{"id":27540,"date":"2023-12-27T09:00:25","date_gmt":"2023-12-27T08:00:25","guid":{"rendered":"https:\/\/www.revfine.com\/?p=27540"},"modified":"2025-09-17T20:19:59","modified_gmt":"2025-09-17T18:19:59","slug":"generative-ai-in-guest-communications","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/generative-ai-in-guest-communications\/","title":{"rendered":"Aproveitando o poder da IA generativa nas comunica\u00e7\u00f5es com h\u00f3spedes"},"content":{"rendered":"<p><em>A ado\u00e7\u00e3o da Intelig\u00eancia Artificial (IA) pela ind\u00fastria continua expandindo os limites da personaliza\u00e7\u00e3o e efici\u00eancia das comunica\u00e7\u00f5es com os h\u00f3spedes. O surgimento de modelos de IA generativos, como o ChatGPT, \u00e9 mais uma revolu\u00e7\u00e3o nessa \u00e1rea. Embora aprimore os benef\u00edcios j\u00e1 existentes de plataformas e ferramentas alimentadas por IA conversacional, tamb\u00e9m apresenta alguns desafios que os hoteleiros precisam considerar antes de decidir implementar essa inova\u00e7\u00e3o em suas comunica\u00e7\u00f5es.<\/em><\/p>\n<h2>O papel evolutivo da IA na ind\u00fastria da hospitalidade<\/h2>\n<p>A ind\u00fastria da hospitalidade sempre buscou inova\u00e7\u00f5es para aprimorar a experi\u00eancia do h\u00f3spede, incluindo seguir e implementar tecnologias de ponta. Com a evolu\u00e7\u00e3o da Intelig\u00eancia Artificial e o crescente acesso a essa tecnologia, seu impacto nos hot\u00e9is \u00e9 nada menos que transformador.<\/p>\n<p>A IA foi inicialmente aplicada \u00e0 automa\u00e7\u00e3o b\u00e1sica e \u00e0 an\u00e1lise de dados para agilizar tarefas operacionais e oferecer insights sobre as prefer\u00eancias dos h\u00f3spedes. <a href=\"https:\/\/www.revfine.com\/pt\/ia-conversacional-e-comunicacoes-com-convidados\/\">A chegada da IA conversacional<\/a> e sua capacidade de simular intera\u00e7\u00f5es humanas abriu oportunidades para comunica\u00e7\u00f5es personalizadas e envolventes com os h\u00f3spedes.<\/p>\n<p>Recentemente, a crescente proemin\u00eancia da IA generativa, como ChatGPT ou Google Bard, levou a personaliza\u00e7\u00e3o e a adaptabilidade a um n\u00edvel totalmente novo. Essa tecnologia pode responder a perguntas e adaptar as respostas \u00e0 prefer\u00eancia e ao comportamento do usu\u00e1rio. Essa profundidade de intera\u00e7\u00e3o combinada com o tempo de resposta instant\u00e2neo define um novo padr\u00e3o para a comunica\u00e7\u00e3o dos h\u00f3spedes com os hot\u00e9is.<\/p>\n<h2>Como funciona a IA generativa?<\/h2>\n<p>Voc\u00ea pode estar familiarizado com a maneira pr\u00e1tica como a IA generativa funciona, j\u00e1 que a ferramenta da OpenAI, ChatGPT, capturou a imagina\u00e7\u00e3o do p\u00fablico e exemplos de seu uso dominaram a cobertura de not\u00edcias e feeds de m\u00eddia social. Em termos mais simples, essa tecnologia se distingue por ser capaz de criar conte\u00fado original ap\u00f3s receber prompts ou perguntas, em vez de se limitar a analisar dados e oferecer respostas pr\u00e9-programadas. Mas como isso funciona exatamente?<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-95892755' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-95892755' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_290370531636 = function(){ai_insert_viewport_code ('ai-insert-7-95892755');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_290370531636 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_925891820100);\n<\/script>\n<\/p>\n<p>Em sua ess\u00eancia, a IA generativa \u00e9 uma tecnologia complexa alimentada por algoritmos sofisticados e modelos de aprendizado de m\u00e1quina treinados em conjuntos de dados expansivos. Ap\u00f3s esse treinamento, ela ganha a capacidade de reconhecer padr\u00f5es, entender nuances da linguagem e at\u00e9 mesmo prever tend\u00eancias. Como resultado, a IA generativa pode criar instantaneamente conte\u00fado original e adapt\u00e1-lo \u00e0s prefer\u00eancias e requisitos do usu\u00e1rio.<\/p>\n<p>Personaliza\u00e7\u00e3o e resolu\u00e7\u00e3o r\u00e1pida de problemas s\u00e3o bases s\u00f3lidas para comunica\u00e7\u00f5es com h\u00f3spedes. Como \u00e9 tamb\u00e9m onde a IA generativa se destaca, a ind\u00fastria de hospitalidade reconheceu o potencial de implementar essa tecnologia em hot\u00e9is.<\/p>\n<h2>Como a IA generativa pode beneficiar a comunica\u00e7\u00e3o com os h\u00f3spedes?<\/h2>\n<p>De certa forma, a IA generativa aprimora os principais benef\u00edcios da IA conversacional, mas tamb\u00e9m vai al\u00e9m disso. Aqui est\u00e3o as principais vantagens de implementar a IA generativa nas comunica\u00e7\u00f5es com os h\u00f3spedes do seu hotel:<\/p>\n<ul>\n<li><strong>Personaliza\u00e7\u00e3o incompar\u00e1vel.<\/strong> As intera\u00e7\u00f5es e respostas podem ser adaptadas \u00e0s prefer\u00eancias do h\u00f3spede com base no hist\u00f3rico de bate-papo anterior ou adaptadas.<\/li>\n<li><strong>Efici\u00eancia aprimorada. <\/strong>As d\u00favidas dos h\u00f3spedes s\u00e3o respondidas imediatamente, mas o conte\u00fado \u00e9 automaticamente adaptado e aparado para responder, focando precisamente no que o h\u00f3spede quer saber. Isso reduz o tempo em que as d\u00favidas dos h\u00f3spedes s\u00e3o resolvidas e a necessidade de interven\u00e7\u00e3o da equipe.<\/li>\n<li><strong>Analisando e sintetizando feedback em qualquer lugar.<\/strong> O conte\u00fado das respostas e mensagens proativas da IA generativa pode ser realinhado de acordo com o feedback dos convidados durante a conversa.<\/li>\n<\/ul>\n<h2>Desafios da implementa\u00e7\u00e3o de IA generativa nas comunica\u00e7\u00f5es hoteleiras<\/h2>\n<p>Toda inova\u00e7\u00e3o tecnol\u00f3gica tamb\u00e9m apresenta desafios que precisam ser considerados ao tomar decis\u00f5es sobre sua implementa\u00e7\u00e3o. H\u00e1 v\u00e1rios fatores que voc\u00ea deve explorar:<\/p>\n<ul>\n<li><strong>Complexidade t\u00e9cnica.<\/strong> Certifique-se de que uma solu\u00e7\u00e3o de comunica\u00e7\u00e3o com h\u00f3spedes que usa IA generativa se integre a outros sistemas de gest\u00e3o hoteleira que voc\u00ea usa (mecanismos de reserva, sistemas de gest\u00e3o de propriedades, etc.) para aproveitar ao m\u00e1ximo essa oportunidade.<\/li>\n<li><strong>\u201c<em>Alucina\u00e7\u00f5es artificiais<\/em>.\u201d<\/strong> A IA generativa, como o modelo GPT, \u00e9 uma tecnologia disruptiva que \u00e0s vezes pode sair do controle. H\u00e1 um fen\u00f4meno chamado \u201c<em>alucina\u00e7\u00f5es artificiais<\/em>\u201d, que se refere a situa\u00e7\u00f5es em que uma m\u00e1quina, como um chatbot, cria conte\u00fado que parece realista, mas n\u00e3o \u00e9 baseado em informa\u00e7\u00f5es factuais, como a entrada do hotel. Procure um provedor que tenha abordado esse desafio. Por exemplo, o Guest Communications Hub do HiJiffy usa IA generativa, mas<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hijiffy.com\/resources\/explained-how-the-new-version-of-aplysia-uses-gpt?utm_source=revfine&amp;utm_medium=referral&amp;utm_campaign=generative-ai&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\"> \u00e9 controlado por sua IA propriet\u00e1ria<\/a><\/span>, Aplysia, que monitora os resultados para garantir que eles sejam baseados exclusivamente nas informa\u00e7\u00f5es corretas sobre o hotel.<\/li>\n<li><strong>Dados especializados para treinamento.<\/strong> Opte por uma solu\u00e7\u00e3o especializada em comunica\u00e7\u00f5es de hospitalidade. A efici\u00eancia da IA generativa ser\u00e1 t\u00e3o boa quanto o conjunto de dados usado para seu treinamento.<\/li>\n<li><strong>Desenvolvimentos r\u00e1pidos no campo.<\/strong> Ao explorar solu\u00e7\u00f5es de comunica\u00e7\u00e3o com h\u00f3spedes, explore o comprometimento do provedor com a melhoria cont\u00ednua e a ado\u00e7\u00e3o de novos desenvolvimentos. Recursos de ponta s\u00e3o sempre atraentes, mas exigem monitoramento e manuten\u00e7\u00e3o por equipes especializadas.<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-23215066' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-23215066' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_190317148925 = function(){ai_insert_viewport_code ('ai-insert-4-23215066');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_190317148925 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_360984146969);\n<\/script>\n<\/p>\n<p><strong>Integrar IA generativa em comunica\u00e7\u00f5es com h\u00f3spedes \u00e9, sem d\u00favida, um passo inovador para oferecer uma experi\u00eancia ainda melhor aos h\u00f3spedes. Essa tecnologia revoluciona o que \u00e9 poss\u00edvel em termos de personaliza\u00e7\u00e3o e efici\u00eancia \u2013 quest\u00f5es essenciais na ind\u00fastria da hospitalidade. Ainda assim, ela tamb\u00e9m apresenta desafios \u00fanicos que precisam de navega\u00e7\u00e3o cuidadosa, e voc\u00ea deve explor\u00e1-los com seu provedor de solu\u00e7\u00f5es de comunica\u00e7\u00e3o com h\u00f3spedes.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>A ado\u00e7\u00e3o da Intelig\u00eancia Artificial (IA) pela ind\u00fastria continua ampliando os limites da personaliza\u00e7\u00e3o e da efici\u00eancia das comunica\u00e7\u00f5es com os h\u00f3spedes. O surgimento de modelos generativos de IA, como o ChatGPT, \u00e9 mais uma revolu\u00e7\u00e3o nessa \u00e1rea. Embora melhore os benef\u00edcios j\u00e1 existentes das plataformas e ferramentas alimentadas pela IA conversacional, tamb\u00e9m apresenta alguns desafios que os hoteleiros precisam considerar antes de decidirem por<\/p>","protected":false},"author":1,"featured_media":27541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[797,804,768,767],"tags":[177],"class_list":["post-27540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-chatbots","category-guest-communication","category-emerging-hotel-technology","category-hotel-tech-examples","tag-hijiffy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harnessing the Power of Generative AI in Guest Communications<\/title>\n<meta name=\"description\" content=\"In this article, we will explain the role of generative AI in guest communications, which makes a step toward a better guest experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/generative-ai-in-guest-communications\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harnessing the Power of Generative AI in Guest Communications\" \/>\n<meta property=\"og:description\" content=\"In this article, we will explain the role of generative AI in guest communications, which makes a step toward a better guest experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/generative-ai-in-guest-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-27T08:00:25+00:00\" \/>\n<meta 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