{"id":9543,"date":"2023-06-01T20:00:30","date_gmt":"2023-06-01T18:00:30","guid":{"rendered":"https:\/\/www.revfine.com\/?p=9543"},"modified":"2025-09-17T19:48:19","modified_gmt":"2025-09-17T17:48:19","slug":"atributos-de-hoteis-modelo","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/attribute-model-hotels\/","title":{"rendered":"As reservas com base em atributos s\u00e3o o novo padr\u00e3o para hot\u00e9is?"},"content":{"rendered":"<p><em>O modelo de atributos tornou-se uma palavra da moda na ind\u00fastria hoteleira nos \u00faltimos anos. Mas o que exatamente \u00e9 a reserva baseada em atributos, tamb\u00e9m conhecida como venda baseada em atributos? E quais vantagens isso pode trazer para sua iniciativa de upsell? Vamos ver o que dizem os especialistas, para que voc\u00ea possa decidir se deve testar essa nova abordagem em seu hotel.<\/em><\/p>\n<h2>O que \u00e9 uma reserva baseada em atributos?<\/h2>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/H0z45Py0\" target=\"_blank\" rel=\"noopener noreferrer\">Reserva baseada em atributos<\/a><\/span> significa dividir o produto, neste caso a estadia no hotel em recursos e servi\u00e7os separados. Isso soa familiar? Pode ser que as companhias a\u00e9reas j\u00e1 fa\u00e7am isso h\u00e1 algum tempo, permitindo que voc\u00ea escolha extras, como assentos com espa\u00e7o adicional para as pernas, refei\u00e7\u00f5es com upgrade ou embarque expresso. Tal como um hotel, pode utilizar um modelo semelhante ao vender o seu alojamento. Em vez de oferecer quartos por categoria a um pre\u00e7o definido, voc\u00ea separaria seu invent\u00e1rio para permitir que os h\u00f3spedes selecionassem apenas os elementos que desejam.<\/p>\n<p>N\u00e3o \u00e9 novidade que uma reserva baseada em atributos teria um enorme impacto no processo de reserva do h\u00f3spede, porque coloca o h\u00f3spede no comando de aquilo pelo que acabar\u00e1 pagando. Isto torna os tipos de quartos menos importantes e ajuda os hot\u00e9is a evitar reservas em excesso em determinadas categorias.<\/p>\n<h4><strong>V\u00eddeo: Como funciona a venda baseada em atributos para hot\u00e9is<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/awc_LvVXGzs?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>Outra maneira pela qual os hot\u00e9is podem usar o modelo de atributos \u00e9 alinhar melhor as necessidades dos clientes e as comodidades da propriedade. Como os h\u00f3spedes podem optar pelos seus recursos favoritos no in\u00edcio do processo de reserva, \u00e9 muito mais f\u00e1cil personalizar a estadia no hotel.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-36769256' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-36769256' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_217338423623 = function(){ai_insert_viewport_code ('ai-insert-7-36769256');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_217338423623 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_396536979034);\n<\/script>\n<\/p>\n<p>Em termos de gest\u00e3o de receitas, a altera\u00e7\u00e3o da procura de determinados atributos ou caracter\u00edsticas dos quartos ter\u00e1 impacto nos pre\u00e7os e na disponibilidade dos quartos. Isso tamb\u00e9m permite que voc\u00ea colete dados mais detalhados sobre o que \u00e9 importante para seus h\u00f3spedes e o que eles est\u00e3o dispostos a pagar a mais.<\/p>\n<h3>Processo de reserva padr\u00e3o<\/h3>\n<p>No exemplo a seguir, um h\u00f3spede escolhe o quarto deluxe, pois possui varanda e vista para o mar.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9550\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Bookings.png\" alt=\"Hot\u00e9is Modelo de Atributos - Reservas Baseadas em Atributos\" width=\"800\" height=\"216\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Bookings-300x81.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Bookings.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n<span style=\"font-size: 10pt;\"><em>Exemplo: processo de reserva padr\u00e3o e reserva de quarto<\/em><\/span><\/p>\n<p>Este mesmo h\u00f3spede tamb\u00e9m deseja ficar em um andar superior, mas o hotel n\u00e3o possui categoria de quarto para isso. Para garantir um quarto em andar alto, o h\u00f3spede teria que ligar ou enviar um e-mail para a equipe de reservas e solicit\u00e1-lo. Isso ainda n\u00e3o lhes garantiria um quarto no andar superior. O quarto vem com uma esta\u00e7\u00e3o de trabalho e acesso ao andar do clube. Nosso h\u00f3spede n\u00e3o precisa de nenhum dos dois, mas esses atributos s\u00e3o uma parte fixa da tarifa do quarto.<\/p>\n<h3>Reservar um quarto com reserva baseada em atributos<\/h3>\n<p>Com o modelo de atributos, esse h\u00f3spede poderia lidar com a reserva de maneira diferente. Primeiro, eles escolheriam um quarto com tarifa b\u00e1sica. Em seguida, eles navegariam pelos atributos dispon\u00edveis para encontrar aqueles com os quais desejam personalizar sua estadia. Como este \u00e9 um ref\u00fagio de fim de semana, eles pulariam a mesa e escolheriam uma jacuzzi no quarto.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9551\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Selling.png\" alt=\"Hot\u00e9is Modelo de Atributos - Venda Baseada em Atributos\" width=\"800\" height=\"217\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Selling-300x81.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Selling.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>No final das contas, o hotel se beneficia do modelo de atributos de duas maneiras: o h\u00f3spede gasta mais do que normalmente reservaria os extras desejados e fica mais satisfeito porque conseguiu exatamente o que queria.<\/p>\n<h2>Reserva baseada em atributos \u00e9 o novo padr\u00e3o?<\/h2>\n<p>Os especialistas ainda n\u00e3o concordam se a reserva baseada em atributos ser\u00e1 em breve o novo padr\u00e3o na distribui\u00e7\u00e3o de hot\u00e9is. Embora alguns l\u00edderes inovadores estejam convencidos de que <a href=\"https:\/\/www.shijigroup.com\/insights\/the-rise-of-attribute-based-selling\" target=\"_blank\" rel=\"noopener noreferrer\">a venda baseada em atributos \u00e9 um marco de desenvolvimento<\/a> outros ainda est\u00e3o <a href=\"https:\/\/www.phocuswire.com\/the-truth-about-attribute-based-selling\" target=\"_blank\" rel=\"noopener noreferrer\">relutante em abra\u00e7\u00e1-lo<\/a>.<\/p>\n<p>A distribui\u00e7\u00e3o hoteleira est\u00e1 cada vez mais competitiva e acelerada. Embora isto tenha evolu\u00eddo muito nos \u00faltimos anos, os hot\u00e9is ainda vendem quartos por tarifa e tipo de quarto. Os h\u00f3spedes t\u00eam pouca escolha no que diz respeito aos recursos pelos quais pagam, porque est\u00e1 tudo inclu\u00eddo no pre\u00e7o. N\u00e3o existem padr\u00f5es para categorias de quartos entre hot\u00e9is e marcas, por isso muitos h\u00f3spedes n\u00e3o sabem exatamente o que esperar dos seus quartos. Isso geralmente leva as pessoas a reservarem a categoria mais baixa. Especialmente os hot\u00e9is que aceitam reservas de grandes grupos correm o risco de fazer reservas em excesso na categoria base e perder receitas com upgrades gratuitos.<\/p>\n<p>Embora a reserva baseada em atributos possa resolver esse problema, n\u00e3o \u00e9 t\u00e3o f\u00e1cil de implementar. Diversos <a href=\"https:\/\/cdn.ymaws.com\/members.hedna.org\/resource\/resmgr\/publications\/attribute-model-whitepaper-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">complica\u00e7\u00f5es comerciais, t\u00e9cnicas e operacionais<\/a> criar grandes obst\u00e1culos para come\u00e7ar com a reserva baseada em atributos. A boa not\u00edcia \u00e9 que voc\u00ea pode facilmente transferir os princ\u00edpios da reserva baseada em atributos para o upsell.<\/p>\n<h2>Aplicando o modelo de atributos ao upsell<\/h2>\n<p>Os viajantes querem mais personaliza\u00e7\u00e3o hoje em dia, mas muitas vezes \u00e9 dif\u00edcil conseguir isso atrav\u00e9s do site de um hotel ou de uma OTA. Alguns hot\u00e9is se esfor\u00e7am e inundam seu site com op\u00e7\u00f5es de personaliza\u00e7\u00e3o. Infelizmente, isto sobrecarrega as pessoas e leva-as a abandonar as suas reservas.<\/p>\n<p>O upsell antes da chegada pode resolver esse problema. Se voc\u00ea usar uma plataforma de upsell antes da chegada, os h\u00f3spedes poder\u00e3o primeiro reservar a categoria base atrav\u00e9s do seu site ou de uma OTA. Eles podem personalizar suas reservas fazendo upgrade para uma categoria superior ou optando por servi\u00e7os auxiliares por meio de upsell e vendas cruzadas automatizadas antes da chegada.<\/p>\n<p>Vamos revisitar nosso h\u00f3spede que est\u00e1 procurando um quarto em andar alto com vista para o mar, para ver como ele pode se beneficiar do upsell antes da chegada.<\/p>\n<ul>\n<li><strong>Passo 1:<\/strong> O h\u00f3spede reserva um quarto Standard Vista Mar.<\/li>\n<li><strong>Passo 2:<\/strong> Eles recebem ofertas de upsell direcionadas. Agora o h\u00f3spede tem a oportunidade de escolher um quarto em andar alto, com varanda e jacuzzi. E talvez eles at\u00e9 encontrem outro pequeno extra com o qual queiram se presentear.<\/li>\n<\/ul>\n<p>Como voc\u00ea pode ver, uma abordagem modular no upsell antes da chegada traz muitos benef\u00edcios para o seu hotel:<\/p>\n<ul>\n<li><strong>Os h\u00f3spedes podem:<\/strong>\n<ul>\n<li>personalize sua estadia o quanto quiserem.<\/li>\n<li>personalize sua experi\u00eancia conforme sua conveni\u00eancia.<br \/>\nOs hot\u00e9is podem:<\/li>\n<\/ul>\n<\/li>\n<li><strong>upsell e venda cruzada de upgrades de quartos extras e servi\u00e7os auxiliares<\/strong>.\n<ul>\n<li>promover experi\u00eancias fora do local (por exemplo, excurs\u00f5es ou atividades geridas por parceiros locais).<\/li>\n<li>melhorar seu direcionamento e segmenta\u00e7\u00e3o, j\u00e1 que as ferramentas de upsell permitem enviar a oferta certa ao h\u00f3spede certo. Chega de listas intermin\u00e1veis em seu site que for\u00e7am as pessoas a rolar e pesquisar para sempre.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Uma abordagem modular por meio de upsell antes da chegada funciona agora<\/strong>.<\/li>\n<\/ul>\n<p>Infelizmente, nenhuma tecnologia oferece suporte total \u00e0 reserva baseada em atributos no momento. Desenvolver e implementar isso em grande escala ainda levar\u00e1 tempo. No entanto, o upsell e a venda cruzada direcionados antes da chegada j\u00e1 s\u00e3o poss\u00edveis e trazem excelentes resultados.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-42768150' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-42768150' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_726346100915 = function(){ai_insert_viewport_code ('ai-insert-4-42768150');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_726346100915 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_843037912504);\n<\/script>\n<\/p>\n<p><strong>Por enquanto, o upsell baseado em atributos \u00e9 a maneira mais pr\u00e1tica e f\u00e1cil de implementar de aproveitar os benef\u00edcios da reserva baseada em atributos sem renovar enormemente a distribui\u00e7\u00e3o de um hotel. Vamos para voc\u00ea agora! Voc\u00ea testaria o modelo de atributos e o integraria \u00e0 sua iniciativa de upsell?<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>O modelo de atributos se tornou uma palavra da moda na ind\u00fastria da hospitalidade nos \u00faltimos anos. Mas o que exatamente \u00e9 reserva baseada em atributos, tamb\u00e9m conhecida como venda baseada em atributos? E quais vantagens isso pode trazer para sua iniciativa de upsell? Vamos ver o que os especialistas dizem, para que voc\u00ea decida se deve testar essa nova abordagem em seu hotel. O que \u00e9<\/p>","protected":false},"author":1,"featured_media":9546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,760],"tags":[170],"class_list":["post-9543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-hotel-strategies","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attribute Model Hotels: Attribute-Based Bookings Clearly Explained!<\/title>\n<meta name=\"description\" content=\"Attribute model for hotels. Are attribute-based bookings, otherwise known as attribute-based selling the new standard for hotels?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/atributos-de-hoteis-modelo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attribute Model Hotels: Attribute-Based Bookings Clearly Explained!\" \/>\n<meta property=\"og:description\" content=\"Attribute model for hotels. 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