{"id":8433,"date":"2023-05-30T09:00:38","date_gmt":"2023-05-30T07:00:38","guid":{"rendered":"https:\/\/revfine.com\/?p=8433"},"modified":"2025-09-17T19:48:13","modified_gmt":"2025-09-17T17:48:13","slug":"estrategia-de-recuperacao-cobicosa-para-hoteis","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/estrategia-de-recuperacao-cobicosa-para-hoteis\/","title":{"rendered":"A estrat\u00e9gia definitiva de recupera\u00e7\u00e3o COVID para todos os departamentos de hot\u00e9is"},"content":{"rendered":"<p><em>A COVID-19 paralisou a ind\u00fastria hoteleira global. Agora, muitos destinos est\u00e3o a reabrir lentamente e a ind\u00fastria est\u00e1 a come\u00e7ar a recuperar. Para ajud\u00e1-lo a tirar o m\u00e1ximo proveito de sua propriedade durante esta fase de recupera\u00e7\u00e3o, este artigo resume dicas de especialistas em recupera\u00e7\u00e3o de COVID para seus departamentos de marketing, gerenciamento de receitas, alimentos e bebidas e front office. No final deste artigo, voc\u00ea encontra um link para baixar <span style=\"text-decoration: underline;\"><a href=\"#ebooks\">4 e-books gr\u00e1tis<\/a><\/span> com estrat\u00e9gias de recupera\u00e7\u00e3o de COVID mais aprofundadas por departamento.<\/em><\/p>\n<h2>Marketing do seu hotel p\u00f3s-bloqueio<\/h2>\n<p>Chamar a aten\u00e7\u00e3o do seu hotel e motivar as pessoas a reservar quando voc\u00ea estiver pronto para reabrir exige mais do que uma simples promo\u00e7\u00e3o ou duas. Tempos como estes exigem uma abordagem mais refinada. Lembre-se das quatro dicas a seguir ao planejar seu marketing.<\/p>\n<ul>\n<li><strong>Planeje seus recursos e concentre-se nas atividades de marketing com maior retorno do investimento<\/strong> para o seu hotel. Isso pode incluir concentrar sua energia nas m\u00eddias sociais e nas rela\u00e7\u00f5es com a m\u00eddia ou em an\u00fancios e campanhas pagas. Fa\u00e7a a melhor escolha para sua propriedade observando a qual m\u00eddia seu p\u00fablico-alvo responde melhor.<\/li>\n<li><strong>Concentre-se em sua comunidade local<\/strong> porque as viagens internacionais podem demorar mais para se recuperar. Ofere\u00e7a ofertas e promo\u00e7\u00f5es em \u00e9pocas escolares ou feriados e outras promo\u00e7\u00f5es especiais das quais os clientes podem aproveitar facilmente. Considere tamb\u00e9m qual m\u00eddia atinge melhor esse mercado e por quais canais eles contratam, pois isso o ajudar\u00e1 a refinar sua segmenta\u00e7\u00e3o.<\/li>\n<li><strong>Ofere\u00e7a promo\u00e7\u00f5es criativas<\/strong> para entrar em novos mercados ou fornecer algo \u00fanico que chamar\u00e1 a aten\u00e7\u00e3o das pessoas. Isso pode consistir em pacotes familiares especiais que incluem op\u00e7\u00f5es de entretenimento divertido ou aluguel de quartos de uso diurno para pessoas que trabalham remotamente, mas desejam sair de casa durante o dia.<\/li>\n<li><strong>Aproveite ao m\u00e1ximo as novas tend\u00eancias no comportamento do consumidor<\/strong>, como o n\u00famero crescente de pessoas que usam a pesquisa ativada por voz quando planejam uma viagem. Atraia esses visitantes para o seu site adicionando artigos curtos em formato de perguntas e respostas que cobrem os t\u00f3picos que os visitantes em potencial pesquisam com mais frequ\u00eancia, como os melhores restaurantes, bares e atra\u00e7\u00f5es em sua \u00e1rea ou informa\u00e7\u00f5es locais relacionadas ao COVID.<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-86908038' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-86908038' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTcgYWktdHJhY2snIGRhdGEtYWk9J1d6Y3NJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElERWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTctOTE0NDk2ODYnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa1JhVnpWclpWYzBhVXhEU1dsTVJFWmtKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTluYnk1alpXNWtlVzR1WTI5dEwyd3ZNamt6TkRBeUx6SXdNalV0TURrdE1ETXZNbTUwTkhJMU1pSWdkR0Z5WjJWMFBTSmZZbXhoYm1zaUlISmxiRDBpYm05dmNHVnVaWElpSUdOc1lYTnpQU0pDWVc1dVpYSXRJMEV0UVdaMFpYSXRVR0Z5WVdkeVlYQm9JajQ4YVcxbklHTnNZWE56UFNKaGJHbG5ibTV2Ym1VZ2MybDZaUzFtZFd4c0lIZHdMV2x0WVdkbExUTTJNVEUySWlCemNtTTlJbWgwZEhCek9pOHZkM2QzTG5KbGRtWnBibVV1WTI5dEwzZHdMV052Ym5SbGJuUXZkWEJzYjJGa2N5OHlNREkxTHpFd0wwTmxibVI1YmkxQlNTMUVhV2RwZEdGc0xVMWhjbXRsZEdsdVp5MUhkV2xrWlMweU1EQXdMbWRwWmlJZ1lXeDBQU0lpSUhkcFpIUm9QU0l4TVRBd0lpQm9aV2xuYUhROUlqSXdNQ0lnTHo0OEwyRStQQzlrYVhZK0Nnbz0iPgo8L2Rpdj4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMiIgZGF0YS1uYW1lPSJRZz09IiBkYXRhLWNvZGU9IkNqeGthWFlnWTJ4aGMzTTlKMk52WkdVdFlteHZZMnNnWTI5a1pTMWliRzlqYXkwME1TQmhhUzEwY21GamF5Y2daR0YwWVMxaGFUMG5WM3BSZUV4RVFYTkphVzluVVcxR2RXSnRWbmxKUjFKc1l6SjBNR0l6UVdkTVUwSkRVVlpCWjBrd1NXZE1VMEpLVWtkV2FGVjVTWE5KYVVselRWWXdQU2NnYzNSNWJHVTlKMjFoY21kcGJqb2dPSEI0SURBN0lHTnNaV0Z5T2lCaWIzUm9PeWMrQ2p4aElHaHlaV1k5SW1oMGRIQnpPaTh2WjI4dWNtVjJMbWxrWldGekxtTnZiUzlsYmkxMWJteHZZMnRwYm1jdGNtVjJaVzUxWlMxd2IzUmxiblJwWVd3L1AzVjBiVjl6YjNWeVkyVTljSFZpYkdsallYUnBiMjRtWVcxd08zVjBiVjl0WldScGRXMDlaR2x6Y0d4aGVTWmhiWEE3ZFhSdFgyTmhiWEJoYVdkdVBXWjVNalZmWjJ4aVgySjFaR2RsZEY5bFpTWmhiWEE3ZFhSdFgyTnZiblJsYm5ROWNHaHZZM1Z6ZDJseVpTWmhiWEE3ZFhSdFgzUmxjbTA5Y21WMlptbHVaU0lnZEdGeVoyVjBQU0pmWW14aGJtc2lJSEpsYkQwaWJtOXZjR1Z1WlhJaUlHTnNZWE56UFNKQ1lXNXVaWEl0STBJdFFXWjBaWEl0VUdGeVlXZHlZWEJvSWo0OGFXMW5JR05zWVhOelBTSmhiR2xuYm01dmJtVWdjMmw2WlMxbWRXeHNJSGR3TFdsdFlXZGxMVE0xTnpNM0lpQnpjbU05SW1oMGRIQnpPaTh2ZDNkM0xuSmxkbVpwYm1VdVkyOXRMM2R3TFdOdmJuUmxiblF2ZFhCc2IyRmtjeTh5TURJMUx6QTVMMGxFWldGVExWVnViRzlqYTJsdVp5MVNaWFpsYm5WbExVSmhibTVsY2kweU1EQXRNVEV3TUM1bmFXWWlJR0ZzZEQwaUlpQjNhV1IwYUQwaU1URXdNQ0lnYUdWcFoyaDBQU0l5TURBaUlDOCtQQzloUGp3dlpHbDJQZ289Ij4KPC9kaXY+CjwvZGl2Pgo8c2NyaXB0PmlmICh0eXBlb2YgYWlfanNfY29kZSA9PSAnYm9vbGVhbicpIHt2YXIgYWlfYmxvY2tfZGl2ID0gZG9jdW1lbnQucXVlcnlTZWxlY3RvciAoJy5haS1yb3RhdGUtNy05MTQ0OTY4NicpOyBhaV9wcm9jZXNzX3JvdGF0aW9uIChhaV9ibG9ja19kaXYpOyBhaV9ibG9ja19kaXYuY2xhc3NMaXN0LnJlbW92ZSAoJ2FpLXJvdGF0ZS03LTkxNDQ5Njg2Jyk7fTs8L3NjcmlwdD4KPC9kaXY+Cg==' data-block='7'><\/div>\n<script>\n  ai_run_965827545104 = function(){ai_insert_viewport_code ('ai-insert-7-86908038');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_965827545104 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_141040329442);\n<\/script>\n<\/p>\n<h2>Gest\u00e3o de receitas em tempos extraordin\u00e1rios<\/h2>\n<p>A sua abordagem \u00e0 gest\u00e3o de receitas ap\u00f3s o confinamento ter\u00e1 um enorme impacto no desempenho da sua propriedade durante o per\u00edodo de recupera\u00e7\u00e3o. Os 4 pontos abaixo ir\u00e3o ajud\u00e1-lo a adaptar a sua estrat\u00e9gia \u00e0 procura crescente nesta situa\u00e7\u00e3o sem precedentes.<\/p>\n<ul>\n<li><strong>Prepare-se para mudan\u00e7as nos padr\u00f5es de demanda<\/strong>. Com menos pessoas viajando internacionalmente, o seu mercado interno ganhar\u00e1 import\u00e2ncia. As empresas que reduzem as viagens corporativas significam um segmento corporativo mais fraco. Verifique seus dados para ver como essas principais tend\u00eancias impactaram sua propriedade e quais segmentos, por sua vez, foram escolhidos para voc\u00ea, para que voc\u00ea possa direcion\u00e1-los melhor com atividades de marketing.<\/li>\n<li><strong>Continuar a previs\u00e3o de curto prazo<\/strong>. Pode parecer in\u00fatil olhar demasiado para o futuro, uma vez que ningu\u00e9m pode prever como se desenvolver\u00e3o as restri\u00e7\u00f5es \u00e0s viagens e a recupera\u00e7\u00e3o dos neg\u00f3cios nos pr\u00f3ximos meses. Para explicar isso, crie previs\u00f5es de curto prazo para dois ou tr\u00eas cen\u00e1rios para ver como sua empresa se sairia em diferentes situa\u00e7\u00f5es. Economize tempo nesta tarefa aproveitando ferramentas de gerenciamento de receitas.<\/li>\n<li><strong>Ofere\u00e7a valor em vez de descontos<\/strong>. A simples redu\u00e7\u00e3o das suas taxas ter\u00e1 apenas um impacto limitado, uma vez que a procura \u00e9 globalmente mais baixa. Em vez de dar grandes descontos, ofere\u00e7a promo\u00e7\u00f5es com valor extra que prometam aos h\u00f3spedes uma estadia divertida e \u00f3timas experi\u00eancias.<\/li>\n<li><strong>Adote o gerenciamento total de receitas<\/strong>. A gest\u00e3o de receitas n\u00e3o se trata mais apenas de receitas de quartos. \u00c9 hora de analisar a jornada completa do cliente e como otimiz\u00e1-la para gerar receita tamb\u00e9m em outros departamentos. Isso aumenta os gastos internos e lhe d\u00e1 mais chances de impressionar os h\u00f3spedes com seu servi\u00e7o incr\u00edvel.<\/li>\n<\/ul>\n<h2>Alimentos e Bebidas: Servindo a Melhor Experi\u00eancia<\/h2>\n<p>O departamento de alimenta\u00e7\u00e3o e bebidas (F&amp;B) aposta fortemente em duas vertentes: o contacto pr\u00f3ximo com os h\u00f3spedes e a oferta de experi\u00eancias memor\u00e1veis. Embora a COVID esteja tornando isso mais dif\u00edcil, existem maneiras criativas de encantar seus convidados e garantir o fluxo de receita por meio de seus locais de alimenta\u00e7\u00e3o e bebidas.<\/p>\n<ul>\n<li><strong>Implementar novos POPs<\/strong> (procedimentos operacionais padr\u00e3o) que seguem as regras locais e mant\u00eam sua equipe e convidados seguros. Estude as diretrizes publicadas pelas autoridades locais e encontre maneiras de implement\u00e1-las que n\u00e3o atrapalhem excessivamente o seu servi\u00e7o ou a experi\u00eancia do h\u00f3spede. E n\u00e3o se esque\u00e7a de comunicar sobre as medidas tomadas em suas miss\u00f5es.<\/li>\n<li><strong>Analise seus custos e receitas<\/strong>. Novas medidas de higiene e restri\u00e7\u00f5es de capacidade t\u00eam um forte impacto nos seus custos operacionais e na sua capacidade de gerar receitas. Examine quanto custa administrar seu local, como seu mercado-alvo pode ter mudado, quantas coberturas voc\u00ea precisa para atingir o ponto de equil\u00edbrio e onde voc\u00ea pode trabalhar com mais efici\u00eancia para economizar custos.<\/li>\n<li><strong>Renove sua estrat\u00e9gia de marketing<\/strong>. Comece organizando sua presen\u00e7a online. Atualize sua listagem do Google, seu site e seus canais de m\u00eddia social para incluir novos hor\u00e1rios de funcionamento e apresentar suas medidas de higiene. Em seguida, crie conte\u00fado direcionado a um p\u00fablico local e comece a testar qual tipo de conte\u00fado os envolve mais. Por fim, use sua presen\u00e7a online para anunciar ofertas e promo\u00e7\u00f5es que atrair\u00e3o novos visitantes.<\/li>\n<li><strong>Aumente suas vendas de alimentos e bebidas<\/strong>. Agora \u00e9 a hora de experimentar novas formas de gerar mais vendas. Fa\u00e7a parceria com servi\u00e7os de entrega locais ou permita que os h\u00f3spedes retirem as refei\u00e7\u00f5es. Atualize regularmente seu menu para incluir especialidades sazonais para que os h\u00f3spedes locais tenham mais motivos para voltar e treinar sua equipe em vendas adicionais para aumentar sua conta m\u00e9dia.<\/li>\n<\/ul>\n<h2>Front Office: Recebendo os h\u00f3spedes de volta \u00e0 sua propriedade<\/h2>\n<p>Como a maioria dos hoteleiros, a COVID provavelmente fez com que voc\u00ea mudasse a forma como lida com as chegadas \u00e0 sua propriedade. Apesar destas medidas necess\u00e1rias, receber os visitantes de forma calorosa e amig\u00e1vel nunca foi t\u00e3o importante. Continue lendo para tornar seu front office um ponto de partida perfeito \u00e0 prova de COVID para seus convidados.<\/p>\n<ul>\n<li><strong>Implementar novos padr\u00f5es de higiene em \u00e1reas p\u00fablicas<\/strong> que seguem as diretrizes locais de sa\u00fade e seguran\u00e7a. As medidas a serem tomadas podem incluir fornecer EPI aos convidados e funcion\u00e1rios, instalar esta\u00e7\u00f5es de desinfetante para as m\u00e3os, compartilhar informa\u00e7\u00f5es sobre procedimentos obrigat\u00f3rios e espa\u00e7ar os assentos no sagu\u00e3o. Muitos desses pontos trar\u00e3o custos extras, ent\u00e3o inclua-os em seu or\u00e7amento e procure op\u00e7\u00f5es com bom custo-benef\u00edcio.<a id=\"ebooks\"><\/a><\/li>\n<li><strong>Ajuste os servi\u00e7os de front office para serem mais flex\u00edveis<\/strong> e permitir que os h\u00f3spedes escolham servi\u00e7os remotos sempre que poss\u00edvel. Por exemplo, permita que as pessoas fa\u00e7am check-in e check-out em seus dispositivos m\u00f3veis se quiserem evitar a recep\u00e7\u00e3o. Em seguida, ofere\u00e7a a escolha de quais outros servi\u00e7os desejam aceitar, j\u00e1 que nem todos se sentir\u00e3o confort\u00e1veis com coisas como estacionamento com manobrista e servi\u00e7o de carregador.<\/li>\n<li><strong>Aproveite as ferramentas tecnol\u00f3gicas do hotel<\/strong> para dar aos h\u00f3spedes e funcion\u00e1rios a oportunidade de se comunicarem e interagirem digitalmente. Isso pode ajud\u00e1-lo a trabalhar com mais efici\u00eancia e responder \u00e0s solicita\u00e7\u00f5es com mais rapidez. Tamb\u00e9m \u00e9 uma \u00f3tima maneira de incentivar os h\u00f3spedes a deixar coment\u00e1rios ap\u00f3s a estadia.<\/li>\n<li><strong>Ofere\u00e7a experi\u00eancias que seus convidados apreciar\u00e3o<\/strong> fazendo parceria com guias, destinos ou prestadores de servi\u00e7os locais. Isso n\u00e3o s\u00f3 lhe dar\u00e1 uma vantagem competitiva, mas tamb\u00e9m criar\u00e1 mais chances de interagir com os visitantes e de gerar receita por meio de upsell.<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-97708132' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-97708132' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_153065261312 = function(){ai_insert_viewport_code ('ai-insert-4-97708132');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_153065261312 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_599086830838);\n<\/script>\n<\/p>\n<p><strong>Vamos para voc\u00ea agora! Deixe que todas essas estrat\u00e9gias e dicas de marketing, gerenciamento de receitas, alimentos e bebidas e recupera\u00e7\u00e3o de COVID do front office sejam absorvidas e inspirem voc\u00ea a tornar as viagens p\u00f3s-bloqueio de seus h\u00f3spedes melhores, mais seguras e mais divertidas do que eles jamais poderiam imaginar.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>COVID-19 trouxe a ind\u00fastria de hospitalidade global a uma paralisa\u00e7\u00e3o. Agora, muitos destinos est\u00e3o se abrindo lentamente de novo e a ind\u00fastria est\u00e1 come\u00e7ando a se recuperar. Para ajud\u00e1-lo a obter o m\u00e1ximo de sua propriedade durante esta fase de recupera\u00e7\u00e3o, este artigo resume dicas de recupera\u00e7\u00e3o de COVID de especialistas para seus departamentos de marketing, gerenciamento de receitas, F&amp;B e front office. No fundo do<\/p>","protected":false},"author":1,"featured_media":8435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221,754],"tags":[170],"class_list":["post-8433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corona","category-hotel-operations-management","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate COVID Recovery Strategy for Every Hotel Department<\/title>\n<meta name=\"description\" content=\"Here you find the ultimate COVID recovery strategy for every hotel department. 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