{"id":29797,"date":"2024-02-27T09:00:32","date_gmt":"2024-02-27T08:00:32","guid":{"rendered":"https:\/\/www.revfine.com\/?p=29797"},"modified":"2024-02-27T16:21:41","modified_gmt":"2024-02-27T15:21:41","slug":"devemos-nos-concentrar-na-lucratividade-em-vez-da-receita","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/should-we-focus-on-profitability-over-revenue\/","title":{"rendered":"\u00c9 realista focar na lucratividade em vez da receita?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:35px;--awb-padding-left:35px;--awb-padding-right-small:15px;--awb-padding-left-small:15px;--awb-margin-bottom:30px;--awb-background-color:#212121;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-font-size:17px;--awb-text-transform:none;\"><h2><span style=\"color: #d4a763; font-size: 16pt;\">Pergunta para o nosso painel de especialistas em Revenue Management:<\/span><\/h2>\n<p><span style=\"color: #ffffff;\"><span class=\"TextRun SCXW10745155 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW10745155 BCX0\"><span class=\"TextRun SCXW128224319 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128224319 BCX0\">\u00c9 realista focar na lucratividade em detrimento da receita? Como as equipes de gest\u00e3o de receitas devem gerenciar as expectativas das partes interessadas? Onde podem surgir desafios? (Pergunta de Diego Fernandez Perez De Ponga)\u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:30px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><h2><span style=\"font-size: 20pt;\">Painel de especialistas da ind\u00fastria<\/span><\/h2>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:15px;--awb-text-color:#212121;\"><p>Nosso painel de especialistas do setor \u00e9 formado por profissionais da ind\u00fastria de hospitalidade e viagens. Eles t\u00eam um conhecimento abrangente e detalhado, experi\u00eancia na pr\u00e1tica ou gest\u00e3o e s\u00e3o inovadores. Eles est\u00e3o respondendo a perguntas sobre o estado do setor. Eles compartilham suas percep\u00e7\u00f5es sobre t\u00f3picos como gerenciamento de receita, marketing, opera\u00e7\u00f5es, tecnologia e discutem as \u00faltimas tend\u00eancias.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.7;--awb-text-transform:none;\"><h3>Nosso Painel de Especialistas em Gest\u00e3o de Receitas<\/h3>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#diego-fernandez\">Diego Fern\u00e1ndez P\u00e9rez De Ponga \u2013 Diretor de Revenue Management, Palladium Hotel Group<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#tanya-hadwick\">Tanya Hadwick \u2013 L\u00edder de receita e rendimento do grupo, SunSwept Resorts<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#massimiliano-terzulli\">Massimiliano Terzulli \u2013 Consultor de Revenue Management, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#mariska-vanheemskerk\">Mariska van Heemskerk \u2013 Propriet\u00e1ria, Revenue Management Works<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#damiano-zerrano\">Damiano Zennaro \u2013 Fundador, DZ Consulting<\/a><\/span><\/li>\n<li><a href=\"#fabian-bartnick\"><u>Fabian Bartnick \u2013 Fundador, Infinito<\/u><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#heiko-rieder\">Heiko Rieder \u2013 vice-presidente de desenvolvimento de neg\u00f3cios, Hirmer Hospitality e Travel Charme Hotels<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#connor-vanderholm\">Connor Vanderholm \u2013 CEO, Topline<\/a><\/span><\/li>\n<li><a href=\"#krunal-shah\"><span style=\"text-decoration: underline;\">Krunal Shah \u2013 Diretor de Revenue Management, The Biltmore Mayfair, LXR Hotels &amp; Resorts<\/span><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#pablo-torres\">Pablo Torres \u2013 Diretor, TEDUKA<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#oleksii-kapichin\">Oleksii Kapichin \u2013 Profissional de gerenciamento de receitas<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#silvia-cantarella\">Silvia Cantarella \u2013 Consultora de Revenue Management, Revenue Acrobats<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#join-panel\">Fa\u00e7a uma pergunta ao nosso painel<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#join-panel\">Junte-se ao nosso painel de especialistas<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div id=\"diego-fernandez\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-1 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13594\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Diego-Fernandez-Perez-De-Ponga-150x150.png\" alt=\"Diego Fern\u00e1ndez P\u00e9rez De Ponga\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Diego-Fernandez-Perez-De-Ponga-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Diego-Fernandez-Perez-De-Ponga-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Diego-Fernandez-Perez-De-Ponga.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Diego Fern\u00e1ndez P\u00e9rez De Ponga<\/span><span class=\"person-title\">Diretor de Revenue Management, Palladium Hotel Group<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/diegodeponga\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cPara come\u00e7ar, penso que \u00e9 fundamental que os gestores de receitas comecem a pensar em termos de rentabilidade e n\u00e3o apenas de rendimento. Isto parece simples, mas precisa de uma grande mudan\u00e7a em muitas \u00e1reas, como a forma como as equipas pensam ou grandes mudan\u00e7as nas nossas principais m\u00e9tricas, e n\u00e3o podemos esquecer as mudan\u00e7as necess\u00e1rias na tecnologia atual.<\/em><\/p>\n<p><em><strong>Cultura Organizacional<\/strong>: Precisamos incentivar uma cultura que valorize a efici\u00eancia e utilize bem os recursos, al\u00e9m de ganhar mais dinheiro. Isso significa ensinar \u00e0s equipes como suas a\u00e7\u00f5es afetam a lucratividade. Precisamos parar de pensar apenas na receita e come\u00e7ar a pensar na lucratividade, tanto no processo de vendas quanto em como nossas vendas impactam os lucros do nosso hotel.<\/em><\/p>\n<p><em><strong>Novas m\u00e9tricas<\/strong>: Dever\u00edamos come\u00e7ar a usar m\u00e9tricas como lucro por quarto dispon\u00edvel (GOPPAR \u2013 Gross Operating Profit Per Available Room) e ADR L\u00edquido, que \u00e9 como o ADR do hotel, mas sem custos de distribui\u00e7\u00e3o.<\/em><\/p>\n<p><em><strong>Mudan\u00e7as na tecnologia<\/strong>: Talvez o nosso maior problema seja como os sistemas lidam com impostos, taxas e custos de marketing. Outro ponto \u00e9 decidir o que faremos com custos de vendas n\u00e3o t\u00e3o f\u00e1ceis de aplicar, como custos de tecnologia, custos de pessoal ou esfor\u00e7os de marketing.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"tanya-hadwick\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-2 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11792\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-150x150.png\" alt=\"Tanya Hadwick\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Tanya Hadwick<\/span><span class=\"person-title\">L\u00edder de receita e rendimento do grupo, SunSwept Resorts<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/tanya-hadwick-6776065\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cComo todas as empresas t\u00eam como miss\u00e3o principal a rentabilidade a longo prazo, \u00e9 necess\u00e1rio olhar para a rentabilidade na tomada de decis\u00f5es. No entanto, n\u00e3o acredito que sejam mutuamente exclusivos e necessitem de um foco concentrado em ambos.<br \/>\n<\/em><br \/>\n<em>O equil\u00edbrio \u00e9 importante entre os dois, pois trata-se de garantir a receita para gerar lucro. Gerar receitas de primeira linha, sem garantir o fluxo para os resultados financeiros, acabar\u00e1 por levar a partes interessadas insatisfeitas. No entanto, do ponto de vista da gest\u00e3o de receitas, muitas vezes, com exce\u00e7\u00e3o dos custos de distribui\u00e7\u00e3o, etc., h\u00e1 muito pouco controlo sobre os custos dentro da empresa. <\/em><br \/>\n<em><br \/>\nQuando se trata de gerenciar expectativas, a honestidade \u00e9 sempre a melhor pol\u00edtica. Certifique-se de ter conversas abertas sobre quaisquer limita\u00e7\u00f5es potenciais e condi\u00e7\u00f5es de mercado para que todos estejam no mesmo page.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"massimiliano-terzulli\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-3 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11785\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png\" alt=\"Massimiliano Terzulli\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Massimiliano Terzulli<\/span><span class=\"person-title\">Consultor de Revenue Management, Franco Grasso Revenue Team<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/massimilianoterzulli\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c\u00c9 realista e necess\u00e1rio focar na rentabilidade em geral, em vez de apenas na receita de quartos. <\/em><br \/>\n<em>No final das contas, todo hoteleiro est\u00e1 interessado em gerar um lucro que represente uma recompensa pelo seu esfor\u00e7o empreendedor.<\/em><\/p>\n<p><em>Infelizmente, em instala\u00e7\u00f5es familiares mais pequenas e independentes, nem sempre h\u00e1 uma consci\u00eancia de como rastrear e monitorizar dados e de qu\u00e3o importante \u00e9 usar certas ferramentas para gerir e monitorizar cient\u00edfica e metodicamente os custos e receitas totais.<\/em><\/p>\n<p><em>\u00c9 preciso dizer que depois de adquirir as ferramentas certas para monitorar e rastrear custos, e depois de tomar todas as medidas para otimizar custos, voc\u00ea deve estar ciente de que os custos n\u00e3o podem ser muito comprimidos, caso contr\u00e1rio, a qualidade do servi\u00e7o oferecido poderia ser comprometida e, portanto, a reputa\u00e7\u00e3o e as receitas num c\u00edrculo vicioso. <\/em><em>Assim, a maneira mais r\u00e1pida e f\u00e1cil de melhorar a rentabilidade \u00e9 aumentar a receita, ou seja, adotar todas as melhores pr\u00e1ticas de gest\u00e3o de receitas.<\/em><\/p>\n<p><em>No entanto, um bom gestor de receitas n\u00e3o pode parar no RevPAR, deve ter uma vis\u00e3o hol\u00edstica da rentabilidade medindo TrevPAR (receita total por quarto dispon\u00edvel) e GOPPAR (lucro operacional bruto por quarto dispon\u00edvel). O mesmo se aplica aos estabelecimentos pequenos e independentes que n\u00e3o t\u00eam gestor de receitas e onde o propriet\u00e1rio cuida de tudo.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"mariska-vanheemskerk\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-4 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13595\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk-150x150.png\" alt=\"Mariska van Heemskerk\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Mariska van Heemskerk<\/span><span class=\"person-title\">Propriet\u00e1rio, Obras de Gest\u00e3o de Receitas<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mariska-van-heemskerk-02567722\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c100% sim! No final das contas, o que conta \u00e9 o resultado final e, conhecendo as estruturas de custos de suas localidades, voc\u00ea pode determinar a melhor forma de vender. Por exemplo, existe um ponto de inflex\u00e3o no que diz respeito \u00e0 ocupa\u00e7\u00e3o? Para quantos quartos vendidos voc\u00ea precisa de mais pessoal de limpeza, mais pessoal de recep\u00e7\u00e3o, etc.? Quanta capacidade o seu restaurante pode suportar para o caf\u00e9 da manh\u00e3 para manter o servi\u00e7o\/qualidade, mas tamb\u00e9m quantos convidados s\u00e3o necess\u00e1rios para pelo menos equilibrar os custos do buffet de caf\u00e9 da manh\u00e3? <\/em><\/p>\n<p><em>\u00c9 importante saber essas coisas para que voc\u00ea possa tomar decis\u00f5es em rela\u00e7\u00e3o a pre\u00e7o versus volume. Ao realizar reuni\u00f5es comerciais com suas equipes, envolv\u00ea-las no progn\u00f3stico e entregar previs\u00f5es operacionais, voc\u00eas podem decidir em conjunto a melhor estrat\u00e9gia e eles podem garantir o agendamento adequado e a aus\u00eancia de falta\/excesso de pessoal em determinados pontos.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"damiano-zennaro\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-5 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-25309\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Damiano-Zennaro-150x150.jpg\" alt=\"Damiano Zennaro\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Damiano-Zennaro-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Damiano-Zennaro-300x300.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Damiano-Zennaro.jpg 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Damiano Zennaro<\/span><span class=\"person-title\">Fundador, DZ Consultoria<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/damianozennaro\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cO Profitable Revenue Management n\u00e3o \u00e9 mais uma tend\u00eancia e o ProPAR\/POR \u00e9 um KPI emergente. A rentabilidade anda de m\u00e3os dadas com o custo de distribui\u00e7\u00e3o, a estrat\u00e9gia de canal (direto vs indireto) e o COPE %, algo que a ind\u00fastria hoteleira tem observado h\u00e1 alguns anos. Acredito firmemente que os valores de \u00faltimo quarto e\/ou pontos de barreira nos sistemas de gerenciamento de receitas estar\u00e3o em breve prontos para se tornarem NLVR \u2013 valor l\u00edquido de \u00faltimo quarto ou ponto de barreira l\u00edquido com algumas consequ\u00eancias l\u00f3gicas. <\/em><\/p>\n<p><em>Ao lidar com o Profitable Revenue Management e focar na mudan\u00e7a na forma como medimos o desempenho, recomendo fortemente avaliar cuidadosamente as expectativas e informar devidamente todos os principais stakeholders: um melhor ProPAR\/POR n\u00e3o significa um melhor RGI e volume de canais intermediados como os OTAs podem ser ( fortemente) impactado. Pela experi\u00eancia, \u00e9 primeiro uma mudan\u00e7a de mentalidade e n\u00e3o uma simples mudan\u00e7a na forma de medir o desempenho e, como tal, precisa ser cuidadosamente preparada.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"fabian-bartnick\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-6 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-20180\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Fabian-Bartnick-150x150.jpg\" alt=\"Fabian Bartnick\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Fabian-Bartnick-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Fabian-Bartnick-300x300.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Fabian-Bartnick.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Fabian Bartnick<\/span><span class=\"person-title\">Fundador, Infinito<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/fabianbartnick\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cN\u00e3o \u00e9 realista. O Revenue Manager deve se concentrar na receita. No entanto, precisamos de parar de dizer \u201cgerir receitas\u201d; o Revenue Manager tamb\u00e9m precisa ser respons\u00e1vel pela gera\u00e7\u00e3o de receitas. O RM moderno precisa ser \u00e1gil, proativo e estrat\u00e9gico por natureza, em vez de lan\u00e7ar todos os novos itens neles. RM \u00e9 um nicho, deixe-o ser um nicho e assuma esse nicho.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"heiko-rieder\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-16 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-7 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11779\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-150x150.png\" alt=\"Heiko Rieder\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Heiko Rieder<\/span><span class=\"person-title\">Vice-presidente de Desenvolvimento de Neg\u00f3cios, Hirmer Hospitality and Travel Charme Hotels<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/heiko-rieder-53554213\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cFocar na rentabilidade em detrimento das receitas \u00e9 uma estrat\u00e9gia realista e muitas vezes prudente para a gest\u00e3o de receitas hoteleiras. Embora a receita seja uma m\u00e9trica importante, a rentabilidade leva em conta os custos e, em \u00faltima an\u00e1lise, determina o sucesso financeiro de um hotel. <\/em><br \/>\n<em><br \/>\nNesse sentido, as equipas de gest\u00e3o de receitas devem educar as partes interessadas, incluindo propriet\u00e1rios, investidores e gestores, sobre a import\u00e2ncia da rentabilidade como objetivo final. Eles precisam entender que maximizar a receita nem sempre leva a lucros maiores, especialmente se envolver descontos pesados ou pre\u00e7os insustent\u00e1veis e estar ciente da estrat\u00e9gia para atingir os objetivos alinhados. <\/em><br \/>\n<em><br \/>\nM\u00e9tricas que proporcionem uma vis\u00e3o mais abrangente do desempenho financeiro apoiar\u00e3o a monitoriza\u00e7\u00e3o e a transpar\u00eancia para todas as partes interessadas. <\/em><em>Um dos principais desafios da gest\u00e3o de receitas para manter a efici\u00eancia de custos \u00e9 a compreens\u00e3o do verdadeiro custo l\u00edquido por reserva para cada canal (ou seja, comiss\u00f5es, custos operacionais internos, gastos com m\u00eddia, tecnologia), bem como o valor da vida \u00fatil do cliente. Al\u00e9m disso, pode tornar-se mais desafiante quando as partes interessadas d\u00e3o prioridade aos ganhos de receitas a curto prazo em detrimento da rentabilidade a longo prazo. As equipes de gest\u00e3o de receitas podem enfrentar press\u00e3o para preencher salas a qualquer custo, o que pode impactar negativamente a lucratividade.<br \/>\n<\/em><br \/>\n<em>\u00c9, portanto, crucial ter uma estrat\u00e9gia implementada que seja suficientemente din\u00e2mica para reagir a quebras inesperadas na procura a curto prazo.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-17 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"connor-vanderholm\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-18 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-8 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-26260\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Connor-Vanderholm-150x150.png\" alt=\"Connor Vanderholm\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Connor-Vanderholm-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Connor-Vanderholm-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Connor-Vanderholm.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Connor Vanderholm<\/span><span class=\"person-title\">CEO, Topline<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/connorv\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c\u00c9 absolutamente realista focar na lucratividade em detrimento da receita. No gerenciamento de receitas, n\u00e3o se trata da taxa que voc\u00ea mostra, mas do que voc\u00ea captura. O mesmo acontece com lucro versus receita; n\u00e3o \u00e9 o que voc\u00ea ganha, \u00e9 o que voc\u00ea leva para o banco. O desafio \u00e9 que a equipe de receitas n\u00e3o tem controle sobre os custos de um hotel. Embora n\u00e3o tenham a maior parte da responsabilidade pela rentabilidade do hotel, muitas vezes s\u00e3o-lhes apontados o dedo quando um hotel n\u00e3o \u00e9 t\u00e3o rent\u00e1vel como o propriet\u00e1rio gostaria.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-19 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"krunal-shah\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-20 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-9 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-19531\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/03\/Krunal-Shah-revenue-manager-150x150.png\" alt=\"Krunal Shah\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/03\/Krunal-Shah-revenue-manager-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/03\/Krunal-Shah-revenue-manager-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/03\/Krunal-Shah-revenue-manager.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Krunal Shah<\/span><span class=\"person-title\">Diretor de Revenue Management, The Biltmore Mayfair, LXR Hotels &amp; Resorts<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/krunal-shah-ba889924\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cUm hotel que est\u00e1 sempre cheio nem sempre \u00e9 necessariamente um hotel rent\u00e1vel. \u00c9 muito realista focar na lucratividade, o que aumenta os resultados financeiros. Para isso, a equipe de receitas do hotel precisa implementar diversas t\u00e9cnicas e estrat\u00e9gias de gest\u00e3o de receitas. Conclu\u00eddo o processo de implanta\u00e7\u00e3o, todas as \u00e1reas ou segmentos precisam se complementar para formar uma estrat\u00e9gia definitiva para o hotel. Desta forma, os gestores de receitas ser\u00e3o capazes de gerir as expectativas das partes interessadas.<br \/>\n<\/em><br \/>\n<em>No entanto, existem alguns desafios. Alguns s\u00e3o controlados internamente, mas alguns desafios s\u00e3o externos e est\u00e3o fora do nosso controlo. O principal desafio \u00e9 conseguir o melhor mix de segmenta\u00e7\u00e3o de mercado do neg\u00f3cio para cada dia do ano. Al\u00e9m disso, \u00e9 um desafio implementar estrat\u00e9gias de impacto e implement\u00e1-las na propriedade.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-21 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"pablo-torres\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-22 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-10 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11649\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-150x150.png\" alt=\"Pablo Torres\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Pablo Torres<\/span><span class=\"person-title\">Diretor, TEDUKA<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/pablotorres-hotelconsultant\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cAcredito que \u00e9 o \u00fanico caminho a seguir. J\u00e1 se foi o tempo em que o \u00fanico objetivo era colocar \u201ccabe\u00e7as nas camas\u201d. Hoje em dia, temos que estar conscientes do custo de ocupar aquela cama hoje, e tamb\u00e9m das receitas acess\u00f3rias que este h\u00f3spede poderia gerar.<\/em><\/p>\n<p><em>Portanto, estamos migrando do Room Revenue Management para o Total Revenue Management e para o Profitability Management, para saber exatamente a margem l\u00edquida que cada h\u00f3spede e cliente deixa. Para fazer isso, \u00e9 necess\u00e1ria a tecnologia mais recente para reunir todos os pontos de dados ao longo da jornada do cliente e ser capaz de calcul\u00e1-los com precis\u00e3o.<\/em><\/p>\n<p><em>As \u00fanicas duas coisas que ainda separam os gestores de receitas de se tornarem gestores de lucros s\u00e3o:<\/em><\/p>\n<ol>\n<li><em>Para alguns, sua mentalidade ainda est\u00e1 presa ao passado.<\/em><\/li>\n<li><em>Para a maioria, tecnologia. Na maioria dos casos, os hot\u00e9is n\u00e3o possuem o conjunto tecnol\u00f3gico certo que possa facilitar ao gestor de receitas a concentra\u00e7\u00e3o na rentabilidade.<\/em><\/li>\n<\/ol>\n<p><em>No entanto, cada vez mais gestores de receitas t\u00eam uma pilha de tecnologia suficientemente boa que est\u00e1 ligada e troca informa\u00e7\u00f5es entre sistemas, permitindo-lhes assim rever a rentabilidade de cada quarto vendido por canal, de cada item vendido no restaurante, de cada bebida entregue atrav\u00e9s do servi\u00e7o de quartos, etc., por meio de sua solu\u00e7\u00e3o financeira de Business Intelligence. Feito isso, o pr\u00f3ximo passo \u00e9 focar em novas m\u00e9tricas: a lucratividade por funcion\u00e1rio e as horas trabalhadas ser\u00e3o um tema quente em breve.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-23 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"oleksii-kapichin\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-24 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-11 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-27179\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Oleksii-Kapichin-150x150.jpeg\" alt=\"Oleksii Kapichin\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Oleksii-Kapichin-150x150.jpeg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Oleksii-Kapichin-300x300.jpeg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Oleksii-Kapichin.jpeg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Oleksii Kapichin<\/span><span class=\"person-title\">Profissional de Gest\u00e3o de Receitas<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/kapichinalex\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cAntes de discutir rentabilidade, precisamos definir o b\u00e1sico, ou seja, os incentivos e metas dos gestores de receita. A maioria dos gestores de receita ainda tem o \u00cdndice RevPAR e a Receita de Quarto or\u00e7ada como meta e parte do b\u00f4nus. Com base nesta configura\u00e7\u00e3o, o gestor de receitas concentra-se em gerar receitas (nem mesmo totais, apenas receitas de quartos) e superar a compara\u00e7\u00e3o definida no \u00edndice de receitas. <\/em><\/p>\n<p><em>N\u00e3o podemos culpar os profissionais de receitas por isso, uma vez que \u00e9 a expectativa definida para as suas fun\u00e7\u00f5es. \u00c9 dif\u00edcil esperar que os gestores de receitas optem por gerar menos receitas utilizando um canal de distribui\u00e7\u00e3o mais rent\u00e1vel porque o objectivo de receitas \u00e9 a prioridade e n\u00e3o a rentabilidade. Os hoteleiros podem come\u00e7ar definindo metas TrevPAR e NetRevPAR para gerentes de receita e fazer com que o Departamento de Quartos lucre como parte do b\u00f4nus.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-25 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"silvia-cantarella\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-26 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-12 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11791\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella-150x150.jpg\" alt=\"Silvia Cantarella\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella-300x300.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Silvia Cantarella<\/span><span class=\"person-title\">Consultor de Gest\u00e3o de Receitas, Revenue Acrobats<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/silviacantarella\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cA gest\u00e3o de receitas e de lucros n\u00e3o s\u00e3o mais entidades separadas e, por isso, devem coexistir na estrat\u00e9gia. Ainda existe uma velha escola de pensamento que se det\u00e9m nos resultados financeiros e, muitas vezes, o foco na ocupa\u00e7\u00e3o e na ADR prevalece em detrimento dos resultados financeiros. O papel do Gestor de Receitas deve continuar a ser o de educar as partes interessadas, destacando claramente as receitas superiores versus o lucro final e o custo de distribui\u00e7\u00e3o, trabalhando estreita e transversalmente com o departamento financeiro, se necess\u00e1rio, para decompor os dados e apresent\u00e1-los de uma forma compreens\u00edvel e coerente. caminho. <\/em><\/p>\n<p><em>Infelizmente, os dados de benchmark ainda s\u00e3o difundidos na compara\u00e7\u00e3o dos principais KPIs sem considerar os custos de distribui\u00e7\u00e3o e muito mais. Embora exista um benchmark de rentabilidade, ainda estamos longe de mover o nosso racioc\u00ednio nesta dire\u00e7\u00e3o, mas a partir da educa\u00e7\u00e3o de todas as pessoas envolvidas e da leitura dos dados de todos os aspectos (top e bottom line) poderemos avan\u00e7ar mais e mais para a gest\u00e3o de lucros.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"join-panel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-27 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-background-color:#efefef;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-17\" style=\"--awb-content-alignment:center;\"><h2>Fa\u00e7a uma pergunta e junte-se ao nosso painel de especialistas<\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-10px;margin-bottom:30px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-content-alignment:center;--awb-font-size:16px;\"><p>Voc\u00ea gostaria que uma pergunta fosse respondida por nosso Painel de especialistas do setor? Ou voc\u00ea gostaria de se juntar \u00e0 nossa comunidade de especialistas e compartilhar sua experi\u00eancia, percep\u00e7\u00f5es e conhecimento com outros profissionais do setor? Atrav\u00e9s dos bot\u00f5es abaixo, voc\u00ea pode enviar uma pergunta ou uma solicita\u00e7\u00e3o para se tornar parte de nosso painel de especialistas.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:-20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/pt\/questao-para-painel\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Fa\u00e7a uma pergunta<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/pt\/painel-de-juncao\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Junte-se ao nosso painel<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-28 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-19\"><div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":29876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[646,799],"tags":[],"class_list":["post-29797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-expert-panel","category-revenue-management-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should we Focus on Profitability over Revenue? | Expert Advice<\/title>\n<meta name=\"description\" content=\"Is it realistic to focus on profitability over revenue in hospitality? 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