Wie Virtual Reality die Reisebranche verändert
Virtual reality technology has recently taken the world by storm, with VR headsets becoming a mainstream consumer product. While the gaming industry has largely driven home adoption, those within other fields, including the travel industry, are increasingly realizing and exploring the technology's potential, especially as a marketing tool. In this post, you learn how VR is transforming the travel industry. Virtual Reality (VR) Technology Explained Virtual reality technology typically involves using a VR headset, which [...]
5 wichtige Videomarketing-Tipps für Hotels
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use it to promote your hotel’s services and build customer rapport. Table of Contents: What is [...]
5 Möglichkeiten, wie Personalisierungsmarketing der Hotellerie zugute kommen kann
For hotel owners and others operating in the hospitality industry, finding ways to stand out from rivals and appeal to potential customers is essential. One of the best ways to do this is to deliver more tailored, individual marketing messages. In this article, you will learn more about how to achieve this through personalization marketing and learn about how this concept can improve marketing efforts and revenue generation. Understanding Personalization Marketing Personalization marketing, sometimes known [...]
5 Vorteile von Virtual Reality Marketing für die Reisebranche
Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximize engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR marketing), its importance for the tourism sector, and 5 advantages of using virtual reality to [...]
Was Hotelmitarbeiter wirklich von einem PMS erwarten (und warum viele Systeme sie im Stich lassen)
A hotel’s property management system (PMS) is the backbone of daily operations, touching nearly every department - from front desk and housekeeping to revenue management and accounting. In theory, a PMS should streamline operations, reduce friction, and create a seamless experience for both employees and guests. However, in practice, many PMS platforms fall short of these expectations. Instead of empowering hotel teams, they slow them down, adding complexity to everyday tasks. How PMS Frustrations Impact Hotel Employees and Operations To better understand how PMS usability impacts hotel employees, Cloudbeds partnered with professors from NYU’s Tisch Center of Hospitality to conduct [...]
Wie können Hotels Gastronomiebetriebe in ihr Marketing integrieren, um das Gästeerlebnis zu verbessern?
Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Nicole Sideris - Founder & Principal Consultant, X Hospitality Michael [...]
Silos aufbrechen: Kommerzielle und Finanzanalysen zum Wohle aller zusammenführen
In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why and how these types of data should be leveraged together by both Finance and Commercial [...]
8 Signale, dass Ihre Hotelpreise angepasst werden müssen
Recent studies reveal that prices perceived as unfair trigger discomfort in consumers, leading to reduced purchases, complaints, and negative reviews. Conversely, fair prices activate pleasure centers, enhancing customer satisfaction.[1] This underscores the importance of finding the sweet spot for your hotel's room prices: the perfect balance between attracting (happy) guests [...]
Organigramm eines 5-Sterne-Hotels: Erstellen einer Hierarchie für ein 5-Sterne-Hotel
5 star hotel organizational chart design is an exciting part of the industry as a whole for a number of reasons. It's essentially a design methodology that can keep hotels focused on five star ratings. It's an important subject because charts take much of the subjectivity out of the rating [...]
Organisationsstruktur eines Hotels: Ein umfassender Leitfaden zur Hotelorganisation
Hotel organizational structure is the hierarchy through which decisions and actions are made within hotels. It can be thought of as a continual flow of communication within a strict hierarchal system that ensures message coherency. Hotel organization is an important element of the hospitality system in large part due to [...]