{"id":30534,"date":"2024-04-06T09:00:04","date_gmt":"2024-04-06T07:00:04","guid":{"rendered":"https:\/\/www.revfine.com\/?p=30534"},"modified":"2025-09-17T20:43:18","modified_gmt":"2025-09-17T18:43:18","slug":"estrategias-principais-para-dominar-o-gerenciamento-de-receitas-com-dados-pms","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/key-strategies-for-mastering-revenue-management-with-pms-data\/","title":{"rendered":"3 estrat\u00e9gias principais para dominar o gerenciamento de receitas com dados PMS"},"content":{"rendered":"<p><em>Os dados alimentam a opera\u00e7\u00e3o comercial de uma propriedade e capacitam os Revenue Managers de hot\u00e9is a tomar decis\u00f5es informadas, superar os rivais e, em \u00faltima an\u00e1lise, aumentar os lucros. Ao discutir dados, n\u00e3o h\u00e1 recurso mais crucial do que o seu Sistema de Gerenciamento de Propriedade (PMS).<\/em><\/p>\n<h2>Como dominar o gerenciamento de receitas com dados PMS: as 3 estrat\u00e9gias<\/h2>\n<p>Seu PMS \u00e9 o n\u00facleo das opera\u00e7\u00f5es di\u00e1rias do seu hotel, monitorando tudo, desde reservas e chegadas de h\u00f3spedes at\u00e9 pre\u00e7os de quartos e faturamento. No entanto, \u00e9 tamb\u00e9m um rico reposit\u00f3rio de informa\u00e7\u00f5es que pode ser utilizado para ajustar as t\u00e1ticas de gera\u00e7\u00e3o e distribui\u00e7\u00e3o de receitas e melhorar o desempenho geral do seu hotel. O desafio \u00e9: voc\u00ea est\u00e1 aproveitando todos os seus recursos?<\/p>\n<p>Para garantir que voc\u00ea maximize seus dados de PMS neste artigo, nos aprofundamos em alguns dos insights interessantes que podem ser descobertos em seus dados de PMS \u2013 informa\u00e7\u00f5es que, quando empregadas de forma eficiente, garantir\u00e3o que voc\u00ea atinja seus objetivos estrat\u00e9gicos e aumente suas margens de lucro .<\/p>\n<h3>1. Identifique os principais fatores que afetam a receita do seu hotel<\/h3>\n<p>O passo inicial para desbloquear todo o poder dos dados do seu PMS \u00e9 reconhecer os principais impulsionadores do seu neg\u00f3cio.<\/p>\n<p>Os impulsionadores de neg\u00f3cios s\u00e3o os fatores cruciais que influenciam a receita e a lucratividade do seu hotel. Esses dados registrados constituem a base para muitas decis\u00f5es estrat\u00e9gicas de neg\u00f3cios que voc\u00ea deve tomar.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-34656945' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-34656945' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_733244699485 = function(){ai_insert_viewport_code ('ai-insert-7-34656945');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_733244699485 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_241285724168);\n<\/script>\n<\/p>\n<p>Aqui est\u00e3o alguns dos motivadores de neg\u00f3cios que voc\u00ea deve ser capaz de registrar e encontrar em seu PMS:<\/p>\n<ul>\n<li>Segmento de mercado \u2013 A categoria do agrupamento de mercado de c\u00f3digos de tarifa, ao qual pertence a reserva, como transit\u00f3rio, grupo, etc.<\/li>\n<li>C\u00f3digo de tarifa \u2013 O c\u00f3digo de tarifa PMS atribu\u00eddo \u00e0 reserva, como BARBB, CORP1, etc.<\/li>\n<li>Tipo de quarto \u2013 Os quartos que est\u00e3o sendo consumidos e a tarifa associada<\/li>\n<li>Canal \u2013 O canal de distribui\u00e7\u00e3o utilizado para fazer a reserva<\/li>\n<li>Pa\u00eds \u2013 O pa\u00eds de onde o h\u00f3spede est\u00e1 viajando<\/li>\n<li>Estadias por dia da semana \u2013 Os dias da semana para os quais a reserva \u00e9 feita<\/li>\n<li>Dura\u00e7\u00e3o da estadia (LOS) \u2013 O n\u00famero de noites reservadas como parte da reserva<\/li>\n<li>Prazo de entrega \u2013 A quantidade de tempo de anteced\u00eancia em que a reserva \u00e9 feita<\/li>\n<li>Empresa \u2013 Se a reserva est\u00e1 vinculada a uma empresa, potencialmente uma que voc\u00ea j\u00e1 prospectou por uma tarifa negociada<\/li>\n<li>Ag\u00eancia \u2013 O agente de viagens que fez a reserva, como CWT, Booking.com, etc.<\/li>\n<\/ul>\n<p>Depois de identificar seus motivadores de neg\u00f3cios, voc\u00ea poder\u00e1 utilizar essas informa\u00e7\u00f5es para refinar suas estrat\u00e9gias de pre\u00e7os, disponibilidade, tempo de perman\u00eancia e tipo de quarto.<\/p>\n<p>Por exemplo, suponha que voc\u00ea descubra que a ocupa\u00e7\u00e3o dos bares de varejo do seu hotel \u00e9 maior nos finais de semana. Nesse caso, \u00e9 uma excelente oportunidade para alterar sua estrat\u00e9gia de pre\u00e7os e aumentar suas taxas de fim de semana para obter mais receita.<\/p>\n<p>Ao identificar esses catalisadores, voc\u00ea tamb\u00e9m poder\u00e1 entender melhor quais segmentos de h\u00f3spedes s\u00e3o mais lucrativos para o seu hotel. Talvez voc\u00ea descubra que seus h\u00f3spedes corporativos geram mais receita do que seus h\u00f3spedes de lazer.<\/p>\n<p>Equipado com esse insight, voc\u00ea pode concentrar seus esfor\u00e7os de vendas e marketing em atrair mais h\u00f3spedes corporativos ou buscar maneiras de melhorar seus servi\u00e7os de lazer.<\/p>\n<p>Al\u00e9m disso, compreender os motivadores do seu neg\u00f3cio pode ajud\u00e1-lo a refinar suas estrat\u00e9gias de distribui\u00e7\u00e3o. Se voc\u00ea descobrir que as reservas diretas geram mais receitas do que as ag\u00eancias de viagens online (OTAs), \u00e9 l\u00f3gico priorizar as reservas diretas.<\/p>\n<p>Ao examinar mais de perto os dados dos h\u00f3spedes, voc\u00ea pode come\u00e7ar a identificar padr\u00f5es e tend\u00eancias que indicam quais h\u00f3spedes t\u00eam maior probabilidade de estar interessados em servi\u00e7os ou comodidades adicionais.<\/p>\n<p>Voc\u00ea pode ent\u00e3o direcionar oportunidades de upsell com pre\u00e7os adequados, aumentando sua receita e proporcionando aos seus h\u00f3spedes uma experi\u00eancia superior.<\/p>\n<p>Para garantir que voc\u00ea est\u00e1 examinando seus dados corretamente, \u00e9 crucial definir conven\u00e7\u00f5es de nomenclatura claras para aspectos como c\u00f3digos de taxa, c\u00f3digos de canal e outros pontos de dados. Quando seus dados s\u00e3o sistematicamente organizados e rotulados de forma consistente, voc\u00ea pode confiar que quaisquer insights obtidos de sua an\u00e1lise ser\u00e3o baseados em informa\u00e7\u00f5es precisas.<\/p>\n<p>Todos esses dados devem ser coletados na recep\u00e7\u00e3o. Manter um registro do pa\u00eds de origem do h\u00f3spede ou usar o c\u00f3digo de tarifa correto para os h\u00f3spedes garantir\u00e1 que as etapas subsequentes da sua tomada de decis\u00e3o sejam baseadas em dados confi\u00e1veis.<\/p>\n<p>Manter registros limpos e coletar informa\u00e7\u00f5es precisas proporcionar\u00e1 a transpar\u00eancia necess\u00e1ria para formular estrat\u00e9gias comerciais precisas.<\/p>\n<p>Em \u00faltima an\u00e1lise, impulsionar o crescimento comercial n\u00e3o se trata apenas de encher o seu hotel tanto quanto poss\u00edvel, mas tamb\u00e9m de capitalizar estrategicamente os neg\u00f3cios com melhor classifica\u00e7\u00e3o para desenvolver um mix de neg\u00f3cios otimizado. Isso permitir\u00e1 que voc\u00ea maximize sua receita diariamente para encontrar melhorias incrementais para crescimento ao longo de semanas, meses e anos.<\/p>\n<h3>2. Fique de olho na sua capta\u00e7\u00e3o e ritmo<\/h3>\n<p>Quantos quartos adicionamos desde ontem? Como esse desempenho \u00e9 melhor do que no mesmo per\u00edodo do ano passado? Estas s\u00e3o algumas das perguntas cruciais que voc\u00ea provavelmente ter\u00e1 que responder rotineiramente, respostas que est\u00e3o todas contidas nos seus dados do PMS.<\/p>\n<p>Antes de formular qualquer plano estrat\u00e9gico, voc\u00ea precisa de algum contexto. Que neg\u00f3cios voc\u00ea garantiu ontem e como isso influencia seu mix de neg\u00f3cios atual? Como est\u00e1 o acompanhamento em rela\u00e7\u00e3o \u00e0 sua proje\u00e7\u00e3o ou ao mesmo per\u00edodo do ano passado? Talvez voc\u00ea tenha tido apenas um aumento em seus segmentos de taxas est\u00e1ticas e, se elevasse suas taxas em segmentos din\u00e2micos, acabaria suprimindo o aumento em suas taxas de maior rendimento.<\/p>\n<p>Por outro lado, voc\u00ea pode observar que sua coleta est\u00e1 sendo preenchida muito rapidamente em segmentos ou c\u00f3digos de tarifas com sal\u00e1rios mais baixos. Nesse caso, voc\u00ea pode implementar restri\u00e7\u00f5es de estoque ou LOS para garantir que n\u00e3o est\u00e1 vendendo muitos quartos a pre\u00e7os mais baixos.<\/p>\n<p>Sua capta\u00e7\u00e3o \u00e9 algo que voc\u00ea deve examinar diariamente e, ao faz\u00ea-lo, tamb\u00e9m \u00e9 fundamental avaliar e compreender o tipo de neg\u00f3cio que voc\u00ea adquiriu.<\/p>\n<p>A an\u00e1lise de sua acelera\u00e7\u00e3o e ritmo pode ajud\u00e1-lo a tomar decis\u00f5es informadas sobre pre\u00e7os e gerenciamento de estoque.<\/p>\n<p>Por exemplo, se notar que a recolha est\u00e1 lenta para uma data espec\u00edfica, pode modificar a sua estrat\u00e9gia comercial para incentivar as reservas. Da mesma forma, se voc\u00ea observar que o ritmo est\u00e1 mais lento do que no mesmo per\u00edodo do ano anterior, poder\u00e1 ajustar seus esfor\u00e7os de marketing para atrair mais reservas.<\/p>\n<p>Munido dessas informa\u00e7\u00f5es, voc\u00ea pode ser mais estrat\u00e9gico na abordagem de determinadas datas, seja por meio de decis\u00f5es de estoque e pre\u00e7os, estrat\u00e9gias promocionais e de distribui\u00e7\u00e3o ou campanhas de vendas e marketing.<\/p>\n<h3>3. Otimize estrat\u00e9gias para sucesso a longo prazo<\/h3>\n<p>Para garantir que voc\u00ea atinja seus objetivos de receita, \u00e9 crucial definir KPIs claros e monitor\u00e1-los de forma consistente.<\/p>\n<p>Ao rastrear m\u00e9tricas como receita por quarto dispon\u00edvel (RevPAR), taxa di\u00e1ria m\u00e9dia (ADR) e taxas de ocupa\u00e7\u00e3o, voc\u00ea pode identificar rapidamente \u00e1reas onde precisa modificar suas estrat\u00e9gias para atingir suas metas de receita.<\/p>\n<p>Com visibilidade detalhada dos dados do PMS, que voc\u00ea pode utilizar de forma eficaz, voc\u00ea pode impulsionar o sucesso comercial otimizando pre\u00e7os, distribui\u00e7\u00e3o, previs\u00e3o, utiliza\u00e7\u00e3o de tipo de quarto, gerenciamento de janela de reservas, estrat\u00e9gias de eventos ou pol\u00edticas de cancelamento.<\/p>\n<p>A otimiza\u00e7\u00e3o de pre\u00e7os envolve o exame de dados hist\u00f3ricos para reconhecer tend\u00eancias e padr\u00f5es em segmentos de mercado, c\u00f3digos de tarifas e tipos de quartos que geram mais receita. Com essas informa\u00e7\u00f5es e pre\u00e7os din\u00e2micos, voc\u00ea pode ajustar os pre\u00e7os dos seus quartos para atender \u00e0 demanda do mercado e extrair o m\u00e1ximo dos segmentos mais bem avaliados.<\/p>\n<p>Da mesma forma, a otimiza\u00e7\u00e3o da distribui\u00e7\u00e3o envolve o exame de dados hist\u00f3ricos para identificar os canais que geram mais receita, como OTA, reservas diretas e canais de metabusca.<\/p>\n<p>Ao concentrar-se nestes canais e reduzir a depend\u00eancia daqueles menos lucrativos, voc\u00ea pode ent\u00e3o modificar suas estrat\u00e9gias de distribui\u00e7\u00e3o para garantir que n\u00e3o est\u00e1 perdendo e maximizando aqueles que lhe geram mais receita.<\/p>\n<p>A Gest\u00e3o Eficaz de Receitas envolve a classifica\u00e7\u00e3o dos fluxos de receitas numa hierarquia, desde o n\u00edvel mais detalhado de reservas individuais at\u00e9 c\u00f3digos de tarifas e depois em segmentos. Com base no desempenho anterior e nas tend\u00eancias do mercado, voc\u00ea pode projetar a receita esperada a partir daqui.<\/p>\n<p>Ao alocar recursos para diferentes \u00e1reas do neg\u00f3cio com base nas prioridades estrat\u00e9gicas e no ROI esperado, voc\u00ea pode otimizar a efici\u00eancia do seu invent\u00e1rio dispon\u00edvel e maximizar a receita do seu hotel.<\/p>\n<p>Para desenvolver estrat\u00e9gias para o sucesso duradouro, \u00e9 vital que voc\u00ea fa\u00e7a previs\u00f5es corretas.<\/p>\n<p>Se voc\u00ea fizer previs\u00f5es com precis\u00e3o, poder\u00e1 prever o desempenho futuro, o que significa que poder\u00e1 ajustar seu estoque e estrat\u00e9gias de pre\u00e7os de acordo. Para criar previs\u00f5es precisas, voc\u00ea deve compreender os fatores que podem impactar a demanda, como eventos na \u00e1rea, sazonalidade e condi\u00e7\u00f5es econ\u00f4micas.<\/p>\n<p>Seu PMS armazena todos os tipos de dados hist\u00f3ricos e tend\u00eancias que voc\u00ea pode usar para informar suas previs\u00f5es. Voc\u00ea pode ent\u00e3o ajustar estrat\u00e9gias de pre\u00e7os e distribui\u00e7\u00e3o para maximizar a receita durante per\u00edodos de alta demanda e minimizar a perda de receita durante per\u00edodos de baixa demanda, ao mesmo tempo em que leva em considera\u00e7\u00e3o as condi\u00e7\u00f5es vari\u00e1veis do mercado para garantir que sua estrat\u00e9gia atenda efetivamente \u00e0 demanda do mercado.<\/p>\n<p>Revise e ajuste suas previs\u00f5es regularmente para garantir que elas permane\u00e7am precisas e relevantes. Isto permitir\u00e1 que voc\u00ea fa\u00e7a os ajustes necess\u00e1rios e garanta que sua propriedade esteja operando com efici\u00eancia m\u00e1xima, capitalizando oportunidades de receita e maximizando a lucratividade de acordo com seus KPIs.<\/p>\n<h2>Transforme seus dados PMS em lucro com Business Intelligence<\/h2>\n<p>Os dados do PMS do seu hotel s\u00e3o uma mina de ouro de informa\u00e7\u00f5es valiosas que podem ajud\u00e1-lo a ajustar suas estrat\u00e9gias comerciais.<\/p>\n<p>Embora ter dados de PMS seja uma coisa, aproveitar seus dados de PMS de maneira eficaz \u00e9 a verdadeira chave para maximizar a receita e a lucratividade no atual setor hoteleiro em ritmo acelerado.<\/p>\n<p>Para realmente gerar receita, voc\u00ea precisa das informa\u00e7\u00f5es certas na frente das pessoas certas, permitindo que toda a sua equipe tome decis\u00f5es baseadas em dados em tempo real. \u00c9 a\u00ed que softwares de business intelligence como <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mylighthouse.com\/business-intelligence\/business-intelligence\/?utm_campaign=launch-glob-23-12-brand-affiliate-en&amp;utm_source=revfine&amp;utm_medium=affiliate&amp;utm_content=website\" target=\"_blank\" rel=\"noopener\">Farol <\/a><\/span>entra.<\/p>\n<p>O software de Business Intelligence d\u00e1 vida aos dados do seu PMS, colocando as informa\u00e7\u00f5es certas em primeiro plano com apenas alguns cliques, economizando horas na coleta e an\u00e1lise de dados.<\/p>\n<p>Ele oferece uma perspectiva consolidada de alto n\u00edvel e visibilidade granular das tend\u00eancias e do desempenho de cada componente do seu neg\u00f3cio, para que voc\u00ea possa ver exatamente qual segmento de mercado, plano de tarifas ou outro fator-chave de neg\u00f3cios est\u00e1 funcionando.<\/p>\n<p><strong>Esteja voc\u00ea se preparando para uma solicita\u00e7\u00e3o de proposta (RFP) ou apenas uma chamada de receita semanal, voc\u00ea pode otimizar todos os seus 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Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Os dados alimentam a opera\u00e7\u00e3o comercial de uma propriedade e capacitam os Revenue Managers do hotel a tomar decis\u00f5es informadas, superar os rivais e, finalmente, aumentar os lucros. Ao discutir dados, n\u00e3o h\u00e1 recurso mais crucial do que seu Property Management System (PMS). Como dominar o Revenue Management com dados do PMS: as 3 estrat\u00e9gias Seu PMS \u00e9 o cerne das opera\u00e7\u00f5es di\u00e1rias do seu hotel, monitorando tudo<\/p>","protected":false},"author":1,"featured_media":30535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[803,199,799],"tags":[740],"class_list":["post-30534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-property-management-software","category-software","category-revenue-management-strategies","tag-lighthouse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Strategies for Mastering Revenue Management with PMS Data<\/title>\n<meta name=\"description\" content=\"In this article, you will learn about 3 key strategies for mastering revenue management with PMS data that will increase your 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