Liberando conocimientos y potencial de ingresos con análisis de tipo de habitación
En un hotel, comprender la dinámica de los tipos de habitaciones y aprovechar esta comprensión puede tener un impacto significativo en los ingresos, las ganancias y la satisfacción de los huéspedes. El análisis del tipo de habitación es un componente vital de cualquier plataforma de Business Intelligence en el sector hotelero y ofrece a los hoteles una visión más profunda del rendimiento de su inventario. Las decisiones basadas en datos basadas en Room-Type Analytics mejoran la rentabilidad y la experiencia de los huéspedes. Este artículo profundiza en Room-Type Analytics, sus beneficios, estrategias de implementación y cómo los hoteles pueden aprovechar esta herramienta para lograr el éxito. Qué es
Diez pasos para introducir con éxito la IA en los equipos de su hotel
If you plan to roll out a new smart technology or artificial intelligence tool at your hotel, you need to design a thorough team onboarding process. Getting your hotel staff on board with a new solution is key to successful adoption and operational efficiency, but it can also positively impact employee morale and retention. Many hoteliers miss out on this opportunity by rushing to implement the new technology. This article lists the most important steps
Los mejores consejos para aprovechar Tiktok para atraer e interactuar con los huéspedes
Question for Our Hotel Marketing Expert Panel How can hotels leverage Tiktok (boasting 1.7 billion active users in 2023) to engage with and attract guests? In your opinion, which strategies can they apply, and what are the best practices? Our Marketing Expert Panel Luminita Mardale - Director Of Marketing And Business Development, Vienna House Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Moriya Rockman - Chief
Estrategias de gestión de ingresos de restaurantes para gerentes exitosos
Restaurant Revenue Management To maximize income, restaurant revenue management involves strategic pricing, menu design, and table allocation. It's crucial for optimizing sales, understanding customer behavior, and improving overall financial performance. Effective management ensures that restaurants meet market demand efficiently, leading to increased profitability and sustainability in the competitive food service industry. Key Takeaways Demand Forecasting: Predict customer flow to plan resources and staff efficiently. Dynamic Pricing: Adjust prices based on demand, time, or day to
Diez pasos para introducir con éxito la IA en los equipos de su hotel
If you plan to roll out a new smart technology or artificial intelligence tool at your hotel, you need to design a thorough team onboarding process. Getting your hotel staff on board with a new solution is key to successful adoption and operational efficiency, but it can also positively impact employee morale and retention. Many hoteliers miss out on this opportunity by rushing to implement the new technology. This article lists the most important steps you should take into consideration. The Elephant in the Room: The Fear of AI Taking over Jobs in Hospitality It is only possible to start
Estrategias de gestión de ingresos de restaurantes para gerentes exitosos
Restaurant Revenue Management To maximize income, restaurant revenue management involves strategic pricing, menu design, and table allocation. It's crucial for optimizing sales, understanding customer behavior, and improving overall financial performance. Effective management ensures that restaurants meet market demand efficiently, leading to increased profitability and sustainability in the competitive food service industry. Key Takeaways Demand Forecasting: Predict customer flow to plan resources and staff efficiently. Dynamic Pricing: Adjust prices based on demand, time, or day to
Una descripción general de las métricas que todo administrador de ingresos debe realizar un seguimiento
Navigating the complexities of hotel revenue management isn't easy. From demand forecasting and rate negotiations to inventory management and competitor analysis, there are plenty of challenges to keep revenue managers on their toes. But technology is changing the game. Today's revenue managers have powerful tools at their disposal that can help them streamline operations and focus on strategic optimization. The one-dimensional metrics that were used for decades are being replaced by more sophisticated measures that,
Tres estrategias clave para dominar la gestión de ingresos con datos PMS
Los datos impulsan la operación comercial de una propiedad y permiten a los administradores de ingresos del hotel tomar decisiones informadas, superar a los rivales y, en última instancia, aumentar las ganancias. Cuando se habla de datos, no hay recurso más crucial que su sistema de gestión de propiedades (PMS). Cómo dominar la gestión de ingresos con datos de PMS: las 3 estrategias de tu PMS
8 señales de que el precio de su hotel necesita un ajuste
Recent studies reveal that prices perceived as unfair trigger discomfort in consumers, leading to reduced purchases, complaints, and negative reviews. Conversely, fair prices activate pleasure centers, enhancing customer satisfaction.[1] This underscores the importance of finding the sweet spot for your hotel's room prices: the perfect balance between attracting (happy) guests
15 estrategias esenciales de marketing hotelero
Estrategias de marketing hotelero Las estrategias de marketing hotelero abarcan varias técnicas que los hoteles utilizan para promocionar sus servicios, instalaciones y puntos de venta únicos entre clientes potenciales. Estas estrategias son cruciales para aumentar la visibilidad, atraer huéspedes y fomentar la lealtad. El marketing eficaz puede tener un impacto significativo en las tasas de ocupación y la rentabilidad de un hotel, lo que lo convierte en un elemento vital.