{"id":6722,"date":"2023-05-20T09:00:13","date_gmt":"2023-05-20T07:00:13","guid":{"rendered":"https:\/\/revfine.com\/?p=6722"},"modified":"2026-01-23T22:32:09","modified_gmt":"2026-01-23T21:32:09","slug":"guest-communications-hotels","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/guest-communications-hotels\/","title":{"rendered":"Dicas de comunica\u00e7\u00e3o com o h\u00f3spede para melhorar o envolvimento do h\u00f3spede no hotel"},"content":{"rendered":"<p><em>O engajamento dos h\u00f3spedes nunca foi t\u00e3o importante. Nos pr\u00f3ximos anos, os viajantes buscar\u00e3o tranquilidade ao planejar suas viagens. Os hot\u00e9is precisam comunicar claramente as respostas \u00e0s perguntas, oferecer promo\u00e7\u00f5es personalizadas e estar acess\u00edveis aos h\u00f3spedes durante toda a sua jornada. A comunica\u00e7\u00e3o com o h\u00f3spede \u00e9 fundamental para isso. Portanto, neste artigo, voc\u00ea encontrar\u00e1 3 dicas de comunica\u00e7\u00e3o com o h\u00f3spede para hot\u00e9is.<\/em><\/p>\n<h2>Mensagens para convidados oferecem oportunidades para comunica\u00e7\u00e3o com convidados<\/h2>\n<p>Os h\u00f3spedes esperam agilidade, seja na busca e reserva r\u00e1pidas, na resposta a perguntas antes ou durante a estadia, ou no processamento de cancelamentos. Os hot\u00e9is precisam oferecer um n\u00edvel de servi\u00e7o superior com margens de lucro cada vez menores e recursos humanos reduzidos. Precisar\u00e3o utilizar seus funcion\u00e1rios de forma inteligente para garantir que os h\u00f3spedes sejam atendidos e que as opera\u00e7\u00f5es do hotel funcionem perfeitamente.<\/p>\n<p>Tecnologia, como <a href=\"https:\/\/www.revfine.com\/pt\/mensagens-para-hospedes-de-hoteis\/\">mensagens de convidados<\/a>, A empresa oferece solu\u00e7\u00f5es que ampliam as oportunidades para o hotel. As solu\u00e7\u00f5es de mensagens para h\u00f3spedes proporcionam o impulso adicional que os hot\u00e9is precisam para garantir reservas, gerenciar o check-in online e oferecer servi\u00e7os digitais aos h\u00f3spedes. Isso n\u00e3o s\u00f3 protege funcion\u00e1rios e h\u00f3spedes, como tamb\u00e9m oferece a oportunidade de contat\u00e1-los instantaneamente.<\/p>\n<h2>Domine suas comunica\u00e7\u00f5es com convidados<\/h2>\n<p>Com o crescimento das redes sociais, a forma como nos comunicamos e interagimos com os h\u00f3spedes mudou radicalmente. As pessoas migraram do e-mail e do telefone para aplicativos de redes sociais, como o Facebook Messenger, o WhatsApp e o SMS. A troca de mensagens instant\u00e2neas deu origem a uma gera\u00e7\u00e3o de viajantes que busca informa\u00e7\u00f5es de forma r\u00e1pida e eficiente, sem serem bombardeados com longos e-mails ou terem suas caixas de entrada inundadas com ofertas irrelevantes.<\/p>\n<p>Os millennials e as gera\u00e7\u00f5es mais jovens preferem enviar mensagens de texto em vez de ligar, pois \u00e9 menos intrusivo e consome menos tempo. Os hot\u00e9is precisam considerar o uso de SMS e aplicativos de mensagens, visto que 751 mil consumidores n\u00e3o se importam de receber SMS de marcas (de acordo com a Techjury). Isso oferece aos hot\u00e9is a oportunidade de serem diretos e relevantes.<\/p>\n<p>Portanto, os hot\u00e9is devem interagir com os h\u00f3spedes nas plataformas de mensagens que eles utilizam. Plataformas de mensagens para h\u00f3spedes, como a Bookboost, oferecem uma caixa de entrada centralizada para todos os canais de comunica\u00e7\u00e3o com o consumidor, permitindo que sua equipe gerencie apenas uma caixa de entrada. Respostas predefinidas e automatizadas economizam muito tempo para os hot\u00e9is, evitando consultas repetitivas.<\/p>\n<h2>Fazendo upsells funcionarem para o seu hotel<\/h2>\n<p><a href=\"https:\/\/www.bookboost.io\/proactive-direct-messaging-2\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener noreferrer\">Upselling<\/a> \u00e9 uma grande oportunidade para os hot\u00e9is maximizarem a receita de ocupa\u00e7\u00e3o e aumentarem o RevPAR. O upsell representa potencialmente 10% \u2013 20% do gasto total dos h\u00f3spedes do hotel (Hospitalitynet).<\/p>\n<p>A recep\u00e7\u00e3o tornou-se o primeiro ponto de contato pessoal na chegada, o que a torna ideal para maiores responsabilidades de vendas. No entanto, as formas tradicionais de venda adicional por meio da recep\u00e7\u00e3o ou e-mails j\u00e1 n\u00e3o s\u00e3o eficazes. De acordo com a PhocusWire, as campanhas de marketing t\u00eam uma taxa m\u00e9dia de abertura de apenas 16,11, uma taxa de cliques de 21 e uma taxa de convers\u00e3o de 0,31, o que \u00e9 muito baixo.<\/p>\n<p>SMS e aplicativos de mensagens abriram uma nova porta para hot\u00e9is. O upselling por mensagens diretas tem uma taxa de abertura muito maior, de quase 99% (Adobe Blog), uma taxa de resposta 209% maior do que por telefone ou e-mail (TechJury), uma leitura em at\u00e9 3 minutos e uma taxa de convers\u00e3o de 10%, conforme observado em muitos casos.<\/p>\n<h2>Segmenta\u00e7\u00e3o precisa: envie mensagens aos convidados certos na hora certa<\/h2>\n<p>Vamos dar um exemplo. Maika, a gerente de opera\u00e7\u00f5es do Jorplace Beach Hostel, estava com dificuldades para aumentar as receitas adicionais. Os h\u00f3spedes s\u00e3o muito preocupados com o or\u00e7amento e parecem relutantes em gastar com servi\u00e7os extras, mesmo quando precisam deles.<\/p>\n<p>Para resolver este problema, Maika lan\u00e7ou uma campanha visando precisamente h\u00f3spedes espec\u00edficos com mensagens relevantes; por exemplo, agendar um convite para um \u201clate check-out\u201d exatamente no momento em que esses h\u00f3spedes est\u00e3o se divertindo para inspir\u00e1-los a agir de acordo com esta oferta.<\/p>\n<p>Com uma taxa de convers\u00e3o de 10%, os h\u00f3spedes compraram o check-out tardio. Al\u00e9m disso, 87,5% de todas as vendas de check-out tardio foram resultado de servi\u00e7os de mensagens. Descobriu-se que os h\u00f3spedes est\u00e3o mais do que dispostos a pagar mais; basta escolher o p\u00fablico certo e comunicar a mensagem certa para ele.<\/p>\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-book-reader fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Guia gratuito:<\/span> Como personalizar a experi\u00eancia do h\u00f3spede<\/h2>\n<div class=\"first-sentence-half\">\n<p>Neste guia, <em>\u201cComo personalizar a experi\u00eancia do h\u00f3spede\u201d<\/em>, voc\u00ea descobrir\u00e1 a import\u00e2ncia de ter uma jornada de h\u00f3spede, como ela \u00e9 e como voc\u00ea pode personaliz\u00e1-la de acordo com as tend\u00eancias que norteiam o comportamento dos h\u00f3spedes de 2023. Voc\u00ea tamb\u00e9m encontrar\u00e1 recomenda\u00e7\u00f5es sobre o desenvolvimento de cada etapa da jornada.<\/p>\n<p><a href=\"https:\/\/www.revfine.com\/pt\/page\/orientar-como-personalizar-a-jornada-do-hospede-do-hotel\/\"><span style=\"text-decoration: underline;\"><span style=\"font-size: 12pt;\">Clique aqui para baixar<\/span><\/span><\/a> o guia <em>\u201cComo personalizar a experi\u00eancia do h\u00f3spede\u201d<\/em>.<\/p>\n<\/div>\n<p><strong>Numa \u00e9poca em que os h\u00f3spedes desejam a melhor experi\u00eancia poss\u00edvel, os hot\u00e9is precisam ser t\u00e3o eficientes e receptivos como sempre. Uma boa comunica\u00e7\u00e3o com os h\u00f3spedes, no momento certo, com a oferta certa e atrav\u00e9s do canal certo pode aumentar as receitas do seu hotel.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n<div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Este artigo foi escrito por nosso parceiro especialista Bookboost<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/bookboost\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/bookboost\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>O engajamento dos h\u00f3spedes nunca foi t\u00e3o importante. Nos pr\u00f3ximos anos, os viajantes buscar\u00e3o tranquilidade ao planejar suas viagens. Os hot\u00e9is precisam comunicar claramente as respostas \u00e0s perguntas, oferecer promo\u00e7\u00f5es personalizadas e estar acess\u00edveis aos h\u00f3spedes durante toda a sua jornada. A comunica\u00e7\u00e3o com o h\u00f3spede \u00e9 fundamental para isso. Portanto, neste artigo, voc\u00ea poder\u00e1...<\/p>","protected":false},"author":1,"featured_media":6725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[804,811],"tags":[236],"class_list":["post-6722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-communication","category-hotel-email-marketing","tag-bookboost"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guest Communication Tips to Improve Hotel Guest Engagement<\/title>\n<meta name=\"description\" content=\"In this article you find 3 guest communication tips to improve your guest engagement. From social media to upselling to a guest messaging app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/guest-communications-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest Communication Tips to Improve Hotel Guest Engagement\" \/>\n<meta property=\"og:description\" content=\"In this article you find 3 guest communication tips to improve your guest engagement. From social media to upselling to a guest messaging app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/guest-communications-hotels\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-20T07:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T21:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Guest-Communication-Tips-for-Hotels.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/guest-communications-hotels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/guest-communications-hotels\\\/\"},\"author\":{\"name\":\"Revfine.com\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/448ffa5eebb238653023574ee7a520db\"},\"headline\":\"Guest Communication Tips to Improve Hotel Guest Engagement\",\"datePublished\":\"2023-05-20T07:00:13+00:00\",\"dateModified\":\"2026-01-23T21:32:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/guest-communications-hotels\\\/\"},\"wordCount\":900,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/guest-communications-hotels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Guest-Communication-Tips-for-Hotels.jpg\",\"keywords\":[\"Bookboost\"],\"articleSection\":[\"Communication\",\"Email Marketing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/guest-communications-hotels\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/guest-communications-hotels\\\/\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/guest-communications-hotels\\\/\",\"name\":\"Guest Communication Tips to Improve Hotel Guest Engagement\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/guest-communications-hotels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/guest-communications-hotels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Guest-Communication-Tips-for-Hotels.jpg\",\"datePublished\":\"2023-05-20T07:00:13+00:00\",\"dateModified\":\"2026-01-23T21:32:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/448ffa5eebb238653023574ee7a520db\"},\"description\":\"In this article you find 3 guest communication tips to improve your guest engagement. 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