Question for Our Revenue Management Expert Panel<\/span><\/h2>\nWhat analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk)<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Painel de especialistas da ind\u00fastria<\/span><\/h2>\n<\/div>Nosso painel de especialistas do setor \u00e9 formado por profissionais da ind\u00fastria de hospitalidade e viagens. Eles t\u00eam um conhecimento abrangente e detalhado, experi\u00eancia na pr\u00e1tica ou gest\u00e3o e s\u00e3o inovadores. Eles est\u00e3o respondendo a perguntas sobre o estado do setor. Eles compartilham suas percep\u00e7\u00f5es sobre t\u00f3picos como gerenciamento de receita, marketing, opera\u00e7\u00f5es, tecnologia e discutem as \u00faltimas tend\u00eancias.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
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Nosso Painel de Especialistas em Gest\u00e3o de Receitas<\/h3>\n\n- Mariska van Heemskerk \u2013 Propriet\u00e1ria, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Consultor de Revenue Management, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick \u2013 L\u00edder de receita e rendimento do grupo, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal \u2013 Diretora de Gest\u00e3o de Receitas, Fam\u00edlia Potato Head<\/a><\/span><\/li>\n
- Fa\u00e7a uma pergunta ao nosso painel<\/a><\/span><\/span><\/li>\n
- Junte-se ao nosso painel de especialistas<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Mariska](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Mariska-van-Heemskerk-150x150.jpg\")
<\/div><\/div>Mariska van Heemskerk<\/span>Propriet\u00e1rio, Obras de Gest\u00e3o de Receitas<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Painel de especialistas da ind\u00fastria<\/span><\/h2>\n<\/div>Nosso painel de especialistas do setor \u00e9 formado por profissionais da ind\u00fastria de hospitalidade e viagens. Eles t\u00eam um conhecimento abrangente e detalhado, experi\u00eancia na pr\u00e1tica ou gest\u00e3o e s\u00e3o inovadores. Eles est\u00e3o respondendo a perguntas sobre o estado do setor. Eles compartilham suas percep\u00e7\u00f5es sobre t\u00f3picos como gerenciamento de receita, marketing, opera\u00e7\u00f5es, tecnologia e discutem as \u00faltimas tend\u00eancias.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
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Nosso Painel de Especialistas em Gest\u00e3o de Receitas<\/h3>\n\n- Mariska van Heemskerk \u2013 Propriet\u00e1ria, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Consultor de Revenue Management, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick \u2013 L\u00edder de receita e rendimento do grupo, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal \u2013 Diretora de Gest\u00e3o de Receitas, Fam\u00edlia Potato Head<\/a><\/span><\/li>\n
- Fa\u00e7a uma pergunta ao nosso painel<\/a><\/span><\/span><\/li>\n
- Junte-se ao nosso painel de especialistas<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Mariska van Heemskerk<\/span>Propriet\u00e1rio, Obras de Gest\u00e3o de Receitas<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Nosso painel de especialistas do setor \u00e9 formado por profissionais da ind\u00fastria de hospitalidade e viagens. Eles t\u00eam um conhecimento abrangente e detalhado, experi\u00eancia na pr\u00e1tica ou gest\u00e3o e s\u00e3o inovadores. Eles est\u00e3o respondendo a perguntas sobre o estado do setor. Eles compartilham suas percep\u00e7\u00f5es sobre t\u00f3picos como gerenciamento de receita, marketing, opera\u00e7\u00f5es, tecnologia e discutem as \u00faltimas tend\u00eancias.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
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Nosso Painel de Especialistas em Gest\u00e3o de Receitas<\/h3>\n\n- Mariska van Heemskerk \u2013 Propriet\u00e1ria, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Consultor de Revenue Management, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick \u2013 L\u00edder de receita e rendimento do grupo, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal \u2013 Diretora de Gest\u00e3o de Receitas, Fam\u00edlia Potato Head<\/a><\/span><\/li>\n
- Fa\u00e7a uma pergunta ao nosso painel<\/a><\/span><\/span><\/li>\n
- Junte-se ao nosso painel de especialistas<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Mariska van Heemskerk<\/span>Propriet\u00e1rio, Obras de Gest\u00e3o de Receitas<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\n This way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\n You need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
![\"Massimiliano](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png\")
<\/div><\/div>![\"Tanya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-150x150.png\")
<\/div><\/div>![\"Chaya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Chaya-Kowal-150x150.jpg\")
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