedes podem chegar a um ponto da sua jornada de reserva em que descobrem que a tarifa expirou e surge uma tarifa nova e mais elevada, ou podem ser avisados de que o hotel ou tipo de quarto que pretendiam est\u00e1 esgotado e j\u00e1 n\u00e3o est\u00e1 dispon\u00edvel para reserva. .<\/p>\n<p>Outro truque comum usado para fazer com que as tarifas pare\u00e7am mais baratas do que o pre\u00e7o real reserv\u00e1vel \u00e9 adicionar impostos ou outras taxas no final da jornada de compra. Isso pode fazer com que os h\u00f3spedes se sintam enganados e afastar os neg\u00f3cios da marca do hotel.<\/p>\n<p>Ficar atento \u00e0s \u00faltimas tend\u00eancias \u00e9 crucial, e uma quest\u00e3o adicional de paridade que tem despertado a aten\u00e7\u00e3o ultimamente \u00e9 o conceito de <em>&#039;metacep\u00e7\u00e3o&#039;<\/em>. \u00c9 uma tend\u00eancia que n\u00e3o deve ser esquecida e tem potencial para impactar seus resultados financeiros.<\/p>\n<h3>2. A pr\u00e1tica enganosa da metecep\u00e7\u00e3o exposta e explicada<\/h3>\n<p>Em ess\u00eancia, metacep\u00e7\u00e3o ocorre quando um OTA serve tanto como um OTA tradicional quanto como um site de metabusca de compara\u00e7\u00e3o de pre\u00e7os. Isto pode ser confuso e torna dif\u00edcil para os hot\u00e9is identificarem a causa raiz dos seus problemas de paridade, resultando num potencial impacto nas suas receitas de reservas diretas.<\/p>\n<p>Veja como funciona a metacep\u00e7\u00e3o: um hotel distribui seu estoque para um atacadista ou banco de leitos contratado, que pode revend\u00ea-lo para outro atacadista. Este atacadista desmembra a tarifa do pacote e vende para uma OTA. Embora os hot\u00e9is possam n\u00e3o ter contratos com sites de metapesquisa, suas tarifas ainda s\u00e3o agregadas com base nas solicita\u00e7\u00f5es de pesquisa dos clientes.<\/p>\n<p>As taxas aparecem em um site de metabusca, listadas e classificadas \u2013 como na imagem abaixo.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-27530\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-RatesAppear-on-a-Metasearch-1.png\" alt=\"Problemas de paridade de tarifas de hotel - tarifas de hotel no site da marca\" width=\"1000\" height=\"1021\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-RatesAppear-on-a-Metasearch-1-294x300.png 294w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-RatesAppear-on-a-Metasearch-1.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>As tarifas desagregadas aparecem e est\u00e3o vinculadas \u00e0 OTA, enquanto as tarifas no site do hotel permanecem as mesmas.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-27529\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-hotel-rates-on-brand-website-1.png\" alt=\"Problemas de paridade de tarifas de hotel - tarifas de hotel no site da marca\" width=\"1000\" height=\"1037\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-hotel-rates-on-brand-website-1-289x300.png 289w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-hotel-rates-on-brand-website-1-987x1024.png 987w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-hotel-rates-on-brand-website-1.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Quando poss\u00edveis reservas veem uma tarifa mais barata, eles clicam no link, direcionando-os para outro site, que abre como outro site de metabusca.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-27527\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-Booking-channel-appears-as-a-metasearch-1.png\" alt=\"Problemas de paridade de tarifas de hot\u00e9is - O canal de reserva aparece como uma metapesquisa\" width=\"1000\" height=\"680\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-Booking-channel-appears-as-a-metasearch-1-300x204.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-Booking-channel-appears-as-a-metasearch-1.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Ou a tarifa mais barata est\u00e1 neste site e pode ser reservada l\u00e1, caso em que funciona como uma OTA, ou a tarifa mais barata aparecer\u00e1 novamente e o h\u00f3spede ser\u00e1 redirecionado para uma OTA importante.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-27528\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-booking-redirected-to-major-OTA-1-1.png\" alt=\"Problemas de paridade de tarifas de hot\u00e9is -reserva-redirecionada-para-major-OTA-\" width=\"1000\" height=\"1075\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-booking-redirected-to-major-OTA-1-1-279x300.png 279w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-booking-redirected-to-major-OTA-1-1-953x1024.png 953w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Hotel-Rate-Parity-Issues-booking-redirected-to-major-OTA-1-1.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Esses maus jogadores s\u00e3o incentivados porque o site de metabusca ganha dinheiro com o clique e a reserva quando funciona tanto como OTA quanto como metabusca. Embora os h\u00f3spedes possam se beneficiar ao encontrar bons neg\u00f3cios nesses sites de metapesquisa, os hot\u00e9is s\u00e3o muitas vezes deixados como os \u00fanicos perdedores, com as OTAs obtendo mais neg\u00f3cios e os sites de metapesquisa ganhando dinheiro com o clique.<\/p>\n<p>Para combater esse problema, o Google e o TripAdvisor implementaram pol\u00edticas de precis\u00e3o de pre\u00e7os, exigindo que os sites de metapesquisa exibissem informa\u00e7\u00f5es precisas sobre pre\u00e7os de hot\u00e9is. No entanto, ainda existem pr\u00e1ticas enganosas, como foi apontado por Expedia, que recentemente instou o Google a garantir um mercado justo, eliminando essas t\u00e1ticas.<\/p>\n<p>Os hot\u00e9is podem tirar capturas de tela de quaisquer discrep\u00e2ncias que encontrarem e lev\u00e1-las ao conhecimento do site de metabusca em quest\u00e3o. No entanto, as m\u00faltiplas camadas de engano tornam dif\u00edcil descobrir se est\u00e3o a perder dinheiro atrav\u00e9s de fugas grossistas ou se as suas OTAs contratadas est\u00e3o a violar o contrato.<\/p>\n<h3>3. Testes AB, promo\u00e7\u00f5es OTA e a luta para manter a paridade tarif\u00e1ria<\/h3>\n<p>A ind\u00fastria hoteleira enfrenta desafios ainda maiores na gest\u00e3o da paridade tarif\u00e1ria devido \u00e0 pandemia da COVID-19. O uso de diversas tarifas e pol\u00edticas com descontos para incentivar as reservas deu mais poder \u00e0s OTAs, causando preocupa\u00e7\u00e3o entre os hoteleiros em rela\u00e7\u00e3o \u00e0 gest\u00e3o da distribui\u00e7\u00e3o de tarifas.<\/p>\n<p>Um exemplo \u00e9 o Booking Sponsored Benefits, um programa de pagamento avan\u00e7ado oferecido pelo Booking.com que permite aos h\u00f3spedes acessar benef\u00edcios exclusivos, incluindo descontos, quando pagam antecipadamente a estadia. O programa pretende incentivar os h\u00f3spedes a reservar diretamente atrav\u00e9s da plataforma, proporcionando ao mesmo tempo uma mais-valia.<\/p>\n<p>Usando aprendizado de m\u00e1quina, a OTA exibe uma tarifa mais baixa aos h\u00f3spedes para incentiv\u00e1-los a fazer reservas. Embora esse benef\u00edcio reduza a comiss\u00e3o da OTA, ele direciona mais tr\u00e1fego atrav\u00e9s de sua plataforma e mant\u00e9m a fidelidade do cliente.<\/p>\n<p>Embora o programa de Benef\u00edcios Patrocinados ofere\u00e7a benef\u00edcios aos hoteleiros, como maior visibilidade e reservas potenciais, ele tamb\u00e9m apresenta desafios no gerenciamento da distribui\u00e7\u00e3o de tarifas. As taxas s\u00e3o exibidas mais baixas do que em qualquer outro lugar, dificultando a manuten\u00e7\u00e3o da paridade de pre\u00e7os em todos os canais. Isso pode levar a conflitos com outros parceiros de distribui\u00e7\u00e3o e reduzir a efic\u00e1cia dos gastos com marketing em sites de metabusca.<\/p>\n<p>Al\u00e9m disso, o programa desvia o tr\u00e1fego dos websites dos hot\u00e9is, reduzindo o seu volume de reservas diretas e afetando os custos de distribui\u00e7\u00e3o.<\/p>\n<p>Embora as OTAs com mais poder possam beneficiar os hot\u00e9is, elas tamb\u00e9m colocam desafios na manuten\u00e7\u00e3o da paridade tarif\u00e1ria e na gest\u00e3o da distribui\u00e7\u00e3o tarif\u00e1ria. Os hot\u00e9is precisam de estar conscientes destes desafios e tomar medidas para os mitigar, tais como negociar contratos com OTAs que garantam a paridade tarif\u00e1ria e incentivem reservas diretas. Ao faz\u00ea-lo, os hot\u00e9is podem proteger a sua rentabilidade e manter uma estrat\u00e9gia de distribui\u00e7\u00e3o saud\u00e1vel.<\/p>\n<h2>Qual \u00e9 a melhor maneira de resolver esses novos problemas de paridade?<\/h2>\n<p>Para combater estes desafios, deve adotar uma abordagem mais integrada entre marketing e distribui\u00e7\u00e3o.<\/p>\n<p>Torne-se cada vez mais estrat\u00e9gico em rela\u00e7\u00e3o aos seus investimentos em campanhas de SEO e reconhe\u00e7a a import\u00e2ncia das taxas competitivas para alcan\u00e7ar os resultados desejados.<\/p>\n<p>Pause as campanhas em datas espec\u00edficas at\u00e9 que os problemas de paridade tarif\u00e1ria sejam resolvidos, garantindo que seus investimentos em marketing gerem efetivamente reservas e receitas. A intelig\u00eancia preditiva da procura \u00e9 \u00fatil para os hoteleiros compreenderem de onde vem a procura e quando lhes permite realizar investimentos de marketing mais estrat\u00e9gicos.<\/p>\n<p>Uma abordagem centrada em dados \u00e9 crucial para uma estrat\u00e9gia de paridade bem-sucedida, com um gestor de canal como ponto de partida para identificar \u00e1reas problem\u00e1ticas e resolv\u00ea-las com OTAs contratadas em tempo real. Voc\u00ea tamb\u00e9m deve se concentrar em mecanismos de metabusca e canais menores n\u00e3o contratados, conduzindo reservas de teste para identificar vazamentos nas taxas de atacado e monitor\u00e1-los de perto.<\/p>\n<p>Software como <a href=\"https:\/\/www.mylighthouse.com\/?utm_campaign=launch-glob-23-12-brand-affiliate-en&amp;utm_source=revfine&amp;utm_medium=affiliate&amp;utm_content=website\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Farol<\/span><\/a><u>,<\/u> possui solu\u00e7\u00f5es para ajudar hot\u00e9is de todos os portes a monitorar em tempo real quais tarifas est\u00e3o aparecendo nas OTAs e metabusca, permitindo detectar discrep\u00e2ncias entre seu site e canais de terceiros.<\/p>\n<p>Tamb\u00e9m \u00e9 importante estabelecer um processo de escalada claro para combater os infratores de acordo com a gravidade da viola\u00e7\u00e3o da paridade e construir um caso s\u00f3lido com provas de apoio. Voc\u00ea deve revisar periodicamente suas estrat\u00e9gias de parceria para garantir que elas proporcionem um relacionamento simbi\u00f3tico baseado na colabora\u00e7\u00e3o e no valor real para o hotel.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-39221149' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-39221149' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_628154899159 = function(){ai_insert_viewport_code ('ai-insert-4-39221149');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_628154899159 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_518314223515);\n<\/script>\n<\/p>\n<p><strong>Ao tomar estas medidas, poder\u00e1 manter a paridade tarif\u00e1ria, proteger a sua rentabilidade e manter uma estrat\u00e9gia de distribui\u00e7\u00e3o saud\u00e1vel face aos desafios colocados por um cen\u00e1rio de distribui\u00e7\u00e3o em constante mudan\u00e7a.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea \u00e9 um hoteleiro lutando para manter a paridade de tarifas no atual setor de hospitalidade em constante mudan\u00e7a? Se sim, voc\u00ea n\u00e3o est\u00e1 sozinho. Apesar dos desafios dos \u00faltimos anos, a paridade de tarifas continua sendo um problema significativo para hot\u00e9is, e est\u00e1 ficando cada vez mais complicado. Os 3 principais problemas de paridade de tarifas de hot\u00e9is Como resultado da pandemia, muitos hot\u00e9is se concentraram em gerar neg\u00f3cios de curto prazo<\/p>","protected":false},"author":1,"featured_media":27526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[770,799],"tags":[740],"class_list":["post-27525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-pricing-strategies","category-revenue-management-strategies","tag-lighthouse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 Hotel Rate Parity Issues and How to Fix Them<\/title>\n<meta name=\"description\" content=\"In this article, we will explain top three hotel rate parity issues, and then review the best way to solve them and protect profitability.\" \/>\n<meta name=\"robots\" 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