{"id":8767,"date":"2023-05-31T12:00:05","date_gmt":"2023-05-31T10:00:05","guid":{"rendered":"https:\/\/www.revfine.com\/?p=8767"},"modified":"2024-01-18T16:38:21","modified_gmt":"2024-01-18T15:38:21","slug":"inteligencia-artificial-hoteis-covid","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/inteligencia-artificial-hoteis-covid\/","title":{"rendered":"Como os hot\u00e9is aproveitam os chatbots da AI para se adaptar \u00e0s condi\u00e7\u00f5es de mercado relacionadas ao COVID"},"content":{"rendered":"

Os profissionais da hotelaria devem rever os seus modelos de neg\u00f3cio para criar estrat\u00e9gias resilientes a longo prazo para se manterem \u00e0 tona nestes tempos dif\u00edceis. A intelig\u00eancia artificial (IA) \u00e9 essencial para reduzir custos e continuar a oferecer um servi\u00e7o premium aos h\u00f3spedes. Neste artigo, voc\u00ea aprender\u00e1 como os hot\u00e9is usam AI Chatbots para se adaptar \u00e0s condi\u00e7\u00f5es de mercado relacionadas ao COVID.<\/em><\/p>\n

Hot\u00e9is enfrentam desafios devido ao COVID<\/h2>\n

O impacto da COVID-19 ser\u00e1 sentido durante anos. Os hoteleiros que desejam sobreviver a estes tempos cansativos enfrentam tr\u00eas desafios principais:<\/p>\n

    \n
  1. Continue prestando um servi\u00e7o excelente ao operar em condi\u00e7\u00f5es de equipe reduzida;<\/li>\n
  2. Concentre os esfor\u00e7os de vendas na convers\u00e3o para compensar volumes menores de pesquisa;<\/li>\n
  3. Entenda as necessidades dos novos clientes e alinhe a presta\u00e7\u00e3o de servi\u00e7os \u00e0s expectativas reais dos clientes.<\/li>\n<\/ol>\n

    Abordando estes tr\u00eas desafios, este artigo mostrar\u00e1 como os hot\u00e9is aproveitam a IA para aumentar a efici\u00eancia operacional, impulsionar as vendas diretas e fornecer um servi\u00e7o personalizado aos h\u00f3spedes.<\/p>\n

    Desafio 1 \u2013 Automatizar tarefas de baixo valor para oferecer um servi\u00e7o excelente com menos funcion\u00e1rios<\/h2>\n

    Os hot\u00e9is s\u00e3o obrigados a comprimir seus funcion\u00e1rios<\/h3>\n

    A maioria dos funcion\u00e1rios est\u00e1 dispensada e alguns n\u00e3o voltar\u00e3o. Portanto, os hot\u00e9is que querem sobreviver precisam de encontrar formas de racionalizar a sua carga de trabalho e prestar um servi\u00e7o excelente com equipas mais pequenas. A IA fornece uma solu\u00e7\u00e3o para este problema usando chatbots.<\/p>\n

    AI administrou mais de 80% de intera\u00e7\u00f5es com h\u00f3spedes em 2020<\/h3>\n

    Um dos grandes desperd\u00edcios no atendimento ao cliente de hot\u00e9is s\u00e3o as constantes liga\u00e7\u00f5es e e-mails que os hot\u00e9is precisam gerenciar diariamente. Chatbots de hot\u00e9is, como Chatbot de texto r\u00e1pido com tecnologia de IA<\/a><\/span>, pode lidar com efic\u00e1cia com 80% de d\u00favidas dos clientes e economizar horas para a equipe da recep\u00e7\u00e3o todos os dias.<\/p>\n

    Os funcion\u00e1rios interv\u00eam apenas onde podem agregar valor<\/h3>\n

    Os chatbots funcionam como um filtro. Embora todas as consultas frequentes sejam gerenciadas instantaneamente, as solicita\u00e7\u00f5es que exigem aten\u00e7\u00e3o humana s\u00e3o encaminhadas para a equipe. Do lado do cliente, fica claro que suas demandas foram encaminhadas aos funcion\u00e1rios do hotel e ser\u00e3o gerenciadas rapidamente. Do lado do hotel, a equipe pode atender \u00e0s solicita\u00e7\u00f5es no seu pr\u00f3prio ritmo (mas em um prazo aceit\u00e1vel), em vez de ser constantemente interrompida pelo telefone.<\/p>\n

    Desafio 2 \u2013 Concentre seus esfor\u00e7os na convers\u00e3o<\/h2>\n

    N\u00e3o deixe os clientes escaparem do seu site sem fazer reserva<\/h3>\n

    Os hoteleiros pagam um bom dinheiro para gerar tr\u00e1fego online. Assim que os viajantes acessarem seu site, eles poder\u00e3o pesquisar e fazer reservas de forma independente. E se eles n\u00e3o estiverem totalmente convencidos ou ainda n\u00e3o estiverem prontos? Quando os viajantes acessam seu site, eles perguntam: Por que devo reservar com voc\u00ea em vez de no hotel ao lado?<\/p>\n

    ChatBots tranquilizam instantaneamente os clientes e os ajudam a reservar<\/h3>\n

    Os chatbots est\u00e3o aqui para esclarecer as d\u00favidas dos clientes e orient\u00e1-los atrav\u00e9s do funil de reserva direta, gra\u00e7as a uma liga\u00e7\u00e3o direta ao seu motor de reservas.
    \nMais importante ainda, embora os chatbots forne\u00e7am informa\u00e7\u00f5es aos clientes potenciais, eles capturam detalhes acion\u00e1veis dos clientes, como nome, e-mail, n\u00famero de telefone, datas de estadia, prefer\u00eancias, etc.<\/p>\n

    Se um viajante n\u00e3o concluir sua reserva direta, sua equipe humana dever\u00e1 ser capaz de usar as informa\u00e7\u00f5es capturadas pelo bot para fazer um acompanhamento proativo por e-mail ou telefone e fechar o neg\u00f3cio. Com base na experi\u00eancia, um bot de bate-papo<\/a> gerenciar\u00e1 uma taxa de convers\u00e3o 10% de forma independente. Quando os hoteleiros configuram um processo de acompanhamento de vendas, a taxa de convers\u00e3o pode chegar a 30%.<\/p>\n

    Abaixo est\u00e1 um exemplo de solicita\u00e7\u00e3o de reserva enviada \u00e0 equipe por um chatbot de hotel. Com essas informa\u00e7\u00f5es resumidas, a equipe do hotel pode acompanhar as solicita\u00e7\u00f5es de reserva que n\u00e3o foram convertidas automaticamente.<\/p>\n

    \"Texto<\/p>\n

    Desafio 3 \u2013 Alinhe sua presta\u00e7\u00e3o de servi\u00e7os \u00e0s expectativas do cliente em 2020 para satisfa\u00e7\u00e3o instant\u00e2nea<\/h2>\n

    Os hoteleiros est\u00e3o muitas vezes convencidos de que o servi\u00e7o artesanal \u00e9 sempre superior ao que as m\u00e1quinas podem oferecer, mas as capacidades humanas podem variar e eventualmente n\u00e3o conseguem acompanhar as expectativas dos clientes por um servi\u00e7o instant\u00e2neo e consistente 24 horas por dia, 7 dias por semana.<\/p>\n

    Adapte a presta\u00e7\u00e3o de servi\u00e7os ao comportamento dos h\u00f3spedes: humanos na recep\u00e7\u00e3o, bots online<\/h3>\n

    Quando voc\u00ea pensa em presta\u00e7\u00e3o de servi\u00e7os, considere tamb\u00e9m os clientes online. O atendimento humano \u00e9 excelente quando os h\u00f3spedes est\u00e3o na recep\u00e7\u00e3o, e voc\u00ea deve absolutamente mant\u00ea-lo. No entanto, os clientes passam mais tempo online do que na recep\u00e7\u00e3o. Os clientes online dificilmente recebem qualquer assist\u00eancia. A maioria deles n\u00e3o liga e vai para outro lugar. Al\u00e9m disso, como os clientes priorizam os dispositivos m\u00f3veis, certifique-se de que eles possam obter atendimento no site do seu hotel e em seus aplicativos favoritos, como Facebook, WhatsApp, WeChat, etc.<\/p>\n

    Chatbots oferecem servi\u00e7o instant\u00e2neo, personalizado e consistente 24 horas por dia, 7 dias por semana<\/h3>\n

    As perguntas mais frequentes dos clientes est\u00e3o relacionadas ao hor\u00e1rio de check-in, piscina, spa, facilidade para crian\u00e7as, traslado do aeroporto e menu de restaurante e servi\u00e7o de quarto. As respostas humanas n\u00e3o t\u00eam absolutamente nenhum valor agregado em compara\u00e7\u00e3o com uma resposta de bot. A qualidade da resposta humana pode ser inconsistente com base na antiguidade do agente e na rotatividade de pessoal.<\/p>\n

    Mais importante ainda, o tempo m\u00e9dio de resposta entre 24 e 48 horas n\u00e3o \u00e9 r\u00e1pido o suficiente e, do jeito que as coisas est\u00e3o indo, os clientes n\u00e3o receber\u00e3o mais pacientes no futuro. Portanto, a automa\u00e7\u00e3o via IA e chatbots \u00e9 a \u00fanica op\u00e7\u00e3o vi\u00e1vel.<\/p>\n

    \"Quicktext<\/p>\n

    Exemplo de solicita\u00e7\u00f5es frequentes de clientes. Os chatbots fornecem informa\u00e7\u00f5es precisas aos clientes instantaneamente.<\/em><\/p>\n

    Os chatbots tornaram-se essenciais para os hot\u00e9is, especialmente nestes tempos dif\u00edceis, onde o pessoal dispon\u00edvel \u00e9 limitado e os hot\u00e9is precisam de se adaptar \u00e0s necessidades dos novos clientes. As atuais condi\u00e7\u00f5es de mercado exigem a r\u00e1pida ado\u00e7\u00e3o desta tecnologia que faz definitivamente parte do novo normal.<\/strong><\/p>\n

    \n

    Mais dicas para expandir seus neg\u00f3cios<\/h3>\nRevfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.

    \n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado     Hotel<\/a><\/span>, Hospitalidade<\/a><\/span>, e Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"

    Os profissionais da hotelaria devem rever os seus modelos de neg\u00f3cio para criar estrat\u00e9gias resilientes a longo prazo para se manterem \u00e0 tona nestes tempos dif\u00edceis. A intelig\u00eancia artificial (IA) \u00e9 essencial para reduzir custos e continuar a oferecer um servi\u00e7o premium aos h\u00f3spedes. Neste artigo, voc\u00ea aprender\u00e1 como os hot\u00e9is usam AI Chatbots para se adaptar \u00e0s condi\u00e7\u00f5es de mercado relacionadas ao COVID. Hot\u00e9is enfrentam desafios devido ao COVID O impacto do COVID-19<\/p>","protected":false},"author":1,"featured_media":8769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[797,221,754,759],"tags":[617],"class_list":["post-8767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-chatbots","category-corona","category-hotel-operations-management","category-hotel-trends","tag-quicktext"],"yoast_head":"\nHow Hotels Use AI Chatbots to Adapt to COVID-linked Market Conditions<\/title>\n<meta name=\"description\" content=\"In this article you will learn how hotels use Artificial Intelligence (AI) Chatbots to adapt to COVID related market conditions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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