{"id":34276,"date":"2025-03-18T11:11:30","date_gmt":"2025-03-18T10:11:30","guid":{"rendered":"https:\/\/www.revfine.com\/?p=34276"},"modified":"2025-09-17T20:47:57","modified_gmt":"2025-09-17T18:47:57","slug":"hoteis-a-perder-milhoes-em-vendas-de-grupo-aqui-esta-a-solucao","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/hoteis-a-perder-milhoes-em-vendas-de-grupo-aqui-esta-a-solucao\/","title":{"rendered":"Hot\u00e9is est\u00e3o perdendo milh\u00f5es em vendas de grupo. Eis o porqu\u00ea (e como consertar)"},"content":{"rendered":"<p><em>H\u00e1 um paradoxo curioso na ind\u00fastria hoteleira. Os hot\u00e9is dominaram a arte de tornar f\u00e1cil para um h\u00f3spede reservar um quarto individual por uma noite. No entanto, no momento em que um grupo entra na equa\u00e7\u00e3o, seja uma reserva de equipe corporativa, um clube esportivo ou um evento que precisa de salas e espa\u00e7o para reuni\u00e3o, todo o processo para. De repente, s\u00e3o cadeias de e-mail, RFPs manuais e um processo de vendas mais adequado \u00e0 d\u00e9cada de 1990 do que a uma ind\u00fastria que se orgulha de hospitalidade perfeita.<\/em><\/p>\n<p><em>Mas e se as reservas de grupo fossem t\u00e3o simples, eficientes e geradoras de receita quanto as transit\u00f3rias? A resposta n\u00e3o \u00e9 apenas automa\u00e7\u00e3o. \u00c9 sobre repensar como os hot\u00e9is vendem neg\u00f3cios de grupo como um todo.<\/em><\/p>\n<h2>O vazamento de receita sobre o qual ningu\u00e9m fala<\/h2>\n<p>H\u00e1 um gerente de receita de hotel em algum lugar agora, provavelmente em um escrit\u00f3rio mal iluminado, obcecado com tarifas de quarto, receita noturna e metas de ocupa\u00e7\u00e3o. Mas aqui est\u00e1 o que raramente entra na conversa. Quantas reservas de grupo s\u00e3o perdidas antes mesmo de entrarem no sistema?<\/p>\n<p>Aqui est\u00e1 a dura realidade:<\/p>\n<ul>\n<li><strong>O tempo de resposta acaba com os neg\u00f3cios.<\/strong> Planejadores de eventos e bookers corporativos enviam v\u00e1rios RFPs. A primeira resposta decente geralmente vence.<\/li>\n<li><strong>A opacidade dos pre\u00e7os leva \u00e0 queda.<\/strong> O cliente moderno espera disponibilidade e pre\u00e7os instant\u00e2neos, n\u00e3o um e-mail dizendo: <em>\u201cEntraremos em contato com voc\u00ea em 48 horas.\u201d<\/em><\/li>\n<li><strong>Um servi\u00e7o inconsistente afasta clientes recorrentes.<\/strong> Por que um agente de reservas corporativo precisa explicar novamente suas exig\u00eancias toda vez que contrata uma nova propriedade?<\/li>\n<\/ul>\n<p>O neg\u00f3cio do grupo n\u00e3o \u00e9 perdido porque n\u00e3o h\u00e1 demanda. \u00c9 perdido porque os hot\u00e9is n\u00e3o facilitam a compra.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-71256981' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-71256981' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_352375896741 = function(){ai_insert_viewport_code ('ai-insert-7-71256981');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_352375896741 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_847413336444);\n<\/script>\n<\/p>\n<h2>Por que as vendas em grupo devem funcionar como o com\u00e9rcio eletr\u00f4nico<\/h2>\n<p>Imagine se a Amazon funcionasse da mesma forma que a maioria dos hot\u00e9is lida com reservas de grupo. Voc\u00ea adicionaria alguns itens ao seu carrinho, clicaria <strong>&#8220;<\/strong><em>Confira<\/em><strong><em>,<\/em>&#8220;<\/strong> e em vez de confirma\u00e7\u00e3o instant\u00e2nea, voc\u00ea receber\u00e1 um e-mail dizendo:<\/p>\n<p><em>\u201cObrigado pelo seu interesse em comprar esses produtos. Nossa equipe de vendas analisar\u00e1 sua solicita\u00e7\u00e3o e retornar\u00e1 em at\u00e9 48 horas.\u201d<\/em><\/p>\n<p>Voc\u00ea abandonaria esse carrinho imediatamente. No entanto, \u00e9 exatamente assim que as reservas de grupo operam na maioria dos hot\u00e9is. A ind\u00fastria passou anos aperfei\u00e7oando fluxos automatizados de reservas transit\u00f3rias, enquanto as vendas de grupo ainda operam por e-mail, telefonemas e negocia\u00e7\u00f5es intermin\u00e1veis de ida e volta.<\/p>\n<p>A solu\u00e7\u00e3o? A <span style=\"text-decoration: underline;\"><a href=\"https:\/\/meetingpackage.com\/web\/central-reservation-system-for-meetings-and-events\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Sistema Central de Reservas (CRS) para neg\u00f3cios de grupo<\/a><\/span>. Um sistema que se integra perfeitamente a todos os canais de vendas, fornece disponibilidade e pre\u00e7os em tempo real e torna todo o processo t\u00e3o f\u00e1cil quanto uma reserva tempor\u00e1ria direta.<\/p>\n<h2>Abrangendo todos os canais de vendas: online, offline e indireto<\/h2>\n<p>Para consertar as vendas em grupo, os hot\u00e9is precisam de uma solu\u00e7\u00e3o universal que cubra todas as formas de reserva dos clientes. Elas podem ser categorizadas nos seguintes Big 3:<\/p>\n<ol>\n<li>Vendas Offline (Tradicionais, mas ainda relevantes)\n<ul>\n<li>Vendas por telefone, e-mail e pessoalmente<\/li>\n<li>Um CRS de grupo garante que essas consultas n\u00e3o se percam em uma caixa de entrada desorganizada e que as respostas sejam r\u00e1pidas e rastre\u00e1veis<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>Vendas Online Diretas (A \u00d3bvia Oportunidade Perdida)\n<ul>\n<li>Um mecanismo de reserva de grupo no site do hotel<\/li>\n<li>Permite que os clientes visualizem pre\u00e7os e disponibilidade instantaneamente, reduzindo o volume de RFP e aumentando a convers\u00e3o direta<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>Vendas indiretas on-line (onde a escala acontece)\n<ul>\n<li>OTAs, empresas de gest\u00e3o de viagens (TMCs) e plataformas de terceiros<\/li>\n<li>Sem um sistema centralizado, os hot\u00e9is t\u00eam dificuldade em gerenciar os neg\u00f3cios do grupo em v\u00e1rias plataformas<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>A maioria dos hot\u00e9is se destaca em um ou dois desses canais, mas muito poucos integram todos os tr\u00eas. \u00c9 aqui que um CRS para neg\u00f3cios de grupo se torna um multiplicador de receita, garantindo que cada consulta, independentemente da fonte, seja capturada, respondida e convertida.<\/p>\n<h2>Os hot\u00e9is intermedi\u00e1rios precisam desesperadamente<\/h2>\n<p>N\u00e3o se trata apenas de automatizar reservas de grupo. Trata-se de conectar os pontos.<\/p>\n<p>Um CRS de grupo atua como intermedi\u00e1rio, garantindo uma comunica\u00e7\u00e3o tranquila entre todos os diferentes softwares, incluindo, mas n\u00e3o se limitando a:<\/p>\n<ul>\n<li><strong>PMS <\/strong>\u2013 para que os quartos permane\u00e7am precisos e dispon\u00edveis<\/li>\n<li><strong>Software de vendas e catering<\/strong> \u2013 portanto, salas de reuni\u00e3o, configura\u00e7\u00f5es de AV e pacotes de buffet s\u00e3o contabilizados<\/li>\n<li><strong>Sistemas de CRM<\/strong> \u2013 para que os hot\u00e9is possam rastrear leads e fazer um acompanhamento eficaz<\/li>\n<li><strong>RMS<\/strong> \u2013 para que os pre\u00e7os sejam ajustados dinamicamente em vez de depender de tabelas de pre\u00e7os est\u00e1ticas e desatualizadas<\/li>\n<\/ul>\n<p>Sem esse n\u00edvel de integra\u00e7\u00e3o de backend, os hot\u00e9is est\u00e3o perdendo dinheiro e entregando neg\u00f3cios a concorrentes que respondem mais r\u00e1pido.<\/p>\n<h2>O verdadeiro ROI: receita, efici\u00eancia e experi\u00eancia<\/h2>\n<p>Os hot\u00e9is costumam perguntar: <em>\u201cQual \u00e9 o ROI de um CRS de grupo?\u201d<\/em> A verdadeira quest\u00e3o \u00e9: qual \u00e9 o custo de n\u00e3o ter um?<\/p>\n<p>Os planejadores de reuni\u00f5es e clientes corporativos esperam respostas imediatas, comunica\u00e7\u00e3o perfeita e pre\u00e7os transparentes. Sem um sistema centralizado, os hot\u00e9is correm o risco de tempos de resposta lentos, oportunidades perdidas e processos de vendas ineficientes. Um CRS entrega valor exatamente nessas \u00e1reas-chave:<\/p>\n<ul>\n<li><strong>Mais receita.<\/strong> Os hot\u00e9is respondem mais rapidamente, o que leva a maiores taxas de convers\u00e3o<\/li>\n<li><strong>Economia de tempo.<\/strong> As equipes de vendas gastam menos tempo com administra\u00e7\u00e3o e mais tempo com reservas de alto valor<\/li>\n<li><strong>Melhor experi\u00eancia.<\/strong> Os clientes obt\u00eam pre\u00e7os e disponibilidade instant\u00e2neos. Os hot\u00e9is obt\u00eam rastreamento e convers\u00f5es perfeitos<\/li>\n<\/ul>\n<p>A diferen\u00e7a entre ganhar uma venda em grupo e perd\u00ea-la geralmente se resume \u00e0 rapidez, transpar\u00eancia e conveni\u00eancia.<\/p>\n<h2>Repensando os neg\u00f3cios do grupo para o futuro<\/h2>\n<p>Se o setor hoteleiro deseja competir na era digital, \u00e9 hora de tratar as vendas em grupo como vendas tempor\u00e1rias, com automa\u00e7\u00e3o, efici\u00eancia e uma experi\u00eancia de reserva sem atrito.<\/p>\n<p>\u00c9 hora de repensar como os hot\u00e9is vendem neg\u00f3cios de grupo. As ferramentas existem, a demanda est\u00e1 l\u00e1 e a oportunidade \u00e9 boa demais para continuar perdendo. 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else document.addEventListener ('DOMContentLoaded', ai_run_309220149050);\n<\/script>\n<\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>H\u00e1 um paradoxo curioso na ind\u00fastria hoteleira. Os hot\u00e9is dominaram a arte de tornar f\u00e1cil para um h\u00f3spede reservar um quarto individual por uma noite. No entanto, no momento em que um grupo entra na equa\u00e7\u00e3o, seja uma reserva de equipe corporativa, um clube esportivo ou um evento que precisa de quartos e espa\u00e7o para reuni\u00e3o, todo o processo para.<\/p>","protected":false},"author":1,"featured_media":34277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,824],"tags":[820],"class_list":["post-34276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-events","tag-meetingpackage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotels Losing Millions in Group Sales Here&#039;s the Fix<\/title>\n<meta name=\"description\" content=\"Hotels are losing millions in group sales due to outdated booking processes Learn why and how modern solutions can boost revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/hoteis-a-perder-milhoes-em-vendas-de-grupo-aqui-esta-a-solucao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotels Losing Millions in Group Sales Here&#039;s the Fix\" \/>\n<meta property=\"og:description\" content=\"Hotels are losing millions in group sales due to outdated booking processes Learn why and how modern solutions can boost revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/hoteis-a-perder-milhoes-em-vendas-de-grupo-aqui-esta-a-solucao\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T10:11:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T18:47:57+00:00\" 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