{"id":30994,"date":"2024-05-07T09:00:23","date_gmt":"2024-05-07T07:00:23","guid":{"rendered":"https:\/\/www.revfine.com\/?p=30994"},"modified":"2025-09-17T20:43:20","modified_gmt":"2025-09-17T18:43:20","slug":"evite-esses-erros-de-benchmarking-para-o-sucesso-da-receita-do-hotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/avoid-these-benchmarking-errors-for-hotel-revenue-success\/","title":{"rendered":"Evite estes tr\u00eas erros de benchmarking para obter sucesso na receita do hotel"},"content":{"rendered":"<p><em>Como gestor de receitas, sem d\u00favida voc\u00ea est\u00e1 ciente da import\u00e2ncia de avaliar o desempenho do seu hotel para manter uma vantagem competitiva no seu mercado. No entanto, como voc\u00ea pode ter certeza de que est\u00e1 genuinamente no mesmo n\u00edvel ou, de prefer\u00eancia, \u00e0 frente de seus concorrentes? Entre no benchmarking para gerenciamento de receitas de hot\u00e9is.<\/em><\/p>\n<h2>Benchmarking para gerenciamento de receitas de hot\u00e9is: tr\u00eas erros cardinais<\/h2>\n<p>O benchmarking oferece o contexto essencial e ilumina \u00e1reas de sua estrat\u00e9gia de gerenciamento de receitas que est\u00e3o prontas para serem refinadas. Isso garante que seu hotel n\u00e3o apenas acompanhe o ritmo, mas tamb\u00e9m supere potencialmente o crescimento da concorr\u00eancia. Ao avaliar os sucessos e as defici\u00eancias de seus concorrentes, voc\u00ea pode desenvolver um plano estrat\u00e9gico para melhorar seu desempenho.<\/p>\n<p>Esta abordagem permite-lhe aproveitar todas as oportunidades dispon\u00edveis no seu mercado, dando ao seu hotel uma vantagem. O benchmarking tamb\u00e9m serve como uma pr\u00e1tica indispens\u00e1vel para monitorar seu desempenho em rela\u00e7\u00e3o a indicadores internos de sucesso, como or\u00e7amento e previs\u00e3o. Ao justapor seus resultados atuais com resultados anteriores, voc\u00ea pode criar um ponto de refer\u00eancia e estabelecer metas e objetivos alcan\u00e7\u00e1veis.<\/p>\n<p>Assim, o benchmarking funciona como uma medida para verificar se voc\u00ea est\u00e1 progredindo em dire\u00e7\u00e3o aos seus objetivos ou se desviando do caminho pretendido. Nesse caso, voc\u00ea pode tomar decis\u00f5es para voltar aos trilhos. No entanto, um benchmarking eficaz pode ser mais desafiador do que parece. Nesta postagem do blog, veremos alguns erros comuns de benchmarking e ofereceremos insights sobre como contorn\u00e1-los.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-26563816' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-26563816' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_931449397996 = function(){ai_insert_viewport_code ('ai-insert-7-26563816');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_931449397996 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_405075210808);\n<\/script>\n<\/p>\n<h3>1. Selecionando um conjunto competitivo incorreto<\/h3>\n<p>Um dos erros mais comuns quando <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mylighthouse.com\/resources\/insights\/ebook-benchmarking-hotel-revenue-management?utm_campaign=launch-glob-23-12-brand-affiliate-en&amp;utm_source=revfine&amp;utm_medium=affiliate&amp;utm_content=website\" target=\"_blank\" rel=\"noopener\">comparando o desempenho do seu hotel<\/a><\/span> est\u00e1 falhando em selecionar com precis\u00e3o os concorrentes apropriados para o conjunto competitivo do seu hotel. Um conjunto competitivo, ou compset, compreende hot\u00e9is com semelhan\u00e7as em localiza\u00e7\u00e3o, comodidades, tamanho e mercado-alvo. O benchmarking em rela\u00e7\u00e3o a um conjunto competitivo n\u00e3o compar\u00e1vel pode distorcer o seu desempenho percebido, levando a uma tomada de decis\u00e3o equivocada que prejudica significativamente os seus esfor\u00e7os de benchmarking, resultando potencialmente em perda de receita.<\/p>\n<p>Por exemplo, ao examinar minuciosamente o desempenho de ocupa\u00e7\u00e3o de um hotel, comparar um hotel com um n\u00famero de quartos significativamente menor pode criar uma ilus\u00e3o de desempenho inferior para o hotel maior, distorcendo a sua classifica\u00e7\u00e3o. Da mesma forma, se o seu conjunto incluir hot\u00e9is muito luxuosos, com tarifas m\u00e9dias di\u00e1rias (ADR) mais altas, voc\u00ea poder\u00e1 ajustar involuntariamente os pre\u00e7os para corresponder, potencialmente colocando-se fora do mercado e comprometendo a ocupa\u00e7\u00e3o e a receita. Por outro lado, o benchmarking contra um conjunto competitivo que oferece menos do que voc\u00ea pode resultar em potencial de receita n\u00e3o realizada, especialmente se voc\u00ea imitar seus concorrentes, oferecendo taxas mais baixas do que a qualidade garantida. A escolha de um conjunto competitivo pode ser complexa e influenciada por v\u00e1rios fatores.<\/p>\n<p>Um m\u00e9todo simples para determinar uma compara\u00e7\u00e3o \u00e9 considerar onde os h\u00f3spedes procurariam acomoda\u00e7\u00e3o se o seu hotel estivesse lotado. Que alternativas eles considerariam compar\u00e1veis \u00e0 sua propriedade e \u00e0s suas ofertas? Seu compset deve incluir hot\u00e9is com caracter\u00edsticas semelhantes para evitar dados enganosos e garantir benchmarking relevante. Se voc\u00ea administra um hotel de m\u00e9dio porte em um destino tur\u00edstico popular, seu conjunto pode consistir em outros hot\u00e9is de m\u00e9dio porte nas proximidades, com comodidades e mercados-alvo an\u00e1logos. A compara\u00e7\u00e3o com esses hot\u00e9is fornecer\u00e1 uma compreens\u00e3o mais precisa do desempenho de mercado do seu hotel e destacar\u00e1 \u00e1reas de melhoria.<\/p>\n<h3>2. Deixar de monitorar a demanda do mercado fora do seu grupo<\/h3>\n<p>Outro erro generalizado na avalia\u00e7\u00e3o comparativa da gest\u00e3o de receitas \u00e9 negligenciar uma vis\u00e3o abrangente do mercado. \u00c9 vital compreender que o seu hotel n\u00e3o opera de forma isolada e que fatores externos podem influenciar significativamente o mercado mais amplo, afetando consequentemente o desempenho da sua propriedade.<\/p>\n<p>Para capitalizar oportunidades potenciais, \u00e9 vital permanecer atento e receptivo \u00e0s mudan\u00e7as do mercado al\u00e9m do seu conjunto, especialmente considerando a recente natureza din\u00e2mica da ind\u00fastria hoteleira. Uma vis\u00e3o m\u00edope do mercado pode lev\u00e1-lo a assumir incorretamente que o seu conjunto competitivo \u00e9 emblem\u00e1tico de todo o mercado, quando, na realidade, pode haver outros hot\u00e9is a invadir a sua quota de mercado ou a descobrir novas oportunidades que voc\u00ea desconhece. Uma excelente ilustra\u00e7\u00e3o \u00e9 o aumento das viagens bleisure, onde os viajantes combinam viagens de neg\u00f3cios e lazer.<\/p>\n<p>Esta tend\u00eancia levou muitos hot\u00e9is e marcas a criar ofertas que atendam aos viajantes que procuram estadias prolongadas, com comodidades como cozinhas, espa\u00e7os de trabalho e lavandaria self-service. Voc\u00ea corre o risco de ficar para tr\u00e1s e perder receitas potenciais ao ignorar as tend\u00eancias do seu mercado. Ao mesmo tempo, desconsiderar as microtend\u00eancias do seu mercado, por n\u00e3o compreender totalmente os principais geradores de demanda ou omitir um evento local do seu calend\u00e1rio, pode resultar na perda de oportunidades de receita. Por exemplo, se o seu hotel estiver num destino de praia popular, \u00e9 crucial considerar a natureza sazonal do mercado e ajustar o seu benchmarking em conformidade.<\/p>\n<p>Da mesma forma, se houver um grande evento na cidade, \u00e9 importante compreender como o aumento da procura pode impactar o desempenho do seu hotel em rela\u00e7\u00e3o aos concorrentes. Se n\u00e3o tiver dados em tempo real sobre estas condi\u00e7\u00f5es de mercado mais amplas, corre o risco de gerir mal as suas taxas e controlos de invent\u00e1rio. Isso pode levar a uma participa\u00e7\u00e3o de mercado abaixo da m\u00e9dia em ocupa\u00e7\u00e3o ou a uma receita por quarto dispon\u00edvel (RevPAR) que fica aqu\u00e9m da m\u00e9dia do mercado durante as datas dos eventos. Al\u00e9m disso, voc\u00ea pode ignorar oportunidades de atrair viajantes dispostos a pagar mais por uma experi\u00eancia \u00fanica ou por um local espec\u00edfico. Adotar uma vis\u00e3o hol\u00edstica do mercado \u00e9 crucial para um benchmarking eficaz. Ele fornece insights que podem abrir caminho para estrat\u00e9gias inovadoras de crescimento de neg\u00f3cios, al\u00e9m de apenas refletir o que seus concorrentes est\u00e3o fazendo.<\/p>\n<h3>3. Apressando-se nas decis\u00f5es de receita<\/h3>\n<p>Ao avaliar a sua estrat\u00e9gia de receitas, \u00e9 essencial concentrar-se na melhoria cont\u00ednua e compreender que uma estrat\u00e9gia requer tempo para produzir ganhos vis\u00edveis. Uma armadilha comum para os gestores de receitas \u00e9 alterar frequentemente a sua estrat\u00e9gia em resposta a um KPI de baixo desempenho num relat\u00f3rio de benchmarking e, em seguida, fazer mais altera\u00e7\u00f5es quando os resultados imediatos n\u00e3o s\u00e3o aparentes. Esta abordagem torna dif\u00edcil identificar quais modifica\u00e7\u00f5es foram eficazes ou ineficazes.<\/p>\n<p>A chave para um benchmarking bem sucedido reside em discernir quando adaptar ou ajustar a sua estrat\u00e9gia. Esse discernimento decorre da experi\u00eancia em seu mercado e fun\u00e7\u00e3o, refor\u00e7ada pela inclus\u00e3o de dados de alta qualidade para fundamentar suas hip\u00f3teses. \u00c0 medida que o comportamento dos viajantes se tornou mais imprevis\u00edvel, os padr\u00f5es de reserva evolu\u00edram e os pressupostos de gest\u00e3o de receitas anteriormente aceites s\u00e3o regularmente desafiados. Fatores como janelas de reserva, dura\u00e7\u00e3o da estadia, mercados de origem e perfis de clientes sofreram mudan\u00e7as, acrescentando complexidade ao processo de benchmarking.<\/p>\n<p>Este desafio \u00e9 agravado pelo facto de, em muitos casos, os gestores de receitas confiarem em dados para avalia\u00e7\u00e3o comparativa que s\u00f3 s\u00e3o atualizados semanalmente. Isto resulta num atraso inevit\u00e1vel entre os dados mais recentes e o impacto de quaisquer ajustes feitos na sua estrat\u00e9gia. Dado que os hot\u00e9is funcionam 24 horas por dia, os dados do mercado est\u00e3o em constante mudan\u00e7a. O que era pertinente ontem pode n\u00e3o ter mais relev\u00e2ncia hoje. Isto \u00e9 particularmente verdadeiro ao gerenciar janelas de reservas apertadas. Um primeiro passo sensato seria definir o que \u00e9 considerado <em>&quot;normal&quot;<\/em> para o seu mercado \u2013 com que frequ\u00eancia os pre\u00e7os flutuam, quais s\u00e3o os prazos de entrega t\u00edpicos e qual \u00e9 a Taxa M\u00e9dia Di\u00e1ria (ADR).<\/p>\n<p>Isso requer an\u00e1lise cont\u00ednua de dados. Voc\u00ea pode fazer isso monitorando os pre\u00e7os dos concorrentes e acompanhando as principais m\u00e9tricas, como ADR, RevPAR e taxa de ocupa\u00e7\u00e3o ao longo do tempo, para identificar tend\u00eancias. Utilizar seu Sistema de Gerenciamento de Propriedade (PMS) interno, que armazena dados cruciais, tamb\u00e9m pode comparar essas tend\u00eancias com per\u00edodos anteriores. Voc\u00ea pode monitorar suas taxas de retirada em rela\u00e7\u00e3o a ontem ou \u00e0 semana passada, acompanhar seu desempenho em rela\u00e7\u00e3o ao ano passado ou ao seu or\u00e7amento e fazer previs\u00f5es para essas m\u00e9tricas principais.<\/p>\n<p>A integra\u00e7\u00e3o dos dados do PMS com uma plataforma robusta de BI permite que voc\u00ea obtenha insights detalhados de desempenho. Ao monitorar consistentemente essas m\u00e9tricas no mercado e observar o desempenho de sua propriedade em rela\u00e7\u00e3o a elas, voc\u00ea come\u00e7ar\u00e1 a identificar onde e quando est\u00e1 se desviando de seus KPIs. Isso permitir\u00e1 que voc\u00ea implemente medidas para realinhar seu desempenho com suas metas.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-92709135' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-92709135' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_717773659462 = function(){ai_insert_viewport_code ('ai-insert-4-92709135');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_717773659462 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_812107544965);\n<\/script>\n<\/p>\n<p><strong>Quando usado corretamente, o benchmarking \u00e9 um instrumento crucial para os gestores de receitas. Facilita o crescimento da receita monitorando os KPIs mais significativos para o seu neg\u00f3cio. A partir daqui, voc\u00ea pode identificar \u00e1reas de melhoria e descobrir novas oportunidades.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>Como gerente de receita, voc\u00ea sem d\u00favida est\u00e1 ciente da import\u00e2ncia de avaliar o desempenho do seu hotel para manter uma vantagem competitiva em seu mercado. No entanto, como voc\u00ea pode ter certeza de que est\u00e1 genuinamente no mesmo n\u00edvel, ou de prefer\u00eancia \u00e0 frente, de seus concorrentes? Insira o benchmarking para hotel revenue management. Benchmarking para gerenciamento de receita de hotel: 3 erros cardinais O benchmarking oferece o contexto essencial<\/p>","protected":false},"author":1,"featured_media":30995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[799],"tags":[740],"class_list":["post-30994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-strategies","tag-lighthouse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avoid These 3 Benchmarking Errors for Hotel Revenue Success<\/title>\n<meta name=\"description\" content=\"In this blog post, we&#039;ll look at some prevalent benchmarking errors and offer insights on how to circumvent them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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