{"id":31359,"date":"2024-06-01T09:00:34","date_gmt":"2024-06-01T07:00:34","guid":{"rendered":"https:\/\/www.revfine.com\/?p=31359"},"modified":"2025-09-17T20:43:22","modified_gmt":"2025-09-17T18:43:22","slug":"avaliar-erros-na-gestao-de-receitas","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/rate-mistakes-in-revenue-management\/","title":{"rendered":"Cinco erros tarif\u00e1rios no gerenciamento de receitas e como voc\u00ea pode resolv\u00ea-los"},"content":{"rendered":"<p><em>Pergunte a qualquer funcion\u00e1rio de hotel n\u00e3o diretamente envolvido no gerenciamento de receitas sobre as tarefas di\u00e1rias de um gerente de receitas, e eles provavelmente sugerir\u00e3o que se trata de \u201cdefinir\u201d ou \u201caumentar as taxas\u201d. Embora estas atividades sejam de facto cruciais, muitas vezes eclipsam a an\u00e1lise abrangente que sustenta cada decis\u00e3o de pre\u00e7os.<\/em><\/p>\n<h2>Cinco erros tarif\u00e1rios no gerenciamento de receitas e como voc\u00ea pode resolv\u00ea-los<\/h2>\n<p>Como gestor de receitas, concentrar-se inteiramente nos pre\u00e7os pode inadvertidamente desviar o seu hotel do rumo, resultando em resultados de receitas abaixo do ideal. In\u00fameras armadilhas o aguardam quando se trata de encontrar o pre\u00e7o ideal. Neste artigo, voc\u00ea encontrar\u00e1 cinco dos erros mais comuns que encontrei ao longo da minha carreira.<\/p>\n<h3>Erro 1: Superfaturamento como estrat\u00e9gia defensiva<\/h3>\n<p>Este cen\u00e1rio parece familiar? Um grande evento \u00e9 anunciado e, sob press\u00e3o de tempo, voc\u00ea insere um pre\u00e7o de espa\u00e7o reservado de $999 para impedir reservas, ganhando algum tempo para elaborar uma estrat\u00e9gia de pre\u00e7os mais l\u00f3gica.<\/p>\n<p>Esta abordagem, no entanto, \u00e9 um erro fundamental por v\u00e1rios motivos:<\/p>\n<p>A melhor tarifa dispon\u00edvel (BAR) ou tarifa RACK de um hotel n\u00e3o \u00e9 a \u00fanica tarifa que um gerente de receitas precisa considerar. Lembre-se de que as taxas est\u00e1ticas, fixas e negociadas n\u00e3o necessariamente se movem em conjunto com uma taxa RACK $999.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-95198255' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-95198255' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_107569800195 = function(){ai_insert_viewport_code ('ai-insert-7-95198255');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_107569800195 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_964776940180);\n<\/script>\n<\/p>\n<p>Elevar sua taxa a um n\u00edvel irreal pode criar um \u201c<em>desafio aceito<\/em>\u201dmentalidade entre os compradores. Se a procura for elevada, espere que tal taxa empurre os potenciais h\u00f3spedes para canais de reserva n\u00e3o convencionais. N\u00e3o \u00e9 incomum ver um aumento nas estadias\/resgates de pontos, taxas fixas de LNR e outras contas com disponibilidade de \u00faltimo quarto.<\/p>\n<p>Em ess\u00eancia, o que foi concebido como um m\u00e9todo r\u00e1pido e que economiza tempo para proteger o estoque pode causar mais problemas, a menos que seja combinado com uma estrat\u00e9gia de rendimento estelar. Ironicamente, esta estrat\u00e9gia requer tanto tempo quanto definir o pre\u00e7o correto do hotel desde o in\u00edcio.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-31361 size-large\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.03.53-1024x446.png\" alt=\"\" width=\"1024\" height=\"446\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.03.53-300x131.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.03.53-1024x446.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.03.53.png 1368w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>O conserto:<\/strong> D\u00ea um passo atr\u00e1s e implemente uma estrat\u00e9gia abrangente que inclua um pre\u00e7o realista, rendimento l\u00f3gico e pol\u00edticas pr\u00e1ticas para evitar criar um desafio n\u00e3o intencional para potenciais h\u00f3spedes.<\/p>\n<h3>Erro 2 \u2013 Decis\u00f5es de pre\u00e7os baseadas em um conjunto competitivo inadequado<\/h3>\n<p>Esse erro pode parecer t\u00e3o fundamental que voc\u00ea fica tentado a descart\u00e1-lo. No entanto, considere as maneiras pelas quais constru\u00edmos conjuntos competitivos (ou compsets) que podem n\u00e3o atender aos seus melhores interesses.<\/p>\n<p>Como gestor de receitas, voc\u00ea pode se sentir pressionado a comparar seu hotel com outros que claramente n\u00e3o pertencem ao seu conjunto competitivo. Com o tempo, seu conjunto poder\u00e1 incluir hot\u00e9is que nem compartilham o mesmo tipo de hospedagem.<\/p>\n<p>Por exemplo, adicionar uma propriedade econ\u00f4mica para estadia prolongada ao seu conjunto enquanto voc\u00ea opera uma propriedade de servi\u00e7o selecionado de m\u00e9dio porte \u00e9 um erro comum que pode levar a decis\u00f5es de pre\u00e7os abaixo do ideal.<\/p>\n<p>N\u00f3s, como gestores de receitas, somos competitivos por natureza, sempre nos esfor\u00e7ando para superar o maior n\u00famero poss\u00edvel de outros hot\u00e9is. Mas \u00e9 fundamental recuar e perguntar: \u201c<em>Meu comset \u00e9 realista?<\/em>\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-31362\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.04-1024x717.png\" alt=\"\" width=\"1024\" height=\"717\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.04-300x210.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.04-1024x717.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.04.png 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>O conserto: <\/strong>Seja realista com seu conjunto prim\u00e1rio e use um conjunto secund\u00e1rio para isso \u201c<em>esticar<\/em>\u201dCompet. Monitore os concorrentes que podem n\u00e3o ser exatamente iguais, mas ainda assim s\u00e3o importantes para o seu neg\u00f3cio.<\/p>\n<h3>Erro 3: n\u00e3o revisar seu conjunto de tarifas anualmente<\/h3>\n<p>Este ponto est\u00e1 intimamente relacionado ao erro dois, mas tem diferen\u00e7as sutis. Quantas vezes n\u00f3s, como gestores de receitas, assumimos uma atribui\u00e7\u00e3o de hotel e simplesmente continuamos sem questionar a compensa\u00e7\u00e3o?<\/p>\n<p>Talvez voc\u00ea esteja em um mercado em r\u00e1pido crescimento e n\u00e3o tenha tido tempo para avaliar se uma nova oferta representa uma amea\u00e7a?<\/p>\n<p>Se voc\u00ea n\u00e3o revisou ou atualizou seu compset no ano passado, poder\u00e1 se surpreender com o quanto mudou: novos suprimentos, convers\u00f5es de marca e renova\u00e7\u00f5es garantem uma nova vis\u00e3o de seu compset.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-31363\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.12.40-1024x1022.png\" alt=\"5 erros comuns de taxas no gerenciamento de receitas: n\u00e3o revisar seu conjunto de tarifas anualmente\" width=\"1024\" height=\"1022\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.12.40-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.12.40-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.12.40-1024x1022.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.12.40.png 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>O conserto: <\/strong>Agende reuni\u00f5es estrat\u00e9gicas pelo menos uma vez por ano para analisar as mudan\u00e7as na oferta do seu mercado e ajustar o conjunto competitivo da sua loja de taxas de acordo.<\/p>\n<h3>Erro 4: Ignorar o mix de mercado ao tomar decis\u00f5es de pre\u00e7os<\/h3>\n<p>O mix de mercado deve sempre ser levado em considera\u00e7\u00e3o ao tomar qualquer decis\u00e3o de gest\u00e3o de receitas. No entanto, um dos erros de pre\u00e7os mais comuns \u00e9 tomar decis\u00f5es de pre\u00e7os isoladamente, desligadas das realidades do mix de mercado.<\/p>\n<p>Considere este cen\u00e1rio: um gestor de receitas aumenta significativamente as taxas devido a uma grande quantidade de grupos bloqueados. Depois, os grupos atingem a data limite e cancelam totalmente ou lavam-se pesadamente, deixando o gestor de receitas a lutar e a reduzir as tarifas para encher o hotel com neg\u00f3cios transit\u00f3rios de \u00faltima hora, corroendo assim a sua Taxa Di\u00e1ria M\u00e9dia (ADR).<\/p>\n<p>Monitorando as principais estat\u00edsticas, como o \u201c<em>Baseado em barra<\/em>\u201d mix (ou estadias que derivam do BAR do hotel), pode refletir o sucesso de sua estrat\u00e9gia de pre\u00e7os atual e ajudar a manter as decis\u00f5es de pre\u00e7os no caminho certo.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-31364\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.27-1024x250.png\" alt=\"5 erros comuns de taxas no gerenciamento de receitas, ignorando o mix de mercado ao tomar decis\u00f5es de pre\u00e7os\" width=\"1024\" height=\"250\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.27-300x73.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.27-1024x250.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.27.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>O conserto: <\/strong>Use uma ferramenta de Business Intelligence (BI) como <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mylighthouse.com\/business-intelligence\/business-intelligence?utm_campaign=launch-glob-23-12-brand-affiliate-en&amp;utm_source=revfine&amp;utm_medium=affiliate&amp;utm_content=website\" target=\"_blank\" rel=\"noopener\">Farol de Intelig\u00eancia de Neg\u00f3cios<\/a><\/span> para monitorar seu mix de mercado ao longo de toda a curva de reservas, garantindo que sua estrat\u00e9gia de pre\u00e7os esteja alinhada com seu mix de mercado.<\/p>\n<h3>Erro 5: Ignorar as pol\u00edticas de garantia e cancelamento ao tomar decis\u00f5es sobre pre\u00e7os<\/h3>\n<p>As pol\u00edticas muitas vezes ficam em segundo plano nas decis\u00f5es de pre\u00e7os, mas nem sempre deveria ser esse o caso. As pol\u00edticas internas e de garantia podem complementar as suas decis\u00f5es de pre\u00e7os, mas muitas vezes os gestores de receitas concentram-se apenas nas tarifas, especialmente durante per\u00edodos de alta procura e eventos especiais.<\/p>\n<p>Considere o seguinte: se estou planejando participar de um grande festival de m\u00fasica em seis meses, uma tarifa $999 totalmente reembols\u00e1vel \u00e9 menos intimidante do que uma tarifa $699 n\u00e3o reembols\u00e1vel, especialmente durante os est\u00e1gios iniciais de planejamento. Se eu reservar a tarifa reembols\u00e1vel, as chances de cancelar a reserva $999 ser\u00e3o significativamente maiores. Provavelmente reservarei um neg\u00f3cio melhor assim que encontrar um, mas \u00e9 muito cedo na curva de reservas para me comprometer com a reserva n\u00e3o reembols\u00e1vel $699.<\/p>\n<p>Um gestor de receitas experiente ir\u00e1 equilibrar a taxa de venda com pol\u00edticas de cancelamento razo\u00e1veis ao longo de toda a curva de reserva, garantindo que os h\u00f3spedes n\u00e3o s\u00f3 reservam, mas tamb\u00e9m levam a s\u00e9rio a estadia e n\u00e3o apenas utilizam a reserva como um espa\u00e7o reservado.<\/p>\n<p>Definir uma taxa RACK adequada ao mercado com pol\u00edticas um pouco mais restritivas costuma ser uma combina\u00e7\u00e3o vencedora para datas de alta demanda. Essa abordagem ajuda a estabilizar sua previs\u00e3o, reduzindo cancelamentos e garantindo receitas mais garantidas.<\/p>\n<p><strong>O conserto: <\/strong>Realize uma an\u00e1lise mais profunda das pol\u00edticas que os concorrentes implementam durante per\u00edodos de alta e baixa demanda. Coloque-se no lugar do poss\u00edvel h\u00f3spede e pergunte: \u201c<em>Onde eu ficaria?\u201d<\/em> dada a combina\u00e7\u00e3o de pre\u00e7os e pol\u00edticas que voc\u00ea encontra. Ajuste se o pre\u00e7o e a pol\u00edtica combinados n\u00e3o forem coesos e atraentes para h\u00f3spedes em potencial.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-71234401' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-71234401' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTQgYWktdHJhY2snIGRhdGEtYWk9J1d6UXNJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElESWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTQtOTAwMDE2NzgnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa0prUnpsMFlWaHdiRWxwZDJsSmFYZDVXRkU5UFNjZ2MzUjViR1U5SjIxaGNtZHBiam9nT0hCNElEQTdJR05zWldGeU9pQmliM1JvT3ljK0NqeGhJR2h5WldZOUltaDBkSEJ6T2k4dllYUnZiV2w2WlM1amIyMHZZbXh2Wnk5eVpYWmxiblZsTFcxaGJtRm5aVzFsYm5RdFozVnBaR1V0Wm05eUxXaHZkR1ZzYVdWeWN5MXRaWGR6TFRJd01qWXZQM1YwYlY5emIzVnlZMlU5VW1WMlptbHVaUzVqYjIwbVlXMXdPM1YwYlY5dFpXUnBkVzA5Ulhod1pYSjBKVEl3VUdGeWRHNWxjaVpoYlhBN2RYUnRYMk5oYlhCaGFXZHVQVkpsZG1acGJtVXVZMjl0SWlCMFlYSm5aWFE5SWw5aWJHRnVheUlnY21Wc1BTSnViMjl3Wlc1bGNpSWdZMnhoYzNNOUlrSmhibTVsY2kwalFTMUJablJsY2kxUVlYSmhaM0poY0dnaVBqeHBiV2NnWTJ4aGMzTTlJbUZzYVdkdWJtOXVaU0J6YVhwbExXWjFiR3dnZDNBdGFXMWhaMlV0TXpjMk9USWlJSE55WXowaWFIUjBjSE02THk5M2QzY3VjbVYyWm1sdVpTNWpiMjB2ZDNBdFkyOXVkR1Z1ZEM5MWNHeHZZV1J6THpJd01qWXZNREl2TVRBd01DMVNaWFpsYm5WbExVMWhibUZuWlcxbGJuUXRVMjltZEhkaGNtVXRSM1ZwWkdVdVoybG1JaUJoYkhROUlpSWdkMmxrZEdnOUlqRXhNREFpSUdobGFXZG9kRDBpTWpBd0lpQXZQand2WVQ0OEwyUnBkajRLQ2c9PSI+CjwvZGl2Pgo8ZGl2IGNsYXNzPSJhaS1yb3RhdGUtb3B0aW9uIiBkYXRhLWluZGV4PSIyIiBkYXRhLW5hbWU9IlFnPT0iIGRhdGEtY29kZT0iQ2p4a2FYWWdZMnhoYzNNOUoyTnZaR1V0WW14dlkyc2dZMjlrWlMxaWJHOWpheTAwTVNCaGFTMTBjbUZqYXljZ1pHRjBZUzFoYVQwblYzcFJlRXhFUVhOSmFXOW5VVzFHZFdKdFZubEpSMUpzWXpKME1HSXpRV2RNVTBKRFVWWkJaMGt3U1dkTVUwSktVa2RXYUZWNVNYTkphVWx6VFd3d1BTY2djM1I1YkdVOUoyMWhjbWRwYmpvZ09IQjRJREE3SUdOc1pXRnlPaUJpYjNSb095YytDanhoSUdoeVpXWTlJbWgwZEhCek9pOHZhV1JsWVhNdVkyOXRMMmh2YzNCcGRHRnNhWFI1TFdsdWRHVnNiR2xuWlc1alpTMXlaWEJ2Y25RdlAzVjBiVjl6YjNWeVkyVTljSFZpYkdsallYUnBiMjRtWVcxd08zVjBiVjl0WldScGRXMDlaR2x6Y0d4aGVTWmhiWEE3ZFhSdFgyTmhiWEJoYVdkdVBXWjVNalpmWjJ4aVgzRXhYMmh2YjJRbVlXMXdPM1YwYlY5amIyNTBaVzUwUFdWaWIyOXJKbUZ0Y0R0MWRHMWZkR1Z5YlQxeVpYWm1hVzVsSWlCMFlYSm5aWFE5SWw5aWJHRnVheUlnY21Wc1BTSnViMjl3Wlc1bGNpSWdZMnhoYzNNOUlrSmhibTVsY2kwalFpMUJablJsY2kxUVlYSmhaM0poY0dnaVBqeHBiV2NnWTJ4aGMzTTlJbUZzYVdkdWJtOXVaU0J6YVhwbExXWjFiR3dnZDNBdGFXMWhaMlV0TXpjMk9EY2lJSE55WXowaWFIUjBjSE02THk5M2QzY3VjbVYyWm1sdVpTNWpiMjB2ZDNBdFkyOXVkR1Z1ZEM5MWNHeHZZV1J6THpJd01qWXZNREl2TWpBd0xURXhNREF0U0c5emNHbDBZV3hwZEhrdFNXNTBaV3hzYVdkbGJtTmxMVkpsY0c5eWRDNW5hV1lpSUdGc2REMGlJaUIzYVdSMGFEMGlNVEV3TUNJZ2FHVnBaMmgwUFNJeU1EQWlJQzgrUEM5aFBnb0tDand2WkdsMlBnbz0iPgo8L2Rpdj4KPC9kaXY+CjxzY3JpcHQ+aWYgKHR5cGVvZiBhaV9qc19jb2RlID09ICdib29sZWFuJykge3ZhciBhaV9ibG9ja19kaXYgPSBkb2N1bWVudC5xdWVyeVNlbGVjdG9yICgnLmFpLXJvdGF0ZS00LTkwMDAxNjc4Jyk7IGFpX3Byb2Nlc3Nfcm90YXRpb24gKGFpX2Jsb2NrX2Rpdik7IGFpX2Jsb2NrX2Rpdi5jbGFzc0xpc3QucmVtb3ZlICgnYWktcm90YXRlLTQtOTAwMDE2NzgnKTt9Ozwvc2NyaXB0Pgo8L2Rpdj4K' data-block='4'><\/div>\n<script>\n  ai_run_677355798423 = function(){ai_insert_viewport_code ('ai-insert-4-71234401');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_677355798423 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_322168342467);\n<\/script>\n<\/p>\n<p><strong>Esta lista deve fornecer um ponto de partida s\u00f3lido e consci\u00eancia dos erros de pre\u00e7os a serem evitados. Quanto menos erros de pre\u00e7os voc\u00ea cometer, mais receitas voc\u00ea poder\u00e1 gerar para sua propriedade. Com o tempo, uma estrat\u00e9gia de pre\u00e7os consistente e de alta qualidade ter\u00e1 um impacto significativo no seu desempenho geral.<\/strong><\/p>\n<div class=\"first-sentence-half\"><div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pergunte a qualquer funcion\u00e1rio de hotel n\u00e3o diretamente envolvido no revenue management sobre as tarefas di\u00e1rias de um gerente de receita, e eles provavelmente sugerir\u00e3o que \u00e9 tudo sobre &quot;definir&quot; ou &quot;aumentar as taxas&quot;. Embora essas atividades sejam realmente cruciais, elas frequentemente eclipsam a an\u00e1lise abrangente que sustenta cada decis\u00e3o de pre\u00e7o. Cinco erros de taxa no gerenciamento de receita e como voc\u00ea pode resolv\u00ea-los como um<\/p>","protected":false},"author":1,"featured_media":31360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,799],"tags":[740],"class_list":["post-31359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-revenue-management-strategies","tag-lighthouse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Common Rate Mistakes in Revenue Management<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll find five of the most common rate mistakes and strategies that can help you how to resolve them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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