{"id":9870,"date":"2023-06-06T15:00:45","date_gmt":"2023-06-06T13:00:45","guid":{"rendered":"https:\/\/www.revfine.com\/?p=9870"},"modified":"2025-09-17T19:43:33","modified_gmt":"2025-09-17T17:43:33","slug":"historia-de-sucesso-hotel-van-der-valk-leusden","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/success-story-hotel-van-der-valk-leusden\/","title":{"rendered":"Hist\u00f3ria de sucesso de hot\u00e9is: como o upsell expande a satisfa\u00e7\u00e3o e a receita dos h\u00f3spedes"},"content":{"rendered":"<p><em>Embora os hoteleiros, em geral, estejam a tornar-se conhecedores dos m\u00faltiplos benef\u00edcios do upsell digital, \u00e9 interessante notar como os hot\u00e9is individuais encontram formas \u00fanicas de utilizar o upsell para impulsionar os seus neg\u00f3cios. Neste artigo, <a href=\"https:\/\/www.hotelleusden.nl\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Hotel Van der Valk<\/a> explica quais s\u00e3o os benef\u00edcios do upsell digital e voc\u00ea pode baixar o relat\u00f3rio de desempenho completo com todos os resultados.<\/em><\/p>\n<h2>O upselling digital d\u00e1 aos h\u00f3spedes mais liberdade para planejar sua estadia<\/h2>\n<p>Se o foco deles \u00e9 impulsionar <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/H0Bxq7g0\" target=\"_blank\" rel=\"noopener noreferrer\">receitas acess\u00f3rias<\/a><\/span> ou melhorar a experi\u00eancia dos h\u00f3spedes, existem in\u00fameras maneiras e \u00e1reas de neg\u00f3cios nas quais voc\u00ea pode concentrar seus esfor\u00e7os de upsell, dependendo dos pontos fortes pr\u00e9-existentes do seu hotel.<\/p>\n<p>Nienke Rusticus, gerente de front office do Van der Valk Hotel Leusden \u2013 Amersfoort e Tom van der Valk, gerente geral da propriedade, compartilham sua experi\u00eancia recente com upsell digital e como isso impactou suas receitas, margem de lucro e, o mais importante, a percep\u00e7\u00e3o dos h\u00f3spedes sobre seus hotel.<\/p>\n<blockquote><p>\u201cO uso do upselling digital nos permitiu dar aos nossos h\u00f3spedes mais liberdade para planejar sua estadia. Eles aproveitam ao m\u00e1ximo isso e muitas vezes se presenteiam com uma ou mesmo v\u00e1rias de nossas ofertas. N\u00f3s nos beneficiamos disso de algumas maneiras: nossos h\u00f3spedes ficam satisfeitos com sua estadia, deixam \u00f3timas avalia\u00e7\u00f5es on-line e geramos receitas incrementais.\u201d <a href=\"https:\/\/www.linkedin.com\/in\/nienke-rusticus-24191367\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nienke R\u00fastico<\/a>, Gerente principal do escrit\u00f3rio.<\/p><\/blockquote>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-14005899' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-14005899' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_504252836389 = function(){ai_insert_viewport_code ('ai-insert-7-14005899');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_504252836389 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_923274329492);\n<\/script>\n<\/p>\n<h2>Fazendo a mudan\u00e7a para o upsell digital<\/h2>\n<p>O Hotel Leusden adotou o upsell digital como um pato na \u00e1gua. Eles adotaram o mecanismo de upselling Oaky com a ajuda dos especialistas de integra\u00e7\u00e3o da empresa. Por considerar que era uma ferramenta relativamente intuitiva, a equipe rapidamente pegou o jeito. Personalizar a ferramenta e adicionar promo\u00e7\u00f5es espec\u00edficas para o hotel demorou mais, mas o tempo investido logo se refletiu na popularidade de suas ofertas personalizadas.<\/p>\n<blockquote><p>\u201cVimos \u00f3timos resultados nos primeiros meses usando o Oaky. Nossos e-mails pr\u00e9-chegada alcan\u00e7aram consistentemente taxas de abertura de cerca de 90%, e nossos alimentos e bebidas por tempo limitado foram extremamente populares entre os h\u00f3spedes.\u201d <a href=\"https:\/\/www.linkedin.com\/in\/tom-van-der-valk-943a0726\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Van der Valk<\/a>, Director Geral.<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9877\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Van-der-Valk-Leusden-Upsell-Performance-Report.png\" alt=\"\" width=\"1000\" height=\"516\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Van-der-Valk-Leusden-Upsell-Performance-Report-300x155.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Van-der-Valk-Leusden-Upsell-Performance-Report.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Otimizando o desempenho do upsell digital<a id=\"report\"><\/a><\/h2>\n<p>Depois de resultados promissores oferecendo ofertas de alimentos e bebidas por meio de upsell antes da chegada, a equipe do Van der Valk Hotel Leusden come\u00e7ou a explorar novas \u00e1reas para monetizar por meio de upsell automatizado.<\/p>\n<p>A segmenta\u00e7\u00e3o dos destinat\u00e1rios dos e-mails pr\u00e9-chegada tamb\u00e9m est\u00e1 no horizonte, para permitir que uma gama melhor e mais relevante de itens e servi\u00e7os seja mostrada a cada h\u00f3spede e personalizar ainda mais a mensagem que cada um recebe.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-19853959' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-19853959' data-insertion-no-dbg 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data-block='5'><\/div>\n<script>\n  ai_run_287702365017 = function(){ai_insert_viewport_code ('ai-insert-5-96641869');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_287702365017 (); else document.addEventListener ('DOMContentLoaded', ai_run_287702365017);\n<\/script>\n<\/p>\n<p><strong>O caso de uso do Van der Valk Hotel Leusden mostra que digitalizar sua estrat\u00e9gia de upsell maximiza os gastos por h\u00f3spede ou quarto, d\u00e1 aos h\u00f3spedes mais liberdade para planejar sua estadia e eles deixam avalia\u00e7\u00f5es on-line mais positivas.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>Embora os hoteleiros, em geral, estejam se familiarizando com os diversos benef\u00edcios do upselling digital, \u00e9 interessante observar como os hot\u00e9is individuais encontram maneiras exclusivas de usar o upselling para impulsionar seus neg\u00f3cios. Neste artigo, o Hotel Van der Valk explica qual \u00e9 a vantagem do upselling digital e voc\u00ea pode baixar o relat\u00f3rio de desempenho completo com todos os resultados. Ofertas de upsell digital<\/p>","protected":false},"author":1,"featured_media":9890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[804,765],"tags":[170],"class_list":["post-9870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-communication","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Success Story: How Upsell Expands Guest Satisfaction &amp; Revenue<\/title>\n<meta name=\"description\" content=\"How \u201cHotel van der Valk Leusden\u201d uses digital upselling to give guests more freedom to design their stay and generate incremental revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/historia-de-sucesso-hotel-van-der-valk-leusden\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Success Story: How Upsell Expands Guest Satisfaction &amp; 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