Question for Our Hotel Marketing Expert Panel<\/span><\/h2>\nTo ensure a successful launch, what key actions should be on a hotel\u2019s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Industry Expert Panel<\/span><\/h2>\n<\/div>Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Our Marketing Expert Panel<\/h3>\n\n- Kamila Zawadzka – Marketing Lead, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich – Founder & Chief Advisor, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman – Chief of Marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov – Adjunct Professor Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Ask Our Panel a Question<\/span><\/a><\/span><\/li>\n
- Join Our Expert Panel<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Kamila](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Kamila-Zawadzka-150x150.png\")
<\/div><\/div>Kamila Zawadzka<\/span>Marketing Lead, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Industry Expert Panel<\/span><\/h2>\n<\/div>Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Our Marketing Expert Panel<\/h3>\n\n- Kamila Zawadzka – Marketing Lead, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich – Founder & Chief Advisor, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman – Chief of Marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov – Adjunct Professor Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Ask Our Panel a Question<\/span><\/a><\/span><\/li>\n
- Join Our Expert Panel<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Kamila Zawadzka<\/span>Marketing Lead, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Our Marketing Expert Panel<\/h3>\n\n- Kamila Zawadzka – Marketing Lead, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich – Founder & Chief Advisor, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman – Chief of Marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov – Adjunct Professor Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Ask Our Panel a Question<\/span><\/a><\/span><\/li>\n
- Join Our Expert Panel<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Kamila Zawadzka<\/span>Marketing Lead, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\n As the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\n At launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\n Post-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
![\"Michael](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich-150x150.png\")
<\/div><\/div>![\"Moriya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Moriya-Rockman-150x150.png\")
<\/div><\/div>![\"Max](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Max-Starkov-150x150.png\")
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