Ertragsmanagement vs. Ertragsmanagement
Within the hotel industry, revenue and yield management are two of the most useful tools available to managers, allowing them to maximize the money they make from guests. Although the two concepts are closely linked and share a lot of similarities, there are some important differences too. In this blog post, we explain the differences and compare the two strategies in greater detail. Table of Contents: Defining the Two Strategies Why Are Yield and Revenue [...]
Revenue Management System (RMS): Was sind die Vorteile?
A revenue management system is a software solution that allows hospitality brands to carry out various revenue management activities. For instance, the software makes it easier to forecast changes in demand and optimize pricing. Revenue management systems provide hotels and similar businesses with a number of major advantages, including improved accuracy and efficiency. It's important for business leaders to understand these advantages and invest in a high-quality solution that will provide the key benefits. In [...]
14 Stadtmarketingstrategien, um mehr Reisende anzulocken
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you boost tourism. Table of Contents: What is City Marketing? Why is City Marketing Useful and Important? What is the Difference Between City and Destination Marketing? [...]
Die am häufigsten verwendeten Revenue Management KPIs für Hotels
A key performance indicator can provide revenue managers and hotel owners with valuable information about their business performance. This subsequently has the benefit of allowing them to implement a revenue management strategy so that they can maximize financial business results. In this post, we look at some of the most widely utilized revenue management KPIs and how they can help you. Table of Contents: What Are Revenue Management KPIs? Most Used Revenue Revenue Management KPIs [...]
Top 5 der ungewöhnlichsten Orte in der Nähe von Dubai: Versteckte Juwelen, die es zu erkunden lohnt
Dubai is often associated with extravagance, soaring structures, along with busy commercial hubs. While these locales are undeniably charming, many sightseers find they crave something beyond the typical tourist's experience. The attraction of Dubai's ostentatious facade can sometimes overshadow the plentiful aggregation of culture and nature that thrives just beyond its limits. If you yearn to escape the ordinary and unearth some veiled gems, you are in for a gratifying revelation. 5 Hidden Gems Near Dubai: Unusual Places to Explore Below you’ll find some outstanding places near Dubai that promise to offer an original perspective of the region, revealing the [...]
Das kurzsichtige Streben nach dem Channel-ROAS: So vermeiden Sie diese Falle in der Hotelbranche GalleryDas kurzsichtige Streben nach dem Channel-ROAS: So vermeiden Sie diese Falle in der Hotelbranche
Direktbuchungen, Verteilung, Erklärer, Erklärer, Erklärer, Marketing, Marketing, Strategien, Strategien
Das kurzsichtige Streben nach dem Channel-ROAS: So vermeiden Sie diese Falle in der Hotelbranche
In der sich ständig weiterentwickelnden Landschaft des digitalen Marketings steht die Hotelbranche an einem Wendepunkt. Während viele Hoteliers die digitale Revolution begrüßen, tappen sie in eine Falle, die ihre Marketingbemühungen zu untergraben droht: die zwanghafte Fokussierung auf den Return on Ad Spend (ROAS) einzelner Kanäle. Diese scheinbar logische Fixierung führt jedoch zu einer erheblichen Diskrepanz in der Kundengewinnung und -bindung der Branche, was letztlich das Wachstum behindert und Chancen für eine stärkere Kundenbindung versäumt. Die [...]
Der digitale Concierge: Wie Technologie Hotels hilft, eine menschliche Note einzubringen
For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build stronger relationships, and turn every guest interaction into an opportunity for revenue growth. Balancing Technology and the Human Touch in Modern Hospitality It’s no secret [...]
Interview mit Gründer und CEO Kristian Valk von Hotelchamp
In this article, we interview Kristian Valk, the founder and CEO of Hotelchamp. Through Hotelchamp, Valk has combined multiple science-based methods to improve the guest experience and drive increased direct revenue for hoteliers. Can you tell us a bit about yourself? I was [...]
Was ist eine Belegungsrate?
Occupancy rate is a KPI used by those within the hotel industry to assess a hotel's performance. As a metric, it is concerned with the percentage of a hotel occupied, and can be used alongside other KPIs, such as ADR (average daily rate) and RevPAR (revenue per available room), as [...]
Einführung des Hotel Revenue Management Systems: Tipps für einen reibungslosen Übergang
A revenue management system (RMS) is a fantastic tool for attracting demand from high-value guests, driving efficient operations, improving revenue performance, and increasing profitability. Of course, the best tools in the world won't do your property much good if your staff isn't bought in on their proper usage and equipped [...]