{"id":31350,"date":"2024-06-03T09:00:35","date_gmt":"2024-06-03T07:00:35","guid":{"rendered":"https:\/\/www.revfine.com\/?p=31350"},"modified":"2025-09-17T20:24:57","modified_gmt":"2025-09-17T18:24:57","slug":"gargalos-do-funil-de-reserva","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/gargalos-do-funil-de-reserva\/","title":{"rendered":"Gargalos comuns no funil de reservas e como super\u00e1-los"},"content":{"rendered":"<p><em>O caminho da pesquisa at\u00e9 a reserva n\u00e3o \u00e9 exatamente simples para os viajantes de hoje. A competi\u00e7\u00e3o \u00e9 acirrada para os hoteleiros, assim como a resist\u00eancia das OTAs. \u00c9 crucial que os hoteleiros otimizem o seu funil de reservas para que a transi\u00e7\u00e3o da pesquisa para a reserva seja suave e natural para os h\u00f3spedes.<\/em><\/p>\n<h2>5 maneiras de superar os gargalos do funil de reservas<\/h2>\n<p>O funil de reserva abrange todas as etapas que um potencial h\u00f3spede realiza, desde o momento em que toma conhecimento do seu hotel at\u00e9 o momento em que finaliza a reserva. Compreender e otimizar esse funil \u00e9 extremamente importante. Cada etapa \u2013 desde a conscientiza\u00e7\u00e3o at\u00e9 a reserva \u2013 apresenta desafios e oportunidades \u00fanicas para influenciar o comportamento dos h\u00f3spedes e melhorar as taxas de convers\u00e3o.<\/p>\n<p>Neste blog, analisamos os gargalos comuns em cada etapa do funil de reserva. Al\u00e9m disso, forneceremos estrat\u00e9gias vi\u00e1veis para super\u00e1-los.<\/p>\n<h3>1. Baixo tr\u00e1fego na fase de conscientiza\u00e7\u00e3o<\/h3>\n<p>Digamos que seus convidados come\u00e7aram a pensar em suas viagens e, potencialmente, at\u00e9 come\u00e7aram a procurar hot\u00e9is. Se tiver sorte, os h\u00f3spedes encontraram o seu hotel e agora est\u00e3o come\u00e7ando a se familiarizar com a sua marca. Este \u00e9 o est\u00e1gio de conscientiza\u00e7\u00e3o \u2013 o topo do funil, onde os h\u00f3spedes em potencial aprendem pela primeira vez sobre o seu hotel e o que voc\u00ea pode oferecer.<\/p>\n<p>A visibilidade \u00e9 crucial para esta fase. \u00c9 aqui que seus esfor\u00e7os de marketing e constru\u00e7\u00e3o de marca podem realmente brilhar. Numa situa\u00e7\u00e3o ideal, todos os seus esfor\u00e7os de marketing deram frutos e os potenciais h\u00f3spedes j\u00e1 conhecem a sua marca. No entanto, especialmente para hot\u00e9is pequenos e individuais, muitas vezes este n\u00e3o \u00e9 o caso.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-78075716' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-78075716' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_219239122728 = function(){ai_insert_viewport_code ('ai-insert-7-78075716');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_219239122728 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_764539484928);\n<\/script>\n<\/p>\n<p>Um problema comum que voc\u00ea enfrentar\u00e1 nesta fase pode ser o baixo tr\u00e1fego em seu site. Isso pode resultar de v\u00e1rios fatores diferentes e, infelizmente, demorar\u00e1 um pouco para ser corrigido. No entanto, ao investir na conscientiza\u00e7\u00e3o, voc\u00ea continuar\u00e1 colhendo os benef\u00edcios por muito tempo.<\/p>\n<p>O primeiro passo para corrigir isso \u00e9 garantir que <a href=\"https:\/\/www.revfine.com\/pt\/seo-para-hoteis\/\">seu site \u00e9 otimizado para SEO<\/a>. Dos t\u00edtulos \u00e0s descri\u00e7\u00f5es e &#039;<em>Sobre&#039;<\/em> pages, certifique-se de direcionar as palavras-chave corretas e atualizar regularmente seu site com conte\u00fado de alta qualidade. Isso melhorar\u00e1 sua classifica\u00e7\u00e3o nos mecanismos de pesquisa, ajudando voc\u00ea a avan\u00e7ar para a frente page de pesquisa para suas palavras-chave espec\u00edficas. Outra forma de aumentar a visibilidade \u00e9 investir em publicidade online direcionada no Google Hotel Ads ou nas redes sociais. Essas campanhas ajudam voc\u00ea a alcan\u00e7ar tr\u00e1fego que j\u00e1 demonstrou interesse no que voc\u00ea pode oferecer e podem refor\u00e7ar o reconhecimento da sua marca. Por \u00faltimo, as colabora\u00e7\u00f5es tamb\u00e9m podem ajud\u00e1-lo a alcan\u00e7ar um p\u00fablico mais amplo. Seja por meio de colabora\u00e7\u00f5es locais ou de campanhas maiores com influenciadores, as colabora\u00e7\u00f5es podem ampliar seu alcance, colocando voc\u00ea diante de p\u00fablicos novos e comprometidos.<\/p>\n<h3>2. Recupera\u00e7\u00e3o durante a fase de considera\u00e7\u00e3o<\/h3>\n<p>Da mesma forma, os h\u00f3spedes encontraram o seu hotel durante a pesquisa, mas tamb\u00e9m podem ter encontrado os seus concorrentes. Eles est\u00e3o indo e voltando, comparando op\u00e7\u00f5es. Esta \u00e9 a fase de considera\u00e7\u00e3o. Conhecendo seu hotel e pesquisando ativamente, os h\u00f3spedes em potencial est\u00e3o comparando voc\u00ea com seus concorrentes e considerando fatores como localiza\u00e7\u00e3o, comodidades, avalia\u00e7\u00f5es e pre\u00e7os.<\/p>\n<p>Este \u00e9 um momento crucial para se destacar. No mundo online, o primeiro passo para fazer isso \u00e9 ter um site verdadeiramente atraente. Um problema que voc\u00ea pode encontrar nesta fase s\u00e3o as altas taxas de rejei\u00e7\u00e3o ou sess\u00f5es curtas no site. Quer isso seja causado por tempos de carregamento lentos, navega\u00e7\u00e3o confusa ou falta de conte\u00fado envolvente, nesta fase, voc\u00ea deve tentar oferecer uma experi\u00eancia digital ao h\u00f3spede que reflita a experi\u00eancia de ficar em seu hotel.<\/p>\n<p>O mundo \u00e9 digital. \u00c9 simplesmente ruim ter um site lento. Al\u00e9m disso, voc\u00ea precisa chamar a aten\u00e7\u00e3o dos convidados desde o momento em que eles pousam no seu page. Garanta que seu site seja amig\u00e1vel, com navega\u00e7\u00e3o f\u00e1cil e tempos de carregamento r\u00e1pidos. Informa\u00e7\u00f5es detalhadas sobre sua propriedade, quartos, comodidades e servi\u00e7os devem estar prontamente dispon\u00edveis. Al\u00e9m disso, destaque as avalia\u00e7\u00f5es e depoimentos dos h\u00f3spedes para construir confian\u00e7a e credibilidade. Conte\u00fado envolvente, como tours virtuais, imagens de alta qualidade e descri\u00e7\u00f5es detalhadas, pode ajudar os h\u00f3spedes em potencial a visualizar sua estadia. Ao otimizar a velocidade do seu site e simplificar a navega\u00e7\u00e3o com menus claros e frases de chamariz, voc\u00ea pode criar uma experi\u00eancia digital que reflete a qualidade de uma estadia no seu hotel.<\/p>\n<h3>3. Abandono durante a fase de inten\u00e7\u00e3o<\/h3>\n<p>Voc\u00ea provou seu valor e chegou ao conjunto final de considera\u00e7\u00f5es para os viajantes. Em outras palavras, voc\u00ea chegou ao est\u00e1gio de inten\u00e7\u00e3o. \u00c9 aqui que os potenciais h\u00f3spedes demonstram um claro interesse em reservar consigo e est\u00e3o a poucos passos de fazer uma reserva.<\/p>\n<p>Embora voc\u00ea, compreensivelmente, n\u00e3o possa agradar a todos, n\u00e3o h\u00e1 necessidade de deixar a reserva escapar sem motivo algum. No entanto, este \u00e9 um ponto em que voc\u00ea pode se deparar com um problema que \u00e9 muito conhecido pelos hoteleiros: <a href=\"https:\/\/www.littlehotelier.com\/blog\/get-more-bookings\/booking-abandonment-hotel-website\/\" target=\"_blank\" rel=\"noopener\">abandono do motor de reserva<\/a>. Existem muitas raz\u00f5es pelas quais os viajantes podem n\u00e3o conseguir reservar nesta fase, mas em compara\u00e7\u00e3o com a fase de reserva (que veremos a seguir), nesta fase, as raz\u00f5es est\u00e3o intimamente ligadas a atritos indesejados.<\/p>\n<p>Seus convidados desejam reservar seu hotel de forma r\u00e1pida e f\u00e1cil. Formul\u00e1rios de reserva complicados, falta de m\u00e9todos de pagamento adequados e taxas ocultas podem ser os culpados ocultos que fazem os h\u00f3spedes optarem por op\u00e7\u00f5es mais f\u00e1ceis.<\/p>\n<p>Para garantir que os potenciais h\u00f3spedes prossigam com as suas reservas durante a fase de inten\u00e7\u00e3o, \u00e9 essencial simplificar o processo de reserva. Comece reduzindo o n\u00famero de etapas e campos obrigat\u00f3rios, o que torna o processo mais r\u00e1pido e menos assustador. Oferecer m\u00faltiplas op\u00e7\u00f5es de pagamento pode atender a um p\u00fablico mais amplo e ao mesmo tempo ser transparente sobre os pre\u00e7os, o que ajuda a construir confian\u00e7a e reduzir o abandono do carrinho. Certifique-se de que seu site e plataforma de reservas tenham frases de chamariz (CTAs) claras e atraentes que orientem os h\u00f3spedes a fazer uma reserva. Al\u00e9m disso, promo\u00e7\u00f5es especiais, descontos ou pacotes podem fornecer aquele incentivo extra necess\u00e1rio para incentivar os h\u00f3spedes a concluir a reserva. Juntas, essas estrat\u00e9gias criam uma experi\u00eancia de reserva tranquila e convidativa.<\/p>\n<h3>4. Baixa convers\u00e3o na fase de reserva<\/h3>\n<p>\u00c9 agora ou nunca. Na fase de reserva, os potenciais h\u00f3spedes est\u00e3o a finalizar a sua decis\u00e3o e est\u00e3o prestes a fazer a sua reserva. Esta \u00e9 a fase mais cr\u00edtica porque \u00e9 onde a inten\u00e7\u00e3o se transforma numa reserva confirmada.<\/p>\n<p>Semelhante ao est\u00e1gio de inten\u00e7\u00e3o, voc\u00ea pode se deparar com baixas taxas de convers\u00e3o. Os h\u00f3spedes est\u00e3o prontos para reservar com voc\u00ea, e tudo o que voc\u00ea precisa fazer \u00e9 garantir que o processo de reserva seja cont\u00ednuo, seguro e eficiente para evitar desist\u00eancias de \u00faltima hora.<\/p>\n<p>Concentre-se na constru\u00e7\u00e3o de confian\u00e7a por meio de gateways de pagamento seguros e na exibi\u00e7\u00e3o de crach\u00e1s de seguran\u00e7a em sua reserva page. Al\u00e9m disso, garantir que o processo de reserva seja totalmente otimizado para dispositivos m\u00f3veis com um design responsivo \u00e9 crucial, j\u00e1 que muitos viajantes usam smartphones e tablets para reservar suas acomoda\u00e7\u00f5es. Al\u00e9m disso, fornecer suporte ao cliente 24 horas por dia por meio de chat ao vivo, telefone e e-mail pode ajudar a resolver quaisquer problemas ou d\u00favidas que os h\u00f3spedes em potencial possam ter durante o processo de reserva. Ao tornar a experi\u00eancia de reserva o mais tranquila, segura e favor\u00e1vel poss\u00edvel, voc\u00ea garante aos h\u00f3spedes que suas informa\u00e7\u00f5es pessoais e de pagamento est\u00e3o seguras, atende \u00e0s suas prefer\u00eancias de conveni\u00eancia m\u00f3vel e oferece assist\u00eancia imediata quando necess\u00e1rio. Assim, voc\u00ea n\u00e3o s\u00f3 os deixa mais confiantes na reserva, mas tamb\u00e9m reduz o atrito, transformando potenciais h\u00f3spedes em reservas confirmadas.<\/p>\n<h3>5. B\u00f4nus: Fase P\u00f3s-Reserva<\/h3>\n<p>Embora tradicionalmente n\u00e3o fa\u00e7a parte do funil de reserva, a fase p\u00f3s-reserva desempenha um papel crucial na satisfa\u00e7\u00e3o e fidelidade dos h\u00f3spedes. Esta fase \u00e9 composta essencialmente por todas as atividades que decorrem ap\u00f3s o h\u00f3spede ter efetuado e confirmado a sua reserva. Infelizmente, cancelamentos ainda podem acontecer.<\/p>\n<p>Depois que o h\u00f3spede faz a reserva, manter uma comunica\u00e7\u00e3o clara e envolvente pode ajudar a minimizar os cancelamentos e aumentar a expectativa da estadia. E-mails de confirma\u00e7\u00e3o automatizados, mensagens personalizadas antes da chegada e ofertas de upgrades ou servi\u00e7os adicionais mant\u00eam os h\u00f3spedes envolvidos e informados.<\/p>\n<p>Ao ser proativo, voc\u00ea n\u00e3o apenas reduz a probabilidade de cancelamentos, mas tamb\u00e9m prepara o terreno para uma experi\u00eancia positiva para o h\u00f3spede. Isso aumenta a probabilidade de os h\u00f3spedes retornarem e falarem positivamente sobre sua experi\u00eancia, aumentando sua reputa\u00e7\u00e3o.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-16728533' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-16728533' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_380139524422 = function(){ai_insert_viewport_code ('ai-insert-4-16728533');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_380139524422 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_919862359669);\n<\/script>\n<\/p>\n<h2>Pr\u00f3ximos passos<\/h2>\n<p>Otimizar o funil de reservas \u00e9 fundamental para impulsionar as convers\u00f5es diretas. \u00c9 fundamental analisar os motivos pelos quais voc\u00ea pode estar perdendo receita potencial ao longo do caminho. Com as etapas que analisamos, voc\u00ea pode come\u00e7ar a consertar um funil de reserva com vazamento. Para ajud\u00e1-lo a ser mais granular em seus esfor\u00e7os, pense em usar ferramentas e fazer parceria com fornecedores de tecnologia. Desde o uso de mapas de calor para entender o comportamento do usu\u00e1rio at\u00e9 a realiza\u00e7\u00e3o de testes A\/B em seus pages e atualiza\u00e7\u00e3o regular do conte\u00fado do site, h\u00e1 muitas maneiras de impulsionar seu canal direto. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hotelchamp.com\/blog\/new-hotelchamp-market-analyser-competitor-insights\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Ferramentas de benchmarking<\/a><\/span> pode ser particularmente \u00fatil, fornecendo insights sobre seu desempenho em rela\u00e7\u00e3o aos padr\u00f5es de convers\u00e3o do setor em cada etapa do funil de reservas. Assim, voc\u00ea pode ter certeza de que seu funil de reservas est\u00e1 funcionando de forma eficiente. Seguindo essas etapas e utilizando ferramentas avan\u00e7adas, voc\u00ea pode criar um funil de reservas mais eficiente.<\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>O caminho da pesquisa at\u00e9 a reserva n\u00e3o \u00e9 exatamente simples para os viajantes de hoje. A competi\u00e7\u00e3o \u00e9 acirrada para os hoteleiros, assim como a resist\u00eancia das OTAs. \u00c9 crucial que os hoteleiros otimizem o seu funil de reservas para que a transi\u00e7\u00e3o da pesquisa para a reserva seja suave e natural para os h\u00f3spedes. 5 maneiras de superar os gargalos do funil de reservas O funil de reservas<\/p>","protected":false},"author":1,"featured_media":31351,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,758],"tags":[668],"class_list":["post-31350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-website","tag-hotelchamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Common Booking Funnel Bottlenecks and How to Overcome Them<\/title>\n<meta name=\"description\" content=\"In this blog, we look at 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