Gestion des revenus vs gestion des rendements
Within the hotel industry, revenue and yield management are two of the most useful tools available to managers, allowing them to maximize the money they make from guests. Although the two concepts are closely linked and share a lot of similarities, there are some important differences too. In this blog post, we explain the differences and compare the two strategies in greater detail. Table of Contents: Defining the Two Strategies Why Are Yield and Revenue [...]
Système de gestion des revenus (RMS) : quels sont les avantages ?
A revenue management system is a software solution that allows hospitality brands to carry out various revenue management activities. For instance, the software makes it easier to forecast changes in demand and optimize pricing. Revenue management systems provide hotels and similar businesses with a number of major advantages, including improved accuracy and efficiency. It's important for business leaders to understand these advantages and invest in a high-quality solution that will provide the key benefits. In [...]
14 stratégies de marketing urbain pour attirer plus de voyageurs
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you boost tourism. Table of Contents: What is City Marketing? Why is City Marketing Useful and Important? What is the Difference Between City and Destination Marketing? [...]
Les KPI de gestion des revenus les plus utilisés pour les hôtels
Un indicateur clé de performance (ICP) peut fournir aux revenue managers et aux hôteliers des informations précieuses sur la performance de leur entreprise. Cela leur permet ensuite de mettre en œuvre une stratégie revenue management afin d'optimiser leurs résultats financiers. Dans cet article, nous examinons certains des ICP revenue management les plus utilisés et leur utilité. Table des matières : Que sont les ICP de gestion des revenus ? ICP de gestion des revenus les plus utilisés [...]
Top 5 des lieux insolites près de Dubaï : des trésors cachés à découvrir
Dubai is often associated with extravagance, soaring structures, along with busy commercial hubs. While these locales are undeniably charming, many sightseers find they crave something beyond the typical tourist's experience. The attraction of Dubai's ostentatious facade can sometimes overshadow the plentiful aggregation of culture and nature that thrives just beyond its limits. If you yearn to escape the ordinary and unearth some veiled gems, you are in for a gratifying revelation. 5 Hidden Gems Near Dubai: Unusual Places to Explore Below you’ll find some outstanding places near Dubai that promise to offer an original perspective of the region, revealing the [...]
La quête myope du ROAS des canaux : comment éviter ce piège dans l'industrie hôtelière GalleryLa quête myope du ROAS des canaux : comment éviter ce piège dans l'industrie hôtelière
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La quête myope du ROAS des canaux : comment éviter ce piège dans l'industrie hôtelière
Dans le paysage en constante évolution du marketing digital, le secteur hôtelier se trouve à la croisée des chemins. En s'engageant dans la révolution numérique, de nombreux hôteliers sont tombés dans un piège qui menace de compromettre leurs efforts marketing : une focalisation obsessionnelle sur le retour sur investissement publicitaire (ROAS) de chaque canal. Cette obsession, bien que logique en apparence, crée un décalage important dans l'approche du secteur en matière d'acquisition et de fidélisation client, freinant ainsi la croissance et manquant des opportunités d'engagement client plus profond. Le [...]
Le concierge numérique : comment la technologie aide les hôtels à ajouter une touche humaine
For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build stronger relationships, and turn every guest interaction into an opportunity for revenue growth. Balancing Technology and the Human Touch in Modern Hospitality It’s no secret [...]
Entretien avec le fondateur et PDG Kristian Valk de Hotelchamp
In this article, we interview Kristian Valk, the founder and CEO of Hotelchamp. Through Hotelchamp, Valk has combined multiple science-based methods to improve the guest experience and drive increased direct revenue for hoteliers. Can you tell us a bit about yourself? I was [...]
Qu'est-ce qu'un taux d'occupation ?
Occupancy rate is a KPI used by those within the hotel industry to assess a hotel's performance. As a metric, it is concerned with the percentage of a hotel occupied, and can be used alongside other KPIs, such as ADR (average daily rate) and RevPAR (revenue per available room), as [...]
Adoption du système de gestion des revenus hôteliers : conseils pour une transition en douceur
A revenue management system (RMS) is a fantastic tool for attracting demand from high-value guests, driving efficient operations, improving revenue performance, and increasing profitability. Of course, the best tools in the world won't do your property much good if your staff isn't bought in on their proper usage and equipped [...]