Comment la réalité virtuelle transforme l'industrie du voyage
Virtual reality technology has recently taken the world by storm, with VR headsets becoming a mainstream consumer product. While the gaming industry has largely driven home adoption, those within other fields, including the travel industry, are increasingly realizing and exploring the technology's potential, especially as a marketing tool. In this post, you learn how VR is transforming the travel industry. Virtual Reality (VR) Technology Explained Virtual reality technology typically involves using a VR headset, which [...]
5 conseils de marketing vidéo essentiels pour les hôtels
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use it to promote your hotel’s services and build customer rapport. Table of Contents: What is [...]
5 façons dont le marketing de personnalisation peut profiter à l'industrie hôtelière
For hotel owners and others operating in the hospitality industry, finding ways to stand out from rivals and appeal to potential customers is essential. One of the best ways to do this is to deliver more tailored, individual marketing messages. In this article, you will learn more about how to achieve this through personalization marketing and learn about how this concept can improve marketing efforts and revenue generation. Understanding Personalization Marketing Personalization marketing, sometimes known [...]
5 avantages du marketing de réalité virtuelle pour l'industrie du voyage
Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximize engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR marketing), its importance for the tourism sector, and 5 advantages of using virtual reality to [...]
Ce dont le personnel d'hôtel a réellement besoin d'un PMS (et pourquoi de nombreux systèmes échouent)
A hotel’s property management system (PMS) is the backbone of daily operations, touching nearly every department - from front desk and housekeeping to revenue management and accounting. In theory, a PMS should streamline operations, reduce friction, and create a seamless experience for both employees and guests. However, in practice, many PMS platforms fall short of these expectations. Instead of empowering hotel teams, they slow them down, adding complexity to everyday tasks. How PMS Frustrations Impact Hotel Employees and Operations To better understand how PMS usability impacts hotel employees, Cloudbeds partnered with professors from NYU’s Tisch Center of Hospitality to conduct [...]
Comment les hôtels peuvent-ils intégrer les points de vente de restauration dans leur marketing pour améliorer l'expérience client ?
Question pour notre panel d'experts en marketing hôtelier : Comment les hôtels peuvent-ils intégrer leurs points de restauration à leur stratégie marketing globale ? Et comment exploiter les points de contact supplémentaires dans l'expérience client ? (Question de Stephanie Smith) Notre panel d'experts en marketing Thom de Graaf - Spécialiste du marketing en ligne, The Orange Studio Luminita Mardale - Directrice du marketing et du développement commercial, Vienna House Nicole Sideris - Fondatrice et consultante principale, X Hospitality Michael [...]
Briser les cloisonnements : marier l'analyse commerciale et financière pour le bien de tous
Dans l'environnement complexe et concurrentiel actuel de l'hôtellerie, la complaisance n'est pas de mise. La prise de décision basée sur les données est essentielle à la réussite de votre entreprise. Dans la plupart des organisations, l'analyse commerciale relève des services commerciaux, du marketing et plus particulièrement de la revenue management. Les données financières sont exploitées par les équipes comptables et financières, qui se concentrent sur les coûts, la rentabilité et la santé financière globale. Dans cet article, vous découvrirez pourquoi et comment ces types de données doivent être exploités conjointement par les services financiers et commerciaux.
8 signaux indiquant que les prix de votre hôtel doivent être ajustés
Recent studies reveal that prices perceived as unfair trigger discomfort in consumers, leading to reduced purchases, complaints, and negative reviews. Conversely, fair prices activate pleasure centers, enhancing customer satisfaction.[1] This underscores the importance of finding the sweet spot for your hotel's room prices: the perfect balance between attracting (happy) guests [...]
Organigramme d'un hôtel 5 étoiles : création d'une hiérarchie d'hôtels 5 étoiles
5 star hotel organizational chart design is an exciting part of the industry as a whole for a number of reasons. It's essentially a design methodology that can keep hotels focused on five star ratings. It's an important subject because charts take much of the subjectivity out of the rating [...]
Structure organisationnelle hôtelière : un guide complet de l'organisation hôtelière
Hotel organizational structure is the hierarchy through which decisions and actions are made within hotels. It can be thought of as a continual flow of communication within a strict hierarchal system that ensures message coherency. Hotel organization is an important element of the hospitality system in large part due to [...]