{"id":29072,"date":"2024-01-28T09:00:42","date_gmt":"2024-01-28T08:00:42","guid":{"rendered":"https:\/\/www.revfine.com\/?p=29072"},"modified":"2025-09-17T19:33:03","modified_gmt":"2025-09-17T17:33:03","slug":"overbooking-de-hotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/hotel-overbooking\/","title":{"rendered":"Como o overbooking de hot\u00e9is afeta sua receita?"},"content":{"rendered":"<p><em>O overbooking \u00e9 uma pr\u00e1tica comum na ind\u00fastria hoteleira, estrategicamente utilizada para garantir a ocupa\u00e7\u00e3o m\u00e1xima e garantir o esgotamento dos quartos. Embora esta abordagem traga benef\u00edcios ineg\u00e1veis para os hoteleiros, tamb\u00e9m h\u00e1 desvantagens, como h\u00f3spedes insatisfeitos no caso de reservas duplicadas ou oportunidades perdidas de receita com upgrades gratuitos de quartos. <\/em><\/p>\n<h2>Por que os hot\u00e9is fazem overbook: 4 raz\u00f5es principais<\/h2>\n<p>Quando gerenciado corretamente e com algumas t\u00e1ticas, voc\u00ea pode tornar sua estrat\u00e9gia de overbooking mais eficaz e frut\u00edfera. Neste artigo, voc\u00ea encontrar\u00e1 os pr\u00f3s e os contras dos overbookings e poss\u00edveis solu\u00e7\u00f5es para mitigar os riscos e maximizar as receitas.<\/p>\n<p>Overbooking n\u00e3o \u00e9 t\u00e3o contra-intuitivo quanto parece. Adotar uma abordagem proativa \u00e0 gest\u00e3o inteligente de receitas significa considerar v\u00e1rios fatores que podem impactar as receitas do seu hotel. Abaixo, voc\u00ea encontrar\u00e1 quatro raz\u00f5es principais pelas quais os hot\u00e9is consideram necess\u00e1rio fazer overbook:<\/p>\n<h3>1. Evite perda de receita devido a cancelamentos<\/h3>\n<p>O overbooking \u00e9 frequentemente implementado para mitigar o risco de perda de receitas resultante de cancelamentos. Ao reservar intencionalmente mais quartos do que o hotel possui fisicamente, os hot\u00e9is pretendem encontrar um equil\u00edbrio entre maximizar a ocupa\u00e7\u00e3o e acomodar potenciais cancelamentos.<\/p>\n<p>Esta estrat\u00e9gia funciona como uma medida proativa para garantir que, mesmo que alguns h\u00f3spedes cancelem as suas reservas, o hotel ainda consiga atingir n\u00edveis de ocupa\u00e7\u00e3o ideais. Ajuda a minimizar o impacto financeiro de cancelamentos inesperados na receita geral.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-60411043' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-60411043' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_552027793996 = function(){ai_insert_viewport_code ('ai-insert-7-60411043');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_552027793996 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_200498912990);\n<\/script>\n<\/p>\n<h3>2. Garanta pre\u00e7os competitivos<\/h3>\n<p>Outra raz\u00e3o por tr\u00e1s do overbooking \u00e9 manter pre\u00e7os competitivos na ind\u00fastria hoteleira. O overbooking permite criar um buffer para compensar poss\u00edveis cancelamentos e flutua\u00e7\u00f5es na demanda. Dessa forma, voc\u00ea evita inflacionar as tarifas dos quartos para cobrir poss\u00edveis perdas de receita decorrentes de cancelamentos e n\u00e3o comparecimentos, mantendo os pre\u00e7os dos quartos atraentes para h\u00f3spedes em potencial.<\/p>\n<h3>3. Alcan\u00e7ar ocupa\u00e7\u00e3o 100%<\/h3>\n<p>Com uma estrat\u00e9gia de overbooking em vigor, \u00e9, de facto, poss\u00edvel ostentar a ocupa\u00e7\u00e3o do 100%. O overbooking permite compensar poss\u00edveis quartos vagos, garantindo que todos os quartos sejam utilizados.<\/p>\n<p>Embora envolva a gest\u00e3o do risco de acomodar mais h\u00f3spedes do que o n\u00famero real de quartos, o objetivo \u00e9 maximizar a receita e a efici\u00eancia operacional, minimizando os casos de quartos desocupados e alcan\u00e7ando a ocupa\u00e7\u00e3o total sempre que poss\u00edvel.<\/p>\n<h3>4. Cumprir as metas de receita<\/h3>\n<p>Como hotel, voc\u00ea definitivamente tem metas de receita a cumprir, e o overbooking pode ajud\u00e1-lo a atingir essas metas. Ao vender mais quartos do que os dispon\u00edveis e gerir os cancelamentos com precis\u00e3o, os hot\u00e9is podem aproximar-se dos seus objetivos de receitas.<\/p>\n<p>A estrat\u00e9gia de overbooking ajuda-o a garantir que o seu hotel est\u00e1 melhor posicionado para atingir ou exceder os seus objetivos de receita, minimizando o impacto de vagas imprevistas.<\/p>\n<h2>Quais s\u00e3o as desvantagens do overbooking?<\/h2>\n<p>Embora os overbookings sejam fundamentais para garantir uma elevada ocupa\u00e7\u00e3o e aproximar-se dos seus objetivos financeiros, esta pr\u00e1tica n\u00e3o \u00e9 perfeita. Aqui est\u00e1 o que voc\u00ea precisa estar atento ao implement\u00e1-lo:<\/p>\n<h3>1. Perda de receita<\/h3>\n<p>Semelhante \u00e0 forma como o overbooking pode ser uma estrat\u00e9gia para evitar a perda de receitas, tamb\u00e9m pode acabar causando perdas de receitas.<\/p>\n<p>Embora isto possa parecer contradit\u00f3rio, a implementa\u00e7\u00e3o de uma estrat\u00e9gia de overbooking pode ocasionalmente exigir a oferta de upgrades gratuitos no caso de reservas duplas.<\/p>\n<p>Normalmente, os quartos dos n\u00edveis inferiores s\u00e3o esgotados primeiro, deixando os quartos dos n\u00edveis superiores desocupados. Isto implica que, para acomodar h\u00f3spedes com overbooking, estes quartos de n\u00edvel superior poder\u00e3o ter de ser fornecidos gratuitamente. Na verdade, os gestores de receitas das cadeias de hot\u00e9is de 5 estrelas revelam que o overbooking resulta numa perda de receitas de aproximadamente 1.622 euros por quarto por ano.<\/p>\n<h3>2. Desafios Operacionais<\/h3>\n<p>A implementa\u00e7\u00e3o de uma estrat\u00e9gia de overbooking num hotel introduz desafios operacionais que podem prejudicar a efici\u00eancia e a satisfa\u00e7\u00e3o dos h\u00f3spedes. Esta abordagem pode levar a problemas log\u00edsticos relativos \u00e0 gest\u00e3o da atribui\u00e7\u00e3o de quartos e aos hor\u00e1rios de limpeza.<\/p>\n<p>Al\u00e9m disso, \u00e9 necess\u00e1rio um esfor\u00e7o bem coordenado por parte dos funcion\u00e1rios do hotel para gerir situa\u00e7\u00f5es de overbooking. O aumento da carga de trabalho necess\u00e1ria para lidar com altera\u00e7\u00f5es de \u00faltima hora e responder \u00e0s preocupa\u00e7\u00f5es dos h\u00f3spedes pode sobrecarregar os recursos operacionais e afetar o moral dos funcion\u00e1rios. Erros como reservas duplicadas ou falhas de comunica\u00e7\u00e3o tornam-se mais prov\u00e1veis com um volume maior de reservas. Al\u00e9m disso, a necessidade constante de resolver problemas de overbooking pode levar ao esgotamento dos funcion\u00e1rios do hotel, afetando a satisfa\u00e7\u00e3o geral no trabalho.<\/p>\n<h3>3. Interrup\u00e7\u00e3o de convidados<\/h3>\n<p>Uma das desvantagens mais significativas \u00e9 o potencial de insatisfa\u00e7\u00e3o dos h\u00f3spedes se o hotel n\u00e3o conseguir cumprir todas as reservas. Na pior das hip\u00f3teses, poder\u00e1 ter de acomodar os seus h\u00f3spedes num hotel parceiro pr\u00f3ximo.<\/p>\n<p>Embora a acomoda\u00e7\u00e3o seja semelhante, os h\u00f3spedes podem ficar insatisfeitos se desejarem ficar especificamente em seu hotel. Mesmo que sejam flex\u00edveis quanto ao local onde ficar\u00e3o, ainda assim haver\u00e1 alguns inconvenientes.<\/p>\n<h3>4. Perda de fidelidade do cliente<\/h3>\n<p>Caso o h\u00f3spede tenha uma experi\u00eancia negativa devido ao overbooking, poder\u00e1 optar por n\u00e3o retornar ao hotel no futuro, perdendo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/oaky.com\/en\/blog\/guest-loyalty\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">lealdade do consumidor<\/a><\/span>. Al\u00e9m disso, se os h\u00f3spedes precisassem ser acomodados em um concorrente, eles poderiam decidir fazer a reserva l\u00e1 na pr\u00f3xima vez que estivessem na cidade.<\/p>\n<h2>Como gerenciar overbookings de maneira eficaz e transform\u00e1-los em oportunidades de receita<\/h2>\n<p>A chave para fazer com que o overbooking funcione a seu favor est\u00e1 na coleta e confian\u00e7a em dados e no treinamento da equipe do hotel. Veja como:<\/p>\n<h3>1. Use dados para prever cancelamentos e n\u00e3o comparecimentos<\/h3>\n<p>Veja o hist\u00f3rico de reservas do seu hotel. Quantos cancelamentos voc\u00ea recebe em m\u00e9dia? Quantos convidados n\u00e3o aproveitam para cancelar?<\/p>\n<p>Para maior precis\u00e3o, certifique-se de filtr\u00e1-lo de acordo com a esta\u00e7\u00e3o. O comportamento dos h\u00f3spedes pode variar significativamente entre as temporadas baixa, baixa e alta.<\/p>\n<p>Al\u00e9m de acompanhar o padr\u00e3o de n\u00e3o comparecimentos e cancelamentos em todas as temporadas, voc\u00ea tamb\u00e9m precisar\u00e1 dar uma olhada em suas finan\u00e7as. Se voc\u00ea precisar compensar um h\u00f3spede, qual seria o valor justo que seu hotel poderia pagar? Voc\u00ea pode oferecer uma refei\u00e7\u00e3o e massagem gr\u00e1tis ou deveria ser restrito apenas a uma bebida de boas-vindas de cortesia?<\/p>\n<h3>2. Treine sua equipe para fazer upsell<\/h3>\n<p>A boa not\u00edcia \u00e9 que o upsell pode ajudar a evitar muitas oportunidades de perda de receita. Em vez de ter que doar um quarto de alto n\u00edvel no valor de 400 euros para quem reserva pela primeira vez apenas porque voc\u00ea fez uma reserva em excesso, voc\u00ea pode vend\u00ea-lo antecipadamente para um h\u00f3spede fiel que est\u00e1 propenso a gastar mais em servi\u00e7os adicionais.<\/p>\n<p>O uso de t\u00e1ticas de upsell antes da chegada ou na recep\u00e7\u00e3o garante o sucesso da promo\u00e7\u00e3o de quartos de n\u00edvel superior. Ao aumentar efetivamente a venda destes quartos premium, os seus quartos standard permanecem dispon\u00edveis para novas reservas, permitindo-lhe atrair h\u00f3spedes com tarifas competitivas.<\/p>\n<p>Quando executado de forma consistente e estrat\u00e9gica, o upselling transforma-se numa fonte fi\u00e1vel de receitas auxiliares, permitindo-lhe gerar a receita adicional mencionada anteriormente de 1.622 EUR por quarto por ano. Isto \u00e9 particularmente verdadeiro se o seu hotel oferecer quartos em v\u00e1rios n\u00edveis, tornando estas estrat\u00e9gias proativas excepcionalmente lucrativas.<\/p>\n<h3>3. Certifique-se de que sua equipe de recep\u00e7\u00e3o sabe como lidar com overbookings<\/h3>\n<p>Al\u00e9m de treinar sua equipe sobre como fazer upsell de maneira eficaz, certifique-se de que eles saibam o que precisam fazer em caso de overbooking. Eles precisar\u00e3o ser eficientes na manuten\u00e7\u00e3o de registros e na comunica\u00e7\u00e3o.<\/p>\n<p>Por exemplo, ter\u00e3o de garantir uma lista atualizada de h\u00f3spedes que possam ser afetados e que necessitem de alojamento alternativo. Eles tamb\u00e9m precisar\u00e3o ser capazes de pensar analiticamente sobre essa lista e saber quais h\u00f3spedes s\u00e3o mais valiosos para o seu hotel. Por exemplo, os h\u00f3spedes que j\u00e1 gastaram em upsell antes da chegada oferecer\u00e3o mais valor. Como tal, far\u00e1 mais sentido transferir um h\u00f3spede que ainda n\u00e3o demonstrou interesse em outras ofertas e pacotes.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-33802638' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-33802638' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_592236988728 = function(){ai_insert_viewport_code ('ai-insert-4-33802638');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_592236988728 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_207391424512);\n<\/script>\n<\/p>\n<p>Ent\u00e3o, eles tamb\u00e9m precisar\u00e3o ser treinados sobre como se comunicar em tal situa\u00e7\u00e3o. Por exemplo, informar antecipadamente aos h\u00f3spedes que nenhum quarto est\u00e1 garantido, a menos que garantam a sua chegada, pode ajudar a minimizar a decep\u00e7\u00e3o.<\/p>\n<p>\u00c9 uma pr\u00e1tica recomendada criar uma pol\u00edtica escrita para lidar com overbookings. Isso n\u00e3o apenas garantir\u00e1 que nada seja esquecido, mas tamb\u00e9m ajudar\u00e1 a equipe a lidar com cada caso de overbooking de forma consistente.<\/p>\n<p><strong>Para implementar o overbooking de hot\u00e9is com sucesso, voc\u00ea precisar\u00e1 de uma equipe treinada que se destaque em manuten\u00e7\u00e3o de registros e comunica\u00e7\u00e3o, dados e uma estrat\u00e9gia de upsell. Quando esses tr\u00eas estiverem em vigor, voc\u00ea estar\u00e1 pronto para otimizar a receita do seu hotel.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>O overbooking \u00e9 uma pr\u00e1tica comum na ind\u00fastria hoteleira, estrategicamente utilizada para garantir a ocupa\u00e7\u00e3o m\u00e1xima e garantir o esgotamento dos quartos. Embora esta abordagem traga benef\u00edcios ineg\u00e1veis para os hoteleiros, tamb\u00e9m h\u00e1 desvantagens, como h\u00f3spedes insatisfeitos no caso de reservas duplicadas ou oportunidades de receita perdidas com upgrades gratuitos de quartos. Por que os hot\u00e9is fazem overbook: 4 raz\u00f5es principais<\/p>","protected":false},"author":1,"featured_media":29073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,764,771,799],"tags":[170],"class_list":["post-29072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-distribution","category-revenue-management-guides","category-revenue-management-strategies","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Does Hotel Overbooking Impact Your Revenue?<\/title>\n<meta name=\"description\" content=\"In this article, you will learn how to implement hotel overbooking successfully, increase guest satisfaction, and optimize your revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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