Die drei häufigsten Probleme mit der Hotelpreisparität und wie man sie behebt
Are you a hotelier struggling to maintain rate parity in today's ever-changing hospitality industry? If so, you're not alone. Despite the challenges of the last few years, rate parity remains a significant issue for hotels, and it's only getting more complicated. Top 3 Hotel Rate Parity Issues As a result of the pandemic, many hotels focused on generating short-term business and revenue, often at the expense of rate parity. However, maintaining consistency across distribution channels [...]
Beherrschung der Nebeneinnahmen: Wichtige Erkenntnisse und Strategien
A revenue management strategy is a common practice among hotels. What’s less common is having an ancillary revenue strategy, though. Nevertheless, it’s beneficial for hotels to have one. It’s one of the first steps to unlocking a new, powerful revenue stream and improving the hotel’s positioning and branding while enhancing the guest experience. Here’s a closer look at the other attractive benefits and how to implement this strategy. What Is Hotel Ancillary Revenue, and Why [...]
Hybride Gastfreundschaft nutzen: Eine Blaupause zur Steigerung der Hoteleinnahmen
In the ever-evolving landscape of the hospitality industry, it can feel hard to stay ahead of the curve – or even in the middle of it. However, changing habits, attitudes, and trends send a clear message: the status quo is no longer sufficient to meet the complex needs of modern guests. The solution? Embrace a flexible tech stack and adopt innovative revenue models. Enter hybrid hospitality – a game-changing concept that's redefining spaces, mindsets, and [...]
STR-Trendbericht: Wie sich die Branche an veränderte Marktdynamiken anpasst
An STR Trend Report is a useful tool for understanding market dynamics within the hotel industry. In this article, you will learn more about what a STR Trend Report is, how it works, why it is so popular within the industry, and how it can be used to understand and adapt to changing market conditions and realities. Table of Contents: The Hotel Industry: An Overview What is an STR Trend Report? Why Does an STR [...]
Digitale Marketingstrategien für Hotels: Ein umfassender Leitfaden für moderne Hotels
Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels and effective marketing can influence their perceptions. In this article, you will find a breakdown of the main digital marketing strategies used by hotels. You will also explore why marketing is so valuable and how to implement some of these [...]
Kreuzfahrt-Podcasts: Entdecken Sie 11 hervorragende Podcasts aus der Kreuzfahrtbranche
Cruise podcasts are audio-based, Internet-distributed, shows which focus on the cruise business. They're produced by people from a wide variety of walks of life, from professionals to enthusiasts or vacationers and everyone in between them. The podcasts are important because they can act as both education and entertainment for travel professionals. It's a chance for people to learn from experts and hear how advice works in various real-world situations. In this article, you'll discover the [...]
Barrierefreie Hotelzimmer: Implementierung barrierefreier Designelemente
Accessible hotel rooms are rooms that have been designed to cater to the needs of people with disabilities and other special requirements. These rooms may include adaptations made to improve comfort and ease of access for guests. Providing accessible hotel rooms is important for the guest experience, helping many people to enjoy their stay. In many countries, the inclusion of a certain number of accessible rooms is also a legal requirement. In this article, you [...]
10 großartige Airline-Podcasts, um mehr über die Branche zu erfahren
Airline podcasts are essentially any type of podcast that discusses elements of aviation whether formally or informally. The shows can include discussion of flight, the business side of aviation, legal considerations, and so much more. These podcasts serve a vital role within the business sector for a number of different [...]
Was ist RevPAR?
Revenue per available room, or RevPAR as it is usually shortened, is a KPI used within the hotel industry to assess financial and business performance. As a metric, it concerns both room revenue and occupancy rate, which makes it an important indicator of a hotel's overall performance and a valuable [...]
Ist es realistisch, sich auf die Rentabilität statt auf den Umsatz zu konzentrieren?
Question for Our Revenue Management Expert Panel: Is it realistic to focus on profitability over revenue? How should revenue management teams manage stakeholder expectations? Where might challenges arise? (Question by Diego Fernandez Perez De Ponga) Our Revenue Management Expert Panel Diego Fernández [...]