A content marketing partnership is a joint effort between your company and Revfine.com, providing our audience with practical tips, the latest trends, and interesting insights while creating brand awareness for your company. Below you will find our guidelines and tips to help you to get the most out of your knowledge-base articles.

Connect With the Audience of Revfine.com

It’s important to keep Revfine.com’s audience and voice in mind when creating content. Revfine.com attracts innovative and influential professionals from the hotel, hospitality, and travel industry responsible for the decisions making within their organization, such as owners, senior-level executives, and general managers.

Revfine.com & Content

Revfine.com inspires, shares knowledge, and provides practical marketing, revenue management, technology, and software tips to optimize revenue, innovate processes and improve customer experience. Every article provides explanatory and actionable solutions. That mindset is reflected in our editorial content and is something we extend to our sponsored content.

Guidelines Knowledge Base Articles

In general, strive to inform and engage, but don’t advertise. Offering valuable and actionable information in a lively and readable style will do far more to promote your brand than an old-fashioned marketing pitch. The more authentic and unbiased your article will impact it more.

Below you will find the guidelines for writing a knowledge base article. Please make sure all articles comply with our guidelines.

  • To keep an objective feel to the article, mention your brand once within the article. Additionally, we added a line below the article, which include: This article is sponsored by our expert partner <Company Name>
  • The article should consist of unique text and is exclusively written for Revfine.com. Your article will not (partly) be published elsewhere
  • Minimum of 800 words (Advice is between 1000 and 2000 words)
  • 1 external link to your company website is allowed
  • To measure all results correctly only Google tracking UTM is allowed within the URL to the company website
  • Internal link building: you are allowed to link to other relevant articles of your company on Revfine.com
  • Other external links must be relevant and non-commercial. E.g., to backup statistics (Please refer to the source)
  • Written in English
  • Please write the article in the “second person” (You, Your, Yours) instead of the “first-person” (I, We, Our)
  • Article introduction: no hyperlinks or brand names in the introduction text are allowed – approximately 60 words.
  • Article conclusion: no hyperlinks or brand names are allowed in the conclusion – approximately 40 words.
  • The article must be proofread and edited for clarity, grammar, and spelling!
  • The usage of our Article Format (Please see below)

Tip! Share these guidelines and the article format with your copywriter :)

Article Format

Below you will find our article format and tips to write a successful article for Revfine.com.

Title:

  • Pithy, punchy to the point
  • Maximum of 69 characters

Introduction:

  • Describe to the point why the subject is important and what the reader will achieve by reading the article
  • No hyperlinks or brand names in the introduction text are allowed
  • Approximately 60 words

Body:

  • Write the article in a positive way
  • Use a clear layout: use headings, subheadings, paragraphs, bullet points, and examples
  • Answer questions like, What is, Why important, and How? What can the reader achieve? (Preferable practical tips)
  • Keep it informative, supportive, useful, practical, and easy to read
  • When a relevant keyword for search engines like Google is applicable, make sure the keyword is in at least 1 heading and within the content (maximum 1%). But avoid keyword stuffing at all times

Conclusion:

  • Motivate to follow-up on given knowledge and tips, so desired goals can be achieved
  • No hyperlinks or brand names are allowed in the conclusion
  • Approximately 40 words

Inspiration & Tips to Optimise Your Results

We piled up some content tips and best practices to optimise your content marketing results. We also have written an in-depth content marketing guide for hotel tech suppliers. The guide helps you reach the right audience with the right content, calculate, analyse, and choose the right distribution channels. Click here for all tips.

Image Requirements

  • Ensure images are available for public domain use (Copyright free)
  • Video can be embedded inside the article by providing an embed code (YouTube or Vimeo)
  • Please don’t add your brand name or logo to images or videos

All material needs to be delivered 10 days before the publishing date.

Disclaimer:

  • Revfine.com reserves the right to reject materials that do not comply with our content standards and technical specifications
  • Revfine.com reserves the right to make small editorial changes to content in line with Revfine.com’s general tone of voice