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The 2026 Hospitality Industry Outlook explores how AI is reshaping the hotel guest journey, from how guests discover and book, to how hotels operate, teams work, and experiences are delivered.
It examines what’s changing, how fast those changes are unfolding, and why the coming years will be a defining period for hoteliers.
Built on in-depth research and insights from eighteen industry leaders, the report highlights the technologies, behaviors, and decisions expected to shape the next era of hospitality, alongside practical guidance on what hotels can start doing today to prepare for what lies ahead.
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- Five key insights
- Exploring the future of the guest journey:
- Generative AI: The new frontier in search and booking
- AI Agents: The future of frictionless operations
- Automation: Elevating the human touch
- Your AI readiness checklist: Deep dive