{"id":37563,"date":"2026-02-23T17:45:56","date_gmt":"2026-02-23T16:45:56","guid":{"rendered":"https:\/\/www.revfine.com\/?p=37563"},"modified":"2026-04-07T13:21:04","modified_gmt":"2026-04-07T11:21:04","slug":"hospitality-marketing-leaders-career-challenges","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/hospitality-marketing-leaders-career-challenges\/","title":{"rendered":"Qual foi o maior desafio que moldou minha carreira em marketing?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:35px;--awb-padding-left:35px;--awb-padding-right-small:15px;--awb-padding-left-small:15px;--awb-margin-bottom:30px;--awb-background-color:#212121;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-font-size:17px;--awb-text-transform:none;\"><h2><span style=\"color: #d4a763; font-size: 16pt;\">Pergunta para nosso painel de especialistas em marketing de hot\u00e9is<\/span><\/h2>\n<p><span style=\"color: #f5f5f5;\">Qual foi o maior desafio que voc\u00ea superou em sua carreira de marketing? Qual foi a li\u00e7\u00e3o mais importante que voc\u00ea aprendeu e com quem? (Proposta de Moriya Rockman)<\/span><\/p>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:30px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><h2><span style=\"font-size: 20pt;\">Painel de especialistas da ind\u00fastria<\/span><\/h2>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:15px;--awb-text-color:#212121;\"><p>Nosso painel de especialistas do setor \u00e9 formado por profissionais da ind\u00fastria de hospitalidade e viagens. Eles t\u00eam um conhecimento abrangente e detalhado, experi\u00eancia na pr\u00e1tica ou gest\u00e3o e s\u00e3o inovadores. Eles est\u00e3o respondendo a perguntas sobre o estado do setor. Eles compartilham suas percep\u00e7\u00f5es sobre t\u00f3picos como gerenciamento de receita, marketing, opera\u00e7\u00f5es, tecnologia e discutem as \u00faltimas tend\u00eancias.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.7;--awb-text-transform:none;\"><h3>Nosso painel de especialistas em marketing<\/h3>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#michael-goldrich\">Michael J. Goldrich \u2013 Fundador e Conselheiro Chefe, Vivander<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#cory-falter\">Cory Falter \u2013 Parceiro, Lure Agency<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#stephanie-smith\">Stephanie Smith-Sparks \u2013 Fundadora, Cogwheel Marketing<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#join-panel\"><span style=\"color: #d4a763; text-decoration: underline;\">Fa\u00e7a uma pergunta ao nosso painel<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#join-panel\"><span style=\"color: #d4a763; text-decoration: underline;\">Junte-se ao nosso painel de especialistas<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div id=\"michael-goldrich\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-1 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-29535\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich-150x150.png\" alt=\"Michael J. Goldrich\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Michael J. Goldrich<\/span><span class=\"person-title\">Fundador e Conselheiro Chefe, Vivander<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/michaelgoldrich\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;Conseguir a primeira oportunidade foi o maior desafio. Vi uma vaga perfeita para mim, me candidatei online, mas nunca recebi retorno do RH (isso foi em 2004). Ent\u00e3o, vesti meu terno para entrevista, peguei minha pasta (como eu disse, isso foi em 2004) e fui at\u00e9 a recep\u00e7\u00e3o, dizendo que estava l\u00e1 para a minha entrevista \u00e0s 14h. Perguntaram: &#039;Com quem voc\u00ea veio?&#039;. Respondi que havia esquecido de anotar o nome dela, mas ela me deu o endere\u00e7o e o hor\u00e1rio. Mais algumas pessoas do RH apareceram, confusas. Depois de 20 minutos de confus\u00e3o, eu disse: &#039;Olha, tudo bem&#039;. Peguei meu curr\u00edculo e circulei meu n\u00famero de telefone. Disse: &#039;Quando voc\u00eas resolverem isso, eu volto&#039;. Me ligaram no dia seguinte para comparecer e consegui o emprego! A li\u00e7\u00e3o \u00e9: simplesmente v\u00e1 em frente!&quot;\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"cory-falter\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-2 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-25201\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Cory-Falter.jpg\" alt=\"Cory Falter\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Cory Falter<\/span><span class=\"person-title\">Parceiro, Ag\u00eancia Lure<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/coryfalter\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cComo ex-diretora de arte, eu era obcecada por fontes bonitas, cores e atmosferas. Fiquei surpresa ao descobrir que os clientes B2B n\u00e3o se importam muito com a est\u00e9tica da nossa marca. Eles se importam com seus problemas, seus medos e com a rapidez com que podemos resolv\u00ea-los.\u201d.<\/em><\/p>\n<p><em>Meu momento de &quot;clareza&quot;?\u00a0<\/em><em>Estou lendo &quot;They Ask, You Answer&quot; de Marcus Sheridan. Esse livro me impactou profundamente, com sua honestidade brutal, e me fez perceber que marketing n\u00e3o se trata de ser inteligente, mas sim de ser claro. A vis\u00e3o de Marcus sobre &quot;transpar\u00eancia radical&quot;, especialmente em rela\u00e7\u00e3o a pre\u00e7os, quebrou meu paradigma de controle de acesso \u00e0 informa\u00e7\u00e3o.<\/em><\/p>\n<p><em>Li\u00e7\u00e3o aprendida: <\/em><em>O marketing funciona melhor quando ensina, n\u00e3o quando ilude. Apresente-se como um guia tur\u00edstico brutalmente honesto, n\u00e3o como um vendedor persuasivo. Seu potencial cliente n\u00e3o se importa com a beleza das suas imagens se elas n\u00e3o responderem \u00e0s suas perguntas.<\/em><\/p>\n<p><em>Agradecimento especial ao meu mentor: Marcus Sheridan, obrigado por me tirar da minha bolha e me colocar no lugar do comprador.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div id=\"stephanie-smith\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-3 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-14055\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Stephanie-Smith-Sparks-150x150.png\" alt=\"Stephanie Smith-Sparks\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Stephanie-Smith-Sparks-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Stephanie-Smith-Sparks-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Stephanie-Smith-Sparks.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Stephanie Smith-Sparks<\/span><span class=\"person-title\">Fundador, Cogwheel Marketing<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/stephanie-sparks-smith\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cO marketing \u00e9 sempre a disciplina menos importante (na minha opini\u00e3o) da estrat\u00e9gia comercial, por isso h\u00e1 um aprendizado constante. Voc\u00ea se depara tanto com c\u00e9ticos quanto com aqueles que <strong>pensar<\/strong> Eles sabem tudo sobre marketing, seja design de sites ou estrat\u00e9gia de m\u00eddias sociais. Aprendi a primeiro entender meu p\u00fablico e depois educ\u00e1-lo de uma forma que eles consigam assimilar, ap\u00f3s compreender seu contexto e perspectiva. Um \u00faltimo conselho \u00e9 deixar as emo\u00e7\u00f5es de lado e permitir que os dados guiem a conversa. \u00c9 uma oportunidade constante em nosso setor!\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"join-panel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-background-color:#efefef;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;\"><h2>Fa\u00e7a uma pergunta e junte-se ao nosso painel de especialistas<\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-10px;margin-bottom:30px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:center;--awb-font-size:16px;\"><p>Voc\u00ea gostaria que uma pergunta fosse respondida por nosso Painel de especialistas do setor? Ou voc\u00ea gostaria de se juntar \u00e0 nossa comunidade de especialistas e compartilhar sua experi\u00eancia, percep\u00e7\u00f5es e conhecimento com outros profissionais do setor? Atrav\u00e9s dos bot\u00f5es abaixo, voc\u00ea pode enviar uma pergunta ou uma solicita\u00e7\u00e3o para se tornar parte de nosso painel de especialistas.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:-20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/pt\/questao-para-painel\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Fa\u00e7a uma pergunta<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/pt\/painel-de-juncao\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Junte-se ao nosso painel<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<br \/>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":37983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[690,780,689,779,647],"tags":[],"class_list":["post-37563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-tips","category-hospitality-careers","category-careers","category-general-hospitality-marketing","category-hospitality-marketing-expert-panel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Was the Biggest Challenge That Shaped My Marketing Career?<\/title>\n<meta name=\"description\" content=\"Hospitality leaders share the lessons learned and career challenges they\u2019ve overcome. Our Hotel Marketing Expert Panel provides tips &amp; insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/hospitality-marketing-leaders-career-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Was the Biggest Challenge That Shaped My Marketing Career?\" \/>\n<meta property=\"og:description\" content=\"Hospitality leaders share the lessons learned and career challenges they\u2019ve overcome. Our Hotel Marketing Expert Panel provides tips &amp; insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/hospitality-marketing-leaders-career-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T16:45:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T11:21:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/02\/What-was-the-Biggest-Challenge-That-Shaped-My-Marketing-Career.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Suzanne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Suzanne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/\"},\"author\":{\"name\":\"Suzanne\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/2e32584f5833be2e820193ecd94501ee\"},\"headline\":\"What Was the Biggest Challenge That Shaped My Marketing Career?\",\"datePublished\":\"2026-02-23T16:45:56+00:00\",\"dateModified\":\"2026-04-07T11:21:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/\"},\"wordCount\":5042,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/What-was-the-Biggest-Challenge-That-Shaped-My-Marketing-Career.png\",\"articleSection\":[\"Careers\",\"Careers\",\"Careers\",\"Marketing\",\"Marketing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/\",\"name\":\"What Was the Biggest Challenge That Shaped My Marketing Career?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/What-was-the-Biggest-Challenge-That-Shaped-My-Marketing-Career.png\",\"datePublished\":\"2026-02-23T16:45:56+00:00\",\"dateModified\":\"2026-04-07T11:21:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/2e32584f5833be2e820193ecd94501ee\"},\"description\":\"Hospitality leaders share the lessons learned and career challenges they\u2019ve overcome. Our Hotel Marketing Expert Panel provides tips & insights.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/What-was-the-Biggest-Challenge-That-Shaped-My-Marketing-Career.png\",\"contentUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/What-was-the-Biggest-Challenge-That-Shaped-My-Marketing-Career.png\",\"width\":1000,\"height\":516,\"caption\":\"What was the Biggest Challenge That Shaped My Marketing Career\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hospitality-marketing-leaders-career-challenges\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.revfine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Was the Biggest Challenge That Shaped My Marketing Career?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/2e32584f5833be2e820193ecd94501ee\",\"name\":\"Suzanne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g\",\"caption\":\"Suzanne\"},\"url\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/author\\\/suzanne\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qual foi o maior desafio que moldou minha carreira em marketing?","description":"L\u00edderes do setor hoteleiro compartilham as li\u00e7\u00f5es aprendidas e os desafios de carreira que superaram. Nosso painel de especialistas em marketing hoteleiro oferece dicas e insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/pt\/hospitality-marketing-leaders-career-challenges\/","og_locale":"pt_BR","og_type":"article","og_title":"What Was the Biggest Challenge That Shaped My Marketing Career?","og_description":"Hospitality leaders share the lessons learned and career challenges they\u2019ve overcome. Our Hotel Marketing Expert Panel provides tips & insights.","og_url":"https:\/\/www.revfine.com\/pt\/hospitality-marketing-leaders-career-challenges\/","og_site_name":"Revfine.com","article_published_time":"2026-02-23T16:45:56+00:00","article_modified_time":"2026-04-07T11:21:04+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/02\/What-was-the-Biggest-Challenge-That-Shaped-My-Marketing-Career.png","type":"image\/png"}],"author":"Suzanne","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Suzanne","Est. tempo de leitura":"25 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/"},"author":{"name":"Suzanne","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/2e32584f5833be2e820193ecd94501ee"},"headline":"What Was the Biggest Challenge That Shaped My Marketing Career?","datePublished":"2026-02-23T16:45:56+00:00","dateModified":"2026-04-07T11:21:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/"},"wordCount":5042,"commentCount":0,"image":{"@id":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/02\/What-was-the-Biggest-Challenge-That-Shaped-My-Marketing-Career.png","articleSection":["Careers","Careers","Careers","Marketing","Marketing"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/","url":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/","name":"Qual foi o maior desafio que moldou minha carreira em marketing?","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/02\/What-was-the-Biggest-Challenge-That-Shaped-My-Marketing-Career.png","datePublished":"2026-02-23T16:45:56+00:00","dateModified":"2026-04-07T11:21:04+00:00","author":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/2e32584f5833be2e820193ecd94501ee"},"description":"L\u00edderes do setor hoteleiro compartilham as li\u00e7\u00f5es aprendidas e os desafios de carreira que superaram. Nosso painel de especialistas em marketing hoteleiro oferece dicas e insights.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/02\/What-was-the-Biggest-Challenge-That-Shaped-My-Marketing-Career.png","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/02\/What-was-the-Biggest-Challenge-That-Shaped-My-Marketing-Career.png","width":1000,"height":516,"caption":"What was the Biggest Challenge That Shaped My Marketing Career"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/hospitality-marketing-leaders-career-challenges\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/"},{"@type":"ListItem","position":2,"name":"What Was the Biggest Challenge That Shaped My Marketing Career?"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Otimizando a receita","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/2e32584f5833be2e820193ecd94501ee","name":"Susana","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aea947bf998478adc83b7e1668b7c805dc0a3a3ebaadcf61cd3cebded1da99cb?s=96&d=identicon&r=g","caption":"Suzanne"},"url":"https:\/\/www.revfine.com\/pt\/author\/suzanne\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/37563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/comments?post=37563"}],"version-history":[{"count":6,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/37563\/revisions"}],"predecessor-version":[{"id":37984,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/37563\/revisions\/37984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/media\/37983"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/media?parent=37563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/categories?post=37563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/tags?post=37563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}