Gestione delle entrate vs gestione della resa
Within the hotel industry, revenue and yield management are two of the most useful tools available to managers, allowing them to maximize the money they make from guests. Although the two concepts are closely linked and share a lot of similarities, there are some important differences too. In this blog post, we explain the differences and compare the two strategies in greater detail. Table of Contents: Defining the Two Strategies Why Are Yield and Revenue [...]
Sistema di gestione delle entrate (RMS): quali sono i vantaggi?
A revenue management system is a software solution that allows hospitality brands to carry out various revenue management activities. For instance, the software makes it easier to forecast changes in demand and optimize pricing. Revenue management systems provide hotels and similar businesses with a number of major advantages, including improved accuracy and efficiency. It's important for business leaders to understand these advantages and invest in a high-quality solution that will provide the key benefits. In [...]
14 strategie di marketing cittadino per attirare più viaggiatori
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you boost tourism. Table of Contents: What is City Marketing? Why is City Marketing Useful and Important? What is the Difference Between City and Destination Marketing? [...]
I KPI di Revenue Management più utilizzati per gli hotel
Un indicatore chiave di prestazione (KPI) può fornire ai revenue manager e ai proprietari di hotel informazioni preziose sulle performance aziendali. Questo offre loro il vantaggio di implementare una strategia revenue management per massimizzare i risultati finanziari. In questo articolo, esamineremo alcuni dei KPI revenue management più utilizzati e come possono esservi utili. Indice: Cosa sono i KPI di Revenue Management? I KPI di Revenue Management più utilizzati [...]
I 5 posti insoliti vicino a Dubai: tesori nascosti che vale la pena esplorare
Dubai is often associated with extravagance, soaring structures, along with busy commercial hubs. While these locales are undeniably charming, many sightseers find they crave something beyond the typical tourist's experience. The attraction of Dubai's ostentatious facade can sometimes overshadow the plentiful aggregation of culture and nature that thrives just beyond its limits. If you yearn to escape the ordinary and unearth some veiled gems, you are in for a gratifying revelation. 5 Hidden Gems Near Dubai: Unusual Places to Explore Below you’ll find some outstanding places near Dubai that promise to offer an original perspective of the region, revealing the [...]
La ricerca miope del ROAS di canale: come evitare questa trappola nel settore alberghiero GalleryLa ricerca miope del ROAS di canale: come evitare questa trappola nel settore alberghiero
Prenotazioni dirette, Distribuzione, Spiegatori, Spiegatori, Spiegatori, Marketing, Marketing, Strategie, Strategie
La ricerca miope del ROAS di canale: come evitare questa trappola nel settore alberghiero
Nel panorama in continua evoluzione del marketing digitale, il settore alberghiero si trova a un bivio. Pur abbracciando la rivoluzione digitale, molti albergatori sono caduti in una trappola che minaccia di minare i loro sforzi di marketing: un'attenzione ossessiva al ritorno sulla spesa pubblicitaria (ROAS) per canale. Questa fissazione, sebbene apparentemente logica, sta creando una significativa disconnessione nell'approccio del settore all'acquisizione e alla fidelizzazione dei clienti, ostacolando in ultima analisi la crescita e perdendo opportunità di un coinvolgimento più profondo dei clienti. [...]
Il concierge digitale: come la tecnologia aiuta gli hotel ad aggiungere un tocco umano
For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build stronger relationships, and turn every guest interaction into an opportunity for revenue growth. Balancing Technology and the Human Touch in Modern Hospitality It’s no secret [...]
Intervista con il fondatore e CEO Kristian Valk di Hotelchamp
In this article, we interview Kristian Valk, the founder and CEO of Hotelchamp. Through Hotelchamp, Valk has combined multiple science-based methods to improve the guest experience and drive increased direct revenue for hoteliers. Can you tell us a bit about yourself? I was [...]
Cos'è il tasso di occupazione?
Occupancy rate is a KPI used by those within the hotel industry to assess a hotel's performance. As a metric, it is concerned with the percentage of a hotel occupied, and can be used alongside other KPIs, such as ADR (average daily rate) and RevPAR (revenue per available room), as [...]
Adozione del sistema di Revenue Management alberghiero: suggerimenti per una transizione graduale
A revenue management system (RMS) is a fantastic tool for attracting demand from high-value guests, driving efficient operations, improving revenue performance, and increasing profitability. Of course, the best tools in the world won't do your property much good if your staff isn't bought in on their proper usage and equipped [...]