{"id":3686,"date":"2023-05-16T20:00:16","date_gmt":"2023-05-16T18:00:16","guid":{"rendered":"https:\/\/revfine.com\/?p=3686"},"modified":"2023-12-06T17:38:15","modified_gmt":"2023-12-06T16:38:15","slug":"hotel-de-upsell","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/hotel-de-upsell\/","title":{"rendered":"Por quanto o upsell pode aumentar a receita do seu hotel?"},"content":{"rendered":"

A import\u00e2ncia do upsell na ind\u00fastria hoteleira aumentou nos \u00faltimos anos. N\u00e3o \u00e9 de admirar, porque uma boa estrat\u00e9gia de upsell pode aumentar significativamente as receitas dos hot\u00e9is. Mas o upsell \u00e9 ben\u00e9fico para todos os tipos de hotel? Vale a pena para o seu hotel? Neste artigo, voc\u00ea encontra uma compara\u00e7\u00e3o do desempenho de upsell por tipo de hotel, com base em um relat\u00f3rio de benchmark recente. No final do artigo, voc\u00ea tamb\u00e9m encontra um link para baixar o relat\u00f3rio completo.<\/em><\/p>\n

Relat\u00f3rio de refer\u00eancia gratuito: desempenho de upsell por tipo de hotel<\/h2>\n

Para descobrir exatamente quais s\u00e3o os resultados de uma solu\u00e7\u00e3o de upsell automatizada, a equipe da plataforma de upsell Oaky criou um relat\u00f3rio de benchmark gratuito resumindo dados mensais de 1.100 hot\u00e9is entre 2017 e 2019. Neste relat\u00f3rio, voc\u00ea descobre quais tipos de hot\u00e9is apresentam melhor desempenho. acima de tudo, quanta receita incremental as propriedades geram por quarto, o gasto extra m\u00e9dio por h\u00f3spede e quanto dinheiro cada e-mail enviado pode gerar. Continue lendo para ter uma vis\u00e3o geral!<\/p>\n

Receita incremental m\u00e9dia por quarto<\/h2>\n

De acordo com os dados, o tipo e a localiza\u00e7\u00e3o de uma propriedade t\u00eam um forte impacto na receita incremental por quarto. Com uma m\u00e9dia de 38,39 euros de receita de upsell por quarto por m\u00eas, os resorts de esqui e de montanha tiveram o melhor desempenho nesta categoria. Hot\u00e9is de luxo, resorts de golfe e spas n\u00e3o ficaram muito atr\u00e1s. Destacou-se que os hot\u00e9is de aeroporto tiveram um desempenho comparativamente baixo. Provavelmente, isso ocorre porque eles geralmente trabalham com grupos e tripula\u00e7\u00f5es de companhias a\u00e9reas que s\u00e3o menos receptivos a ofertas de upsell. Mas isso n\u00e3o deve desencoraj\u00e1-lo, porque o melhor desempenho geral destacado no relat\u00f3rio \u00e9 um hotel de aeroporto. Isto prova que o upsell pode funcionar em qualquer tipo de propriedade, uma vez que sempre haver\u00e1 h\u00f3spedes interessados em pagar por servi\u00e7os extras que valorizam. A chave para conseguir a venda \u00e9 a segmenta\u00e7\u00e3o e o alcance de ofertas direcionadas relevantes no momento certo.<\/p>\n

Gasto extra m\u00e9dio por h\u00f3spede<\/h2>\n

Provavelmente n\u00e3o \u00e9 uma surpresa para voc\u00ea que hot\u00e9is de luxo, spas, resorts de golfe e esqui tenham tido os maiores gastos m\u00e9dios extras por h\u00f3spede. Outros tipos de propriedades com bons resultados incluem hot\u00e9is urbanos, apartamentos com servi\u00e7os e hot\u00e9is de marca. Isto provavelmente se deve \u00e0 alta porcentagem de h\u00f3spedes a neg\u00f3cios que ficam felizes em pagar por servi\u00e7os e comodidades adicionais, se isso tornar sua estadia mais conveniente e agrad\u00e1vel. A grande vantagem de qualquer h\u00f3spede que opta por uma oferta de upsell \u00e9 que n\u00e3o s\u00f3 gastar\u00e1 mais dinheiro na sua propriedade, como tamb\u00e9m ficar\u00e1 mais satisfeito com a sua estadia \u2013 uma situa\u00e7\u00e3o vantajosa para todos.<\/p>\n

Os dados tamb\u00e9m mostraram um fato interessante sobre gastos adicionais entre h\u00f3spedes de albergues. Embora fosse mais baixo do que em hot\u00e9is de luxo e de luxo, muitos h\u00f3spedes neste segmento econ\u00f3mico gastariam regularmente o equivalente a uma noite de quarto num servi\u00e7o que necessitam ou desejam.<\/p>\n

Receita m\u00e9dia por e-mail enviado<\/h2>\n

A m\u00e9trica final do relat\u00f3rio destaca a receita m\u00e9dia gerada por email enviado. Aqui, os segmentos sofisticados lideram o grupo mais uma vez. Outras categorias, incluindo hot\u00e9is de marca, apartamentos com servi\u00e7os e hot\u00e9is urbanos, podem compensar a menor receita m\u00e9dia por e-mail porque alcan\u00e7am um n\u00famero maior de h\u00f3spedes.<\/p>\n

Claro, esta informa\u00e7\u00e3o \u00e9 \u00fatil quando voc\u00ea est\u00e1 apenas come\u00e7ando seu upsell<\/a> jornada, mas \u00e9 importante saber que o seu sucesso \u00e9 determinado por mais do que o tipo de im\u00f3vel e sua localiza\u00e7\u00e3o. A ess\u00eancia do upsell bem-sucedido \u00e9 enviar a mensagem certa, na hora certa, para o cliente certo. Por exemplo, um hostel mencionado no relat\u00f3rio ganhou espantosos 6.310 euros em outubro de 2018 com vendas adicionais, o que \u00e9 mais do que muitos hot\u00e9is de luxo ganham.<\/p>\n

\n

<\/i>Relat\u00f3rio gr\u00e1tis<\/span>: Relat\u00f3rio de mercado de upsell de hospitalidade por regi\u00e3o<\/h2>\nO upsell gera lucro adicional para os clientes existentes e deve fazer parte de todas as estrat\u00e9gias de marketing e vendas de hot\u00e9is atualmente. E por uma boa raz\u00e3o; aumenta seus resultados financeiros.

\n\nNo "Relat\u00f3rio de mercado de upsell de hotelaria por regi\u00e3o", voc\u00ea descobre resultados de upsell de colegas hoteleiros e aprende sobre as ofertas de upsell com melhor convers\u00e3o por mercado. Clique aqui para baixar o relat\u00f3rio gratuito<\/a><\/span> "Relat\u00f3rio de mercado de upsell de hospitalidade por regi\u00e3o"<\/em>.

<\/div>\n\n
\n

Mais dicas para expandir seus neg\u00f3cios<\/h3>\nRevfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.

\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado Hotel<\/a><\/span>, Hospitalidade<\/a><\/span>, e Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n

Este artigo foi escrito por nosso parceiro especialista Oaky<\/h2>P\u00e1gina do parceiro<\/span><\/a><\/div>P\u00e1gina do parceiro<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

A import\u00e2ncia do upselling na ind\u00fastria hoteleira aumentou nos \u00faltimos anos. N\u00e3o \u00e9 de se admirar, porque uma boa estrat\u00e9gia de upsell pode aumentar significativamente a receita dos hot\u00e9is. Mas o upselling \u00e9 ben\u00e9fico para cada tipo de hotel? Vale a pena para o seu hotel? Neste artigo, voc\u00ea encontra uma compara\u00e7\u00e3o do desempenho de upsell por tipo de hotel, com base em um benchmark recente<\/p>","protected":false},"author":1,"featured_media":3688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,765],"tags":[170],"class_list":["post-3686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-hotel-upselling","tag-oaky"],"yoast_head":"\nBy How Much Can Upselling Boost Your Hotel\u2019s Revenue? 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