{"id":6727,"date":"2023-05-25T09:00:48","date_gmt":"2023-05-25T07:00:48","guid":{"rendered":"https:\/\/revfine.com\/?p=6727"},"modified":"2025-09-17T20:19:54","modified_gmt":"2025-09-17T18:19:54","slug":"hotel-metrics-guest-experience","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/hotel-metrics-guest-experience\/","title":{"rendered":"4 importantes m\u00e9tricas de hotel para medir sua experi\u00eancia como h\u00f3spede"},"content":{"rendered":"<p><em>A maioria dos hot\u00e9is tende a ignorar que os dados s\u00e3o essenciais para seus neg\u00f3cios ou pensa que a coleta e o relat\u00f3rio de dados s\u00e3o reservados para grandes redes multinacionais de hot\u00e9is como Accor ou Marriott. No entanto, o contr\u00e1rio \u00e9 verdadeiro: m\u00e9tricas vitais de hot\u00e9is podem beneficiar cada hotel. Neste artigo, voc\u00ea descobrir\u00e1 por que ter m\u00e9tricas precisas em seu hotel pode aumentar sua receita e sucesso.<\/em><\/p>\n<h2>M\u00e9tricas de hot\u00e9is essenciais para cada hotel<\/h2>\n<p>O cen\u00e1rio mais comum seria se encontrar administrando um neg\u00f3cio de hotel com apenas um pouco de conhecimento do que est\u00e1 acontecendo no back office do seu hotel. N\u00e3o saber quais s\u00e3o as m\u00e9tricas de comunica\u00e7\u00e3o pode afetar negativamente o seu neg\u00f3cio. Felizmente, h\u00e1 uma maneira de centralizar e automatizar dados.<\/p>\n<p>A maioria dos hot\u00e9is est\u00e1 trabalhando com diferentes tecnologias que permitem, como efeito colateral, saber mais sobre seus clientes. Motores de Reserva e Sistemas de Gest\u00e3o de Propriedade s\u00e3o ferramentas muito poderosas que podem relatar informa\u00e7\u00f5es ben\u00e9ficas, embora n\u00e3o re\u00fanam todas as informa\u00e7\u00f5es essenciais necess\u00e1rias para o sucesso. Mas h\u00e1 mais que um hotel pode fazer para otimizar o uso de dados.<\/p>\n<h2>Use um Chatbot para melhorar a comunica\u00e7\u00e3o e obter m\u00e9tricas<\/h2>\n<p>Como gerente de hotel, voc\u00ea se beneficiaria muito de ter um chatbot se quiser estar totalmente atualizado sobre suas m\u00e9tricas de neg\u00f3cios. Um chatbot \u00e9 um widget de chat alimentado por intelig\u00eancia artificial, o que significa que ele pode executar tarefas que geralmente exigem um humano. Ele tamb\u00e9m extrai informa\u00e7\u00f5es do banco de dados do hotel para fornecer respostas personalizadas. Essa tecnologia inteligente com intelig\u00eancia artificial geralmente \u00e9 incorporada ao site do hotel, plataformas de m\u00eddia social e at\u00e9 mesmo aplicativos de mensagens como <a href=\"https:\/\/www.revfine.com\/pt\/whatsapp-for-hotels\/\">Whatsapp<\/a>. Aplicado a hot\u00e9is, um chatbot pode conversar com clientes em potencial, respondendo a todas as suas perguntas automaticamente. Empresas como <a href=\"https:\/\/hijiffy.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener noreferrer\">HiJiffy<\/a> fornecer diferentes solu\u00e7\u00f5es que, corretamente aplicadas, podem fazer voc\u00ea ter sucesso no ramo hoteleiro.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-27144874' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-27144874' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_276869653967 = function(){ai_insert_viewport_code ('ai-insert-7-27144874');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_276869653967 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_287505106375);\n<\/script>\n<\/p>\n<h2>4 M\u00e9tricas de Hotel para Medir a Experi\u00eancia do seu H\u00f3spede<\/h2>\n<p>Abaixo voc\u00ea encontra quatro dicas para impulsionar os neg\u00f3cios do seu hotel usando m\u00e9tricas do hotel para medir a experi\u00eancia dos seus h\u00f3spedes.<\/p>\n<h3>1. M\u00e9tricas de conversa\u00e7\u00e3o<\/h3>\n<p>Conhecer seu cliente \u00e9 tudo. Quanto mais voc\u00ea souber sobre seus h\u00f3spedes, melhor voc\u00ea ser\u00e1 capaz de agrad\u00e1-los. Conhecer o n\u00famero exato de conversas que seu hotel tem com clientes pode indicar o n\u00edvel de satisfa\u00e7\u00e3o com o conte\u00fado dispon\u00edvel online. \u00c9 f\u00e1cil identificar rapidamente tend\u00eancias e t\u00f3picos para adaptar \u00e0s necessidades de seus clientes em potencial. Essas m\u00e9tricas permitem que voc\u00ea identifique preocupa\u00e7\u00f5es gerais entre seus h\u00f3spedes. Por exemplo, perceber taxas de automa\u00e7\u00e3o mais altas significaria que todas as informa\u00e7\u00f5es nas quais os h\u00f3spedes est\u00e3o interessados s\u00e3o claras e f\u00e1ceis de encontrar.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6921\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-3.jpg\" alt=\"M\u00e9tricas de hot\u00e9is para medir a experi\u00eancia do seu h\u00f3spede Imagem 3\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-3-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-3.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Conhecer outros detalhes, como os canais favoritos dos seus h\u00f3spedes para se comunicar com o hotel ou os principais idiomas que os clientes em potencial falam com o chatbot, pode ajudar voc\u00ea a melhorar e construir uma melhor imagem de marca adaptada \u00e0s prefer\u00eancias dos seus clientes. Estar ciente de quais idiomas e palavras s\u00e3o mais usados permitir\u00e1 que voc\u00ea melhore as campanhas de marketing e vendas. Por exemplo, combinar os idiomas ou palavras mais usados com as op\u00e7\u00f5es de exibi\u00e7\u00e3o de idiomas no site seria uma boa pr\u00e1tica. Outra dica interessante seria prestar aten\u00e7\u00e3o \u00e0s porcentagens de uso de diferentes idiomas. Encontrar porcentagens anormais de uso de um idioma espec\u00edfico pode significar que uma das tradu\u00e7\u00f5es do site \u00e9 imprecisa.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6928\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-6.jpg\" alt=\"M\u00e9tricas de hot\u00e9is para medir a experi\u00eancia do seu h\u00f3spede Imagem 6\" width=\"450\" height=\"426\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-6-300x284.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-6.jpg 450w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-6922\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-1.jpg\" alt=\"M\u00e9tricas de hot\u00e9is para medir a experi\u00eancia do seu h\u00f3spede Imagem 1\" width=\"455\" height=\"363\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-1-300x239.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-1.jpg 455w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><\/p>\n<h3>2. M\u00e9tricas de engajamento<\/h3>\n<p>Descobrir o que seus h\u00f3spedes ou clientes em potencial est\u00e3o falando quando entram em contato com o hotel e manter o controle disso pode ter parecido imposs\u00edvel de se conseguir h\u00e1 apenas dez anos. Hoje em dia, \u00e9 apenas uma quest\u00e3o de escolha.<\/p>\n<p>Estar preparado sabendo de antem\u00e3o o que seus clientes v\u00e3o pedir e exigir vai diferenci\u00e1-lo da concorr\u00eancia e provar que seu hotel \u00e9 melhor do que qualquer outro. Ao usar um chatbot, saber o retorno do investimento \u00e9 sempre necess\u00e1rio. Manter o controle das reservas feitas automaticamente pelo chatbot e pelos agentes do hotel \u00e9 essencial. Isso permitir\u00e1 que voc\u00ea fa\u00e7a a compara\u00e7\u00e3o.<\/p>\n<p>Por exemplo, identificar tend\u00eancias crescentes de reservas feitas pelo chatbot significaria informa\u00e7\u00f5es de alta qualidade sobre o hotel. Os h\u00f3spedes se sentem confort\u00e1veis com o chatbot e n\u00e3o precisam de ajuda de agentes humanos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6924\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-4.jpg\" alt=\"M\u00e9tricas de hot\u00e9is para medir a experi\u00eancia do seu h\u00f3spede Imagem 4\" width=\"488\" height=\"388\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-4-300x239.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-4.jpg 488w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-6925\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-5.jpg\" alt=\"M\u00e9tricas de hot\u00e9is para medir a experi\u00eancia do seu h\u00f3spede Imagem 5\" width=\"536\" height=\"201\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-5-300x113.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-5.jpg 536w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<h3>3. M\u00e9tricas de satisfa\u00e7\u00e3o do cliente<\/h3>\n<p>\u00c9 bem sabido que <a href=\"https:\/\/www.revfine.com\/pt\/tips-improve-hotel-customer-care\/\">cliente<\/a> satisfa\u00e7\u00e3o n\u00e3o \u00e9 algo f\u00e1cil de medir. Todo hoteleiro j\u00e1 passou por total incerteza e surpresa com o feedback inesperado de h\u00f3spedes.<\/p>\n<p>Aqui voc\u00ea pode encontrar outro ponto forte dos chatbots de hot\u00e9is. Ter uma plataforma centralizada monitorada e controlada pela ger\u00eancia do hotel, medindo a felicidade m\u00e9dia dos clientes n\u00e3o \u00e9 mais um problema. As m\u00e9tricas do hotel est\u00e3o dispon\u00edveis.<\/p>\n<p>Os chatbots usam t\u00e9cnicas sutis para medir a satisfa\u00e7\u00e3o do cliente. A mais comumente usada e bem-sucedida \u00e9 uma pesquisa de satisfa\u00e7\u00e3o. Preencher uma pesquisa de satisfa\u00e7\u00e3o on-line, no seu telefone ou por e-mail n\u00e3o \u00e9 mais um grande esfor\u00e7o para o cliente m\u00e9dio. Coletar e analisar esses resultados fornecer\u00e1 a voc\u00ea, como gerente de hotel, um feedback direto, limpo e valioso sobre sua equipe e a qualidade do atendimento ao cliente.<\/p>\n<p>Customer Satisfaction Score (CSAT) \u00e9 a mais direta das metodologias de pesquisa de satisfa\u00e7\u00e3o do cliente. As perguntas devem ser sempre simples, como <em>\u201cQu\u00e3o satisfeito voc\u00ea ficou com sua experi\u00eancia?\u201d<\/em>. Para obter o m\u00e1ximo de respostas poss\u00edvel, \u00e9 importante facilitar a resposta para os clientes, como usar op\u00e7\u00f5es de escala como 0-10. Pesquisas de satisfa\u00e7\u00e3o do cliente geralmente s\u00e3o enviadas para clientes que interagiram com o chatbot ou agentes humanos at\u00e9 24h ap\u00f3s tal intera\u00e7\u00e3o.<\/p>\n<p>Essas informa\u00e7\u00f5es, usadas com sabedoria, podem significar, em muitos casos, uma melhoria total na vis\u00e3o dos clientes sobre um hotel e equipe em quest\u00e3o de semanas, sendo essa a chave para o sucesso. \u00c9 crucial comparar as duas pontua\u00e7\u00f5es, CSAT-team e CSAT-chatbot. Essa compara\u00e7\u00e3o dir\u00e1 a diferen\u00e7a no tratamento e na qualidade que o hotel fornece, dependendo de quem est\u00e1 respondendo \u00e0s d\u00favidas dos clientes ou esclarecendo potenciais problemas a serem resolvidos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6926\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-2.jpg\" alt=\"M\u00e9tricas de hot\u00e9is para medir a experi\u00eancia do seu h\u00f3spede Imagem 2\" width=\"688\" height=\"341\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-2-300x149.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-2.jpg 688w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6927\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-7.jpg\" alt=\"M\u00e9tricas de hot\u00e9is para medir a experi\u00eancia do seu h\u00f3spede Imagem 7\" width=\"691\" height=\"337\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-7-300x146.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Hotel-Metrics-to-Measure-Your-Guest-Experience-Image-7.jpg 691w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\n<h3>4. Dados s\u00e3o poder<\/h3>\n<p>Considerando os tempos atuais, saber O QUE melhorar e QUANDO fazer isso aumentar\u00e1 suas chances de sucesso na ind\u00fastria hoteleira. Qualquer neg\u00f3cio na ind\u00fastria hoteleira que deseja ter sucesso deve aproveitar todas as oportunidades de dados. Novas tecnologias est\u00e3o aqui para ajudar, e o uso inteligente pode facilmente transformar um neg\u00f3cio hoteleiro decadente em um hotel extremamente bem-sucedido.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-72742665' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-72742665' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_266370553999 = function(){ai_insert_viewport_code ('ai-insert-4-72742665');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_266370553999 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_481484530047);\n<\/script>\n<\/p>\n<p><strong>O acesso a dados e m\u00e9tricas n\u00e3o \u00e9 mais privil\u00e9gio de poucos. Independentemente do tamanho do seu neg\u00f3cio, agora voc\u00ea pode obter dados precisos para o seu neg\u00f3cio. Conhecer as m\u00e9tricas de conversa\u00e7\u00e3o, engajamento e satisfa\u00e7\u00e3o do cliente do seu neg\u00f3cio permitir\u00e1 que voc\u00ea responda, reaja e inove na ind\u00fastria hoteleira, um mercado muito sens\u00edvel a dados.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>A maioria dos hot\u00e9is tende a ignorar que os dados s\u00e3o essenciais para o seu neg\u00f3cio ou pensa que a recolha e a comunica\u00e7\u00e3o de dados est\u00e3o reservadas a grandes cadeias hoteleiras multinacionais como a Accor ou a Marriott. No entanto, o contr\u00e1rio \u00e9 verdade: m\u00e9tricas vitais do hotel podem beneficiar cada hotel. Neste artigo voc\u00ea descobrir\u00e1 por que ter m\u00e9tricas precisas em seu hotel pode aumentar sua receita e<\/p>","protected":false},"author":1,"featured_media":6729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[804,755,201],"tags":[177],"class_list":["post-6727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-communication","category-hotel-explainers","category-travel-marketing","tag-hijiffy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Important Hotel Metrics to Measure Your Guest Experience<\/title>\n<meta name=\"description\" content=\"In this article you will learn about 4 vital hotel metrics to measure your guest experience and why they can help hotels to boost revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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