{"id":361,"date":"2023-04-21T15:00:57","date_gmt":"2023-04-21T13:00:57","guid":{"rendered":"https:\/\/revfine.com\/?p=361"},"modified":"2024-06-04T21:48:52","modified_gmt":"2024-06-04T19:48:52","slug":"revpar-vs-goppar","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/revpar-vs-goppar\/","title":{"rendered":"RevPAR versus GOPPAR"},"content":{"rendered":"

A receita por quarto dispon\u00edvel, ou RevPAR, e o lucro operacional bruto por quarto dispon\u00edvel, ou GOPPAR, s\u00e3o dois dos KPIs mais importantes dispon\u00edveis para os gerentes de hotel. Ambos formam uma parte importante de qualquer estrat\u00e9gia de gest\u00e3o de receita<\/a>. Ambas as m\u00e9tricas se preocupam com as taxas de ocupa\u00e7\u00e3o, mas detalham coisas muito diferentes, j\u00e1 que uma \u00e9 centrada no dinheiro que est\u00e1 sendo gerado, enquanto a outra \u00e9 baseada no lucro geral.<\/em><\/p>\n

Como voc\u00ea calcula RevPAR e GOPPAR?<\/h2>\n

o gest\u00e3o de receitas<\/a> m\u00e9tricas RevPAR e GOPPAR t\u00eam f\u00f3rmulas bastante simples, que s\u00e3o as seguintes:<\/p>\n

RevPAR<\/strong> = Receita de quartos \/ Quartos dispon\u00edveis OR RevPAR = Taxa m\u00e9dia di\u00e1ria x Taxa de ocupa\u00e7\u00e3o<\/em>
\nGOPPAR<\/strong> = Lucro operacional bruto \/ Quartos dispon\u00edveis<\/em><\/p>\n

O lucro operacional bruto pode ser calculado subtraindo as despesas da receita gerada.<\/p>\n

RevPAR x GOPPAR<\/h2>\n

O RevPAR KPI \u00e9 utilizado por aqueles que operam em gest\u00e3o hoteleira<\/a> para dizer a eles quanta receita eles est\u00e3o gerando por quarto dispon\u00edvel em seu hotel. Seu valor principal \u00e9 informar aos propriet\u00e1rios de hot\u00e9is sua receita com a venda de quartos de hotel diretamente relacionada \u00e0 sua taxa de ocupa\u00e7\u00e3o. No entanto, crucialmente, preocupa-se apenas com a entrada de dinheiro.<\/p>\n

Por outro lado, GOPPAR considera despesas e receitas, dando aos propriet\u00e1rios de hot\u00e9is seu lucro global em rela\u00e7\u00e3o \u00e0 taxa de ocupa\u00e7\u00e3o. Ao contr\u00e1rio do RevPAR, n\u00e3o se preocupa apenas com a receita gerada pela venda de quartos, mas inclui toda a receita. Isso fornece uma vis\u00e3o completa do desempenho geral, incluindo a efici\u00eancia com que a empresa ganha dinheiro e ocupa salas. Como resultado, pode dar uma ideia do valor de um hotel como neg\u00f3cio.<\/p>\n

Para obter informa\u00e7\u00f5es mais detalhadas sobre RevPAR e GOPPAR, leia tamb\u00e9m os artigos \u201cO que \u00e9 RevPAR?\u201d<\/a><\/span> e \u201cO que \u00e9 GOPPAR\u201d<\/a><\/span>.<\/p>\n

\n

Mais dicas para expandir seus neg\u00f3cios<\/h3>\nRevfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.

\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado Hotel<\/a><\/span>, Hospitalidade<\/a><\/span>, e Viagem de Turismo<\/a><\/span> categorias.
\n\n<\/div>","protected":false},"excerpt":{"rendered":"

A receita por quarto dispon\u00edvel, ou RevPAR, e o lucro operacional bruto por quarto dispon\u00edvel, ou GOPPAR, s\u00e3o dois dos KPIs mais importantes dispon\u00edveis para os gerentes de hotel. Ambos formam uma parte importante de qualquer estrat\u00e9gia eficaz de gerenciamento de receita. Ambas as m\u00e9tricas se preocupam com as taxas de ocupa\u00e7\u00e3o, mas detalham coisas muito diferentes, j\u00e1 que uma \u00e9 centrada na entrada de dinheiro, enquanto<\/p>","protected":false},"author":24,"featured_media":362,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-kpi"],"yoast_head":"\nRevPAR versus GOPPAR | Revenue Management KPI<\/title>\n<meta name=\"description\" content=\"RevPAR and GOPPAR are both hotel revenue management KPI\u2019s .In this article we explain the difference between RevPAR vs GOPPAR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/revpar-vs-goppar\/\" \/>\n<meta property=\"og:locale\" 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