{"id":29702,"date":"2024-02-25T09:00:59","date_gmt":"2024-02-25T08:00:59","guid":{"rendered":"https:\/\/www.revfine.com\/?p=29702"},"modified":"2025-09-17T20:43:16","modified_gmt":"2025-09-17T18:43:16","slug":"dados-de-aluguel-de-curto-prazo","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/dados-de-aluguel-de-curto-prazo\/","title":{"rendered":"Dados de aluguel de curto prazo: uma nova t\u00e9cnica para prever a demanda em seu hotel"},"content":{"rendered":"<p><em>O setor hoteleiro h\u00e1 muito que subestima a influ\u00eancia do alojamento de aluguer de curta dura\u00e7\u00e3o nas suas opera\u00e7\u00f5es, vendo-o como um tipo de alojamento especializado que n\u00e3o teria impacto nas reservas de hot\u00e9is convencionais. No entanto, a r\u00e1pida expans\u00e3o dos alugu\u00e9is de curto prazo, liderada por organiza\u00e7\u00f5es como Airbnb e VRBO, deixou uma marca ineg\u00e1vel na ind\u00fastria hoteleira.<\/em><\/p>\n<h2>A import\u00e2ncia das reservas de aluguer de curta dura\u00e7\u00e3o<\/h2>\n<p>H\u00e1 uma intersec\u00e7\u00e3o crescente entre os setores hoteleiro e de aluguer de curta dura\u00e7\u00e3o, com os consumidores a ponderar ambas as alternativas com base no custo, nas instala\u00e7\u00f5es e no valor ao reservar alojamento.<\/p>\n<p>A investiga\u00e7\u00e3o identificou uma rela\u00e7\u00e3o entre o aumento das reservas de aluguer de curta dura\u00e7\u00e3o e a procura hoteleira, oferecendo aos Revenue Managers uma t\u00e9cnica inovadora para antecipar a procura nas suas propriedades.<\/p>\n<p>A evid\u00eancia revela que as reservas de aluguer de curta dura\u00e7\u00e3o tendem a aumentar na maioria dos mercados antes das reservas de hotel. Ao ser capaz de prever mudan\u00e7as na demanda em seu mercado antes de seus concorrentes, voc\u00ea pode avan\u00e7ar em rela\u00e7\u00e3o \u00e0s estrat\u00e9gias de pre\u00e7os e promo\u00e7\u00e3o.<\/p>\n<h2>Compreendendo a conex\u00e3o entre os dados de hospedagem Airbnb e a demanda hoteleira<\/h2>\n<p>Para compreender esta liga\u00e7\u00e3o entre alugu\u00e9is de curta dura\u00e7\u00e3o e hot\u00e9is, a pesquisa comparou os alugu\u00e9is do Airbnb com hot\u00e9is representativos em 29 locais importantes de viagem, usando taxas de ocupa\u00e7\u00e3o de agosto de 2022 a fevereiro de 2023.<\/p>\n<p>Embora ambos exibissem ocupa\u00e7\u00e3o final semelhante, o momento do aumento foi distinto. Os alugu\u00e9is do Airbnb tiveram um aumento mais cedo, enquanto os hot\u00e9is tiveram um aumento mais pr\u00f3ximo da data da estadia.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-64478333' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-64478333' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_738194986482 = function(){ai_insert_viewport_code ('ai-insert-7-64478333');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_738194986482 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_773561958249);\n<\/script>\n<\/p>\n<p>Isso \u00e9 chamado de \u201c<em>atraso na retirada do hotel<\/em>\u201dE \u00e9 calculado medindo a diferen\u00e7a no lead time em que os alugu\u00e9is de curto prazo e os hot\u00e9is atingiram 5% de ocupa\u00e7\u00e3o.<\/p>\n<p>Atrav\u00e9s da compara\u00e7\u00e3o destas duas curvas, foi encontrada uma compreens\u00e3o mais profunda da correla\u00e7\u00e3o entre alojamentos de aluguer de curta dura\u00e7\u00e3o e hot\u00e9is.<\/p>\n<p>Os alugu\u00e9is de curto prazo tendem a garantir reservas mais cedo do que os hot\u00e9is, indicando um aumento na demanda do mercado por hot\u00e9is na mesma \u00e1rea. Por outro lado, os hot\u00e9is tendem a atingir a capacidade total mais tarde do que os alugueres de curta dura\u00e7\u00e3o, mas atraem reservas maiores nas \u00faltimas tr\u00eas semanas antes da data da estadia.<\/p>\n<p>Esta correla\u00e7\u00e3o pode servir como um instrumento valioso para os Revenue Managers detectarem a procura emergente e modificarem as suas estrat\u00e9gias de pre\u00e7os em conformidade.<\/p>\n<p>O ponto de 21 dias anterior \u00e0 data da estadia parece ser um dado crucial para v\u00e1rios destinos, pois marca o momento em que os hot\u00e9is correspondem ao n\u00edvel de ocupa\u00e7\u00e3o do mercado Airbnb.<\/p>\n<h2>Visualizando o atraso na retirada do hotel<\/h2>\n<p>Ao examinar a propor\u00e7\u00e3o m\u00e9dia de acomoda\u00e7\u00f5es reservadas em um determinado per\u00edodo e tra\u00e7ar o prazo de entrega em dias, voc\u00ea obt\u00e9m insights mais profundos sobre a rela\u00e7\u00e3o entre aluguel de curto prazo e ocupa\u00e7\u00e3o hoteleira.<\/p>\n<p>\u00c9 poss\u00edvel observar paralelos na forma como os alugu\u00e9is de curto prazo e os hot\u00e9is se espelham \u00e0 medida que o intervalo entre a reserva e a estadia diminui.<\/p>\n<p>O padr\u00e3o dos dois destinos mais correlacionados, Paris e Amsterd\u00e3, pode ser visto abaixo.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29704\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1.png\" alt=\"Dados de aluguel de curto prazo\" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<p>Paris tem um atraso na retirada dos hot\u00e9is de 79 dias, com a correla\u00e7\u00e3o de ocupa\u00e7\u00e3o final na cidade atingindo 94%. Amsterd\u00e3 tem um atraso na retirada dos hot\u00e9is de 69 dias, com a correla\u00e7\u00e3o de ocupa\u00e7\u00e3o final na cidade atingindo 88%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29705\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2.png\" alt=\"Dados de aluguel de curto prazo\" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<p>Em todos os casos, a parcela final de quartos vendidos em todo o mercado se alinha ou supera ligeiramente os n\u00edveis de reservas On-The-Book (OTB) das propriedades de aluguel de curto prazo.<\/p>\n<p>Dois exemplos ilustrativos da cidade de Nova York e S\u00e3o Francisco s\u00e3o fornecidos abaixo. Nova York apresenta um atraso de 18 dias na retirada dos hot\u00e9is, com a correla\u00e7\u00e3o de ocupa\u00e7\u00f5es finais na cidade atingindo 85%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29706\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3.png\" alt=\"Dados de aluguel de curto prazo\" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<p>J\u00e1 S\u00e3o Francisco tem um atraso de retirada de hot\u00e9is de 44 dias, com a correla\u00e7\u00e3o de ocupa\u00e7\u00f5es finais na cidade atingindo 83%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29707\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4.png\" alt=\"Dados de aluguel de curto prazo \" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<h2>Por que o atraso na retirada do hotel varia em determinados mercados?<\/h2>\n<p>A an\u00e1lise inicial revela uma rela\u00e7\u00e3o clara entre os alugueres de curta dura\u00e7\u00e3o e os hot\u00e9is tradicionais, embora uma rela\u00e7\u00e3o que por vezes possa flutuar entre os mercados.<\/p>\n<p>Certos mercados, como Amesterd\u00e3o e Paris, apresentam uma rela\u00e7\u00e3o positiva fortemente correlacionada, enquanto outros apresentam o inverso.<\/p>\n<p>Um exemplo disto s\u00e3o as Maldivas, onde ainda existe uma forte correla\u00e7\u00e3o positiva, mas o desfasamento \u00e9 negativo, o que implica que os hot\u00e9is s\u00e3o reservados antes dos alugueres de curta dura\u00e7\u00e3o. Nas Maldivas, os hot\u00e9is normalmente come\u00e7aram a ter procura em m\u00e9dia 208 dias antes dos seus hom\u00f3logos Airbnb.<\/p>\n<p>Embora seja dif\u00edcil explicar definitivamente este padr\u00e3o e as suas varia\u00e7\u00f5es geogr\u00e1ficas, existem algumas pistas.<\/p>\n<p>Grandes grupos e viajantes sofisticados podem reservar propriedades Airbnb com anteced\u00eancia, gerando uma curva de desenvolvimento mais precoce, e ent\u00e3o recorrer a hot\u00e9is, se necess\u00e1rio. Quando os hot\u00e9is s\u00e3o reservados mais cedo, isso pode ocorrer devido a fatores como perfil do cliente, regulamentos e disponibilidade da propriedade.<\/p>\n<p>Destinos como Banguecoque e Singapura apresentam correla\u00e7\u00f5es fracas devido a regulamenta\u00e7\u00f5es de aluguer de curto prazo mais rigorosas para propriedades privadas. As Maldivas t\u00eam uma disponibilidade limitada de alojamento verdadeiramente alternativo, o que influencia a estrutura do mercado. Esses valores discrepantes mostram a import\u00e2ncia da estrutura do mercado nesta m\u00e9trica.<\/p>\n<p>Portanto, recomenda-se alguma cautela, mas o potencial para estabelecer uma liga\u00e7\u00e3o entre os dois \u00e9 evidente, uma vez que a maioria dos destinos apresenta uma forte rela\u00e7\u00e3o.<\/p>\n<p>Esta \u00e9 uma descoberta intrigante para a ind\u00fastria e oferece informa\u00e7\u00f5es valiosas para os Revenue Managers refinarem suas estrat\u00e9gias comerciais.<\/p>\n<h2>Ferramentas para prever a demanda<\/h2>\n<p>Com o r\u00e1pido crescimento, a profissionaliza\u00e7\u00e3o e o aumento da participa\u00e7\u00e3o de mercado, os alugu\u00e9is de curto prazo tornaram-se um concorrente formid\u00e1vel dos hot\u00e9is. O problema \u00e9 que os hoteleiros n\u00e3o tiveram at\u00e9 agora uma solu\u00e7\u00e3o para compreender verdadeiramente este novo concorrente.<\/p>\n<p>Ferramentas como o Lighthouse <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mylighthouse.com\/market-intelligence\/rate-insight\/?utm_campaign=launch-glob-23-12-brand-affiliate-en&amp;utm_source=revfine&amp;utm_medium=affiliate&amp;utm_content=website\" target=\"_blank\" rel=\"noopener\">Avaliar informa\u00e7\u00f5es<\/a><\/span> forne\u00e7a uma vis\u00e3o do seu cen\u00e1rio competitivo combinando dados de hot\u00e9is e alugu\u00e9is de curto prazo. Isso resulta em melhores decis\u00f5es de pre\u00e7os e oferece uma vantagem competitiva ao fornecer um novo m\u00e9todo para previs\u00e3o de demanda.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-91248798' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-91248798' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_184372145272 = function(){ai_insert_viewport_code ('ai-insert-4-91248798');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_184372145272 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_786465459349);\n<\/script>\n<\/p>\n<p><strong>Usar os insights e estrat\u00e9gias descritos pode melhorar significativamente sua posi\u00e7\u00e3o competitiva no cen\u00e1rio din\u00e2mico da hospitalidade. Voc\u00ea pode aproveitar as oportunidades emergentes analisando proativamente as tend\u00eancias do mercado e ajustando seu modelo de neg\u00f3cios de acordo.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>O setor de hospitalidade h\u00e1 muito subestima a influ\u00eancia da acomoda\u00e7\u00e3o de aluguel de curto prazo em suas opera\u00e7\u00f5es, vendo-a como um tipo de hospedagem especializada que n\u00e3o impactaria as reservas de hot\u00e9is convencionais. No entanto, a r\u00e1pida expans\u00e3o dos alugu\u00e9is de curto prazo, liderada por organiza\u00e7\u00f5es como Airbnb e VRBO, deixou uma marca ineg\u00e1vel na ind\u00fastria hoteleira. A import\u00e2ncia das reservas de aluguel de curto prazo H\u00e1 uma crescente<\/p>","protected":false},"author":1,"featured_media":29703,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[799,772],"tags":[740],"class_list":["post-29702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-strategies","category-revenue-management-trends","tag-lighthouse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Short-Term Rental Data: How to Forecast Demand at Your Hotel<\/title>\n<meta name=\"description\" content=\"This article will help you understand the link between short-term rentals and hotels and enable you to foresee demand shifts in your market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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