{"id":34806,"date":"2025-05-18T20:16:32","date_gmt":"2025-05-18T18:16:32","guid":{"rendered":"https:\/\/www.revfine.com\/?p=34806"},"modified":"2026-01-14T15:36:44","modified_gmt":"2026-01-14T14:36:44","slug":"satisfaction-up-volume-flat-whats-driving-the-divide","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/satisfaction-up-volume-flat-whats-driving-the-divide\/","title":{"rendered":"Aumento da satisfa\u00e7\u00e3o, volume est\u00e1vel. O que est\u00e1 causando essa divis\u00e3o?"},"content":{"rendered":"<p><em>O primeiro trimestre de 2025 ofereceu um panorama mais complexo para o setor hoteleiro global. A an\u00e1lise revela um crescimento cont\u00ednuo na satisfa\u00e7\u00e3o global dos h\u00f3spedes, medida pelo Global Review Index\u2122 (GRI). De fato, os n\u00edveis de satisfa\u00e7\u00e3o ultrapassaram brevemente a marca de 86,41 pontos registrada em 2019 em junho de 2024. <\/em><\/p>\n<p><em>Apesar da t\u00edpica queda sazonal em janeiro, o forte desempenho, particularmente em mar\u00e7o, impulsionou o GRI do primeiro trimestre de 2025 para 86,7%, o mais alto em quatro anos. No entanto, essa conquista positiva contrasta com o crescimento quase estagnado no volume de avalia\u00e7\u00f5es e com varia\u00e7\u00f5es regionais significativas. Esta an\u00e1lise explora as tend\u00eancias cruciais da experi\u00eancia do h\u00f3spede no primeiro trimestre de 2025, dissecando os dados que impulsionam o desempenho.<\/em><\/p>\n<h2>GRI atinge novos patamares<\/h2>\n<p>A satisfa\u00e7\u00e3o global dos h\u00f3spedes (GRI) cresceu pelo segundo ano consecutivo, demonstrando uma recupera\u00e7\u00e3o sustentada. O primeiro trimestre de 2025 registrou um aumento de 0,4 ponto percentual em compara\u00e7\u00e3o com o trimestre anterior. Explore todas as principais tend\u00eancias e insights no mais recente Relat\u00f3rio de Benchmarking da Experi\u00eancia do H\u00f3spede da Shiji. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/insights.shijigroup.com\/q1-guest-experience-update-2025\/?utm_source=revfine&amp;utm_medium=cpc&amp;utm_campaign=BMQ125&amp;utm_content=newsletter%20\" target=\"_blank\" rel=\"noopener\">aqui<\/a><\/span>.<\/p>\n<h2>Crescimento do volume de avalia\u00e7\u00f5es vacila<\/h2>\n<p>No entanto, o cen\u00e1rio para o volume de revis\u00f5es \u00e9 menos robusto. Os tr\u00eas primeiros meses de 2025 apresentaram um crescimento de volume apenas ligeiro (+0,7%) em compara\u00e7\u00e3o com o primeiro trimestre de 2024. Isso \u00e9 consideravelmente menor do que o crescimento de 2,2% registrado no primeiro trimestre de 2024 em rela\u00e7\u00e3o ao primeiro trimestre de 2023. Diversos fatores provavelmente contribu\u00edram para esse crescimento modesto. Por exemplo, uma queda de 3% na demanda global, influenciada pelo per\u00edodo do Ano Novo Chin\u00eas e pela desacelera\u00e7\u00e3o do turismo em importantes cidades europeias como Barcelona, teve um papel importante.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-89892569' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-89892569' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_247824959524 = function(){ai_insert_viewport_code ('ai-insert-7-89892569');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_247824959524 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_463554413729);\n<\/script>\n<\/p>\n<h2>Areias Movedi\u00e7as: An\u00e1lise do Desempenho da Fonte<\/h2>\n<p>Consequentemente, a gera\u00e7\u00e3o de avalia\u00e7\u00f5es variou significativamente entre as fontes em compara\u00e7\u00e3o com o primeiro trimestre de 2024. Algumas fontes apresentaram decl\u00ednios acentuados, notadamente Agoda (-16,6%) e TripAdvisor (-11,0%). Booking.com, que apresentou decl\u00ednios ao longo de 2024, registrou uma queda de apenas 2,2%. Fontes menores, agrupadas como &quot;Outras&quot;, perderam um volume substancial (-16,9% em compara\u00e7\u00e3o com o primeiro trimestre de 2024 e -23,5% em compara\u00e7\u00e3o com o primeiro trimestre de 2023). Por outro lado, outras plataformas apresentaram forte crescimento: Hotels.com teve um aumento de +38,2%, Expedia aumentou +27,0% e Trip.com cresceu +18,4%.<\/p>\n<h2>As pontua\u00e7\u00f5es departamentais mostram resultados mistos.<\/h2>\n<p>Apesar dos desafios de volume, as tend\u00eancias de satisfa\u00e7\u00e3o dos h\u00f3spedes foram positivas na maioria das plataformas. Todas as principais fontes, exceto o Google (-0,4 pontos), mostraram crescimento no GRI em compara\u00e7\u00e3o com o primeiro trimestre de 2024. Os principais \u00edndices departamentais tamb\u00e9m melhoraram nos \u00faltimos 15 meses (comparando o primeiro trimestre de 2025 com o primeiro trimestre de 2024): a limpeza aumentou significativamente (+1,8 pontos), os quartos melhoraram (+0,8 pontos) e o servi\u00e7o subiu ligeiramente (+0,3 pontos). Apenas o \u00edndice de custo-benef\u00edcio estagnou, caindo um pouco (-0,02 pontos) no mesmo per\u00edodo. As men\u00e7\u00f5es positivas tamb\u00e9m aumentaram, crescendo +1,0 ponto em rela\u00e7\u00e3o ao ano anterior, atingindo 76,6%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34807\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Global-Review-Index-.jpg\" alt=\"Satisfa\u00e7\u00e3o em alta, volume est\u00e1vel: o que est\u00e1 causando essa divis\u00e3o? Picos sazonais.\" width=\"1000\" height=\"384\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Global-Review-Index--300x115.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Global-Review-Index-.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Evolu\u00e7\u00e3o do \u00cdndice de Revis\u00e3o Global (GRI), 2019 \u2013 1\u00ba trimestre de 2025, atingindo o pico de 86,7% em mar\u00e7o de 2025.<\/em><\/span><\/p>\n<h2>Efici\u00eancia do engajamento: resposta da gest\u00e3o dispara<\/h2>\n<p>Al\u00e9m disso, os hot\u00e9is continuaram a aprimorar seu engajamento com as avalia\u00e7\u00f5es. A taxa de resposta da administra\u00e7\u00e3o global apresentou um crescimento impressionante, aumentando 4,2 pontos percentuais e atingindo 69,21. A melhoria no tempo m\u00e9dio de resposta \u00e9 ainda mais not\u00e1vel. Hot\u00e9is que antes levavam cerca de 6 dias para responder reduziram drasticamente esse tempo. A m\u00e9dia global agora \u00e9 de apenas 3,1 dias, provavelmente impulsionada pela ado\u00e7\u00e3o de ferramentas de intelig\u00eancia artificial. No entanto, a tend\u00eancia negativa no \u00edndice de custo-benef\u00edcio em muitos mercados merece aten\u00e7\u00e3o, visto que a incerteza do mercado pode aumentar a sensibilidade aos pre\u00e7os.<\/p>\n<h2>An\u00e1lises Regionais Detalhadas<\/h2>\n<h3>\u00c1sia<\/h3>\n<p>A \u00c1sia continua sendo a regi\u00e3o com melhor desempenho, com base no GRI, para hot\u00e9is de 3, 4 e 5 estrelas. No entanto, foi uma das duas \u00fanicas regi\u00f5es onde o volume de avalia\u00e7\u00f5es caiu (-1,9% em compara\u00e7\u00e3o com o 1\u00ba trimestre de 2024). Essa queda foi impulsionada principalmente pela diminui\u00e7\u00e3o do volume no Google (-13,7%) e no Agoda (-12,1%). Notavelmente, isso marca a primeira queda global no volume do Agoda nessa regi\u00e3o em tr\u00eas anos (exceto na Oceania, onde cresceu +11,3%). O segmento de 5 estrelas da regi\u00e3o apresentou sinais de desacelera\u00e7\u00e3o, com crescimento do GRI (+0,2 pontos) ligeiramente abaixo da m\u00e9dia regional (+0,4 pontos) e pequenas quedas nos \u00edndices de Servi\u00e7o (-0,1 pontos) e Custo-benef\u00edcio (-0,4 pontos).<\/p>\n<h3>Europa<\/h3>\n<p>O mercado europeu apresentou um desempenho s\u00f3lido. O GRI aumentou 0,5 pontos em compara\u00e7\u00e3o com o primeiro trimestre de 2024, e o volume de avalia\u00e7\u00f5es cresceu 2,21 trilh\u00f5es. Esse crescimento ocorreu apesar das quedas significativas do TripAdvisor (-8,81 trilh\u00f5es), HolidayCheck (-12,51 trilh\u00f5es) e Agoda (-31,61 trilh\u00f5es). O Booking.com continua a dominar o mercado com uma participa\u00e7\u00e3o de 64,41 trilh\u00f5es, seguido pelo Google com 18,51 trilh\u00f5es. Assim como na \u00c1sia, os hot\u00e9is 5 estrelas na Europa mostraram sinais de press\u00e3o. Em compara\u00e7\u00e3o com o primeiro trimestre de 2024, os \u00edndices de 5 estrelas diminu\u00edram em Servi\u00e7o (-0,2 pontos), Limpeza (-0,4 pontos), Quarto (-0,8 pontos), Custo-benef\u00edcio (-0,2 pontos) e Alimentos e Bebidas (-0,8 pontos).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34808\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Seasonal-peaks-.jpg\" alt=\"Satisfa\u00e7\u00e3o em alta, volume est\u00e1vel: o que est\u00e1 causando essa divis\u00e3o? Picos sazonais.\" width=\"1000\" height=\"368\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Seasonal-peaks--300x110.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/05\/Satisfaction-Up-Volume-Flat-Whats-Driving-the-Divide-Seasonal-peaks-.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>O volume global de avalia\u00e7\u00f5es (2022-1\u00ba trimestre de 2025) apresenta picos sazonais, mas o ligeiro aumento no in\u00edcio de 2025 reflete o crescimento mais lento observado no par\u00e2metro de refer\u00eancia do 1\u00ba trimestre de 2025.<\/em><\/span><\/p>\n<h3>Am\u00e9rica latina<\/h3>\n<p>Este mercado enfrentou desafios no primeiro trimestre de 2025. O crescimento do GRI estagnou (+0,1% em compara\u00e7\u00e3o com o primeiro trimestre de 2024) e o volume de avalia\u00e7\u00f5es diminuiu significativamente (-4,2%). Essa perda de volume resultou de tend\u00eancias negativas generalizadas nas principais fontes: Agoda (-59,2%), Trip.com (-29,2%), TripAdvisor (-13,2%), Google (-9,9%) e Booking.com (-1,5%). Apesar dessas dificuldades, a porcentagem de men\u00e7\u00f5es positivas aumentou 0,6 pontos percentuais, chegando a 73,8%. Al\u00e9m disso, a taxa de resposta \u00e0s avalia\u00e7\u00f5es subiu consideravelmente, 7,7 pontos percentuais, atingindo 69,5%.<\/p>\n<h3>\u00c1frica<\/h3>\n<p>A \u00c1frica foi a \u00fanica regi\u00e3o com tend\u00eancia negativa no \u00cdndice de Rendimento Global (GRI) neste trimestre (-0,21 TP442T em compara\u00e7\u00e3o com o 1\u00ba trimestre de 2024), principalmente devido ao desempenho na categoria de 4 estrelas (-0,4 pontos). Em contrapartida, registrou um forte crescimento no volume de avalia\u00e7\u00f5es (+6,91 TP442T). No entanto, os principais indicadores de desempenho apresentaram queda em rela\u00e7\u00e3o ao 1\u00ba trimestre de 2024: o Servi\u00e7o caiu 0,4 pontos, o Valor 0,5 pontos e a Limpeza 1,1 pontos. O aumento no volume de avalia\u00e7\u00f5es possivelmente contribuiu para uma leve queda na taxa de resposta, que diminuiu 0,7 pontos, para 71,11 TP442T. Curiosamente, o crescimento global positivo do HolidayCheck (+14,61 TP442T) foi impulsionado quase que inteiramente pelo seu desempenho na \u00c1frica (+43,01 TP442T), j\u00e1 que estagnou ou apresentou queda em outras regi\u00f5es.<\/p>\n<h3>M\u00e9dio Oriente<\/h3>\n<p>Esta regi\u00e3o apresentou uma diverg\u00eancia significativa de desempenho entre hot\u00e9is 5 estrelas e outras categorias. O crescimento geral do GRI no primeiro trimestre (+0,4% em compara\u00e7\u00e3o com o primeiro trimestre de 2024) foi impulsionado principalmente por hot\u00e9is 4 estrelas (+0,8 pontos), o dobro da taxa de crescimento das propriedades 5 estrelas. O volume de avalia\u00e7\u00f5es cresceu minimamente (+0,4%), o que \u00e9 baixo para o que normalmente \u00e9 alta temporada. Os fatores que contribu\u00edram para isso incluem perdas significativas de volume de Agoda (-43,9%), HolidayCheck (-22,9%), TripAdvisor (-16,4%) e Booking.com (-10,4%). Em contraste, o volume de Hotels.com cresceu substancialmente (+34,4%). De forma encorajadora, a taxa de resposta \u00e0s avalia\u00e7\u00f5es continuou a subir, aumentando 4,3 pontos para um impressionante 83,1%.<\/p>\n<h3>Am\u00e9rica do Norte<\/h3>\n<p>A Am\u00e9rica do Norte manteve o bom momento de 2024 no primeiro trimestre de 2025. O GRI apresentou um forte crescimento (+0,7 pontos em rela\u00e7\u00e3o ao primeiro trimestre de 2024), juntamente com um robusto aumento no volume de avalia\u00e7\u00f5es (+6,3%). Esse aumento de volume foi impulsionado pelo desempenho positivo do Google (+3,5%), Expedia (+28,4%) e Hotels.com (+37,3%). Como resultado, o Expedia agora det\u00e9m mais de 30% (31,2%) da participa\u00e7\u00e3o de mercado de avalia\u00e7\u00f5es. Enquanto isso, o Booking.com perdeu 2,7 pontos percentuais, fechando em 24,0%. Assim como em outras regi\u00f5es, o segmento de 5 estrelas mostrou sinais de desacelera\u00e7\u00e3o. As pontua\u00e7\u00f5es do \u00edndice de hot\u00e9is cinco estrelas ca\u00edram em compara\u00e7\u00e3o com o primeiro trimestre de 2024 em Limpeza (-1,1 pontos), Quarto (-1,5 pontos) e Custo-benef\u00edcio (-1,3 pontos).<\/p>\n<h3>Oce\u00e2nia<\/h3>\n<p>A alta temporada na Oceania coincidiu parcialmente com o primeiro trimestre, mas o desempenho permaneceu positivo. O GRI cresceu 0,6 pontos em compara\u00e7\u00e3o com o primeiro trimestre de 2024, e o volume de avalia\u00e7\u00f5es aumentou em 4,61 trilh\u00f5es. A maioria das principais fontes apresentou crescimento; apenas o TripAdvisor (-23,61 trilh\u00f5es) e o HolidayCheck (-25,91 trilh\u00f5es) registraram quedas. No entanto, a regi\u00e3o est\u00e1 atrasada em termos de engajamento com as avalia\u00e7\u00f5es. Sua taxa de resposta da administra\u00e7\u00e3o \u00e9 relativamente baixa, de 55,41 trilh\u00f5es, em compara\u00e7\u00e3o com a m\u00e9dia global pr\u00f3xima a 701 trilh\u00f5es. Al\u00e9m disso, seu tempo m\u00e9dio de resposta ainda gira em torno de 4 dias, enquanto a maioria dos outros mercados tem uma m\u00e9dia inferior a 3,5 dias.<\/p>\n<h2>Conclus\u00e3o<\/h2>\n<p>Em resumo, o primeiro trimestre de 2025 confirmou a capacidade do setor hoteleiro de aumentar a satisfa\u00e7\u00e3o dos h\u00f3spedes al\u00e9m dos n\u00edveis pr\u00e9-pandemia. As categorias de hot\u00e9is de luxo contribu\u00edram positivamente para essa tend\u00eancia. Padr\u00f5es claros e distintos, liderados por tend\u00eancias regionais, tamb\u00e9m s\u00e3o evidentes, marcando uma mudan\u00e7a em rela\u00e7\u00e3o \u00e0 fase de recupera\u00e7\u00e3o p\u00f3s-pandemia, mais vari\u00e1vel.<\/p>\n<p>Embora o crescimento m\u00ednimo no volume de avalia\u00e7\u00f5es seja um ponto a ser observado, as melhorias observadas em fevereiro e mar\u00e7o representam um sinal potencialmente positivo. Indicadores operacionais importantes, como limpeza, acomoda\u00e7\u00e3o e servi\u00e7o, apresentaram melhorias significativas nos \u00faltimos 15 meses. No entanto, a estagna\u00e7\u00e3o do \u00edndice de custo-benef\u00edcio \u00e9 um ponto cr\u00edtico a ser considerado. A maior sensibilidade aos pre\u00e7os, potencialmente exacerbada pelos recentes desdobramentos das tarifas de com\u00e9rcio internacional, pode representar um desafio para o setor hoteleiro.<\/p>\n<p>Portanto, o pr\u00f3ximo trimestre, que inclui os principais feriados, testar\u00e1 rigorosamente a capacidade do setor de manter a satisfa\u00e7\u00e3o do cliente, gerenciando, ao mesmo tempo, a percep\u00e7\u00e3o de valor. Continuar monitorando essas tend\u00eancias de experi\u00eancia do cliente ser\u00e1 essencial.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-19131696' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-19131696' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_224097576793 = function(){ai_insert_viewport_code ('ai-insert-4-19131696');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_224097576793 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_207633685964);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>O primeiro trimestre de 2025 ofereceu um panorama diferenciado para o setor hoteleiro global. A an\u00e1lise revela um crescimento cont\u00ednuo na satisfa\u00e7\u00e3o global dos h\u00f3spedes, medida pelo Global Review Index\u2122 (GRI). De fato, os n\u00edveis de satisfa\u00e7\u00e3o superaram brevemente o \u00edndice de 2019, de 86,41 TP393T, em junho de 2024. Apesar da queda sazonal t\u00edpica em janeiro, o forte desempenho, principalmente em mar\u00e7o, impulsionou o GRI do primeiro trimestre de 2025.<\/p>","protected":false},"author":1,"featured_media":34809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[761,760],"tags":[828],"class_list":["post-34806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-target-market","category-hotel-strategies","tag-shiji"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Satisfaction Up, Volume Flat, What\u2019s Driving the Divide?<\/title>\n<meta name=\"description\" content=\"This analysis explores the crucial Guest Experience Trends Q1 2025, dissecting the data driving performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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