{"id":32981,"date":"2024-12-29T09:00:15","date_gmt":"2024-12-29T08:00:15","guid":{"rendered":"https:\/\/www.revfine.com\/?p=32981"},"modified":"2024-12-30T13:28:06","modified_gmt":"2024-12-30T12:28:06","slug":"overbooking-bem-feito","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/overbooking-bem-feito\/","title":{"rendered":"Overbooking feito corretamente: como encher os quartos sem incomodar os h\u00f3spedes"},"content":{"rendered":"<p><em>Imagine que voc\u00ea est\u00e1 na recep\u00e7\u00e3o, no meio de um dia agitado, quando de repente percebe que est\u00e1 com overbooking. Os h\u00f3spedes ainda est\u00e3o chegando, mas voc\u00ea sabe \u2014 conversas estranhas e rostos infelizes esperam por voc\u00ea. Mas o overbooking n\u00e3o precisa ser ca\u00f3tico. Quando feito estrategicamente, pode aumentar a ocupa\u00e7\u00e3o e a receita. Este artigo mostrar\u00e1 como dominar o overbooking e transformar um cen\u00e1rio estressante em um processo tranquilo.<\/em><\/p>\n<h2>Como \u00e9 o overbooking em hot\u00e9is?<\/h2>\n<p>O overbooking pode parecer uma bomba-rel\u00f3gio, mas, quando feito corretamente, \u00e9 uma estrat\u00e9gia bem calculada que beneficia tanto o hotel quanto seus h\u00f3spedes (sim! At\u00e9 mesmo os h\u00f3spedes).<\/p>\n<p>Em vez de correr em p\u00e2nico, imagine lidar com a situa\u00e7\u00e3o com confian\u00e7a, porque sua equipe est\u00e1 treinada, preparada e equipada para tratar o overbooking como mais um dia no escrit\u00f3rio.<\/p>\n<h2>Por que os hot\u00e9is usam overbooking<\/h2>\n<p>Overbooking \u00e9 uma estrat\u00e9gia de receita comum na qual os hot\u00e9is aceitam mais reservas do que quartos dispon\u00edveis, prevendo que alguns h\u00f3spedes cancelar\u00e3o ou n\u00e3o aparecer\u00e3o. Isso mant\u00e9m as taxas de ocupa\u00e7\u00e3o altas, mas traz o risco de realocar os h\u00f3spedes \u2014 algo que ningu\u00e9m gosta!<\/p>\n<ul>\n<li><strong>Por que \u00e9 importante:<\/strong> Quartos vazios, especialmente vagas de \u00faltima hora, prejudicam a lucratividade. Overbooking ajuda a preencher essas lacunas e maximizar os ganhos.<\/li>\n<li><strong>Como isso ajuda:<\/strong> Com uma estrat\u00e9gia inteligente de overbooking, os hot\u00e9is podem reduzir o impacto de n\u00e3o comparecimentos e cancelamentos, preenchendo quartos que, de outra forma, permaneceriam vagos.<\/li>\n<\/ul>\n<h2>O lado bom e ruim da estrat\u00e9gia de overbooking<\/h2>\n<p>Embora o overbooking possa aumentar a receita, tamb\u00e9m pode levar \u00e0 realoca\u00e7\u00e3o de h\u00f3spedes ou <em>&quot;andando,&quot;<\/em> onde os h\u00f3spedes s\u00e3o transferidos para outro hotel quando n\u00e3o h\u00e1 quartos suficientes.<\/p>\n<ul>\n<li><strong>O lado bom do overbooking:<\/strong>\n<ul>\n<li>Maximiza a ocupa\u00e7\u00e3o<\/li>\n<li>Melhora a receita por quarto dispon\u00edvel (RevPAR)<\/li>\n<li>Compensa cancelamentos de \u00faltima hora ou n\u00e3o comparecimentos<\/li>\n<\/ul>\n<\/li>\n<li><strong>O lado ruim do overbooking:<\/strong>\n<ul>\n<li>H\u00f3spedes frequentemente incomodados que precisam ser realocados<\/li>\n<li>Avalia\u00e7\u00f5es negativas e danos \u00e0 reputa\u00e7\u00e3o do seu hotel<\/li>\n<li>Custos adicionais para cobrir acomoda\u00e7\u00e3o de h\u00f3spedes em outra propriedade<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Estrat\u00e9gia de Overbooking: Como Fazer Corretamente<\/h2>\n<p>Para aproveitar o overbooking e minimizar os riscos, voc\u00ea pode introduzir as seguintes pr\u00e1ticas recomendadas:<\/p>\n<ul>\n<li><strong>Defina limites claros de overbooking:<\/strong> Estabele\u00e7a um limite seguro para quantos quartos fazer overbooking, como uma porcentagem do invent\u00e1rio total. Por exemplo, um hotel com 100 quartos pode definir um limite de overbooking de 5-10%, ajustando conforme a data de chegada se aproxima. Se voc\u00ea administra uma propriedade pequena, deve ser mais rigoroso e cuidadoso com o limite de overbooking.<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/roompricegenie.com\/hotel-forecasting-how-to-plan-and-price-more-strategically-by-predicting-demand\/\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\"><strong>Previs\u00e3o de demanda:<\/strong><\/a><\/span> Use dados de ocupa\u00e7\u00e3o e padr\u00f5es de cancelamento para determinar quantos quartos podem ser vendidos com seguran\u00e7a em um determinado dia. Preveja picos de demanda e taxas de n\u00e3o comparecimento para orientar decis\u00f5es de overbooking.<\/li>\n<li><strong>Tomada de decis\u00e3o centralizada:<\/strong> Mantenha as decis\u00f5es de overbooking nas m\u00e3os do gerente de receita ou do gerente do hotel, que podem monitorar o cen\u00e1rio geral e tomar decis\u00f5es informadas com base na demanda e no invent\u00e1rio atuais.<\/li>\n<\/ul>\n<h2>5 dicas para gerenciar overbooking de forma eficaz<\/h2>\n<ol>\n<li><strong>Foco em salas de n\u00edvel b\u00e1sico:<\/strong> Fa\u00e7a overbooking apenas de tipos de quartos standard para minimizar as chances de deslocar ou rebaixar h\u00f3spedes.<\/li>\n<li><strong>Diversifique os planos de tarifas:<\/strong> Ofere\u00e7a uma mistura de reservas reembols\u00e1veis e n\u00e3o reembols\u00e1veis para equilibrar cancelamentos e garantir reservas. Descontos de pagamento antecipado podem encorajar os h\u00f3spedes a se comprometerem e reduzir os n\u00e3o comparecimentos.<\/li>\n<li><strong>Gest\u00e3o de reservas de grupo:<\/strong> Gerencie os bloqueios de grupo de perto e ajuste os limites de overbooking conforme as taxas de retirada se tornam claras. Reduza os quartos bloqueados quando necess\u00e1rio para abrir mais invent\u00e1rio para reservas gerais.<\/li>\n<li><strong>Comunica\u00e7\u00e3o proativa:<\/strong> Envie lembretes por e-mail ou SMS aos h\u00f3spedes antes da chegada e confirme seus planos, especialmente em datas esgotadas. Isso minimiza os n\u00e3o comparecimentos e reduz o risco de overbooking passar despercebido.<\/li>\n<li><strong>Treine sua equipe:<\/strong> Garanta que a equipe da recep\u00e7\u00e3o esteja bem treinada para lidar com situa\u00e7\u00f5es de overbooking com profissionalismo e empatia. Crie diretrizes de realoca\u00e7\u00e3o e garanta que a equipe saiba quem pode e quem n\u00e3o pode ser realocado, como VIPs ou membros de fidelidade.<\/li>\n<\/ol>\n<h2>Lidando com a mudan\u00e7a de h\u00f3spedes: como mant\u00ea-los felizes<\/h2>\n<p>Mesmo com planejamento cuidadoso, as realoca\u00e7\u00f5es ainda podem acontecer. Veja como gerenci\u00e1-las profissionalmente:<\/p>\n<ul>\n<li><strong>Planeje com anteced\u00eancia:<\/strong> N\u00e3o h\u00e1 nada pior do que perceber que voc\u00ea est\u00e1 com overbooking bem no final do seu turno. Procure h\u00f3spedes que possam ser realocados no in\u00edcio do dia e avise-os com anteced\u00eancia, garantindo quartos em propriedades pr\u00f3ximas, se necess\u00e1rio.<\/li>\n<li><strong>Demonstre empatia:<\/strong> Ao informar um h\u00f3spede sobre uma mudan\u00e7a, fique calmo, pe\u00e7a desculpas sinceramente e providencie transporte para a outra propriedade, se necess\u00e1rio. Se poss\u00edvel, ofere\u00e7a um upgrade ou um presente de boas-vindas.<\/li>\n<li><strong>Seguir:<\/strong> Mantenha contato com o hotel anfitri\u00e3o para garantir que os h\u00f3spedes sejam cuidados. Acompanhe com um pedido de desculpas pessoal e, se necess\u00e1rio, providencie o transporte de volta para o seu hotel.<\/li>\n<\/ul>\n<h2>Estrat\u00e9gia de overbooking e pre\u00e7os<\/h2>\n<p>Sua <a href=\"https:\/\/www.revfine.com\/pt\/taticas-estrategicas-de-gerenciamento-de-receita\/\">Estrat\u00e9gia de pre\u00e7os<\/a> deve estar alinhado com sua abordagem de overbooking:<\/p>\n<ul>\n<li><strong>Aproveite os quartos premium:<\/strong> Se os quartos standard estiverem superlotados, mas houver quartos premium dispon\u00edveis, fa\u00e7a reservas em quartos b\u00e1sicos e ofere\u00e7a upgrades de cortesia.<\/li>\n<li><strong>Ajuste os pre\u00e7os para corresponder \u00e0 demanda:<\/strong> Se voc\u00ea frequentemente experimenta oversell, considere ajustar as tarifas para cima para limitar a demanda e maximizar a receita. Pre\u00e7os mais altos podem render retornos melhores do que quartos totalmente reservados.<\/li>\n<\/ul>\n<h2>Ajuste fino dos limites de overbooking<\/h2>\n<p>Os limites de overbooking devem evoluir com base na experi\u00eancia e nos padr\u00f5es de demanda da sua propriedade.<\/p>\n<ul>\n<li><strong>Aumente os limites de overbooking:<\/strong> Se voc\u00ea tiver quartos vazios constantemente devido a n\u00e3o comparecimentos ou cancelamentos, considere aumentar seus limites de vendas para capturar mais reservas.<\/li>\n<li><strong>Diminua os limites de overbooking:<\/strong> Se voc\u00ea transfere h\u00f3spedes com frequ\u00eancia ou consegue vender quartos facilmente de \u00faltima hora, diminua os limites para reduzir as interrup\u00e7\u00f5es para os h\u00f3spedes.<\/li>\n<\/ul>\n<h2>N\u00e3o h\u00e1 estresse se voc\u00ea estiver bem preparado para overbookings<\/h2>\n<p>Uma estrat\u00e9gia de overbooking bem executada pode elevar o desempenho do seu hotel ao maximizar a ocupa\u00e7\u00e3o e a receita. Voc\u00ea pode fazer do overbooking uma parte vencedora da sua estrat\u00e9gia de receita ao definir limites, treinar sua equipe e equilibrar a experi\u00eancia do h\u00f3spede com metas financeiras. Implemente essas dicas para garantir opera\u00e7\u00f5es mais tranquilas e h\u00f3spedes mais felizes.<\/p>\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-book-reader fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Guia gr\u00e1tis<\/span>: Os benef\u00edcios do gerenciamento de receitas<\/h2>\n<div class=\"first-sentence-half\">\n<p>Ao ler este guia, voc\u00ea obter\u00e1 insights valiosos sobre como o revenue management impacta cada departamento e aprender\u00e1 como implementar estrat\u00e9gias de pre\u00e7os que aumentam a receita, otimizam as opera\u00e7\u00f5es e melhoram as experi\u00eancias dos h\u00f3spedes.<\/p>\n<p><a href=\"https:\/\/www.revfine.com\/pt\/page\/orientar-os-beneficios-da-gestao-de-receitas\/\"><span style=\"text-decoration: underline; font-size: 12pt;\">Clique aqui<\/span><\/a> para baixar o guia \u201c<em>Os benef\u00edcios do gerenciamento de receita<\/em>\u201d.<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Este artigo foi escrito por nosso parceiro especialista RoomPriceGenie<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/roompricegenie\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/roompricegenie\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Imagine que voc\u00ea est\u00e1 na recep\u00e7\u00e3o, no meio de um dia agitado, quando de repente percebe que est\u00e1 com overbooking. Os h\u00f3spedes ainda est\u00e3o chegando, mas voc\u00ea sabe \u2014 conversas estranhas e rostos infelizes esperam por voc\u00ea. Mas o overbooking n\u00e3o precisa ser ca\u00f3tico. Quando feito estrategicamente, pode aumentar a ocupa\u00e7\u00e3o e a receita. Este artigo mostrar\u00e1 como dominar o overbooking e transformar um momento estressante<\/p>","protected":false},"author":1,"featured_media":32982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,752,761,799],"tags":[224],"class_list":["post-32981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-front-office","category-hotel-target-market","category-revenue-management-strategies","tag-roompricegenie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overbooking: How to Fill Rooms Without Upsetting Guests<\/title>\n<meta name=\"description\" content=\"This article will show you how to master overbooking without upsetting guests and turn a stressful scenario into a smooth process.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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