Como uma empresa de marketing de hotel pode aumentar a receita do seu hotel?
In the highly competitive hotel industry, optimizing revenue means attracting plenty of attention and generating the right levels of interest from customers. Marketing plays a key role here, and while many hotels handle this internally, others opt to outsource their marketing efforts to a dedicated hotel marketing company. This article will teach you more about hotel marketing and how a marketing company can boost your revenue. Table of Contents: What Is Hotel Marketing? Why Is [...]
Turismo espacial: 7 empresas espaciais que farão de você um astronauta
The concept of space tourism is one of the most exciting emerging features of the wider tourism industry, and companies like Virgin Galactic and SpaceX are already making waves by outlining plans to deliver various forms of commercial spaceflight in the near future. In this article, you will learn more about the space tourism industry, its history, the companies most likely to deliver on it, and what the future has in store. Table of Contents: [...]
STR Report: Guia de introdução para hoteleiros
An STR report, sometimes known as a STAR report, is a weekly, monthly, or annual report that serves as a benchmarking tool, helping you to understand your hotel's performance within the context of rival hotels. In this guide, you can learn what an STR report is, how it works, what it can offer, and how to use it to your advantage. Table of Contents: Overview of the Hotel Industry What is an STR Report? Why [...]
Setor de Aviação: Tudo o que Você Precisa Saber Sobre o Setor de Aviação
An airline can be defined as a company that offers regular services for transporting passengers or goods via the air. These companies are said to comprise the airline industry, which is also regarded as a sub-sector of the aviation sector and the wider travel industry. In this post, you will learn everything you need to know about airlines. Table of Contents: What is the Airline Industry? What is the Difference Between the Airline Industry and [...]
Dicas de marketing de IA: melhores práticas e insights de especialistas em hospitalidade
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of Hotels & Resort, New Mexico State University Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Max Starkov - Adjunct Professor Hospitality Technology, New York University Tamie Matthews [...]
As diferenças entre hotéis e apartamentos com serviço explicadas
What is the difference between hotel and service apartment properties? These two types of lodging are similar but still quite distinct from each other, to the point where they deserve some extra attention. The difference between a service apartment and a hotel is important for both hoteliers and guests alike as it sets goals and expectations. You know what to expect when the distinctions are plainly laid out. In this article, you’ll learn exactly what [...]
O que é Glamping? Glamping vs. Camping Explicado!
A popularidade do glamping cresceu rapidamente nos últimos anos, mas o que é glamping e como ele se assemelha (e difere) do acampamento convencional? Essencialmente, é uma forma mais glamorosa ou luxuosa da mesma atividade. O glamping se tornou uma parte importante da indústria de viagens, atendendo a pessoas que buscam experiências ao ar livre, mas com algumas comodidades extras. Isso pode incluir cozinha e banheiro, colchões e eletricidade. Neste artigo, você encontrará [...]
Master Pick-up Analytics: saiba por que e como eles elevam seu hotel
A análise de embarques é essencial para que hotéis possam prever a demanda, otimizar estratégias de preços, gerenciar estoque, marketing e aprimorar o revenue management. Neste artigo, vamos nos aprofundar no mundo da Análise de Embarques. Você aprenderá o que é Análise de Embarques e como usá-la para ajudar seu hotel a otimizar o desempenho. O que [...]
Como Medir a Rentabilidade do Seu Negócio Hoteleiro
Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight [...]
6 dicas para consertar o email marketing do seu hotel e aumentar as conversões
Ao explorar o cenário do marketing digital para hotéis, vemos muitas novas tendências emergentes, como IA, automação, mídias sociais, marketing de influência e muito mais. Muitos podem se perguntar: "O marketing por e-mail ainda é relevante para hotéis?" E a resposta é um sim garantido. Por que usar e-mail marketing para sua propriedade? Mesmo com [...]