Industrie du voyage et du tourisme ; Un aperçu complet de toutes les activités
The concepts of travel and tourism are very closely linked, and the travel and tourism industries overlap significantly. However, there are also differences between the terms and the two industries. In this article, you will learn more about travel and tourism and the industries based on those activities. Table of Contents: What is the Tourism Industry? What is the Travel Industry? What is the Difference Between the Travel and Tourism Industry? Sectors and Companies Within [...]
Découvrez comment le service de petit-déjeuner peut être un centre de profit pour votre hôtel
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's brand reputation and revenue management methodology. The Most Important Guest Habit is Breakfast TripAdvisor's TripIndex [...]
4 conseils pour une approche de surréservation intelligente
While data certainly supports the practice under the right circumstances, overbooking is a subject that can easily put hotel staff on edge without careful implementation. No one is thrilled by the prospect of needing to relocate or “walk” a guest to another property because a statistically likely cancellation never materialized. 4 Useful Tips for a Smart Overbooking Approach Plenty can be done to improve a potentially challenging scenario for staff and guests alike. Instead of [...]
Exploiter la puissance de l’IA générative dans les communications avec les invités
The industry’s adoption of Artificial Intelligence (AI) keeps pushing the boundaries of personalization and efficiency of guest communications. The emergence of generative AI models, like ChatGPT, is yet another revolution in that area. While it enhances the already existing benefits of platforms and tools powered by conversational AI, it also poses some challenges hoteliers need to consider before deciding on implementing this innovation in their communications. The Evolving Role of AI in the Hospitality Industry [...]
Comment l'intelligence artificielle change l'industrie du voyage
Artificial intelligence is constantly improving, making it more reliable and attractive as a business solution. In particular, businesses in the travel industry are taking advantage of AI to perform various administrative and customer service tasks. Here, you will learn the uses and benefits of artificial intelligence and explain how it is changing how travel companies operate. Table of Contents: Understanding Artificial Intelligence The Role of AI Within the Travel Industry Examples of AI Within the Travel Industry 1. Chatbots and Online Customer Service 2. Face-to-Face Customer Service 3. Data Processing and Data Analysis 4. Voice-Based Digital Assistance 5. Flight Forecasting [...]
Comment attirer différents segments grâce à une stratégie de distribution diversifiée
With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore ways to capitalize on various market segments. 5 Most Common Market Segments and How to [...]
Test A/B : le secret du succès sur le site Web de votre hôtel
Les spécialistes du marketing digital ne doivent jamais sous-estimer l'importance des tests. Ils sont précieux pour comprendre la diversité des publics et déterminer les changements susceptibles d'optimiser les performances en ligne. L'importance des tests A/B : sur le site web d'un hôtel, chaque modification apportée au moteur de réservation, aux publicités, aux CTA, aux landing pages et même aux images peut être mise à l'épreuve et améliorer l'expérience utilisateur. Les hôteliers sont souvent confrontés au défi [...]
Les risques d’ignorer les conseils budgétaires de Revenue Management
Question for Our Revenue Management Expert Panel: What happens if hotel owners do not listen to revenue managers during budget preparations? What advice would you give to an RM team when asked to justify their budget? (Question by Connor Vanderholm) Our Revenue Management [...]
5 conseils de conception visuelle pour augmenter les taux de conversion du site Web de votre hôtel
Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power [...]
3 façons dont les hôteliers peuvent se préparer aux plus grandes tendances de 2024 et au-delà
In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses are now challenged to increase their RevPAR without alienating price-sensitive guests, as demand is expected to remain relatively flat and [...]