{"id":27534,"date":"2023-12-25T09:00:12","date_gmt":"2023-12-25T08:00:12","guid":{"rendered":"https:\/\/www.revfine.com\/?p=27534"},"modified":"2025-09-17T19:33:01","modified_gmt":"2025-09-17T17:33:01","slug":"estrategia-de-receita-auxiliar","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/estrategia-de-receita-auxiliar\/","title":{"rendered":"Dominando a receita auxiliar: principais li\u00e7\u00f5es e estrat\u00e9gias"},"content":{"rendered":"<p><em>Uma estrat\u00e9gia de gest\u00e3o de receitas \u00e9 uma pr\u00e1tica comum entre os hot\u00e9is. O que \u00e9 menos comum \u00e9 ter uma estrat\u00e9gia de receita auxiliar. No entanto, \u00e9 ben\u00e9fico que os hot\u00e9is tenham um. \u00c9 um dos primeiros passos para desbloquear um novo e poderoso fluxo de receitas e melhorar o posicionamento e a marca do hotel, ao mesmo tempo que melhora a experi\u00eancia do h\u00f3spede. Aqui est\u00e1 uma an\u00e1lise mais detalhada de outros benef\u00edcios atraentes e como implementar essa estrat\u00e9gia. <\/em><\/p>\n<h2>O que \u00e9 receita auxiliar de hotel e por que ela \u00e9 importante?<\/h2>\n<p>As receitas acess\u00f3rias do hotel referem-se a todas as outras receitas provenientes da venda de servi\u00e7os e produtos extras. Por outras palavras, exclui quaisquer receitas provenientes da venda de reservas de hot\u00e9is. De upgrades de quarto a servi\u00e7os de spa e souvenirs comprados em sua loja de presentes, existem v\u00e1rias maneiras de criar outras formas de gerar dinheiro.<\/p>\n<p>Os hot\u00e9is devem diversificar os seus fluxos de receitas, especialmente considerando que em 2023 (conforme <a href=\"https:\/\/skift.com\/2023\/10\/13\/hotels-to-pay-middlemen-75-billion-in-2023-skift-research\/\" target=\"_blank\" rel=\"noopener\">Pesquisa do Skift<\/a>), os hot\u00e9is pagaram $47 mil milh\u00f5es em comiss\u00f5es \u00e0s OTAs. As reservas diretas tamb\u00e9m t\u00eam um custo. Para <a href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing-tecnicas-2\/\">atrair reserva direta<\/a>s, voc\u00ea precisar\u00e1 investir em an\u00fancios pagos e outras formas de marketing digital. Um fluxo previs\u00edvel de receitas auxiliares pode tornar estas despesas mais sustent\u00e1veis.<\/p>\n<h2>Por que voc\u00ea precisa de uma estrat\u00e9gia de receita auxiliar em seu hotel?<\/h2>\n<p>Pere Estela, Diretor Global de Receitas Auxiliares da <a href=\"https:\/\/www.iberostar.com\/eu\/\" target=\"_blank\" rel=\"noopener\">Iberostar<\/a>, uma cadeia hoteleira l\u00edder com mais de 100 hot\u00e9is de quatro e cinco estrelas localizados nos destinos de f\u00e9rias mais populares da Europa, \u00c1frica e Am\u00e9rica, acredita que uma estrat\u00e9gia de receitas auxiliares \u00e9 essencial para definir o foco e estabelecer a dire\u00e7\u00e3o. Ajudar\u00e1 a identificar os recursos necess\u00e1rios e a clarificar os esfor\u00e7os a empreender. Sem ele, voc\u00ea perder\u00e1 muitas oportunidades monet\u00e1rias e n\u00e3o monet\u00e1rias.<\/p>\n<p>A estrat\u00e9gia de receita auxiliar visa maximizar a receita do neg\u00f3cio n\u00e3o principal<strong>. <\/strong>Al\u00e9m da rentabilidade, existem outras vantagens em ter essa estrat\u00e9gia:<\/p>\n<h3>1. Diversifique a receita do hotel<\/h3>\n<p>Gerar lucro com reservas de quartos \u00e9 sua principal fonte de renda, mas n\u00e3o precisa ser sua \u00fanica fonte. Se voc\u00ea tiver um plano para gerar receitas auxiliares, poder\u00e1 desbloquear outras fontes de renda secund\u00e1rias, desde a venda de upgrades de quartos at\u00e9 servi\u00e7os e pacotes de alimentos e bebidas, spa ou aluguel de bicicletas. Na verdade, segundo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/Q029RhS10\" target=\"_blank\" rel=\"noopener\">Oaky<\/a><\/span> pesquisa, cada dia que um hotel n\u00e3o faz upsell, ele perde 3-5% TRevPAR. Essa \u00e9 uma grande oportunidade perdida.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-72731968' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-72731968' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_630292160774 = function(){ai_insert_viewport_code ('ai-insert-7-72731968');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_630292160774 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_878207721303);\n<\/script>\n<\/p>\n<h3>2. Maximize a experi\u00eancia do h\u00f3spede<\/h3>\n<p>Os h\u00f3spedes t\u00eam diversas necessidades e expectativas. \u00c0s vezes, essas necessidades n\u00e3o poderiam estar mais distantes. Por exemplo, os viajantes a neg\u00f3cios podem precisar de salas de reuni\u00f5es no local, enquanto as fam\u00edlias apreciar\u00e3o uma noite para jogar jogos de tabuleiro.<\/p>\n<p>Se um hotel atende a v\u00e1rios segmentos, os servi\u00e7os auxiliares podem ajudar os h\u00f3spedes a encontrar algo que gostem nos v\u00e1rios servi\u00e7os complementares que voc\u00ea oferece e a ter uma estadia memor\u00e1vel.<\/p>\n<p>Se voc\u00ea se concentrar apenas em sua principal fonte de renda (venda de quartos de hotel), a experi\u00eancia geral ser\u00e1 bastante ins\u00edpida. Nesse caso, seus convidados ser\u00e3o obrigados a pagar por atividades e instala\u00e7\u00f5es externas, que poderiam ter sido gastas em seu hotel.<\/p>\n<h3>3. Obtenha vantagem competitiva no mercado<\/h3>\n<p>Uma estrat\u00e9gia de receitas auxiliares bem pensada e os servi\u00e7os que voc\u00ea oferece podem ajudar seu hotel a se destacar da multid\u00e3o. Fortalece sua proposta de valor, mostrando sua narrativa estrat\u00e9gica \u00fanica e caracter\u00edsticas que o diferenciam de seus concorrentes.<\/p>\n<p>As op\u00e7\u00f5es de quartos podem ser semelhantes entre os hot\u00e9is, mas \u00e9 na compara\u00e7\u00e3o dos seus servi\u00e7os complementares que as suas caracter\u00edsticas \u00fanicas se tornam evidentes.<\/p>\n<h3>4. Navegue melhor pelas mudan\u00e7as nas condi\u00e7\u00f5es do mercado<\/h3>\n<p>Ter outros fluxos de receita s\u00f3lidos ajuda os hot\u00e9is a se recuperarem mais rapidamente de contratempos e a adaptarem as ofertas a diferentes segmentos emergentes. Por exemplo, quando h\u00e1 uma queda na procura de quartos, os hot\u00e9is podem contar com upgrades de quartos, check-ins antecipados e check-outs tardios para manter os seus resultados financeiros.<\/p>\n<p>Al\u00e9m das mudan\u00e7as esperadas na sazonalidade, tamb\u00e9m pode ajudar os hot\u00e9is a enfrentar choques econ\u00f3micos imprevistos, como restri\u00e7\u00f5es de viagens.<\/p>\n<h3>5. Aumente o desempenho financeiro geral<\/h3>\n<p>Conforme mencionado anteriormente, a receita auxiliar pode impactar positivamente o seu TRevPAR. Se voc\u00ea vender servi\u00e7os auxiliares, como check-in antecipado, check-out tardio ou op\u00e7\u00f5es extras de caf\u00e9 da manh\u00e3, a receita total que seu hotel pode gerar por quarto dispon\u00edvel poder\u00e1 aumentar significativamente.<\/p>\n<p>Al\u00e9m disso, tamb\u00e9m pode aumentar TRevPAR e ADR. Voc\u00ea pode, por exemplo, vender upgrades de quarto (em vez de oferec\u00ea-los gratuitamente), o que aumentar\u00e1 o TRevPAR e o ADR. Al\u00e9m disso, se voc\u00ea atualizou suas instala\u00e7\u00f5es para oferecer servi\u00e7os extras, tamb\u00e9m poder\u00e1 cobrar tarifas mais altas, outra vantagem.<\/p>\n<h2>Como voc\u00ea pode criar uma estrat\u00e9gia de receita auxiliar em seu hotel?<\/h2>\n<p>Criar uma estrat\u00e9gia \u00e9 um processo de v\u00e1rias etapas e requer alguma an\u00e1lise e planejamento. Segundo Pere, o primeiro passo \u00e9 entender e concordar com a alta administra\u00e7\u00e3o da empresa sobre o posicionamento do hotel.<\/p>\n<p>Resumindo, o posicionamento resume o seu hotel e o que voc\u00ea deseja que ele se torne. Envolve a cria\u00e7\u00e3o de uma imagem ou identidade \u00fanica e diferenciada para um hotel na mente dos consumidores, para que o hotel se destaque dos concorrentes.<\/p>\n<p>Todos os departamentos \u2014 desde a gest\u00e3o de topo at\u00e9 \u00e0 recep\u00e7\u00e3o \u2014 precisam de ter a mesma narrativa. Isso \u00e9 fundamental para que possam traduzi-lo em ofertas que atendam ao segmento escolhido.<\/p>\n<p>Voc\u00ea tamb\u00e9m deve pensar nas instala\u00e7\u00f5es relevantes. O que voc\u00ea tem dispon\u00edvel atualmente e o que voc\u00ea precisa para tornar seus servi\u00e7os mais atraentes para os viajantes que voc\u00ea est\u00e1 almejando?<\/p>\n<p>Por exemplo, se voc\u00ea deseja mudar seu posicionamento para atrair a gera\u00e7\u00e3o Y e o segmento de lifestyle, considere abrir um clube de praia. Por outro lado, se for um hotel voltado para fam\u00edlias, certifique-se de oferecer atividades e experi\u00eancias adequadas para fam\u00edlias, como servi\u00e7o de bab\u00e1 e muitas atividades em grupo, como uma noite de jogos.<\/p>\n<h2>Como voc\u00ea pode colocar em pr\u00e1tica sua estrat\u00e9gia de receita auxiliar?<\/h2>\n<p>O alinhamento entre departamentos \u00e9 crucial para come\u00e7ar com o p\u00e9 direito. N\u00e3o apenas a alta administra\u00e7\u00e3o deve concordar com o posicionamento do hotel, mas a administra\u00e7\u00e3o tamb\u00e9m deve colaborar com o departamento de vendas. A equipe de vendas sabe quais mercados e segmentos podem gerar demanda.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-63061008' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-63061008' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_723706772417 = function(){ai_insert_viewport_code ('ai-insert-4-63061008');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_723706772417 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_927903637449);\n<\/script>\n<\/p>\n<p>Para implementar e otimizar essa estrat\u00e9gia de forma eficaz, certifique-se de que seus h\u00f3spedes estejam cientes de seus servi\u00e7os adicionais. Upgrades de quarto, ofertas de alimentos e bebidas e servi\u00e7os de bem-estar s\u00e3o complementos populares que voc\u00ea pode facilmente vender aos h\u00f3spedes com automa\u00e7\u00e3o. Por exemplo, um software de upsell para hot\u00e9is pode automatizar o envio de ofertas antes da chegada e segmentar ofertas para que os h\u00f3spedes possam reservar upgrades de quarto e servi\u00e7os antes da chegada, al\u00e9m de ajudar sua equipe a vender mais efetivamente na recep\u00e7\u00e3o.<\/p>\n<p><strong>Agora que voc\u00ea conhece todos os elementos-chave de uma estrat\u00e9gia de receita auxiliar, \u00e9 crucial come\u00e7ar a gerar receita com todas as instala\u00e7\u00f5es e recursos que seu hotel oferece. Com o aumento das comiss\u00f5es das OTA e dos custos de marketing, esta mudan\u00e7a estrat\u00e9gica \u00e9 mais crucial do que nunca.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Uma estrat\u00e9gia de gest\u00e3o de receitas \u00e9 uma pr\u00e1tica comum entre os hot\u00e9is. O que \u00e9 menos comum \u00e9 ter uma estrat\u00e9gia de receita auxiliar. No entanto, \u00e9 ben\u00e9fico que os hot\u00e9is tenham um. \u00c9 um dos primeiros passos para desbloquear um novo e poderoso fluxo de receitas e melhorar o posicionamento e a marca do hotel, ao mesmo tempo que melhora a experi\u00eancia do h\u00f3spede. Aqui est\u00e1 uma vis\u00e3o mais detalhada do outro<\/p>","protected":false},"author":1,"featured_media":27535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[799,765],"tags":[170],"class_list":["post-27534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-strategies","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering Ancillary Revenue: Key Lessons and Strategies<\/title>\n<meta name=\"description\" content=\"In this article, we will take a closer look at ancillary revenue strategy, explain five main benefits and how to implement it at your hotel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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