{"id":32955,"date":"2024-11-04T09:00:27","date_gmt":"2024-11-04T08:00:27","guid":{"rendered":"https:\/\/www.revfine.com\/?p=32955"},"modified":"2025-09-17T20:25:05","modified_gmt":"2025-09-17T18:25:05","slug":"licoes-das-marcas-lideres-para-elevar-as-estrategias-de-reserva-de-hoteis","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/licoes-das-marcas-lideres-para-elevar-as-estrategias-de-reserva-de-hoteis\/","title":{"rendered":"6 Li\u00e7\u00f5es de Marcas L\u00edderes para Elevar Estrat\u00e9gias de Reserva de Hot\u00e9is"},"content":{"rendered":"<p><em>Embora as OTAs tenham dominado o espa\u00e7o de reservas digitais de viagens nos \u00faltimos anos, sua influ\u00eancia est\u00e1 diminuindo silenciosamente \u00e0 medida que os viajantes buscam experi\u00eancias mais aut\u00eanticas. Paralelamente, os hoteleiros agora t\u00eam acesso a mais ferramentas e recursos para otimiza\u00e7\u00e3o digital. Na verdade, hot\u00e9is de todos os tamanhos podem aumentar significativamente as reservas online tomando algumas notas desses gigantes do com\u00e9rcio eletr\u00f4nico. Afinal, eles investiram em pesquisa e testes para provar que essas pr\u00e1ticas recomendadas funcionam.<\/em><\/p>\n<h2>6 li\u00e7\u00f5es de marcas l\u00edderes que voc\u00ea deve conhecer<\/h2>\n<p>Aqui, abordaremos seis li\u00e7\u00f5es valiosas de marcas l\u00edderes que voc\u00ea deve levar em conta ao considerar suas estrat\u00e9gias de reserva de hotel.<\/p>\n<h2>1. Experi\u00eancia do usu\u00e1rio simplificada<\/h2>\n<p>\u201c<em>Menos \u00e9 mais<\/em>&quot; \u00e9 uma \u00f3tima regra pr\u00e1tica ao lidar com otimiza\u00e7\u00e3o de sites. <a href=\"https:\/\/medium.com\/@janeWick1986\/how-airbnb-revolutionized-ux-design-in-2024-f19ecaf36a93\" target=\"_blank\" rel=\"noopener\">Airbnb fez um trabalho fant\u00e1stico<\/a> na cria\u00e7\u00e3o de uma interface simples e intuitiva que guia os visitantes do seu site sem esfor\u00e7o pelo processo de reserva. A plataforma deles incorpora hierarquias visuais claras e transi\u00e7\u00f5es suaves para minimizar a carga cognitiva e maximizar o engajamento do usu\u00e1rio, aumentando, em \u00faltima an\u00e1lise, as taxas de convers\u00e3o. Aqui est\u00e3o alguns aprendizados que voc\u00ea pode levar para aplicar ao seu pr\u00f3prio site de hotel:<\/p>\n<h3>Foco na navega\u00e7\u00e3o do site<\/h3>\n<ul>\n<li>Organize o conte\u00fado com categorias e menus claros, priorizando os principais CTAs.<\/li>\n<li>Utilize hierarquias visuais e design consistente para orientar os usu\u00e1rios facilmente.<\/li>\n<\/ul>\n<p>Um layout de site claro e intuitivo reduz a confus\u00e3o e a frustra\u00e7\u00e3o, resultando em uma melhor experi\u00eancia geral do usu\u00e1rio e permitindo que os usu\u00e1rios encontrem as informa\u00e7\u00f5es de que precisam.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-65135537' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-65135537' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_993771435500 = function(){ai_insert_viewport_code ('ai-insert-7-65135537');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_993771435500 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_382376120637);\n<\/script>\n<\/p>\n<h3>Reduza as etapas do processo de reserva<\/h3>\n<ul>\n<li>Condense seu formul\u00e1rio de reserva em um page; quanto menos usu\u00e1rios tiverem que clicar, melhor.<\/li>\n<li>Utilize op\u00e7\u00f5es de recarga para fornecer informa\u00e7\u00f5es sobre h\u00f3spedes recorrentes e agilizar o processo de checkout.<\/li>\n<\/ul>\n<p>Processos de checkout demorados podem frustrar e afastar poss\u00edveis h\u00f3spedes, e quanto menos etapas houver para concluir uma reserva, menor ser\u00e1 a probabilidade de abandono de carrinho.<\/p>\n<h3>Use uma abordagem mobile-first<\/h3>\n<ul>\n<li>Implemente um site responsivo que se adapte automaticamente a todos os tamanhos de tela.<\/li>\n<li>Garanta tempos de carregamento r\u00e1pidos e navega\u00e7\u00e3o intuitiva em plataformas m\u00f3veis.<\/li>\n<\/ul>\n<p>Sites para dispositivos m\u00f3veis de carregamento r\u00e1pido e f\u00e1ceis de usar geram maiores taxas de engajamento e convers\u00e3o, pois os usu\u00e1rios t\u00eam menos probabilidade de abandonar interfaces lentas ou complicadas.<\/p>\n<h2>2. Personaliza\u00e7\u00e3o em cada passo<\/h2>\n<p>A personaliza\u00e7\u00e3o \u00e9 uma fun\u00e7\u00e3o essencial de todo mecanismo de reservas de sucesso. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Booking.com\u00a0<a href=\"https:\/\/news.booking.com\/bookingcom-launches-new-ai-trip-planner-to-enhance-travel-planning-experience\/\" target=\"_blank\" rel=\"noopener\">utiliza seu algoritmo de aprendizado de m\u00e1quina junto com a IA<\/a> para fornecer resultados de pesquisa personalizados e recomenda\u00e7\u00f5es com base no comportamento e nas prefer\u00eancias do usu\u00e1rio.<\/span> Isso permite que eles apresentem apenas o conte\u00fado mais relevante, melhorando a experi\u00eancia geral do cliente. Aqui est\u00e1 o que voc\u00ea tamb\u00e9m pode fazer para uma experi\u00eancia de mecanismo de reserva personalizada:<\/p>\n<h3>Oferecer pre\u00e7os din\u00e2micos<\/h3>\n<ul>\n<li>Ajuste as tarifas dos quartos com base na temporada, na ocupa\u00e7\u00e3o atual e nos pre\u00e7os dos concorrentes.<\/li>\n<li>Ofere\u00e7a tarifas mais baixas durante per\u00edodos de baixa demanda e tarifas mais altas durante per\u00edodos de alta demanda.<\/li>\n<\/ul>\n<p>Essa abordagem maximiza a receita alinhando os pre\u00e7os com a demanda do mercado. Isso incentiva reservas durante per\u00edodos lentos, ao mesmo tempo em que permite capitalizar nesses hor\u00e1rios de pico.<\/p>\n<h3>Lan\u00e7ar campanhas de e-mail direcionadas<\/h3>\n<ul>\n<li>Segmente os h\u00f3spedes com marketing por e-mail com base em dados demogr\u00e1ficos, hist\u00f3rico e prefer\u00eancias<\/li>\n<li>Envie promo\u00e7\u00f5es personalizadas, benef\u00edcios de fidelidade e conte\u00fado personalizado para cada segmento<\/li>\n<\/ul>\n<p>Isso pode melhorar significativamente o engajamento ao oferecer ofertas altamente relevantes aos h\u00f3spedes e aumentar a probabilidade de neg\u00f3cios recorrentes.<\/p>\n<h2>3. Chamadas claras para a\u00e7\u00e3o e sinais de confian\u00e7a<\/h2>\n<p>Plataformas como <a href=\"https:\/\/www.travelmediagroup.com\/wp-content\/uploads\/2019\/12\/TMG-Travel-TripAdvisor-Trust.pdf\" target=\"_blank\" rel=\"noopener\">TripAdvisor s\u00e3o especialistas em posicionar estrategicamente emblemas de confian\u00e7a,<\/a> avalia\u00e7\u00f5es e CTAs claros em todas as suas plataformas. O sistema de classifica\u00e7\u00e3o enfatiza a qualidade, frequ\u00eancia e frescor das avalia\u00e7\u00f5es e atua como um poderoso sinal de confian\u00e7a para potenciais clientes. Veja como voc\u00ea pode incorporar sinais de confian\u00e7a em seu mecanismo de reservas:<\/p>\n<h4>Mostrar avalia\u00e7\u00f5es aut\u00eanticas<\/h4>\n<ul>\n<li>Destaque as avalia\u00e7\u00f5es mais bem avaliadas e as classifica\u00e7\u00f5es gerais em \u00e1reas de alto tr\u00e1fego do seu site.<\/li>\n<li>Inclua conte\u00fado gerado por convidados para aumentar a autenticidade dos visitantes.<\/li>\n<\/ul>\n<p>Ao exibir com destaque as avalia\u00e7\u00f5es dos h\u00f3spedes no homepage e nos booking pages, os hot\u00e9is podem projetar uma imagem confi\u00e1vel e incentivar poss\u00edveis h\u00f3spedes a fazerem reservas.<\/p>\n<h3>Otimize os elementos de chamada para a\u00e7\u00e3o (CTA)<\/h3>\n<ul>\n<li>Coloque CTAs estrategicamente em destaque em todos os pages, especialmente na primeira metade do page, antes que seja necess\u00e1rio rolar (<em>\u201cacima da dobra<\/em>\u201d).<\/li>\n<li>Utilize cores contrastantes nos bot\u00f5es de CTA para chamar a aten\u00e7\u00e3o.<\/li>\n<li>Escreva textos diretos e claros em CTAs como \u201c<em>Agende agora<\/em>&quot; ou &quot;<em>Reserve sua estadia<\/em>&#8220;.<\/li>\n<\/ul>\n<p>CTAs eficazes podem levar a um aumento nas reservas, pois criam urg\u00eancia e clareza no processo de reserva e, mais importante, orientam os usu\u00e1rios a tomar uma decis\u00e3o<\/p>\n<h2>4. Processo de checkout simplificado<\/h2>\n<p>Amazonas <a href=\"https:\/\/knowledge.wharton.upenn.edu\/podcast\/knowledge-at-wharton-podcast\/amazons-1-click-goes-off-patent\/\" target=\"_blank\" rel=\"noopener\">checkout com um clique<\/a> \u00e9 considerado a refer\u00eancia para transa\u00e7\u00f5es de com\u00e9rcio eletr\u00f4nico cont\u00ednuas, permitindo que os usu\u00e1rios concluam compras com o m\u00ednimo de atrito. Booking.com adotou uma estrat\u00e9gia semelhante com seu \u201c<em><a href=\"https:\/\/www.pcmag.com\/news\/reserve-a-hotel-room-in-two-taps-via-booking-now\">Reserve em 2 toques<\/a><\/em>\u201d tamb\u00e9m. Alguns mecanismos de reserva, como <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.hotelchamp.com\/product\/booking-engine?utm_source=partner&amp;utm_medium=referral&amp;utm_campaign=booking-engine-launch&amp;utm_content=Revfine\" target=\"_blank\" rel=\"noopener\">Motor de reservas do Hotelchamp<\/a><\/span>, oferecem solu\u00e7\u00f5es seguras de um clique para checkouts com Apple e Google Pay. Isso n\u00e3o s\u00f3 simplifica o processo, mas tamb\u00e9m oferece solu\u00e7\u00f5es com as quais os h\u00f3spedes est\u00e3o familiarizados.<\/p>\n<p>Essas abordagens simplificadas melhoram a experi\u00eancia do usu\u00e1rio reduzindo o n\u00famero de etapas necess\u00e1rias para finalizar uma compra e aumentando as taxas de convers\u00e3o. Veja como voc\u00ea tamb\u00e9m pode simplificar seu processo de checkout:<\/p>\n<h3>Simplifique a coleta de dados<\/h3>\n<ul>\n<li>Solicite apenas as informa\u00e7\u00f5es necess\u00e1rias dos h\u00f3spedes para fazer a reserva.<\/li>\n<li>Utilize &#039;formul\u00e1rios inteligentes&#039; que preenchem automaticamente as informa\u00e7\u00f5es dos h\u00f3spedes com base nas informa\u00e7\u00f5es que eles compartilharam anteriormente.<\/li>\n<\/ul>\n<p>Menos campos de entrada ajudam os visitantes a tomar decis\u00f5es mais facilmente, levando a maiores taxas de convers\u00e3o. Op\u00e7\u00f5es de preenchimento autom\u00e1tico podem acelerar o processo, atendendo a usu\u00e1rios que preferem transa\u00e7\u00f5es r\u00e1pidas.<\/p>\n<h3>Melhore a experi\u00eancia do usu\u00e1rio<\/h3>\n<ul>\n<li>Exiba indicadores de progresso \u00f3bvios para os visitantes durante o processo de reserva.<\/li>\n<\/ul>\n<p>Os indicadores de progresso oferecem orienta\u00e7\u00e3o visual, reduzindo a ansiedade do usu\u00e1rio e melhorando as taxas de conclus\u00e3o.<\/p>\n<h3>Otimize os processos de pagamento<\/h3>\n<ul>\n<li>Implemente pagamentos com um clique para clientes recorrentes.<\/li>\n<li>Exiba um detalhamento claro dos pre\u00e7os antes da confirma\u00e7\u00e3o final.<\/li>\n<\/ul>\n<p>Pagamentos com um clique reduzem o tempo de decis\u00e3o para potenciais h\u00f3spedes e incentivam visitas repetidas. Al\u00e9m disso, pre\u00e7os transparentes criam confian\u00e7a para visitantes do site e podem ser um grande fator no abandono de carrinho.<\/p>\n<h2>5. Reengajamento com Loops de Retorno<\/h2>\n<p>Os loops de retorno s\u00e3o uma estrat\u00e9gia extremamente poderosa usada em todos os setores do com\u00e9rcio eletr\u00f4nico para reengajar clientes e impulsionar convers\u00f5es. O Expedia aproveita e-mails de acompanhamento personalizados para atingir usu\u00e1rios que demonstraram interesse, mas n\u00e3o conclu\u00edram uma compra. Essas campanhas de reengajamento incluem recomenda\u00e7\u00f5es personalizadas, ofertas especiais e lembretes de carrinhos ou pesquisas abandonadas. Essa estrat\u00e9gia recupera vendas perdidas e refor\u00e7a a fidelidade \u00e0 marca, mantendo a empresa em primeiro lugar para reservas futuras.<\/p>\n<h3>Lembretes de e-mail direcionados<\/h3>\n<ul>\n<li>Envie e-mails automatizados aos h\u00f3spedes que abandonaram o processo de reserva, lembrando-os da reserva n\u00e3o conclu\u00edda e oferecendo incentivos para conclu\u00ed-la.<\/li>\n<li>Ofere\u00e7a pacotes especiais ou descontos por tempo limitado que n\u00e3o est\u00e3o dispon\u00edveis no site.<\/li>\n<\/ul>\n<p>Essa t\u00e1tica capitaliza o interesse inicial do h\u00f3spede, reduz as taxas de abandono de carrinho e aumenta as reservas diretas.<\/p>\n<h3>Ofertas Personalizadas<\/h3>\n<ul>\n<li>Personalize ofertas promocionais com base na estadia anterior e nas prefer\u00eancias do h\u00f3spede, como tipo de quarto, comodidades usadas ou h\u00e1bitos de consumo na propriedade.<\/li>\n<\/ul>\n<p>Ofertas personalizadas geram mais repercuss\u00e3o, aumentando a probabilidade de oportunidades de reserva e upselling, aumentando, assim, a receita.<\/p>\n<h2>6. Transpar\u00eancia de pre\u00e7os e garantias<\/h2>\n<p>OTAs gostam\u00a0<a href=\"https:\/\/www.kayak.com\/news\/how-kayak-price-alerts-get-you-the-best-deals\/\" target=\"_blank\" rel=\"noopener\">Kayak<\/a> e Agoda revolucionaram as reservas de hot\u00e9is ao priorizar a transpar\u00eancia de pre\u00e7os e recursos de compara\u00e7\u00e3o em suas plataformas. Esses sites agregam tarifas de v\u00e1rios canais, permitindo que os viajantes encontrem facilmente as melhores ofertas em v\u00e1rios provedores. Para aumentar a confian\u00e7a do usu\u00e1rio, muitas OTAs oferecem garantias de pre\u00e7o ou pol\u00edticas de equipara\u00e7\u00e3o de pre\u00e7os. Al\u00e9m disso, essas OTAs geralmente incluem recursos para exibir impostos e taxas antecipadamente, dando aos usu\u00e1rios uma imagem mais precisa do custo total.<\/p>\n<h3>Implementar incentivos de reserva direta<\/h3>\n<ul>\n<li>Ofere\u00e7a aos h\u00f3spedes em potencial um \u201c<em>melhor garantia de pre\u00e7o<\/em>&quot;para reservar diretamente no seu site em vez de uma OTA.<\/li>\n<li>Ofere\u00e7a vantagens ou descontos exclusivos para reservas diretas.<\/li>\n<li>Crie um programa de fidelidade com pontos ou recompensas para reservas diretas.<\/li>\n<\/ul>\n<p>As garantias dos melhores pre\u00e7os geram confian\u00e7a, enquanto vantagens exclusivas e programas de fidelidade incentivam a repeti\u00e7\u00e3o de neg\u00f3cios e promovem a fidelidade \u00e0 marca.<\/p>\n<h3>Garantir a transpar\u00eancia dos pre\u00e7os<\/h3>\n<ul>\n<li>Exiba as tarifas noturnas e totais da estadia com todos os impostos e taxas inclu\u00eddos.<\/li>\n<li>Use uma ferramenta de detalhamento de pre\u00e7os na reserva page com uma explica\u00e7\u00e3o de cada tipo de cobran\u00e7a.<\/li>\n<\/ul>\n<p>A transpar\u00eancia dos pre\u00e7os est\u00e1 alinhada com as prefer\u00eancias do consumidor e com a legisla\u00e7\u00e3o futura, como a <a href=\"https:\/\/thepointsguy.com\/news\/hotel-fees-transparency-act-junk-fees\/\" target=\"_blank\" rel=\"noopener\">Lei de Transpar\u00eancia de Taxas de Hotel<\/a>, posicionando seu hotel como honesto e centrado no cliente.<\/p>\n<h3>Aproveite a exibi\u00e7\u00e3o de pre\u00e7os competitivos<\/h3>\n<ul>\n<li>Exiba as tarifas das OTAs juntamente com o pre\u00e7o da sua reserva direta.<\/li>\n<li>Destaque os servi\u00e7os de valor agregado inclu\u00eddos na sua tarifa.<\/li>\n<li>Implementar uma pol\u00edtica de equipara\u00e7\u00e3o de pre\u00e7os para reservas diretas.<\/li>\n<\/ul>\n<p>Exibir pre\u00e7os de concorrentes demonstra diretamente o valor da reserva e inspira confian\u00e7a nos visitantes. Tamb\u00e9m fornece contexto para seus pre\u00e7os e pode justificar taxas mais altas se voc\u00ea oferecer melhores comodidades\/servi\u00e7os.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-96686337' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-96686337' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_877577677914 = function(){ai_insert_viewport_code ('ai-insert-4-96686337');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_877577677914 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_194050615388);\n<\/script>\n<\/p>\n<h2>Transforme a experi\u00eancia de reserva on-line do seu hotel<\/h2>\n<p>Ao implementar essas estrat\u00e9gias, os hot\u00e9is podem elevar as experi\u00eancias de reserva on-line a algo excepcional. Ao contr\u00e1rio das OTAs, os hot\u00e9is t\u00eam uma oportunidade \u00fanica de criar conex\u00f5es significativas com os h\u00f3spedes por meio de marketing personalizado e reengajamento, fazendo com que eles se sintam valorizados e conectados. Otimizar o processo de reserva on-line com essas op\u00e7\u00f5es, como pagamentos com um clique, diz aos h\u00f3spedes em potencial que voc\u00ea respeita o tempo deles e serve como uma pr\u00e9via do que eles podem esperar ao se hospedar em seu hotel.<\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Embora as OTAs tenham dominado o espa\u00e7o de reservas digitais de viagens nos \u00faltimos anos, sua influ\u00eancia est\u00e1 diminuindo silenciosamente \u00e0 medida que os viajantes buscam experi\u00eancias mais aut\u00eanticas. Paralelamente, os hoteleiros agora t\u00eam acesso a mais ferramentas e recursos para otimiza\u00e7\u00e3o digital. Na verdade, hot\u00e9is de todos os tamanhos podem aumentar significativamente as reservas online tomando algumas notas desses gigantes do com\u00e9rcio eletr\u00f4nico. Afinal, eles t\u00eam<\/p>","protected":false},"author":1,"featured_media":33000,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,761],"tags":[668],"class_list":["post-32955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-target-market","tag-hotelchamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Lessons from Leading Brands for Hotel Booking Strategies<\/title>\n<meta name=\"description\" content=\"Here, we will go through six valuable lessons from leading brands to help you elevate your hotel booking strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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