{"id":382,"date":"2024-02-19T12:00:16","date_gmt":"2024-02-19T11:00:16","guid":{"rendered":"https:\/\/revfine.com\/?p=382"},"modified":"2024-06-04T21:57:50","modified_gmt":"2024-06-04T19:57:50","slug":"what-is-yield-management","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/what-is-yield-management\/","title":{"rendered":"O que \u00e9 Yield Management?"},"content":{"rendered":"<p><em>O gerenciamento de rendimento \u00e9 uma estrat\u00e9gia de pre\u00e7os comumente utilizada por empresas de hotelaria, viagens a\u00e9reas e outras \u00e1reas relacionadas ao turismo para gerar receita m\u00e1xima de estoques perec\u00edveis (por exemplo, quartos de hotel ou assentos de companhias a\u00e9reas). Aqui, respondemos \u00e0 pergunta &#039;O que \u00e9 gest\u00e3o de rendimento?&#039; e explique por que \u00e9 \u00fatil para propriet\u00e1rios de hot\u00e9is de hospitalidade e outros.<\/em><\/p>\n<h2>Definindo Yield Management<\/h2>\n<p>Em termos simples, a gest\u00e3o de rendimento \u00e9 uma estrat\u00e9gia baseada na venda ao cliente certo, no momento certo, pelo pre\u00e7o certo. Na ind\u00fastria hoteleira, isso normalmente significa vender o quarto certo para o(s) h\u00f3spede(s) certo(s), no melhor momento poss\u00edvel e pelo valor mais alto para maximizar a receita.<\/p>\n<p>Yield Management compartilha muitas semelhan\u00e7as com o <a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receitas\/\">gest\u00e3o de receitas<\/a> conceito, mas j\u00e1 existe h\u00e1 muito tempo. No entanto, \u00e9 importante notar que a gest\u00e3o de rendimento tem um foco estreito e preocupa-se apenas com o pre\u00e7o de venda e o volume de vendas para alcan\u00e7ar o melhor rendimento de receita poss\u00edvel.<\/p>\n<p>O conceito b\u00e1sico por tr\u00e1s do gerenciamento de rendimento \u00e9 que certos recursos fixos e por tempo limitado, como quartos de hotel, podem ser vendidos por pre\u00e7os diferentes com base na \u00e9poca do ano, no n\u00edvel de demanda, no n\u00famero de quartos j\u00e1 vendidos e em uma ampla variedade de op\u00e7\u00f5es. de outros fatores externos.<\/p>\n<p>Devido ao n\u00famero de vari\u00e1veis envolvidas no processo, o mesmo produto (por exemplo, um quarto de hotel) pode ser vendido a dois clientes por pre\u00e7os diferentes. As estrat\u00e9gias de gerenciamento de rendimento adotam uma abordagem baseada em dados para garantir que os pre\u00e7os sejam ajustados para maximizar os resultados do neg\u00f3cio.<\/p>\n<h4><strong>V\u00eddeo: O que \u00e9 gerenciamento de rendimento?<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/AdmPUf2ovHM?wmode=transparent&autoplay=0&oida=1\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h2>Por que o gerenciamento de rendimento \u00e9 importante?<\/h2>\n<p>A ado\u00e7\u00e3o de uma estrat\u00e9gia de gest\u00e3o de rendimento permite que os propriet\u00e1rios de hot\u00e9is maximizem o dinheiro que ganham com um n\u00famero finito de quartos que precisam ser vendidos em hor\u00e1rios espec\u00edficos. Os gerentes podem usar dados de desempenho anteriores e tend\u00eancias gerais do setor para antecipar a demanda e responder adequadamente.<\/p>\n<p>O gerenciamento de rendimento tamb\u00e9m permite <a href=\"https:\/\/www.revfine.com\/pt\/hospitalidade\/\">hospitalidade<\/a> empresas para otimizar o <a href=\"https:\/\/www.revfine.com\/pt\/precos-estrategias-hotel-industria\/\">estrat\u00e9gia de pre\u00e7os e vendas<\/a> do seu recurso mais importante \u2013 os quartos dispon\u00edveis. Isto permite que os propriet\u00e1rios de hot\u00e9is, por exemplo, acertem no b\u00e1sico do seu neg\u00f3cio, maximizando a receita apenas dos quartos. De acordo com <a href=\"https:\/\/www.researchgate.net\/publication\/220543000_Hotel_Yield_Management_Practices_Across_Multiple_Electronic_Distribution_Channels\" target=\"_blank\" rel=\"noopener\">a pesquisa sobre pr\u00e1ticas de gerenciamento de rendimento de hot\u00e9is em v\u00e1rios canais de distribui\u00e7\u00e3o eletr\u00f4nica<\/a> pela ResearchGate, o gerenciamento de rendimento prova ser lucrativo \u00e0 medida que as empresas relatam um aumento imediato de 5-10% na receita.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30436\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/What-Is-Yield-Management-Why-Is-Yield-Management-Important.jpg\" alt=\"O que \u00e9 Yield Management - Por que o Yield Management \u00e9 importante\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/What-Is-Yield-Management-Why-Is-Yield-Management-Important-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/What-Is-Yield-Management-Why-Is-Yield-Management-Important-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/What-Is-Yield-Management-Why-Is-Yield-Management-Important-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/What-Is-Yield-Management-Why-Is-Yield-Management-Important-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/What-Is-Yield-Management-Why-Is-Yield-Management-Important-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/What-Is-Yield-Management-Why-Is-Yield-Management-Important-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/What-Is-Yield-Management-Why-Is-Yield-Management-Important-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/What-Is-Yield-Management-Why-Is-Yield-Management-Important.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Estrat\u00e9gias de Yield Management Hoteleiro<\/h2>\n<p>Esta tabela educativa descreve as principais estrat\u00e9gias para uma gest\u00e3o de rendimento eficaz na ind\u00fastria hoteleira, detalhando como cada estrat\u00e9gia pode ser implementada e o impacto esperado nas receitas. A compreens\u00e3o destas abordagens permite aos hot\u00e9is optimizar os pre\u00e7os, gerir a procura e, em \u00faltima an\u00e1lise, aumentar a rentabilidade, garantindo que respondem de forma eficiente \u00e0 din\u00e2mica do mercado e ao comportamento do cliente.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Estrat\u00e9gia<\/strong><\/th>\n<th align=\"left\"><strong>Abordagem de implementa\u00e7\u00e3o<\/strong><\/th>\n<th align=\"left\"><strong>Resultado esperado para receita<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Segmenta\u00e7\u00e3o de mercado<\/strong><\/td>\n<td align=\"left\">Classifique os clientes com base no seu valor e comportamento de reserva.<\/td>\n<td align=\"left\">Maximiza a receita direcionando e adaptando ofertas para diferentes segmentos.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Precifica\u00e7\u00e3o din\u00e2mica<\/strong><\/td>\n<td align=\"left\">Ajuste as tarifas dos quartos em tempo real com base na demanda, temporada e ocupa\u00e7\u00e3o.<\/td>\n<td align=\"left\">Aumenta a receita vendendo quartos ao melhor pre\u00e7o poss\u00edvel em qualquer momento.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Gest\u00e3o de overbooking<\/strong><\/td>\n<td align=\"left\">Calcule e aplique um determinado n\u00edvel de overbooking com base em dados hist\u00f3ricos e taxas de cancelamento.<\/td>\n<td align=\"left\">Reduz o impacto de n\u00e3o comparecimentos e cancelamentos, otimizando a receita dos quartos.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Controle de dura\u00e7\u00e3o da estadia<\/strong><\/td>\n<td align=\"left\">Defina requisitos de estadia m\u00ednimos ou m\u00e1ximos durante per\u00edodos de alta demanda.<\/td>\n<td align=\"left\">Garante disponibilidade de quartos e pre\u00e7os ideais durante hor\u00e1rios de pico, aumentando a receita.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Ofertas de pacotes e pacotes<\/strong><\/td>\n<td align=\"left\">Crie pacotes atrativos combinando quartos com outros servi\u00e7os (restaurantes, spa, passeios).<\/td>\n<td align=\"left\">Incentiva reservas e aumenta os gastos com servi\u00e7os auxiliares, aumentando a receita geral.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Gest\u00e3o de canais<\/strong><\/td>\n<td align=\"left\">Otimize a distribui\u00e7\u00e3o em v\u00e1rios canais de reserva com base no custo e no alcance.<\/td>\n<td align=\"left\">Equilibra a exposi\u00e7\u00e3o e reduz os custos de comiss\u00f5es, priorizando os canais mais rent\u00e1veis.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Controle de invent\u00e1rio<\/strong><\/td>\n<td align=\"left\">Ajuste o invent\u00e1rio dispon\u00edvel em diferentes plataformas para corresponder \u00e0s previs\u00f5es de demanda.<\/td>\n<td align=\"left\">Evita vendas insuficientes ou excessivas, garantindo a receita m\u00e1xima dos quartos dispon\u00edveis.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Programas de fidelidade do cliente<\/strong><\/td>\n<td align=\"left\">Desenvolva e promova programas de fidelidade para incentivar a repeti\u00e7\u00e3o de neg\u00f3cios.<\/td>\n<td align=\"left\">Aumenta as reservas diretas e a reten\u00e7\u00e3o de clientes, levando a maiores receitas a longo prazo.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>Yield Management vs. Revenue Management<\/h2>\n<p>Dentro de <a href=\"https:\/\/www.revfine.com\/pt\/hotelaria\/\">gest\u00e3o hoteleira<\/a>, a gest\u00e3o de rendimento e receitas s\u00e3o duas das ferramentas mais \u00fateis dispon\u00edveis para os gestores. Eles permitem que maximizem o dinheiro que ganham com os h\u00f3spedes. Embora os dois conceitos estejam intimamente ligados e compartilhem muitas semelhan\u00e7as, eles tamb\u00e9m apresentam algumas diferen\u00e7as importantes. Para informa\u00e7\u00f5es mais detalhadas sobre gerenciamento de receitas, leia tamb\u00e9m o artigo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-gerenciamento-de-receita\/\">\u201cO que \u00e9 gerenciamento de receita?\u201d<\/a><\/span>.<\/p>\n<h2>Perguntas frequentes sobre o que s\u00e3o gerenciamento de rendimento<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-382-1\"><div class=\"fusion-panel panel-default panel-c18c9bad44520ce5b fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_c18c9bad44520ce5b\"><a aria-expanded=\"false\" aria-controls=\"c18c9bad44520ce5b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-382-1\" data-target=\"#c18c9bad44520ce5b\" href=\"#c18c9bad44520ce5b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e9 o significado do gerenciamento de rendimento?<\/span><\/a><\/h3><\/div><div id=\"c18c9bad44520ce5b\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_c18c9bad44520ce5b\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Na hotelaria, a gest\u00e3o de rendimento descreve a pr\u00e1tica de adotar uma estrat\u00e9gia de pre\u00e7os vari\u00e1veis para quartos e servi\u00e7os, com base na procura. A gest\u00e3o de rendimentos \u00e9 sustentada pela ideia de que ativos como quartos de hotel podem ser vendidos por pre\u00e7os diferentes em momentos e circunst\u00e2ncias diferentes. O gerenciamento de rendimento eficaz envolve vender o produto certo, ao cliente certo, no momento certo, para maximizar o rendimento da receita.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-fa17a650c9f25edd5 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_fa17a650c9f25edd5\"><a aria-expanded=\"false\" aria-controls=\"fa17a650c9f25edd5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-382-1\" data-target=\"#fa17a650c9f25edd5\" href=\"#fa17a650c9f25edd5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e9 um exemplo de estrat\u00e9gia de gerenciamento de rendimento?<\/span><\/a><\/h3><\/div><div id=\"fa17a650c9f25edd5\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_fa17a650c9f25edd5\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Um bom exemplo de gest\u00e3o de rendimento em a\u00e7\u00e3o \u00e9 o ajuste das tarifas dos quartos com base nas previs\u00f5es de procura e nos n\u00edveis de ocupa\u00e7\u00e3o. Muitos hot\u00e9is aumentam as tarifas dos quartos em per\u00edodos de alta demanda, como em \u00e9pocas de pico ou perto de eventos, para maximizar a receita. Por outro lado, quando a procura \u00e9 baixa, os descontos podem ajudar a garantir que os quartos sejam vendidos, em vez de deixados vazios.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-509fa423fadf77f98 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_509fa423fadf77f98\"><a aria-expanded=\"false\" aria-controls=\"509fa423fadf77f98\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-382-1\" data-target=\"#509fa423fadf77f98\" href=\"#509fa423fadf77f98\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que realmente significa &#039;rendimento&#039;?<\/span><\/a><\/h3><\/div><div id=\"509fa423fadf77f98\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_509fa423fadf77f98\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Dentro dos neg\u00f3cios, o rendimento refere-se ao valor da receita gerada, como uma porcentagem do que poderia ser gerado. No contexto da gest\u00e3o de rendimento na hotelaria, refere-se \u00e0 receita gerada por quarto ou servi\u00e7o dispon\u00edvel. Medir o rendimento permite que voc\u00ea entenda a efic\u00e1cia de sua estrat\u00e9gia de pre\u00e7os e utiliza\u00e7\u00e3o de estoque.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e52c413e363cc5172 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_e52c413e363cc5172\"><a aria-expanded=\"false\" aria-controls=\"e52c413e363cc5172\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-382-1\" data-target=\"#e52c413e363cc5172\" href=\"#e52c413e363cc5172\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como voc\u00ea calcula o rendimento?<\/span><\/a><\/h3><\/div><div id=\"e52c413e363cc5172\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_e52c413e363cc5172\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>O rendimento pode ser calculado dividindo a receita real que seus quartos e servi\u00e7os geram pela receita potencial se todos esses quartos e servi\u00e7os fossem vendidos pelo pre\u00e7o integral. A f\u00f3rmula para este c\u00e1lculo \u00e9:<\/p>\n<p>Rendimento = (receita real\/receita potencial) x 100.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-c9ea3f4d15b1dce30 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_c9ea3f4d15b1dce30\"><a aria-expanded=\"false\" aria-controls=\"c9ea3f4d15b1dce30\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-382-1\" data-target=\"#c9ea3f4d15b1dce30\" href=\"#c9ea3f4d15b1dce30\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quais s\u00e3o as desvantagens do gerenciamento de rendimento?<\/span><\/a><\/h3><\/div><div id=\"c9ea3f4d15b1dce30\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_c9ea3f4d15b1dce30\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>O Yield Management pode causar certa insatisfa\u00e7\u00e3o do cliente devido \u00e0s oscila\u00e7\u00f5es de pre\u00e7os, o que traz o risco de alienar clientes fi\u00e9is. Al\u00e9m disso, prever com precis\u00e3o a procura \u00e9 complexo e requer software sofisticado e pessoal treinado que saiba como utiliz\u00e1-lo adequadamente.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<h2>Gostou deste artigo sobre o que \u00e9 Yield Management?<\/h2>\n<p>Voc\u00ea tamb\u00e9m pode estar interessado nos seguintes artigos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/relatorio-de-estrela-de-hotel\/\">Hotel STAR Report: introdu\u00e7\u00e3o clara para hoteleiros<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/benchmarking-em-gestao-hoteleira\/\">A import\u00e2ncia do benchmarking na gest\u00e3o hoteleira<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receita-total\/\">Total Revenue Management: como os hot\u00e9is podem maximizar suas receitas<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/preco-aberto\/\">Open Pricing: Por que \u00e9 a pr\u00f3xima estrat\u00e9gia de gest\u00e3o de receita hoteleira<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/terceirizacao-gestao-receita\/\">Terceiriza\u00e7\u00e3o de gerenciamento de receita: maneiras como isso beneficia os hot\u00e9is<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/robos-hotelaria-industria\/\" itemprop=\"url\"><span itemprop=\"headline\">16 exemplos de rob\u00f4s usados na ind\u00fastria da hospitalidade<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens-de-inteligencia-artificial\/\" itemprop=\"url\"><span itemprop=\"headline\">Como a intelig\u00eancia artificial est\u00e1 mudando a ind\u00fastria de viagens<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing-estrategias\/\" itemprop=\"url\"><span itemprop=\"headline\">26 estrat\u00e9gias essenciais de marketing para hot\u00e9is<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/receita-gerenciamento-estrategias-hotel-industria\/\" itemprop=\"url\"><span itemprop=\"headline\">23 Estrat\u00e9gias de Gest\u00e3o de Receitas para Expandir o Seu Neg\u00f3cio Hoteleiro<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Yield management \u00e9 uma estrat\u00e9gia de precifica\u00e7\u00e3o comumente utilizada por empresas em hospitalidade, viagens a\u00e9reas e outros campos relacionados ao turismo para gerar receita m\u00e1xima de estoque perec\u00edvel (por exemplo, quartos de hotel ou assentos de avi\u00e3o). Aqui, respondemos \u00e0 pergunta &quot;O que \u00e9 yield management?&quot; e explicamos por que ele \u00e9 \u00fatil para propriet\u00e1rios de hot\u00e9is de hospitalidade e outros. Definindo Yield Management Em termos simples, yield management<\/p>","protected":false},"author":24,"featured_media":383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771],"tags":[],"class_list":["post-382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Yield Management? Clearly Explained! | Revfine.com<\/title>\n<meta name=\"description\" content=\"Yield management is a strategy based on selling to the right customer, at the right time, for the right price.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/what-is-yield-management\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Yield Management? | Clearly Explained!\" \/>\n<meta property=\"og:description\" content=\"We will answer the question &#039;What is yield management?\u2019 YM is a strategy based on selling to the right customer, at the right time, for the right price.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/what-is-yield-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-19T11:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T19:57:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-Yield-Management.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martijn Barten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Revfine_com\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martijn Barten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revfine.com\/what-is-yield-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-yield-management\/\"},\"author\":{\"name\":\"Martijn Barten\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/2e0ff184391ab41730911231d3b84c1e\"},\"headline\":\"What is Yield Management?\",\"datePublished\":\"2024-02-19T11:00:16+00:00\",\"dateModified\":\"2024-06-04T19:57:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-yield-management\/\"},\"wordCount\":1589,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-yield-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-Yield-Management.jpg\",\"articleSection\":[\"Explainers\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revfine.com\/what-is-yield-management\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/what-is-yield-management\/\",\"url\":\"https:\/\/www.revfine.com\/what-is-yield-management\/\",\"name\":\"What is Yield Management? 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