{"id":34000,"date":"2025-06-28T16:40:37","date_gmt":"2025-06-28T14:40:37","guid":{"rendered":"https:\/\/www.revfine.com\/?p=34000"},"modified":"2026-01-14T15:36:42","modified_gmt":"2026-01-14T14:36:42","slug":"tendencias-de-experiencia-do-hospede-que-moldarao-2025-e-alem","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/guest-experience-trends-shaping-2025-and-beyond\/","title":{"rendered":"Tend\u00eancias de experi\u00eancia do h\u00f3spede que moldar\u00e3o 2025 e al\u00e9m"},"content":{"rendered":"<p><em>O setor de hospitalidade teve uma recupera\u00e7\u00e3o not\u00e1vel em 2024, contribuindo com um recorde de $11,1 trilh\u00f5es para o PIB global. Mas al\u00e9m do sucesso financeiro, o que realmente est\u00e1 impulsionando essa transforma\u00e7\u00e3o? As expectativas dos h\u00f3spedes est\u00e3o evoluindo, e os insights baseados em IA, juntamente com o gerenciamento de reputa\u00e7\u00e3o online, est\u00e3o remodelando o setor. Entender essas tend\u00eancias \u00e9 crucial para os hoteleiros que pretendem permanecer \u00e0 frente em 2025 e al\u00e9m.<\/em><\/p>\n<h2>8 tend\u00eancias de experi\u00eancia do h\u00f3spede que moldar\u00e3o 2025 e al\u00e9m<\/h2>\n<p>Aqui est\u00e3o oito tend\u00eancias de experi\u00eancia do h\u00f3spede que moldar\u00e3o 2025 e al\u00e9m.<\/p>\n<h3>1. A satisfa\u00e7\u00e3o dos h\u00f3spedes est\u00e1 aumentando<\/h3>\n<p>A satisfa\u00e7\u00e3o dos h\u00f3spedes vem crescendo desde o in\u00edcio do terceiro trimestre de 2022. Se isso \u00e9 principalmente o efeito de cauda longa da recupera\u00e7\u00e3o do mercado da pandemia de Covid \u00e9 discut\u00edvel, mas v\u00e1rios indicadores sugerem isso. A evolu\u00e7\u00e3o do GRI mostra que os padr\u00f5es pr\u00e9-COVID est\u00e3o se refor\u00e7ando, como a queda da temporada de pico em agosto e a recupera\u00e7\u00e3o subsequente, um padr\u00e3o t\u00edpico da era pr\u00e9-COVID.<\/p>\n<p>Ao mesmo tempo, as expectativas dos h\u00f3spedes est\u00e3o mudando. Isso pode ser observado na evolu\u00e7\u00e3o da tend\u00eancia do \u00edndice de custo-benef\u00edcio, por exemplo, que aponta que a percep\u00e7\u00e3o desse \u00edndice mudou drasticamente em 2024; de fato, muitas regi\u00f5es est\u00e3o passando por uma revers\u00e3o de tend\u00eancia (Europa, Am\u00e9rica Latina e \u00c1frica). Nenhum outro indicador importante de departamento registrou uma interrup\u00e7\u00e3o t\u00e3o abrupta em sua tend\u00eancia positiva.<\/p>\n<p>A experi\u00eancia do h\u00f3spede est\u00e1 se tornando mais personalizada, gra\u00e7as \u00e0 maior capacidade de coletar e analisar dados, mas com a limita\u00e7\u00e3o da elasticidade do mercado. Um prov\u00e1vel fator que contribui para isso \u00e9 o mercado de alugu\u00e9is de curta dura\u00e7\u00e3o, que pressiona os hot\u00e9is com sua crescente disponibilidade e din\u00e2mica de pre\u00e7os. De fato, um bom servi\u00e7o inclui par\u00e2metros essenciais como limpeza do quarto e das instala\u00e7\u00f5es, equipe qualificada e um quarto que corresponda \u00e0s expectativas em rela\u00e7\u00e3o \u00e0s tarifas.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-24589531' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-24589531' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_734082613689 = function(){ai_insert_viewport_code ('ai-insert-7-24589531');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_734082613689 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_992128722760);\n<\/script>\n<\/p>\n<h3>2. Hot\u00e9is de n\u00edvel m\u00e9dio est\u00e3o ganhando reputa\u00e7\u00e3o<\/h3>\n<p>Os hot\u00e9is cinco estrelas provavelmente enfrentar\u00e3o um ambiente mais desafiador, visto que o recente aumento da infla\u00e7\u00e3o levou a um aumento ainda maior das tarifas, o que, por sua vez, elevou ainda mais as expectativas. Outro fator \u00e9 a rotatividade de funcion\u00e1rios. Embora menos relevante do que antes, isso ainda afeta o mercado de cinco estrelas. Os dados mostram que, enquanto o mercado de luxo conseguiu conter a queda na satisfa\u00e7\u00e3o dos h\u00f3spedes causada pela pandemia de COVID-19, o GRI (\u00cdndice de Satisfa\u00e7\u00e3o Geral) dos hot\u00e9is quatro e tr\u00eas estrelas continuou caindo at\u00e9 agosto de 2022.<\/p>\n<p>Portanto, uma recupera\u00e7\u00e3o mais vigorosa est\u00e1 ocorrendo agora para os hot\u00e9is de m\u00e9dio porte, agravada pelo aumento das tarifas que lhes permitiu atrair alguns dos h\u00f3spedes 5 estrelas e aumentar seu GRI mais r\u00e1pido do que o mercado de luxo.<\/p>\n<h3>3. O volume de avalia\u00e7\u00f5es est\u00e1 diminuindo<\/h3>\n<p>O volume de avalia\u00e7\u00f5es \u00e9 influenciado por v\u00e1rios fatores, com tr\u00eas vari\u00e1veis principais se destacando. Primeiro, a an\u00e1lise de sentimentos indica que a satisfa\u00e7\u00e3o geral dos h\u00f3spedes est\u00e1 aumentando, tornando as avalia\u00e7\u00f5es negativas menos prov\u00e1veis e contribuindo para o efeito em forma de J comum na distribui\u00e7\u00e3o de avalia\u00e7\u00f5es. Segundo, a repress\u00e3o \u00e0s avalia\u00e7\u00f5es negativas afetou especialmente regi\u00f5es como a Am\u00e9rica Latina, que viu uma queda de 10% no volume de avalia\u00e7\u00f5es em 2023. Por fim, houve uma mudan\u00e7a na participa\u00e7\u00e3o de mercado para Booking.com, que viu sua participa\u00e7\u00e3o diminuir de quase 50% em 2022 para 37% em 2024, apesar de um aumento nas men\u00e7\u00f5es positivas.<\/p>\n<p>O aumento da concorr\u00eancia dos modelos Expedia e Hotels.com, juntamente com a maior satisfa\u00e7\u00e3o dos h\u00f3spedes, contribu\u00edram para essa tend\u00eancia. Em 2024, o modelo Booking.com registrou um aumento de 1,4 pontos percentuais nas men\u00e7\u00f5es positivas, representando uma melhora significativa.<\/p>\n<h3>4. Avalia\u00e7\u00f5es geradas por IA<\/h3>\n<p>O enorme potencial da IA \u00e9 desafiador de manter sob controle. Se usada para gerar avalia\u00e7\u00f5es confi\u00e1veis, ela alteraria o ciclo de feedback, causando danos n\u00e3o apenas aos viajantes, mas tamb\u00e9m ao pr\u00f3prio hotel. De fato, a longo prazo, alterar a percep\u00e7\u00e3o dos h\u00f3spedes com avalia\u00e7\u00f5es falsas s\u00f3 aumentaria expectativas que n\u00e3o seriam atendidas e adicionaria ru\u00eddo aos dados, tornando mais dif\u00edcil para a ind\u00fastria hoteleira separar o joio do trigo.<\/p>\n<p>Como precau\u00e7\u00e3o, ferramentas de IA que pudessem policiar o mercado de avalia\u00e7\u00f5es seriam ben\u00e9ficas para tranquilizar os h\u00f3spedes sobre a autenticidade das avalia\u00e7\u00f5es que eles leem. Ainda assim, a ind\u00fastria hoteleira ver\u00e1 a troca como algo que n\u00e3o vale a pena. O dano \u00e0 reputa\u00e7\u00e3o supera em muito os benef\u00edcios de alterar o fluxo de avalia\u00e7\u00f5es.<\/p>\n<h3>5. As tend\u00eancias de reputa\u00e7\u00e3o est\u00e3o mudando por regi\u00e3o<\/h3>\n<p>O mercado asi\u00e1tico foi o primeiro a se recuperar da pandemia, apresentando \u00edndices positivos de satisfa\u00e7\u00e3o dos h\u00f3spedes cerca de oito meses antes do resto do mundo. Tanto os hot\u00e9is de luxo quanto os de categoria intermedi\u00e1ria tiveram um bom desempenho at\u00e9 outubro, quando surgiram sinais de revers\u00e3o de tend\u00eancia. O GRI europeu \u00e9 afetado pelo desempenho na alta temporada, levando a uma desacelera\u00e7\u00e3o no segmento de luxo semelhante \u00e0 observada no mercado de 5 estrelas da Am\u00e9rica do Norte. Valor e desempenho dos quartos s\u00e3o fatores-chave nessa tend\u00eancia.<\/p>\n<p>Em contraste, o Oriente M\u00e9dio e a \u00c1frica registraram crescimento mais forte. Os mercados asi\u00e1tico e do Oriente M\u00e9dio mantiveram desempenho consistente nos \u00faltimos dois anos, enquanto os mercados europeu e latino-americano tiveram decl\u00ednios, com hot\u00e9is de m\u00e9dio porte na Europa e hot\u00e9is de alto padr\u00e3o na Am\u00e9rica Latina ficando atr\u00e1s de outras regi\u00f5es no GRI para 2024.<\/p>\n<h3>6. Revolucionar a reputa\u00e7\u00e3o da OTA<\/h3>\n<p>Na sequ\u00eancia da pandemia, a rea\u00e7\u00e3o r\u00e1pida e din\u00e2mica da Booking.com \u00e0s pol\u00edticas de cancelamento e outras pol\u00edticas para h\u00f3spedes impulsionou sua participa\u00e7\u00e3o de mercado, deixando para tr\u00e1s n\u00e3o apenas as OTAs menores, mas tamb\u00e9m seus principais concorrentes. Antes da pandemia, o Google estava prestes a ultrapassar a Booking.com e se tornar l\u00edder mundial na gera\u00e7\u00e3o de avalia\u00e7\u00f5es. O per\u00edodo p\u00f3s-COVID viu o Google recuperar rapidamente sua participa\u00e7\u00e3o de mercado, gra\u00e7as \u00e0 facilidade com que seus usu\u00e1rios podiam publicar avalia\u00e7\u00f5es. Como mencionado anteriormente, a repress\u00e3o \u00e0s avalia\u00e7\u00f5es falsas alterou essa trajet\u00f3ria, interrompendo a tend\u00eancia positiva.<\/p>\n<h3>7. Velocidade de resposta de revis\u00e3o com tecnologia de IA<\/h3>\n<p>O tempo de resposta aumentou drasticamente nos \u00faltimos tr\u00eas anos, com as avalia\u00e7\u00f5es sendo respondidas em cerca de quatro dias, em compara\u00e7\u00e3o com mais de seis dias em 2022. Ao mesmo tempo, a porcentagem de respostas \u00e0s avalia\u00e7\u00f5es continuou a subir. Os hot\u00e9is precisam se adaptar a essa tend\u00eancia em r\u00e1pida evolu\u00e7\u00e3o, garantindo que consigam acompanhar a concorr\u00eancia. As respostas automatizadas s\u00f3 podem ser prejudiciais se o resultado da intelig\u00eancia artificial n\u00e3o for supervisionado e revisado antes da publica\u00e7\u00e3o, e se nenhum detalhe for adicionado sempre que poss\u00edvel para tornar cada avalia\u00e7\u00e3o \u00fanica.<\/p>\n<h3>8. O impacto da reputa\u00e7\u00e3o na receita<\/h3>\n<p>As estrat\u00e9gias tradicionais de receita focam em pre\u00e7os, concorr\u00eancia e condi\u00e7\u00f5es de mercado, mas a percep\u00e7\u00e3o e satisfa\u00e7\u00e3o do h\u00f3spede influenciam a demanda de forma igualmente significativa. A reputa\u00e7\u00e3o tamb\u00e9m reflete o desempenho operacional, um fator-chave para o sucesso de longo prazo de qualquer propriedade. Portanto, a an\u00e1lise de reputa\u00e7\u00e3o deve ser integrada ao revenue management, especialmente em um mercado competitivo onde a reputa\u00e7\u00e3o pode desempenhar um papel significativo na decis\u00e3o final de reserva dos clientes em potencial. Prever tend\u00eancias de reputa\u00e7\u00e3o se tornaria um componente enorme desse processo e da capacidade de executar uma estrat\u00e9gia de reputa\u00e7\u00e3o de forma eficaz.<\/p>\n<h2>O que definir\u00e1 a reputa\u00e7\u00e3o do hotel em 2025?<\/h2>\n<p>O mercado de luxo continuar\u00e1 a focar-se na personaliza\u00e7\u00e3o, utilizando os dados que consegue recolher para melhorar a experi\u00eancia do h\u00f3spede. Assim, a reputa\u00e7\u00e3o de um hotel ser\u00e1 definida pela sua capacidade de aplicar as tecnologias mais recentes. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.shijigroup.com\/solutions\/hospitality\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">tecnologias<\/a><\/span> para capacitar seus funcion\u00e1rios a proporcionar uma experi\u00eancia inesquec\u00edvel aos seus h\u00f3spedes.<\/p>\n<p>As propriedades de n\u00edvel m\u00e9dio aumentaram suas tarifas em mais de 25% desde a pr\u00e9-pandemia na Europa. Equilibrar as tarifas e as expectativas dos h\u00f3spedes desempenhar\u00e1 um papel crucial. Otimizar custos e gerenciar as programa\u00e7\u00f5es dos funcion\u00e1rios pode levar as propriedades de 4 estrelas a adotar a digitaliza\u00e7\u00e3o e tornar o engajamento digital parte de seus principais fluxos de receita.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-78795133' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-78795133' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTQgYWktdHJhY2snIGRhdGEtYWk9J1d6UXNJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElESWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTQtNjQ4ODQ0NDknIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa2RTTVVwVlNVZFdOR1JJU21oSmFYZHBTV2wzZVZoUlBUMG5JSE4wZVd4bFBTZHRZWEpuYVc0NklEaHdlQ0F3T3lCamJHVmhjam9nWW05MGFEc25QZ284WVNCb2NtVm1QU0pvZEhSd2N6b3ZMMlp5WVc1amIyZHlZWE56Ynk1amIyMHZaVzR2WW5KbFlXdG1ZWE4wTFdsdVkyeDFaR1ZrTFdKNUxXWnlZVzVqYnkxbmNtRnpjMjh2UDNWMGJWOXpiM1Z5WTJVOVVtVjJabWx1WlM1amIyMG1ZVzF3TzNWMGJWOXRaV1JwZFcwOVJYaHdaWEowSlRJd1VHRnlkRzVsY2laaGJYQTdkWFJ0WDJOaGJYQmhhV2R1UFZKbGRtWnBibVV1WTI5dElpQjBZWEpuWlhROUlsOWliR0Z1YXlJZ2NtVnNQU0p1YjI5d1pXNWxjaUlnWTJ4aGMzTTlJa0poYm01bGNpMGpRUzFCWm5SbGNpMVFZWEpoWjNKaGNHZ2lQanhwYldjZ1kyeGhjM005SW1Gc2FXZHVibTl1WlNCemFYcGxMV1oxYkd3Z2QzQXRhVzFoWjJVdE16ZzNNakFpSUhOeVl6MGlhSFIwY0hNNkx5OTNkM2N1Y21WMlptbHVaUzVqYjIwdmQzQXRZMjl1ZEdWdWRDOTFjR3h2WVdSekx6SXdNall2TURZdlFtRnVibVZ5TFVaSFVsUXRRbkpsWVd0bVlYTjBMVVJsYzJ0MGIzQXRkakl1WjJsbUlpQmhiSFE5SWlJZ2QybGtkR2c5SWpFeE1EQWlJR2hsYVdkb2REMGlNakF3SWlBdlBqd3ZZVDQ4TDJScGRqNEtDZz09Ij4KPC9kaXY+CjxkaXYgY2xhc3M9ImFpLXJvdGF0ZS1vcHRpb24iIGRhdGEtaW5kZXg9IjIiIGRhdGEtbmFtZT0iUWc9PSIgZGF0YS1jb2RlPSJDanhrYVhZZ1kyeGhjM005SjJOdlpHVXRZbXh2WTJzZ1kyOWtaUzFpYkc5amF5MDBNU0JoYVMxMGNtRmpheWNnWkdGMFlTMWhhVDBuVjNwUmVFeEVRWE5KYVc5blVXMUdkV0p0Vm5sSlIxSnNZekowTUdJelFXZE1VMEpEVVZaQlowa3dTV2RNVTBKSFVqRktWVWxIVmpSa1NFcG9TV2wzYVVscGQzbFlVVDA5SnlCemRIbHNaVDBuYldGeVoybHVPaUE0Y0hnZ01Ec2dZMnhsWVhJNklHSnZkR2c3Sno0S1BHRWdhSEpsWmowaWFIUjBjSE02THk5bWNtRnVZMjluY21GemMyOHVZMjl0TDJWdUwySnlaV0ZyWm1GemRDMXBibU5zZFdSbFpDMWllUzFtY21GdVkyOHRaM0poYzNOdkx6OTFkRzFmYzI5MWNtTmxQVkpsZG1acGJtVXVZMjl0Sm1GdGNEdDFkRzFmYldWa2FYVnRQVVY0Y0dWeWRDVXlNRkJoY25SdVpYSW1ZVzF3TzNWMGJWOWpZVzF3WVdsbmJqMVNaWFptYVc1bExtTnZiU0lnZEdGeVoyVjBQU0pmWW14aGJtc2lJSEpsYkQwaWJtOXZjR1Z1WlhJaUlHTnNZWE56UFNKQ1lXNXVaWEl0STBJdFFXWjBaWEl0VUdGeVlXZHlZWEJvSWo0OGFXMW5JR05zWVhOelBTSmhiR2xuYm01dmJtVWdjMmw2WlMxbWRXeHNJSGR3TFdsdFlXZGxMVE00TnpJd0lpQnpjbU05SW1oMGRIQnpPaTh2ZDNkM0xuSmxkbVpwYm1VdVkyOXRMM2R3TFdOdmJuUmxiblF2ZFhCc2IyRmtjeTh5TURJMkx6QTJMMEpoYm01bGNpMUdSMUpVTFVKeVpXRnJabUZ6ZEMxRVpYTnJkRzl3TFhZeUxtZHBaaUlnWVd4MFBTSWlJSGRwWkhSb1BTSXhNVEF3SWlCb1pXbG5hSFE5SWpJd01DSWdMejQ4TDJFK0Nnb0tQQzlrYVhZK0NnPT0iPgo8L2Rpdj4KPC9kaXY+CjxzY3JpcHQ+aWYgKHR5cGVvZiBhaV9qc19jb2RlID09ICdib29sZWFuJykge3ZhciBhaV9ibG9ja19kaXYgPSBkb2N1bWVudC5xdWVyeVNlbGVjdG9yICgnLmFpLXJvdGF0ZS00LTY0ODg0NDQ5Jyk7IGFpX3Byb2Nlc3Nfcm90YXRpb24gKGFpX2Jsb2NrX2Rpdik7IGFpX2Jsb2NrX2Rpdi5jbGFzc0xpc3QucmVtb3ZlICgnYWktcm90YXRlLTQtNjQ4ODQ0NDknKTt9Ozwvc2NyaXB0Pgo8L2Rpdj4K' data-block='4'><\/div>\n<script>\n  ai_run_353202478299 = function(){ai_insert_viewport_code ('ai-insert-4-78795133');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_353202478299 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_414407339704);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>O setor de hospitalidade teve uma recupera\u00e7\u00e3o not\u00e1vel em 2024, contribuindo com um recorde de $11,1 trilh\u00f5es para o PIB global. Mas al\u00e9m do sucesso financeiro, o que realmente est\u00e1 impulsionando essa transforma\u00e7\u00e3o? As expectativas dos h\u00f3spedes est\u00e3o evoluindo, e os insights baseados em IA, juntamente com o gerenciamento de reputa\u00e7\u00e3o online, est\u00e3o remodelando o setor. Entender essas tend\u00eancias \u00e9 crucial para os hoteleiros que pretendem permanecer \u00e0 frente em 2025 e al\u00e9m. 8 Convidado<\/p>","protected":false},"author":1,"featured_media":34001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[761,779,788,201,759],"tags":[828],"class_list":["post-34000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-target-market","category-general-hospitality-marketing","category-restaurant-marketing","category-travel-marketing","category-hotel-trends","tag-shiji"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guest Experience Trends Shaping 2025 and Beyond<\/title>\n<meta name=\"description\" content=\"Hospitality industry recovery in 2024 saw $11.1T GDP impact Learn how AI and reputation management shape its future in 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