{"id":35637,"date":"2025-09-07T14:13:26","date_gmt":"2025-09-07T12:13:26","guid":{"rendered":"https:\/\/www.revfine.com\/?p=35637"},"modified":"2025-09-08T16:11:25","modified_gmt":"2025-09-08T14:11:25","slug":"apenas-12-dos-hoteis-usam-o-marketing-do-whatsapp-voce-deveria","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/apenas-12-dos-hoteis-usam-o-marketing-do-whatsapp-voce-deveria\/","title":{"rendered":"Apenas 12% dos hot\u00e9is usam o marketing do WhatsApp. Voc\u00ea deveria?"},"content":{"rendered":"<p><em>A maioria dos hot\u00e9is ainda n\u00e3o utiliza o WhatsApp para comunica\u00e7\u00e3o com os h\u00f3spedes, muito menos para marketing. Mas ser\u00e1 que isso \u00e9 uma oportunidade perdida? Nosso \u00faltimo relat\u00f3rio, &quot;O Estado do Marketing Orientado a Dados na Hotelaria&quot;, mostra que apenas 12% dos hot\u00e9is incluem o WhatsApp em sua estrat\u00e9gia de marketing. Enquanto isso, 63% n\u00e3o o utilizam ou dependem dele para atualiza\u00e7\u00f5es operacionais. Isso representa uma grande oportunidade para as propriedades explorarem o WhatsApp para comunica\u00e7\u00e3o com os h\u00f3spedes.<\/em><\/p>\n<p><em>Neste artigo, voc\u00ea aprender\u00e1 como o marketing do WhatsApp para hot\u00e9is fideliza os h\u00f3spedes e aumenta as oportunidades de receita.<\/em><\/p>\n<h2>Por que os hot\u00e9is evitam o marketing do WhatsApp<\/h2>\n<p>Embora a comunica\u00e7\u00e3o com os h\u00f3spedes esteja evoluindo, a realidade \u00e9 que muitos hot\u00e9is ainda dependem de e-mail ou SMS, pensando que o WhatsApp \u00e9 muito arriscado ou muito <em>&quot;informal&quot;<\/em> Para marketing. No entanto, os hot\u00e9is que o adotam utilizam-no estrategicamente para construir relacionamentos mais fortes e gerar receita naturalmente. Eles n\u00e3o fazem spam, mas fidelizam com a mensagem certa no momento certo.<\/p>\n<p>Depender de um \u00fanico canal, como e-mail, vai contra toda a ideia de personaliza\u00e7\u00e3o na hospitalidade, onde os h\u00f3spedes devem ter o direito de escolher seu canal preferido como parte de uma experi\u00eancia b\u00e1sica e personalizada.<\/p>\n<h2>Como os hot\u00e9is usam o WhatsApp para comunica\u00e7\u00e3o com os h\u00f3spedes<\/h2>\n<p>Entre o grupo que utiliza o WhatsApp, muitos o utilizam para diversos prop\u00f3sitos ao longo de toda a jornada do h\u00f3spede, como:<\/p>\n<ul>\n<li>Convidando os h\u00f3spedes para tomar caf\u00e9 da manh\u00e3<\/li>\n<li>Adicionando um r\u00e1pido <em>&quot;Est\u00e1 tudo bem?&quot;<\/em> ap\u00f3s o check-in<\/li>\n<li>Solicitar uma avalia\u00e7\u00e3o logo ap\u00f3s o check-out<\/li>\n<li>Convidando-os para o bar com uma promo\u00e7\u00e3o<\/li>\n<li>Permitindo que eles entrem em contato com a recep\u00e7\u00e3o para quaisquer d\u00favidas<\/li>\n<\/ul>\n<p>A verdade \u00e9 que, quando usado corretamente, o WhatsApp \u00e9 uma ferramenta perfeita para personaliza\u00e7\u00e3o e n\u00e3o apenas promo\u00e7\u00e3o.<\/p>\n<h2>Quais s\u00e3o os resultados do uso do WhatsApp para comunica\u00e7\u00e3o com h\u00f3spedes?<\/h2>\n<p>Vale a pena o hype se focarmos nos resultados? A resposta depende do foco da sua marca.<\/p>\n<p>Os hot\u00e9is que usam o WhatsApp est\u00e3o vendo os seguintes resultados:<\/p>\n<ul>\n<li>Maior taxa de convers\u00e3o do que com e-mail<\/li>\n<li>Taxa de abertura maior do que com e-mail<\/li>\n<li>Maior envolvimento dos h\u00f3spedes, pois \u00e9 mais f\u00e1cil para eles continuarem a conversa<\/li>\n<li>Mais conversas iniciadas pelos pr\u00f3prios h\u00f3spedes<\/li>\n<\/ul>\n<p>Um dos benef\u00edcios mais importantes \u00e9 que permite que os hot\u00e9is enviem v\u00e1rias mensagens sobre diversos t\u00f3picos sem dar a impress\u00e3o de que est\u00e3o enviando spam aos h\u00f3spedes. Diferentes canais, diferentes formatos, diferentes mensagens e diferentes oportunidades.<\/p>\n<h2>Como construir sua estrat\u00e9gia de marketing no WhatsApp para 2026<\/h2>\n<p>Em nosso relat\u00f3rio completo, <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.bookboost.io\/the-state-of-marketing-in-hospitality\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">O estado do marketing baseado em dados na hospitalidade<\/a><\/span>, descobrimos como os hot\u00e9is est\u00e3o usando segmenta\u00e7\u00e3o, personaliza\u00e7\u00e3o, dados e muito mais.<\/p>\n<p>Se voc\u00ea quiser ver como seu hotel se compara, o que os dados dizem sobre os canais e o impacto na receita, e obter todos os insights para planejar sua estrat\u00e9gia, confira.<\/p>\n<p><strong>O marketing por WhatsApp ajuda os hot\u00e9is a se conectarem com os h\u00f3spedes de forma simples. Ele gera confian\u00e7a e impulsiona mais reservas. Aplique os insights e dicas compartilhados aqui para refinar sua estrat\u00e9gia. Comece agora e alcance seus objetivos com relacionamentos mais s\u00f3lidos com os h\u00f3spedes.<\/strong><\/p>\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-chalkboard-teacher fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Relat\u00f3rio gratuito:<\/span> O estado do marketing baseado em dados na hospitalidade<\/h2>\n<div class=\"first-sentence-half\">\n<p>As equipes de hot\u00e9is enfrentam uma press\u00e3o crescente para oferecer personaliza\u00e7\u00e3o, conex\u00e3o com os h\u00f3spedes e consist\u00eancia, apesar do menor n\u00famero de funcion\u00e1rios e das ferramentas fragmentadas.<\/p>\n<p>Por meio de uma pesquisa global com mais de 60 profissionais, este relat\u00f3rio revela refer\u00eancias, desafios e insights sobre o que \u00e9 &quot;bom&quot; e dire\u00e7\u00f5es futuras.<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/page\/o-estado-do-marketing-baseado-em-dados-na-hospitalidade\/\"><span style=\"font-size: 12pt;\">Clique aqui para baixar<\/span><\/a><\/span> o relat\u00f3rio <em>\u201cO Estado do Marketing Baseado em Dados na Hotelaria\u201d<\/em>.<\/p>\n<\/div>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Este artigo foi escrito por nosso parceiro especialista Bookboost<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/bookboost\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/bookboost\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A maioria dos hot\u00e9is ainda n\u00e3o utiliza o WhatsApp para comunica\u00e7\u00e3o com os h\u00f3spedes, muito menos para marketing. Mas ser\u00e1 que isso \u00e9 uma oportunidade perdida? Nosso \u00faltimo relat\u00f3rio, &quot;O Estado do Marketing Orientado a Dados na Hotelaria&quot;, mostra que apenas 121 TP423T dos hot\u00e9is incluem o WhatsApp em sua estrat\u00e9gia de marketing. Enquanto isso, 631 TP423T n\u00e3o o utilizam ou dependem dele para atualiza\u00e7\u00f5es operacionais. Isso representa uma enorme oportunidade.<\/p>","protected":false},"author":1,"featured_media":35642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[804,763,760],"tags":[236],"class_list":["post-35637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-communication","category-hotel-social-media","category-hotel-strategies","tag-bookboost"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Only 12% of Hotels Use WhatsApp Marketing. 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